Transflo

What Transflo does

Transflo is a Tampa, Florida-based software and services company that provides supply chain automation for the North American trucking industry, with a stated 30+ year history (founded approximately 1994, previously known as Pegasus Transtech). The company sells a multi-product platform built around three pillars: Transflo Mobile+ (a driver-facing app with 3.2 million+ downloads offering document scanning, load management, and telematics integration), Telematics & ELD (delivered via the ATI subsidiary and powered by Geotab, of which Transflo is the No. 1 reseller), and Workflow AI (an AI/ML-driven back-office automation suite spanning document ingestion, invoice auditing, exception resolution, and factoring workflows with dedicated modules for carriers, brokers, LTL, and factors). Its stated scale includes 65,000 fleets served and approximately 800 million shipping documents processed annually, representing roughly $115 billion in freight bills.

The company's revenue model combines annual SaaS subscriptions for Workflow AI (priced by quote based on fleet size and volume), freemium mobile app distribution with premium add-ons (Drivewyze, CoPilot Truck), telematics hardware sales plus recurring software subscriptions through ATI/Geotab, and enterprise implementation and professional services. Its go-to-market spans direct enterprise field sales with a "Request a demo" motion, inside sales for mid-market, self-serve mobile distribution, truckstop scanning kiosks, and channel partnerships including Geotab Marketplace and integrations with TMS, ERP, and factoring platforms. Customers include carriers (Plains Dedicated, Hill Bros., Bandstra, Stevens Trucking), brokers (Armstrong Transport Group), factors (Love's Financial), and enterprise fleets (F/X/Redwood Logistics, BearCom).

Transflo is privately held and backed by Bregal Sagemount, which invested in December 2021 to support growth and technology expansion. The company has pursued inorganic and organic expansion: a 2023 merger with ATI combined workflow automation with telematics, a 2024 acquisition of RMJ Technologies' telematics assets extended reach into government and public sector fleets, and 2026 saw launches of Workflow AI for LTL and Workflow AI for Factors alongside a strategic partnership with SMC³. Leadership under CEO Renee Krug has been augmented in late 2025 and 2026 by a new CTO (AI and digital freight strategy), a President of ATI (telematics), and a VP of Automation Sales focused on LTL sector adoption.

Name

Transflo

Legal name

Transflo

Website

https://transflo.com

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

251–500 employees

Short description

Transflo provides AI-powered supply chain automation software for the North American trucking industry, serving carriers, brokers, factors, and shippers with Workflow AI back-office automation, Transflo Mobile+ driver apps, and Geotab-powered telematics across 65,000 fleets.

Ownership category

akta.pro rank

Product category

Freight and Supply Chain Automation Software

NAICS

Freight Transportation Arrangement (488510), Freight Transportation Arrangement (4885)

SIC

Arrangement Of Transportation Of Freight & Cargo (4731), Transportation Services (4700)

akta.pro primary industry

Freight Audit, Payment & Settlement (AP Automation, E-Payments, Disputes) (TLAEAIAD)

akta.pro secondary industry

Digital Freight Brokerage (Managed Marketplace) (TLAEAJAB)

Keywords

• Freight document automation
• Transportation management software
• Fleet telematics solutions
• Supply chain automation
• Logistics workflow software

Headquarters

HQ city

Tampa

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Supply Chain, Marketing or Sales, Infrastructure, Operations

Revenue model

1. SaaS Subscription - Workflow AI Platform: Transflo generates primary revenue through SaaS subscription fees for its Workflow AI platform, which is sold to carriers, brokers, and factors on a per-seat or tiered subscription basis. The platform automates document processing, invoice auditing, and back-office operations, with pricing quoted based on fleet size and usage volume.
2. Mobile App Distribution - Transflo Mobile+: Transflo Mobile+ is distributed as a free/paid app through iOS and Android app stores, serving as the primary driver engagement tool. The app includes premium add-ons such as Drivewyze PreClear Weigh Station Bypass and CoPilot Truck Navigation, generating additional revenue per transaction or subscription.
3. Telematics & ELD Hardware and Software: ATI, Transflo's telematics division and Geotab's No. 1 reseller, generates revenue from the sale and subscription of ELD devices, video telematics hardware (dash cams), and fleet management software. Revenue includes both hardware sales and recurring software subscription fees.
4. Enterprise Implementation and Professional Services: Transflo generates revenue from professional services including enterprise implementations, custom configuration, and integration services for large fleet customers and TMS integrations.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels9 records

Core offering

Transflo sells an integrated supply chain automation platform for the freight industry, combining an AI-powered document processing and invoice audit engine (Workflow AI), a driver mobile workflow app (Transflo Mobile+), and a Geotab-powered telematics/ELD offering. Products are sold primarily as SaaS subscriptions and telematics hardware/software bundles to carriers, brokers, factors, and shippers to automate the "cab to cash" freight lifecycle from driver scanning through back-office invoicing and payment.

Product overview

Transflo offers a comprehensive platform-plus-modules architecture of supply chain automation solutions designed specifically for carriers, brokers, factors, and shippers. The core product suite centers on three interconnected pillars: (1) Transflo Mobile+ for driver workflow and mobile operations, (2) Telematics & ELD for fleet management and compliance, and (3) Workflow AI for back-office automation across multiple verticals. Workflow AI extends into specialized modules for Carriers (document processing and invoice automation), Brokers/3PLs (document processing and fraud detection), LTL (dual-use AI engine for less-than-truckload freight audit and invoice resolution), and Factors (end-to-end factoring automation). Supporting products include Synergize (enterprise document management), Velocity+ (broker load management), Transflo Express (truckstop scanning kiosks), Wallet Fuel Card (fuel discount program), and Geotab-powered dash cameras. The platform processes approximately 800 million shipping documents annually representing about $115 billion in freight bills, serves 65,000 fleets, and has achieved over 3.2 million mobile app downloads.

Differentiator

Problem solved

Functional benefit

Brands

• Workflow AI: AI-powered back-office automation platform for carriers, brokers, factors, and LTL operations
• Transflo Mobile+
• Assured Telematics Innovation (ATI)
• Transflo Express
• Velocity+
• Synergize
• Transflo Wallet Card

Products and services

• Workflow AI

Quantifiable outcome

• 80% reduction in invoice lag
• +9 more outcomes

Named customers8 records

Segments5 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

AI capability12 records

Feature8 records

Partnerships

Four partnerships are on record, tiered core.

• Love's FinancialcoreStrategic or Co-development Partner · 5 May 2026Love's Financial, a provider of freight factoring services, partnered with Transflo to implement the Workflow AI for Factors platform. This partnership enables Love's Financial to automate document ingestion, validation, verification, and funding processes for its factoring operations, streamlining the end-to-end factoring lifecycle.
• SMC³coreStrategic or Co-development Partner · 14 April 2026Transflo and SMC³ announced a strategic partnership combining Transflo's AI-driven invoice audit and dispute resolution platform with SMC³'s LTL execution and visibility data and carrier connectivity. The collaboration aims to reduce complexity, increase accuracy, and create a more intelligent, connected experience for shippers, logistics providers, and carriers in the LTL freight industry. Both companies exhibit at the 2026 TIA Capital Ideas Conference in Phoenix, Arizona.
• RMJ TechnologiescoreTechnology or Integration · 2 July 2024Transflo acquired the telematics assets of RMJ Technologies to expand its technology portfolio, specifically targeting government and public sector markets in North America. The acquisition strengthens Transflo's technological footprint and market presence in transportation industry sectors while continuing to serve private sector clients.
• GeotabcoreTechnology or IntegrationTransflo (through its ATI division) is Geotab's No. 1 reseller, leveraging Geotab's data-driven telematics platform powered by an extensive vehicle database built over 22 years and analyzing unique data points from over 3.6 million connected vehicles. ATI offers over 350 technology integrations and custom fleet management solutions built on Geotab's infrastructure.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Emerging players

• project44: project44 is a global supply chain visibility and orchestration platform with carrier network and document workflow capabilities. It competes in adjacent workflow and visibility layers for shippers, brokers, and 3PLs served by Transflo.
• Fleetio: Fleetio is a fleet maintenance, operations, and fuel management SaaS targeting mid-market and enterprise fleets, partially overlapping with Transflo's telematics and Wallet Fuel Card offerings and representing a bundled competitor in fleet workflow.
• FourKites: FourKites is a supply chain visibility platform for shippers, brokers, and carriers, with growing workflow and document automation capabilities that increasingly intersect with Transflo's Workflow AI and LTL data integrations (e.g., the SMC³ partnership).

Broad incumbents

• Geotab: Geotab is the underlying telematics platform on which Transflo's ATI division is built and is also its #1 partner. While a strategic ally, Geotab increasingly sells direct to enterprise fleets, making it a partial incumbent/competitor to ATI for larger accounts.
• Trimble Transportation: Trimble Transportation (post-Volvo/Transics, PeopleNet, Kuebix acquisitions) is a broad incumbent offering TMS, fleet mobility, and visibility solutions across North America and Europe, overlapping with Workflow AI, Velocity+, and telematics offerings at much larger scale.

Direct peers

• Turvo: Turvo provides a TMS purpose-built for brokers and 3PLs, directly competing with Transflo's Velocity+ and Workflow AI for Brokers modules on load management, document automation, and exception resolution for freight intermediaries.
• Descartes Systems Group: Descartes is a long-standing freight technology and logistics SaaS provider whose Global Logistics Network and transportation management products overlap directly with Transflo's Workflow AI freight audit, document processing, and broker/3PL automation offerings.
• Lytx: Lytx is a video telematics and fleet safety provider offering AI dash cams and driver behavior analytics that directly overlap with Transflo's Geotab GO Focus Plus AI dash cam offering and the broader ATI telematics portfolio.
• Motive (formerly KeepTruckin): Motive is a direct ELD, fleet telematics, and spend management competitor to ATI, also serving the North American trucking base. Its expanding spend management and AI workflow features increasingly overlap with Transflo's Workflow AI for Carriers and Workflow AI for Brokers.
• Samsara: Samsara is a leading IoT/telematics and fleet management platform directly competing with Transflo's ATI/Geotab-powered ELD and dash cam offering. It overlaps in fleet safety, video telematics, and connected vehicle data, increasingly extending into workflow and asset operations.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/pegasustransflo
• YouTubeyoutube.com/@Transflo
• Facebookfacebook.com/PegasusTransTech
• LinkedInlinkedin.com/company/pegasus-transtech
• Instagraminstagram.com/transfloofficial

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Subsidiaries1 record

Funding overview

Funding rounds1 record

Investors3 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A2 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Transflo