Avex
Avex Designs is an NYC-based Platinum Shopify Plus agency that delivers design, development, platform migration, CRO, and retention marketing services to mid-market and enterprise DTC brands.
- Company typePrivate
- Founded2015
- HeadquartersNew York, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Avex does
Avex Designs is an NYC-based, Platinum-tier Shopify Plus agency founded in 2015 that sells professional services to mid-market and enterprise direct-to-consumer brands. Its service portfolio is organized around four pillars: Shopify Plus design and build (custom themes, modular design systems, schema-driven product architecture, platform migrations from Magento/Salesforce/BigCommerce), strategy and growth (UX/UI design, conversion rate optimization via the Growth-X retainer, A/B testing, SEO, analytics), retention marketing (Klaviyo email, Attentive SMS, loyalty programs on Yotpo/LoyaltyLion/Rivo, subscription optimization on Recharge/Skio/Stay.Ai/Ordergroove), and enterprise integrations (Salesforce, NetSuite, SAP, Celigo, Avalara). The agency differentiates through senior-led engagements, documented architecture (e.g., custom Salesforce-to-Klaviyo bridge for FILA), and integration depth across the broader Shopify Plus martech ecosystem, supported by awards including Shopify Platinum Partner and Dynamic Yield Partner Excellence. Its go-to-market is direct enterprise sales plus Shopify Partner referral flow, with project-based and multi-year retainer pricing; specific fees are not publicly disclosed. The customer base includes recognizable logos such as Hugo Boss, KITH, FILA, Quip, AriZona Beverages, LVMH portfolio brands, Mondelez, and Calvin Klein, spanning fashion, luxury, athletic apparel, oral care, beverages, skincare, footwear, fitness, and eco-products. Ownership is private with no disclosed institutional backing or founder details beyond CEO John Surdakowski, and Avex operates from a single NYC headquarters (379 West Broadway) with global remote talent.
Avex firmographics
Firmographics- Name
- Avex
- Legal name
- Avex Designs
- Website
- https://avexdesigns.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Avex Designs is an NYC-based Platinum Shopify Plus agency that delivers design, development, platform migration, CRO, and retention marketing services to mid-market and enterprise DTC brands.
- Ownership category
- akta.pro rank
Avex industry classification
Industry- Product category
- E-commerce Agency Services
- NAICS
- Electronics and Appliance Retailers (44921)
- SIC
- Services-Advertising (7310)
- akta.pro primary industry
- Loyalty, Rewards & Retention Platforms (BPAFAFAH)
- akta.pro secondary industries
- E-commerce & Retail CRM (Customer Data, Loyalty & Personalization) (HDAEAFAE), Jewelry, Watches & Luxury Omnichannel (CRAFAEAH), Enterprise Application UX, Portals & Low-Code Extensions (BPAEAGAM)
Keywords
Where Avex is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Avex business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- E-commerce Design & Development Services: Full-service agency offering strategy, design, engineering, and optimization for Shopify Plus brands. Revenue generated through project-based engagements, retainer arrangements, and ongoing optimization services.
- Platform Migration Services: Migration engagements from Magento, Salesforce Commerce Cloud, BigCommerce, or custom-built platforms to Shopify Plus. Includes platform audit, data architecture, URL mapping, third-party integrations, and performance benchmarking.
- CRO and Optimization Services: Conversion rate optimization programs including growth strategy, personalization implementation, A/B testing, and UX design development. Part of the Growth X program offering monthly improvements and bug fixes.
- Retention Marketing Services: Email marketing, SMS marketing, loyalty program strategy, and subscription optimization services. Includes ongoing management with monthly campaign strategy, segmentation, and revenue reporting.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Enterprise ecommerce project engagements |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels5 records
Avex product offering
Product offeringCore offering
Avex is a NYC-based Platinum Shopify Plus agency that helps ecommerce brands modernize their technology, improve customer experience, and accelerate growth. Services span Shopify Plus design and development, platform migrations from Magento, Salesforce Commerce Cloud, and BigCommerce, UX/UI design, B2B commerce, conversion rate optimization, and retention marketing including email, SMS, loyalty, and subscription programs.
Product overview
Avex is an NYC-based Platinum Shopify Plus agency offering a unified service portfolio built around e-commerce growth. The core offering consists of three interconnected service pillars: (1) Shopify Plus E-commerce (development, platform migrations, UX/UI design, B2B commerce), (2) Strategy & Growth (conversion rate optimization, development support, data & consumer analytics, SEO), and (3) Retention Marketing (email marketing, SMS marketing, loyalty and reward programs, subscription optimization, marketing creative). Avex's Growth-X program provides ongoing support, testing, and optimization for e-commerce stores and retention campaigns. The agency operates a four-step methodology: Commerce Discovery, Customer Journey mapping, Commerce Execution, and Revenue Optimization. Services are delivered through deep integrations with Shopify Plus and complementary platforms including Klaviyo, Dynamic Yield, Recharge, Attentive, and other marketing technology partners.
Differentiator
Problem solved
Functional benefit
Products and services
- Shopify Plus E-commerce Development
- Platform Migration Services
- UX/UI Design Services
- Conversion Rate Optimization (CRO)
- Email Marketing Services
- B2B Commerce Services
- Loyalty and Reward Programs
- Subscription Optimization Services
- International Expansion Services
- Business Systems Integrations
- SMS Marketing Services
- Development Support and Managed Services
Quantifiable outcome
- 4X faster checkout with Shop Pay
- +10 more outcomes
Companies that use Avex
Customer profileNamed customers22 records
Segments4 records
Ideal customer profiles3 records
Avex technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration67 records
AI capability4 records
Feature5 records
Avex partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core and minor.
- Shopify PluscorePlatinum Shopify Plus Agency Partner. Avex specializes in Shopify Plus design, development, migrations, and optimization for enterprise brands.
- Dynamic YieldcorePersonalization and recommendation platform partner. Used for CRO and A/B testing implementations across client storefronts.
- KlaviyocoreEmail marketing platform partner. Used for retention marketing, automation flows, and email campaign management.
- RechargecoreSubscription management platform partner for Shopify, enabling recurring billing and subscription commerce.
- AttentivecoreSMS marketing platform partner for retention marketing programs.
- Deck CommerceminorPartnered with Deck Commerce for custom Salesforce-Klaviyo integration for FILA project.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Avex competitors and assessment
Company assessmentDirect peers
- The Good: Shopify Plus agency offering design, development, and growth services to DTC brands. Comparable boutique-to-mid-market ecommerce agency with similar client profile.
- Anatta: Ecommerce agency specializing in Shopify Plus development, design, and growth strategy for mission-driven and DTC brands. Overlapping service portfolio and customer segments.
- BlueSwitch: NYC-based Shopify Plus agency offering design, development, and CRO services to enterprise and mid-market DTC brands. Direct competitor in the same Shopify Plus Platinum partner tier.
- Fuel Made: Shopify Plus agency specializing in ecommerce design, development, and retention marketing for premium and DTC brands. Closely comparable in service mix and Shopify Plus Platinum positioning.
- Swanky: Shopify Plus development agency focused on enterprise replatforming, UX design, and CRO. Direct competitor targeting similar mid-market and enterprise DTC brands.
- Manifest: Shopify Plus agency providing ecommerce design, development, and CRO for enterprise brands. Direct competitor with comparable enterprise customer base.
Regional players
- Eastside Co: UK-based Shopify Plus agency offering design, build, and CRO services. Comparable Shopify Plus expertise but primarily serves European and UK brands rather than US enterprise DTC.
Broad incumbents
- Globant: Global digital transformation and engineering services firm with significant ecommerce and Shopify practice. Larger scale incumbent offering overlapping enterprise commerce services.
- Dept Agency: Global digital agency with end-to-end ecommerce, design, and engineering capabilities. Broader incumbent competing for the same enterprise DTC engagement budgets.
- R/GA: Global digital agency with deep ecommerce, brand, and experience design capabilities. Larger incumbent competing for the same enterprise brand transformation engagements.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Avex social profiles
Digital presenceAvex financial estimates
Financial estimateRevenue estimate
Valuation estimate
Avex leadership team
Management profileNumber of profiles
Profiles1 record
Avex funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Avex M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Avex
What does Avex do?
Avex is a NYC-based Platinum Shopify Plus agency that helps ecommerce brands modernize their technology, improve customer experience, and accelerate growth. Services span Shopify Plus design and development, platform migrations from Magento, Salesforce Commerce Cloud, and BigCommerce, UX/UI design, B2B commerce, conversion rate optimization, and retention marketing including email, SMS, loyalty, and subscription programs.
Is Avex a public or private company?
Avex is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Avex founded?
Avex was founded in 2015. It employs 11 to 50 people.
Where is Avex based?
Avex is headquartered in New York, United States, in the North America region.
How does Avex make money?
Four revenue lines are on record. E-commerce Design & Development Services are the primary driver. The others are platform Migration Services, CRO and Optimization Services and retention Marketing Services.
Who are Avex's main competitors?
Direct peers on record are The Good, Anatta, BlueSwitch, Fuel Made, Swanky and Manifest. Eastside Co is listed as a regional player. Broad incumbents are Globant, Dept Agency and R/GA.
Does Avex have an API?
No public API is recorded for Avex.
What industry is Avex in?
Avex's product category is E-commerce Agency Services. Its primary akta.pro industry code is BPAFAFAH, Loyalty, Rewards & Retention Platforms, with a secondary code of HDAEAFAE, E-commerce & Retail CRM (Customer Data, Loyalty & Personalization). Its NAICS code is 44921 and its SIC code is 7310.