NIL Club

What NIL Club does

NIL Club operates a two-sided platform that connects college athletes with brands for performance-based influencer marketing while enabling fan subscriptions and personalized merchandise sales. The company is operated by NIL Club LLC, a wholly-owned subsidiary of YOKE Global Inc., with headquarters in Atlanta, Georgia, and was founded in 2019 by two college athletes and a sports fan. As of late 2025, the platform has onboarded more than 650,000 student-athletes across 2,000+ schools representing a combined 1.7 billion+ social media followers, organized into 20,000+ active groups and teams.

The technology layer, branded YOKE, powers athlete onboarding, brand campaign management, content compliance review, and distributed merchandising. Named product components include the NIL Club mobile app (iOS and Android), a Brand Deals feature for influencer partnerships, an Athlete Merch e-commerce platform (launched March 2026), and Fan Subscriptions for monthly team/athlete support. The platform integrates with Impact.com, CJ Affiliate, and ShareASale for enterprise attribution. AI is applied in two narrow areas: athlete-brand matching with geo-targeting, and automated compliance review of athlete content against NCAA, state, and FTC guidelines.

The business model combines multiple revenue streams: a 15% platform fee on creator earnings from fan subscriptions and brand partnerships, performance-based fees from brands paying only for verified conversions, transaction-based revenue from merchandise sales, and subscription revenue from monthly fan memberships. Go-to-market is product-led for athletes and fans (free app download, self-serve sign-up) and enterprise field sales for brands, with campaign tiers ranging from pilot (1-50 athletes) to enterprise (5,000+). Brand-side customers span QSR, fintech, e-commerce, crypto, beauty, fitness, and eyewear categories including Subway, SoFi, Amazon Prime, Coinbase, Meta, Ulta Beauty, and LaserAway. Cumulative platform activity reached 4M+ verified conversions, $50M+ in athlete earnings facilitated, and 7,975 live athlete merchandise stores by late 2025, with Athlete Merch reporting 50,000+ items sold in its first 60 days.

Name

NIL Club

Legal name

NIL Club LLC

Website

https://nilclub.com

Company type

Private

Founded year

2019

Operating status

Operating

Short description

NIL Club operates a two-sided NIL monetization platform connecting 650,000+ college student-athletes with brands for performance-based influencer campaigns, fan subscriptions, and personalized merchandise sales, using its YOKE technology stack to enforce NCAA compliance and verify conversions.

Ownership category

akta.pro rank

Product category

Athlete Influencer Marketing

NAICS

Sports Teams and Clubs (711211), All Other Amusement and Recreation Industries (71399)

SIC

Services-Membership Sports & Recreation Clubs (7997), Services-Membership Organizations (8600), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

NIL Representation & Compliance Services (Student-Athletes) (MPAKAMAE)

akta.pro secondary industries

Sports Fundraising & Development Services (Foundations, NIL Collectives Support) (MPAKAKAK), Athletics Fundraising, Sponsorships & NIL Support (EDALAIAN)

Keywords

• Athlete influencer marketing
• NIL monetization platform
• Creator economy software
• Performance marketing platform
• College athlete partnerships

Headquarters

HQ city

Atlanta

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Brand Partnership Fees (Performance-Based): Brands pay only for verified conversions (sign-ups, purchases, app downloads) when athletes promote products. This is the primary revenue stream for brand-focused marketing campaigns, with brands accessing 650,000+ student-athletes through Direct-to-Athlete and Peer-to-Peer campaign models.
2. Platform Fees from Creator Earnings: NIL Club charges creators (athletes) a 15% platform fee on all earnings from fan subscriptions and brand partnerships. Additional payment processing fees apply to both fan payments and creator withdrawals. This is the primary monetization from the athlete side of the platform.
3. Fan Subscriptions (Monthly Memberships): Fans pay monthly subscriptions to join NIL Clubs and support their favorite teams/athletes. Subscriptions range from approximately $1,690-$2,560 monthly for team clubs. Revenue is split equally among participating athletes. One-time payments can be made by subscribing then promptly canceling.
4. Athlete Merchandise Sales: Student-athletes create and sell personalized merchandise through AthleteMerch.com powered by YOKE. Platform provides built-in design, production, and fulfillment support. The broader ecosystem has paid out over $10 million in merchandise earnings to date, with 7,975 live athlete stores active.
5. Affiliate Commissions: Athletes earn commissions when their referrals convert (friends signing up, making purchases). Brands pay for verified conversions through affiliate-style performance marketing. Athletes can also earn through affiliate links promoted on the platform.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels6 records

Core offering

NIL Club operates a dual-engine software platform powered by YOKE that enables college student-athletes to monetize their Name, Image, and Likeness (NIL) through monthly fan subscriptions, brand partnerships, and personalized merchandise sales. The platform connects 650,000+ verified athletes at 2,000+ schools with brands seeking authentic Gen Z marketing, offering both Direct-to-Athlete and Peer-to-Peer campaign models with verified conversion tracking and automated NCAA/FTC compliance.

Product overview

NIL Club is a dual-engine platform connecting brands with 650,000+ student-athletes for Name, Image, and Likeness marketing. The platform combines two core models: Direct-to-Athlete (brands market to athletes who become customers) and Peer-to-Peer Network (athletes share products with followers for commissions). Key product modules include Brand Deals for influencer partnerships, Athlete Merch for personalized e-commerce, and Fan Subscriptions for direct athlete support. The platform integrates with affiliate networks (Impact.com, CJ Affiliate, ShareASale) for enterprise tracking. AI capabilities power content compliance reviews and athlete-brand matchmaking. Parent company YOKE provides the underlying technology infrastructure.

Differentiator

Problem solved

Functional benefit

Brands

• AthleteMerch.com: Official merchandise platform powered by YOKE and integrated within NIL Club, enabling college athletes to sell personalized merchandise.

Products and services

• NIL Club Platform The primary mobile and web platform enabling student-athletes to monetize their Name, Image, and Likeness through fan subscriptions, brand deals, and merchandise sales. Connects 650,000+ verified student-athletes across 2,000+ schools with brands for performance-based marketing campaigns and fans for direct athlete support.
• Athlete Merch E-commerce platform launched March 2026 enabling student-athletes to create and sell personalized merchandise. Features built-in design, production, and fulfillment support powered by YOKE. Over 7,975 live athlete stores active with $10M+ in merchandise earnings paid out to athletes.
• Brand Deals Feature enabling brands to partner with student-athletes for influencer marketing campaigns. Athletes browse and accept NIL deals, earning money and receiving free products through a single platform. Delivered 1M+ impressions for Subway through 174 athlete creators and has facilitated 4M+ verified conversions.
• Fan Subscriptions (NIL Clubs) Monthly fan membership subscriptions that allow fans to directly support student-athletes and gain exclusive content and team updates. Team club monthly goals range from approximately $1,690 to $2,560. Revenue is split equally among participating athletes on each team.

Quantifiable outcome

• 5x better results than paid social advertising
• +6 more outcomes

Named customers12 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

AI capability3 records

Feature5 records

Partnerships

Nine partnerships are on record, tiered minor, flagship and core.

• BetterHelpminorGTM or Marketing Partner · 24 June 2026Partnership provides NIL Club app users with 20% off BetterHelp memberships for discounted mental health support. Addresses mental health challenges student-athletes face balancing athletic performance, academic demands, and personal life stress.
• MetaflagshipGTM or Marketing Partner · 28 April 2026Meta leveraging NIL Club platform to activate hundreds of student-athletes nationwide for Ray-Ban Meta smart glasses campaign. Uses team-based community approach instead of individual influencer deals as part of broader tournament strategy.
• Impact.comcoreTechnology or Integration · 22 January 2026Strategic integration enabling brands to run athlete-driven, performance-based campaigns through NIL Club's network of 650,000+ college athletes using Impact.com's partnership management and tracking infrastructure. Integration removes technical barriers for large brands seeking to engage college athletes at scale with trackable results.
• Impact.comcoreTechnology or Integration · 8 October 2025Partnership integration enables brands to activate performance-based marketing campaigns through college athlete network via Impact.com's tracking and attribution systems.
• Ulta BeautyminorGTM or Marketing PartnerLaunch waitlist partner for NIL Club's new cashback and commission-based deals feature.
• KIND SnacksminorGTM or Marketing PartnerLaunch waitlist partner for NIL Club's new cashback and commission-based deals feature.
• Brooks RunningminorGTM or Marketing PartnerLaunch waitlist partner for NIL Club's new cashback and commission-based deals feature.
• Liquid I.V.minorGTM or Marketing PartnerLaunch waitlist partner for NIL Club's new cashback and commission-based deals feature.
• YOKEflagshipOEM/ Whitelabel/ Licensing PartnerYOKE is the innovative software powering the NIL Club ecosystem, enabling student-athletes to earn through fan subscriptions and brand partnerships. YOKE Global Inc. is the parent company of NIL Club LLC.

Scale indicators13 records

Recent moves7 records

Expansion highlights6 records

Broad incumbents

• Teamworks: Teamworks is a broader athlete-operations platform spanning communication, scheduling, and now NIL/influencer (via INFLCR). It overlaps with NIL Club through its athlete-influencer module and provides a competitive bundled offering to athletic departments.
• Learfield IMG College: Learfield IMG College is the dominant college-athletics multimedia rights holder and marketing platform. It does not specialize in NIL but sits adjacent as the incumbent monetization layer for university athletic departments, giving it distribution leverage over institutional NIL programs.

Emerging players

• CaptainU: CaptainU is a sports recruiting and athlete-profile platform used by high school and college athletes. It is adjacent/emerging relative to NIL Club — overlapping on athlete onboarding and profile infrastructure but focused upstream on recruiting rather than NIL monetization.
• Postgame: Postgame is an emerging NIL agency and platform facilitating brand-athlete deals for college athletes. It is comparable as a smaller, emerging player in the same NIL marketplace category with overlapping brand-partner and athlete-target customers.
• Playfly Sports: Playfly Sports is a sports marketing and NIL collective platform that helps brands and universities activate college athletes. It is comparable as an emerging player bridging brand demand and collegiate creator supply, with growing overlap in NIL collective services.

Direct peers

• Opendorse: Opendorse is the largest dedicated NIL marketplace and athlete-brand matching platform for college athletes. It directly competes with NIL Club across athlete onboarding, brand deal facilitation, and compliance tooling, serving the same NCAA athlete and brand marketer segments.
• INFLCR (Teamworks Influencer): INFLCR, now part of Teamworks, is a college-athlete influencer and NIL platform that helps athletes monetize social media and brands run athlete-driven campaigns. It overlaps directly with NIL Club's Brand Deals, athlete matching, and verified-conversion offerings.
• MOGL: MOGL operates an athlete NIL marketplace connecting college and high school athletes with brand sponsorship opportunities. It competes with NIL Club across athlete monetization, fan engagement, and brand-side campaign management for collegiate creators.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/NILclubs
• LinkedInlinkedin.com/company/nil-club
• Instagraminstagram.com/nilclubs
• Facebookfacebook.com/profile.php

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about NIL Club