Wellbefy

What Wellbefy does

Wellbefy AB is a Swedish, privately held SaaS company headquartered in Helsingborg that sells a data-driven corporate health platform to organizations, targeting HR, management, and employees. The platform combines continuous employee measurements, pulse surveys, employee surveys, health challenges, absence management (frisknärvaro/sjuknärvaro/sjukfrånvaro), and an analytics dashboard, supported by a dedicated occupational health and work environment developer assigned to each customer. Survey instruments are grounded in established frameworks (KASAM, Demand-Control-Support) reviewed by psychologists and behavioral scientists.

The technology stack is a cloud-based SaaS delivered via web, iOS, and Android apps, with native integrations to Apple Health (HealthKit), Android Health Connect (including Samsung Health, Google Fit, Fitbit, and Runkeeper), and Slack. Employee and personal data are hosted on Swedish servers through Glesys. The platform is localized in Swedish, English, Norwegian, and Finnish.

Wellbefy monetizes primarily through annual enterprise subscriptions that bundle platform access, continuous measurements, and a dedicated occupational health developer, with additional revenue from booked occupational health services (medical examinations, stress management, rehabilitation, leadership development) delivered as professional services. The company is an approved (legitimerad) organizer of occupational health services in Sweden, eligible to facilitate subsidies from Försäkringskassan. Distribution is primarily direct enterprise field sales into the Swedish market, with named customers including Malmö LBC, Sembo, Prosak, and PSK Syd.

Name

Wellbefy

Legal name

Wellbefy AB

Website

https://wellbefy.se

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Short description

Wellbefy AB is a Swedish SaaS company that sells a data-driven corporate health platform with surveys, pulse measurements, absence analytics, and a dedicated occupational health developer to HR, managers, and employees primarily in Sweden.

Ownership category

akta.pro rank

Product category

Corporate Health Management Software

NAICS

Computer Systems Design and Related Services (54151)

SIC

Services-Health Services (8000), Services-Prepackaged Software (7372)

akta.pro primary industry

Occupational Health & Worksite Health Virtual Care (fit-for-duty, RTW) (HLALADAM)

akta.pro secondary industry

Care Navigation, Advocacy & Benefits Guidance Platforms (HLALADAJ)

Keywords

• Corporate health platform
• Occupational health services
• Employee wellbeing software
• Absence management software
• Workplace health analytics

Headquarters

HQ city

Helsingborg

HQ country

Sweden

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Corporate Health Platform Subscription: Wellbefy provides a data-driven corporate health platform with continuous measurements, surveys, and dedicated occupational health support. The subscription includes access to the platform, employee surveys, health challenges, and a dedicated work environment and health developer.
2. Occupational Health Services: Additional occupational health services including medical health examinations, stress management, psychological support and treatment programs, rehab support, leadership development, and workplace environment training, which can be booked through the platform.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Wellbefy provides a cloud-based SaaS platform for corporate health management that combines continuous employee health measurements, pulse surveys, absence and presenteeism analytics, and team health challenges with coordinated occupational health services. Each customer is assigned a dedicated work environment and health developer, and the platform integrates with Apple Health and Health Connect for automatic activity tracking. The offering is aimed at HR, managers, and employees in Swedish organizations seeking to identify hidden illness, reduce sick leave costs, and strengthen engagement.

Product overview

Wellbefy is a SaaS-based corporate health platform providing data-driven employee health and occupational health services. The platform centers on the Wellbefy Platform and Wellbefy App, which together deliver employee surveys (Medarbetarundersökning), pulse measurements (Pulsmätning), health challenges (Hälsoutmaning), absence management (Frånvarohantering), and results analytics — all connected to coordinated occupational health services (Företagshälsovård) with a dedicated occupational health developer per customer. The platform is designed for HR, management/leadership, and employees, supporting Swedish, English, Norwegian, and Finnish languages, and integrates natively with Apple Health and Health Connect for fitness tracking. Support resources include the Wellbefy Academy help center with guides, templates, and a knowledge blog.

Differentiator

Problem solved

Functional benefit

Products and services

• Wellbefy Platform The central SaaS platform providing data-driven corporate health management. Combines continuous employee measurements, pulse surveys, organizational health analytics, health challenges, and coordinated access to occupational health services under a single interface for HR, management, and employees.
• Wellbefy App
• Företagshälsovård (Occupational Health Services) Provision of statutory, promotional, and treatment-oriented occupational health services including medical health examinations, stress management programs, psychological support, rehabilitation coordination, work environment measurements, leadership development, and crisis support. Wellbefy is an authorized occupational health provider eligible for Swedish Social Insurance Agency (Försäkringskassan) subsidies.

Quantifiable outcome

• Wellbefy is described as helping reduce sick leave and hidden illness costs, though specific quantified figures are not provided.

Named customers4 records

Segments3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature7 records

Partnerships

Two partnerships are on record, tiered minor and core.

• Ljung & SjöbergminorStrategic or Co-development PartnerPartnership for drug and abuse management services. Ljung & Sjöberg specializes in supporting and managing employees with substance abuse issues. Wellbefy can also perform drug tests in collaboration with them.
• GlesyscoreTechnology or IntegrationServer infrastructure provider. Wellbefy uses Glesys servers for its technical operations, representing a green and Swedish hosting alternative with focus on energy efficiency and sustainable operations.

Recent moves6 records

Expansion highlights5 records

Direct peers

• Virgin Pulse / Personify Health: Largest independent corporate-wellness platform globally, combining health assessments, wellbeing programs, and benefits navigation for employers. Directly comparable to Wellbefy as an enterprise SaaS for workforce health measurement, engagement, and analytics.
• Limeade: Employee experience platform with wellbeing, engagement surveys, and analytics for mid-market and enterprise. Comparable to Wellbefy's pulse measurement, employee surveys, and manager action-plan workflows.
• Headspace for Work: B2B mindfulness and mental-health platform sold to employers, overlapping with Wellbefy's stress-management, psychological support, and micro-learning offerings for HR and employees.
• Modern Health: Employer-sponsored mental health and wellness platform combining self-guided content, coaching, and therapy; overlaps with Wellbefy's stress management, coaching, and wellbeing programs delivered via subscription.
• Calm Business: Workplace subscription tier of the Calm meditation app, offering employer-purchased access to mental wellness content. Comparable as a consumer-grade wellness subscription repackaged for HR distribution.
• Wellable: Mid-market corporate wellness platform with health challenges, screenings, and biometric integrations. Comparable to Wellbefy's Hälsoutmaning module and Apple Health/Health Connect device-data integrations.
• Wellbeats: Corporate wellbeing platform offering on-demand fitness, mindfulness, and nutrition content to employers via subscription. Closely parallel to Wellbefy's micro-learning, health challenges, and continuous engagement features.

Regional players

• Benify: Swedish-headquartered benefits and engagement platform serving Nordic employers with perks, pensions, and wellbeing content. Regionally comparable as a competing Swedish B2B benefits and wellbeing vendor.
• Smartum: Finnish employer-sponsored wellness benefit network providing prepaid activity and culture vouchers for employees. Comparable as a Nordic employer-wellness channel focused on preventative engagement.
• Epassi Group: Nordic employee benefits platform consolidating wellbeing, culture, and lifestyle benefits across Finland, Sweden, and other markets. Overlaps with Wellbefy's engagement and benefits-navigation use cases for employers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/wellbefy
• Facebookfacebook.com/Wellbefy

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wellbefy