Benefits in a Card
Benefits in a Card is a Greenville, SC-based employee benefits administration platform that provides day-one benefits eligibility, unbundled MEC and fixed indemnity coverage, prescription and virtual care add-ons, and a 75+ integration API ecosystem primarily to U.S. staffing firms and other high-turnover workforce employers.
- Company typePrivate
- Founded1995
- HeadquartersGreenville, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Benefits in a Card does
Benefits in a Card (BIC) is a Greenville, South Carolina-based employee benefits administration platform purpose-built for high-turnover workforces, founded in 1995. The company specializes in delivering day-one benefits eligibility to staffing firms and employers in hospitality, manufacturing, healthcare, and retail — segments where traditional waiting periods and bundled plans are operationally ill-fitting. Its core product architecture pairs an unbundled Minimum Essential Coverage (MEC) plan with first-dollar fixed indemnity coverage, allowing employers to assemble custom benefit packages without paying for unwanted plan components. Supporting product modules include FreeRx prescription benefits (with home delivery for chronic generics and 64,000+ participating pharmacies), 24/7 virtual urgent care, dental and vision add-ons, and a 2-year rate-lock guarantee.
Benefits in a Card firmographics
Firmographics- Name
- Benefits in a Card
- Legal name
- Benefits in a Card
- Website
- https://benefitsinacard.com
- Company type
- Private
- Founded year
- 1995
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Benefits in a Card is a Greenville, SC-based employee benefits administration platform that provides day-one benefits eligibility, unbundled MEC and fixed indemnity coverage, prescription and virtual care add-ons, and a 75+ integration API ecosystem primarily to U.S. staffing firms and other high-turnover workforce employers.
- Ownership category
- akta.pro rank
Benefits in a Card industry classification
Industry- Product category
- Employee Benefits Administration
- NAICS
- Insurance Agencies and Brokerages (524210), Health and Welfare Funds (525120)
- SIC
- Insurance Agents, Brokers & Service (6411), Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- Benefits Administration (BPACAPAC)
- akta.pro secondary industries
- Eligibility, Enrollment & Benefits Administration (HLAEALAH), Ancillary Benefits TPA (Dental/Vision/Life/Accident/Critical Illness) (HLAEALAN), Voluntary/Worksite Critical Illness & Hospital Indemnity (Employee-Paid) (FSAIAKAF)
Keywords
Where Benefits in a Card is headquartered
LocationHeadquarters
- HQ city
- Greenville
- HQ country
- United States
- HQ region
- North America
Markets served
Benefits in a Card business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Supply Chain
Revenue model
- Employee Benefits Administration: Benefits in a Card provides unbundled employee benefits solutions to staffing firms, offering flexible packages that include MEC (Minimum Essential Coverage), fixed indemnity plans, dental, vision, prescription benefits (FreeRx), and virtual urgent care. The company generates revenue through insurance premiums and administration fees passed through to staffing firm clients.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Hybrid | Annual | Unbundled benefits with flexible coverage options |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels4 records
Benefits in a Card product offering
Product offeringCore offering
Benefits in a Card provides unbundled employee benefits administration services purpose-built for high-turnover workforces, primarily staffing firms. The offering pairs Minimum Essential Coverage (MEC) with first-dollar fixed indemnity plans and optional dental, vision, FreeRx prescription, and 24/7 virtual urgent care add-ons, all delivered with day-one eligibility and supported by the BenefitSync API for integrations with 75+ HR, payroll, and staffing platforms.
Product overview
Benefits in a Card (BIC) is an employee benefits platform built specifically for high-turnover industries, offering an unbundled benefits model that pairs Minimum Essential Coverage (MEC) with fixed indemnity plans. The core product enables staffing firms to offer day-one benefit eligibility without traditional waiting periods. Key product components include the BenefitSync API for technical integrations with 80+ HR/payroll platforms, FreeRx prescription benefits with home delivery, 24/7 virtual urgent care, and dental/vision insurance add-ons. The company differentiates through a 2-year rate-lock guarantee and purpose-built features for staffing industry compliance including ACA measurement period expertise.
Differentiator
Problem solved
Functional benefit
Brands
- FreeRx: Prescription benefits program offering pharmacy access and value-based pharmacy solutions for employees
- BenefitSync API
Products and services
- Day-One Employee Benefits for Staffing Firms
- Unbundled MEC + Fixed Indemnity Benefits Unbundled benefits model pairing Minimum Essential Coverage (MEC) with first-dollar fixed indemnity plans, allowing staffing firms to build customized benefit packages that cover more workers without paying for unwanted plans.
- FreeRx Prescription Benefits Prescription benefit program providing access to generic medications, including home delivery for chronic condition medications, at no additional cost to employees via 64,000+ participating pharmacies.
- Dental and Vision Insurance Ancillary dental and vision insurance plans for staffing agencies, offering group rates through 100-80-50 coverage models with PPO, DHMO, and indemnity plan options.
- 24/7 Virtual Urgent Care Round-the-clock virtual urgent care telemedicine service providing access to healthcare for workers on rotating shifts outside traditional office hours.
Quantifiable outcome
- Enrollment rate surpasses industry averages by 7%
- +2 more outcomes
Companies that use Benefits in a Card
Customer profileNamed customers6 records
Segments5 records
Ideal customer profiles4 records
Benefits in a Card technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration77 records
Feature3 records
Benefits in a Card partnerships and signals
Strategic signalPartnerships
22 partnerships are on record, tiered core and flagship.
- ADPcoreTechnology integration partner - ADP workforce management and payroll systems connect with BIC benefits administration through BenefitSync API for seamless data synchronization.
- BullhorncoreCRM and staffing software integration partner enabling bidirectional data flow between Bullhorn's recruitment platform and BIC benefits administration.
- PaylocitycoreHCM platform integration for payroll and benefits data synchronization, reducing manual entry and errors.
- RipplingcoreWorkforce management platform integration connecting Rippling's HR, IT, and payroll systems with BIC benefits administration.
- UKGcoreUKG Ready integration for time tracking, scheduling, and HR data synchronization with benefits enrollment.
- WorkdaycoreEnterprise HCM integration connecting Workday's HR and financial management with BIC benefits administration.
- GustocorePayroll platform integration for small to mid-sized staffing firms, enabling automated benefits deductions and enrollment sync.
- TriNetcorePEO platform integration providing co-employment benefits administration and HR services connection.
- PaycomcoreHCM platform integration for payroll and benefits data synchronization.
- Paychex FlexcorePayroll and HR solution integration for benefits enrollment and deduction management.
- PrismHRcorePEO and staffing HR platform integration for benefits administration synchronization.
- VensureHRcoreHR technology platform integration for staffing industry workforce management and benefits.
- BambooHRcoreHRIS integration for small business staffing firms, connecting HR data with benefits administration.
- Ceridian DayforcecoreEnterprise HCM platform integration connecting Dayforce's workforce management with BIC benefits.
- DeelcoreGlobal HR platform integration for international staffing and contractor management with benefits sync.
- InsperitycorePEO platform integration for HR services and benefits administration connection.
- JustworkscoreHR platform integration for PEO services and benefits administration synchronization.
- NamelycoreHR platform integration for mid-market companies, connecting HR and benefits data.
- OystercoreGlobal HR platform integration for international employment and benefits management.
- RemotecoreGlobal employment platform integration for international staffing and contractor benefits.
- SAP SuccessFactorscoreEnterprise HCM integration connecting SAP's human capital management with benefits administration.
- American Staffing Association (ASA)flagshipASA partner status providing industry credibility, network access, and recognition as a trusted staffing industry benefits provider.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
Benefits in a Card competitors and assessment
Company assessmentDirect peers
- Take Command Health: Take Command is a benefits administration platform focused on ICHRA and individual coverage HRA setup for employers of all sizes. Its emphasis on unbundled, ACA-compliant coverage and self-service administration places it in direct competition with BIC's MEC-led approach.
- VensureHR: VensureHR is a PEO and HR technology platform with a strong staffing-industry focus and an extensive HR/payroll integration ecosystem that includes BIC as a marketplace partner. It competes head-on with BIC by offering co-employment bundles that can substitute for unbundled benefits administration.
- PeopleKeep (a Zane Benefits company): PeopleKeep offers ICHRA-focused benefits administration for small businesses with variable-hour workforces. Its product construct and SMB/employer direct GTM closely parallel BIC's unbundled, compliance-led offering.
- Zane Benefits: Zane Benefits pioneered ICHRA and benefits administration for small and mid-sized employers. It is highly comparable to BIC's unbundled MEC/fixed indemnity plus administration model, especially for buyers migrating from traditional group health to defined-contribution structures.
- Sequoia One: Sequoia One is a PEO and benefits platform targeting small and mid-sized businesses, including staffing and high-turnover employers. It is also listed as a BIC integration partner, illustrating its competing role as a bundled alternative to BIC's unbundled model.
- Flock Benefits: Flock provides benefits technology and administration purpose-built for hourly and high-turnover workforces, including integrated ACA and ICHRA solutions. It overlaps most directly with BIC's core vertical of variable-hour, transient employees and competes for the same staffing and hourly-employer buyer.
Emerging players
- Bennie: Bennie is a modern employee benefits broker and platform serving SMB and mid-market employers, including those with hourly workforces. It competes with BIC on benefits advice, administration technology, and direct employer relationships in overlapping verticals.
- Thatch: Thatch provides modern ICHRA and benefits technology aimed at hourly and high-turnover workforces, particularly staffing and SMB employers. It competes for the same staffing-firm buyer and unbundled benefits positioning as BIC, though at a smaller scale.
Broad incumbents
- Ease (Asure): Ease is a benefits administration and HR software platform serving brokers and small-to-mid employers. Its benefits enrollment and HRIS integration capabilities overlap with BIC's BenefitSync-style functionality, though Ease targets a broader broker channel rather than staffing specifically.
- Benefitfocus (Vensure Companies): Benefitfocus, now part of Vensure, is a long-standing benefits administration and exchange platform serving large employers and brokers. While broader in scope than BIC, it overlaps on benefits enrollment, eligibility administration and carrier data exchange, and its Vensure parent competes in the staffing PEO segment.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Benefits in a Card social profiles
Digital presenceBenefits in a Card financial estimates
Financial estimateRevenue estimate
Valuation estimate
Benefits in a Card leadership team
Management profileNumber of profiles
Profiles1 record
Benefits in a Card funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Benefits in a Card M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Benefits in a Card
What does Benefits in a Card do?
Benefits in a Card provides unbundled employee benefits administration services purpose-built for high-turnover workforces, primarily staffing firms. The offering pairs Minimum Essential Coverage (MEC) with first-dollar fixed indemnity plans and optional dental, vision, FreeRx prescription, and 24/7 virtual urgent care add-ons, all delivered with day-one eligibility and supported by the BenefitSync API for integrations with 75+ HR, payroll, and staffing platforms.
Is Benefits in a Card a public or private company?
Benefits in a Card is a private company. It is classified as unknown and is currently operating.
When was Benefits in a Card founded?
Benefits in a Card was founded in 1995. It employs 11 to 50 people.
Where is Benefits in a Card based?
Benefits in a Card is headquartered in Greenville, United States, in the North America region.
How does Benefits in a Card make money?
One revenue line is on record: employee Benefits Administration.
Who are Benefits in a Card's main competitors?
Direct peers on record are Take Command Health, VensureHR, PeopleKeep (a Zane Benefits company), Zane Benefits, Sequoia One and Flock Benefits. Emerging players are Bennie and Thatch. Broad incumbents are Ease (Asure) and Benefitfocus (Vensure Companies).
Does Benefits in a Card have an API?
Yes. BenefitSync API enables true API integrations designed to reduce errors, manual work and security risk. The API connects staffing management software and payroll/HR systems for real-time data synchronization, automating eligibility tracking, carrier file generation, employee reminders, and reporting. Supports single sign-on (SSO) compatibility. Developer documentation is at benefitsinacard.com/benefitsync-api.
What industry is Benefits in a Card in?
Benefits in a Card's product category is Employee Benefits Administration. Its primary akta.pro industry code is BPACAPAC, Benefits Administration, with a secondary code of HLAEALAH, Eligibility, Enrollment & Benefits Administration. Its NAICS code is 524210 and its SIC code is 6411.