Fuel Made
Fuel Made is a bootstrapped US ecommerce growth agency (~20 people) that helps $5M-$100M+ DTC brands grow through Shopify design and development, Klaviyo email/SMS lifecycle marketing, and ongoing conversion rate optimization.
- Company typePrivate
- Founded2010
- HeadquartersColbert, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Fuel Made does
Fuel Made is a privately held ecommerce growth agency headquartered in Washington state with a distributed North American team of approximately 20 people, founded in 2010 and operating exclusively within the Shopify and Klaviyo ecosystems. The firm targets direct-to-consumer ecommerce brands doing $5 million to $100 million-plus in annual revenue, delivering three core service lines: Shopify Design and Development (custom theme builds, Online Store 2.0 migrations, redesigns), Klaviyo Email and SMS Marketing (lifecycle automation, segmentation, campaign management), and Conversion Rate Optimization (ongoing A/B testing, analytics, UX iteration). Underlying expertise is anchored by long-standing platform partner credentials — Shopify Plus Partner since 2011 and one of the original 8 designated Shopify Plus Experts in 2016, plus Klaviyo Master Elite Partner status held by only ~30 of 6,500+ global partners.
The business model combines one-time professional services engagements with recurring managed-services retainers. Custom Shopify website projects start at approximately $50,000 and are billed over the project duration; template-based solutions start at $20,000. Monthly retainers for CRO and Klaviyo lifecycle programs begin at $6,900 per month, while a lower-priced single-services menu (landing pages, CRO audits, pop-up capture, copywriting, accessibility audits) opens entry points from $1,000 to $3,000. Documented customer outcomes include an average 22% conversion rate lift and 15% revenue lift after site rebuilds, 6x return on investment within a year on Klaviyo programs, and case-study results ranging from 19% to 613% improvement across verticals including men's grooming, cosmetics, home goods, pet products, supplements, collectibles, footwear, and apparel.
The agency sells through direct enterprise sales motions (consultation-based selling to senior decision-makers), supplemented by partner-channel referrals from Shopify and Klaviyo directories. Marketing is executed primarily through content marketing, case studies, SEO, and organic social across Instagram, Twitter, YouTube, LinkedIn, and Dribbble, with earned media in Shopify, Klaviyo, and ecommerce trade publications. The team is all-senior and US-based by stated policy, including a CPACC-certified Head of UX Design who anchors a dedicated ADA/WCAG accessibility practice. The firm is bootstrapped with no disclosed external funding and has operated continuously for 15+ years.
Fuel Made firmographics
Firmographics- Name
- Fuel Made
- Legal name
- Fuel Made
- Website
- https://fuelmade.com
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Fuel Made is a bootstrapped US ecommerce growth agency (~20 people) that helps $5M-$100M+ DTC brands grow through Shopify design and development, Klaviyo email/SMS lifecycle marketing, and ongoing conversion rate optimization.
- Ownership category
- akta.pro rank
Where Fuel Made is headquartered
LocationHeadquarters
- HQ city
- Colbert
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Fuel Made business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Technology or R&D, Others
Revenue model
- Shopify Design & Development: Custom and templated Shopify website builds, migrations to Shopify Plus, and ongoing website optimization. Revenue generated through one-time project fees ranging from $20,000 (template-based) to $50,000+ (fully custom).
- CRO Retainers: Ongoing monthly conversion rate optimization partnerships starting at $6,900/month. Includes audit & opportunity analysis, strategic A/B testing, design & development execution, and measurement & reporting.
- Klaviyo Email & SMS Marketing: Lifecycle marketing retainers starting at $6,900/month, focusing on email automation, segmentation, campaign management, and SMS integration. Brands partnering average 6x return on investment within a year.
- Single Services: One-time project offerings including landing pages ($3,000+), CRO audits ($3,000+), pop-up email & SMS capture ($2,000+), post-purchase emails, email health assessments, subscription/loyalty notifications, accessibility compliance, abandoned cart recovery, and copywriting services.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Multi-year contract | Fully Custom Shopify Website |
| One time/ perpetual license | Multi-year contract | Template-based Shopify Solution |
| Subscription | Monthly | Ongoing CRO Retainer |
| Subscription | Monthly | Email/SMS Marketing Engagement |
| Unit Pricing | Pay-as-you-go | Landing Page Creation |
| Unit Pricing | Pay-as-you-go | CRO Audit |
| Unit Pricing | Pay-as-you-go | Pop-Up Email & SMS Capture |
| Unit Pricing | Pay-as-you-go | Post-Purchase Emails |
| Unit Pricing | Pay-as-you-go | Landing Page Copywriting |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels7 records
Fuel Made product offering
Product offeringCore offering
Fuel Made is an ecommerce growth agency that designs, develops, and optimizes Shopify storefronts and Klaviyo lifecycle marketing programs for direct-to-consumer brands. The agency delivers three core service practices — custom Shopify design and development, Klaviyo email and SMS marketing, and conversion rate optimization via A/B testing — plus a menu of single-service offerings including landing pages, CRO audits, abandoned cart recovery, and accessibility compliance. Engagements are delivered by a senior-level in-house team targeting brands doing $5M–$100M+ in annual revenue.
Product overview
Fuel Made is an ecommerce growth agency (not a software product company) offering professional services organized around three core practice areas: Shopify Design and Development, Klaviyo Email and SMS Marketing, and Conversion Rate Optimization. These core services are supported by single-service offerings including Landing Page Creation, CRO Audit, Pop-Up Email & SMS Capture, Post-Purchase Emails, Email Health & Deliverability, Subscription/Membership/Loyalty Program Notifications, Accessibility Compliance, Abandoned Cart Recovery, Product Page Copywriting, and Landing Page Copywriting. The agency operates as a Shopify Plus Partner and Klaviyo Master Elite Partner (top 1% globally), serving DTC ecommerce brands.
Differentiator
Problem solved
Functional benefit
Products and services
- Shopify Design and Development Strategy, UX/UI design, and custom Shopify development services for ecommerce brands, delivered to improve conversions, AOV, and retention. Includes custom theme builds, migrations to Shopify Plus, and ongoing website optimization.
- Klaviyo Email and SMS Marketing Turnkey email and SMS marketing solution leveraging the Klaviyo platform to boost revenue, increase customer lifetime value, and generate ROI through automation, segmentation, and personalization. Brands partnering average 6x ROI within a year.
- Conversion Rate Optimization (CRO) Ongoing CRO services including A/B testing, analytics, revenue-driving UX and design, and data-backed recommendations to lift conversion rates, boost AOV, and maximize LTV for ecommerce brands.
- Landing Page Creation Custom landing page creation by senior-level designers, CRO experts, copywriters, and developers to maximize ROI with tailored brand designs.
- CRO Audit One-time deep dive into a site's analytics and conversion funnel with actionable, data-backed recommendations including designed mockups and a clear roadmap.
- Pop-Up Email and SMS Capture Custom-designed pop-up and welcome email flow with Klaviyo advanced segmentation to nurture audiences into buyers.
- Post-Purchase Emails Revamp of post-purchase email flows strategically optimized for additional sales while delighting customers and cultivating long-term retention, including shipping/delivery, return/exchange, and gift card notifications.
- Email Health and Deliverability Detailed deliverability report with a custom roadmap ensuring emails land in customer inboxes, including list health assessment and sunset flow.
- Subscription, Membership and Loyalty Program Notifications High-performing email flows to increase retention and reduce churn for subscription, membership, or loyalty programs, integrated with tools like Recharge, Skio, Smile.io, and LoyaltyLion.
- Accessibility Compliance Web accessibility experts audit the site and provide recommendations to meet the latest ADA and WCAG requirements, delivered by an IAAP CPACC-certified lead.
- Abandoned Cart Recovery Custom abandoned cart flow with testing at every touchpoint to double abandoned checkout recovery and optimize the buying journey.
- Product Page Copywriting CRO experts upgrade product detail pages with high-converting copy followed by A/B testing to ensure optimal performance.
- Landing Page Copywriting Compelling copy in the brand's unique voice, including a copy audit and written copy for landing pages, to turn landing pages into conversion machines.
- ADA Compliance Services Website accessibility services helping brands meet ADA, AODA, and WCAG standards for inclusive online experiences, including manual testing practices beyond automated tools.
Quantifiable outcome
- 22% average conversion rate lift after site rebuilds
- +9 more outcomes
Companies that use Fuel Made
Customer profileNamed customers18 records
Segments5 records
Ideal customer profiles2 records
Fuel Made technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration34 records
Feature4 records
Fuel Made partnerships and signals
Strategic signalPartnerships
13 partnerships are on record, tiered flagship and core.
- ShopifyflagshipShopify Plus Partner since 2011; one of the original 8 agencies designated as Shopify Plus Expert in 2016; Shopify-exclusive since 2010. As a certified partner, Fuel Made has deep access to Shopify platform capabilities and receives referrals through Shopify's partner directory.
- KlaviyoflagshipKlaviyo Master Elite Partner (top 1% globally). Only about 30 agencies out of 6,500+ partners achieve this status. Provides exclusive access to advanced techniques, early platform features, and platform referrals.
- RebuycorePersonalized shopping experience app for data-driven product recommendations; ideal for brands needing smart upsell logic beyond native Shopify
- OkendocoreCustomer reviews app capturing high-quality reviews, photos, and videos; only reviews app they work with that is 100% accessible
- RechargecoreSubscription management app for recurring billing; integrates with Klaviyo for subscription lifecycle marketing
- Smile.iocoreLoyalty points and referral programs app; affordable, accessible, and easy to use for turning first-time customers into loyalists
- Octane AIcoreConversational AI quiz platform; optimizes messaging with customer-first data and creates targeted nurture emails based on quiz results
- GorgiascoreHelp desk ticketing system for customer service; consolidates inquiries from live chat, email, and social media with automation capabilities
- IntelligemscoreA/B testing tool exclusively for Shopify; focuses on pricing, shipping optimization, and front-end testing with native GA4 integration and robust margin tracking
- MalomocoreBranded tracking pages and proactive order notifications; leverages Klaviyo data for segmentation and performance analytics
- SkiocoreSubscription management app; most developer-friendly and customizable option with variant-specific selling plans and both static and dynamic bundle subscriptions
- YotpocoreCustomer reviews and photos integrated with email campaigns; provides treasure trove of profile properties for customer data
- FindifycoreAI-powered search, personalization, and recommendation tools; enterprise-level solution for large catalogs and custom filtering
Scale indicators13 records
Recent moves6 records
Expansion highlights5 records
Fuel Made competitors and assessment
Company assessmentDirect peers
- We Make Websites: UK-based Shopify Plus Partner agency offering custom Shopify design, development, and ecommerce growth services for DTC brands; directly comparable in platform focus, service mix, and target customer segment.
- Outerbox: US-based Shopify Plus agency providing design, development, and digital marketing services for ecommerce brands of similar size and revenue tier; comparable in Shopify Plus partner status and DTC focus.
- Eastside Co: Shopify Plus Partner agency specializing in Shopify Plus design, build, and growth services for DTC brands; directly comparable in platform specialization, service offering, and customer profile.
- The Stable: Shopify Plus Partner agency serving enterprise and mid-market DTC brands with design, development, and ecommerce strategy services; comparable in Shopify Plus partnership and DTC brand focus.
- Blue Acorn iCE (In Commerce Experts): Large Shopify Plus Partner agency focused on enterprise ecommerce brands; comparable in Shopify Plus partnership and DTC focus, though typically serves larger enterprise customers than Fuel Made.
- Yard Sale: Boutique ecommerce creative agency working with Shopify and Klaviyo for DTC brands; comparable in boutique positioning, platform specialization, and senior-team delivery model.
- Swanky: Shopify Plus Partner agency specializing in ecommerce design, development, and growth for DTC brands; comparable in Shopify Plus partnership, service mix, and target customer segment.
Emerging players
- 97th Floor: Digital marketing agency with CRO, email, and creative services for ecommerce and DTC brands; comparable in Klaviyo email/SMS capabilities and conversion rate optimization focus.
- Avenue Z: Digital marketing and PR agency with ecommerce and DTC brand expertise including email/SMS marketing; comparable in customer segment and growth marketing service mix.
Broad incumbents
- Power Digital Marketing: Larger full-service digital marketing agency with ecommerce, email, and CRO capabilities serving DTC brands; comparable in target customer and Klaviyo email/SMS service offerings but broader portfolio.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Fuel Made social profiles
Digital presenceFuel Made compliance and trust
Trust signalCompliance1 record
Fuel Made financial estimates
Financial estimateRevenue estimate
Valuation estimate
Fuel Made leadership team
Management profileNumber of profiles
Profiles8 records
Fuel Made funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Fuel Made M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Fuel Made
What does Fuel Made do?
Fuel Made is an ecommerce growth agency that designs, develops, and optimizes Shopify storefronts and Klaviyo lifecycle marketing programs for direct-to-consumer brands. The agency delivers three core service practices — custom Shopify design and development, Klaviyo email and SMS marketing, and conversion rate optimization via A/B testing — plus a menu of single-service offerings including landing pages, CRO audits, abandoned cart recovery, and accessibility compliance. Engagements are delivered by a senior-level in-house team targeting brands doing $5M–$100M+ in annual revenue.
Is Fuel Made a public or private company?
Fuel Made is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Fuel Made founded?
Fuel Made was founded in 2010. It employs 11 to 50 people.
Where is Fuel Made based?
Fuel Made is headquartered in Colbert, United States, in the North America region.
How does Fuel Made make money?
Four revenue lines are on record. Shopify Design & Development is the primary driver. The others are CRO Retainers, klaviyo Email & SMS Marketing and single Services.
Who are Fuel Made's main competitors?
Direct peers on record are We Make Websites, Outerbox, Eastside Co, The Stable, Blue Acorn iCE (In Commerce Experts), Yard Sale and Swanky. Emerging players are 97th Floor and Avenue Z. Power Digital Marketing is listed as a broad incumbent.
Does Fuel Made have an API?
No public API is recorded for Fuel Made.