hoolah
hoolah is a Singapore-based Buy Now Pay Later (BNPL) platform founded in 2018 that offers interest-free installment payments to consumers and conversion-focused checkout tools to merchants across Southeast Asia.
- Company typePrivate
- Founded2018
- HeadquartersSingapore, Singapore
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
What hoolah does
Hoolah is a Singapore-headquartered Buy Now Pay Later (BNPL) platform founded in 2018, operating across omnichannel retail in Southeast Asia. The company offers installment-based payment solutions at the point of sale, allowing consumers to spread purchases into interest-free or low-interest payments while providing merchants with a checkout option intended to lift conversion. Hoolah positions itself as an omni-channel BNPL ecosystem serving both online and offline merchants, with horizontal exposure across retail verticals rather than a niche focus.
The business model is built on two-sided economics: merchants pay fees to access BNPL at checkout, while consumers access installment financing. Pricing, fee structure, and merchant contract terms are not publicly disclosed. Go-to-market relies on merchant integrations and consumer adoption through retail and e-commerce channels. The underlying technology stack, proprietary underwriting models, and platform architecture are not disclosed in available sources, and the company's primary web property (hoolah.co) returned a 503 error during data collection, limiting verification.
Hoolah has raised approximately $370,000 across two funding rounds: a seed round in August 2018 ($236,689, led by Accelerasia Ventures and Aletra Capital Partners) and a second round in March 2020 ($133,688, led by Allectus Capital). Total disclosed headcount sits in the 51-100 range. The company operates within the Singapore BNPL market, which is projected to reach $1.32 billion by 2025 and $1.94 billion by 2030, and the broader Asia Pacific BNPL market projected at ~$358.6 billion by 2030.
hoolah firmographics
Firmographics- Name
- hoolah
- Website
- https://hoolah.co
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- hoolah is a Singapore-based Buy Now Pay Later (BNPL) platform founded in 2018 that offers interest-free installment payments to consumers and conversion-focused checkout tools to merchants across Southeast Asia.
- Ownership category
- akta.pro rank
hoolah industry classification
Industry- Product category
- Buy Now Pay Later (BNPL)
- akta.pro primary industry
- Buy Now, Pay Later (BNPL) Platforms (BPAMAFAG)
- akta.pro secondary industries
- Merchant-Integrated BNPL (Online Checkout) (FSAKACAA), In-Store / In-Person BNPL (POS) (FSAKACAB), Buy Now, Pay Later (BNPL) (CRAFALAD)
Keywords
Where hoolah is headquartered
LocationHeadquarters
- HQ city
- Singapore
- HQ country
- Singapore
- HQ region
- Asia
Markets served
hoolah business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations
hoolah product offering
Product offeringCore offering
hoolah operates an omni-channel Buy Now Pay Later (BNPL) ecosystem in Asia that allows consumers to split retail purchases into interest-free installment payments at the point of sale. The service is delivered through merchant integrations so that retailers can offer flexible payment options to shoppers and lift checkout conversion.
Product overview
Hoolah is a Buy Now Pay Later (BNPL) payment solution provider operating in the Asia Pacific region. The company offers installment payment services that allow consumers to split purchases into manageable payments, typically at zero or low interest. No specific product modules, sub-products, or named offerings were identified in the available source data.
Differentiator
Problem solved
Functional benefit
Products and services
- hoolah Buy Now Pay Later (BNPL) An omni-channel Buy Now Pay Later payment solution that lets retail consumers split purchases into interest-free installments at the point of sale, integrated with merchants online and in store to lift checkout conversion.
Companies that use hoolah
Customer profileIdeal customer profiles2 records
hoolah technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
hoolah partnerships and signals
Strategic signalScale indicators2 records
Recent moves3 records
Expansion highlights2 records
hoolah competitors and assessment
Company assessmentDirect peers
- Atome: Atome is a Singapore-headquartered BNPL provider operating across Southeast Asia (Singapore, Malaysia, Indonesia, Vietnam, Philippines, Thailand, Hong Kong). It is the closest direct competitor to hoolah, offering interest-free installment payments at both online checkout and in-store POS for retail merchants in the same primary geography.
- Grab PayLater: Grab PayLater is the BNPL product of SEA super-app Grab, offering installment payments to consumers across Singapore, Malaysia, Indonesia, Thailand, Vietnam, and the Philippines. As a super-app-embedded BNPL with massive consumer reach and merchant network, it is a primary direct competitor to hoolah in Singapore.
- Shopee PayLater: Shopee PayLater is the BNPL offering from Sea Group's Shopee marketplace, providing installment plans for shoppers across Southeast Asia. It is a leading direct competitor serving both online (marketplace checkout) and offline (SPayLater in-store) channels, directly comparable to hoolah's omni-channel model.
- BillEase: BillEase is a Manila-headquartered BNPL and consumer finance provider serving the Philippines and expanding in Southeast Asia. It offers installment plans both online and in-store with similar interest-free positioning, making it a close direct peer in regional BNPL competition.
- Akulaku: Akulaku is a Southeast Asia-focused consumer finance and BNPL platform headquartered in Indonesia with operations across the Philippines, Vietnam, Thailand, and Malaysia. It is a direct regional competitor offering installment payment products at checkout in similar merchant verticals.
- Kredivo / FinAccel: Kredivo is the BNPL product of FinAccel (parent of Atome), serving Indonesia and other SEA markets with online and offline installment financing. It is a direct BNPL peer in the SEA ecosystem competing with hoolah for merchant integrations and consumer adoption.
Broad incumbents
- Afterpay (Block): Afterpay, now owned by Block (formerly Square), is a pioneer global BNPL provider with operations in Australia, the US, UK, and expanding into Asia. As a broad incumbent operating well beyond SEA, it is referenced alongside hoolah as a 'prominent player' in the APAC BNPL market.
- Klarna: Klarna is a Swedish-founded global BNPL leader offering pay-in-installments products across dozens of markets and exploring Asia. It operates broadly in BNPL with a much larger portfolio and balance sheet, making it a comparable broad incumbent shaping global BNPL consumer expectations.
- Zip Co: Zip is an Australia-founded BNPL provider with operations across ANZ and the US, and has signaled interest in expanding into broader APAC. It is comparable as a category peer operating BNPL at scale, though not directly competitive in Singapore today.
Emerging players
- Splitit: Splitit is a global installment payments platform that enables BNPL by splitting existing credit-card payments into interest-free installments. While not a direct BNPL competitor in SEA, it is an emerging player in the broader interest-free installment category relevant to hoolah's positioning.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key highlights5 records
Customer concentration
hoolah social profiles
Digital presencehoolah financial estimates
Financial estimateRevenue estimate
Valuation estimate
hoolah leadership team
Management profileNumber of profiles
Profiles1 record
hoolah funding detail
Funding detailFunding overview
Funding rounds2 records
Investors5 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
hoolah M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about hoolah
What does hoolah do?
hoolah operates an omni-channel Buy Now Pay Later (BNPL) ecosystem in Asia that allows consumers to split retail purchases into interest-free installment payments at the point of sale. The service is delivered through merchant integrations so that retailers can offer flexible payment options to shoppers and lift checkout conversion.
When was hoolah founded?
hoolah was founded in 2018. It employs 51 to 100 people.
Where is hoolah based?
hoolah is headquartered in Singapore, Singapore, in the Asia region.
Who are hoolah's main competitors?
Direct peers on record are Atome, Grab PayLater, Shopee PayLater, BillEase, Akulaku and Kredivo / FinAccel. Broad incumbents are Afterpay (Block), Klarna and Zip Co. Splitit is listed as an emerging player.
Does hoolah have an API?
No public API is recorded for hoolah.
What industry is hoolah in?
hoolah's product category is Buy Now Pay Later (BNPL). Its primary akta.pro industry code is BPAMAFAG, Buy Now, Pay Later (BNPL) Platforms, with a secondary code of FSAKACAA, Merchant-Integrated BNPL (Online Checkout).