OneMarket

What OneMarket does

OneMarket is a customer data management and activation company targeting mid-sized and emerging retailers, providing data-driven tooling that helps these merchants acquire new customers. Founded in 2012 and headquartered in San Francisco, the company operates with 51-100 employees and trades publicly on the Australian Securities Exchange under the symbol OMN. Its offering addresses a market gap where smaller and mid-market retailers typically lack the resources to build in-house customer data infrastructure at scale.

The company's capabilities were expanded in September 2017 with the acquisition of Yocuda, a UK-based digital-receipts platform, adding point-of-sale transaction data capture to the existing customer-data stack. The leadership team includes specialist roles dedicated to Shopping Centers & Venues and Retail functions — indicating a strategic focus on physical retail ecosystems and shopper networks — alongside a Chief Data & Analytics Officer, reflecting the centrality of data assets to the business model. A "Shopper Exchange" product line, with its own President and COO, points to a network-based model connecting retailers through shared shopper data.

One Market Inc., the Delaware operating entity, conducted two SEC-registered Regulation D securities offerings — approximately $12 million in December 2021 and $6 million (of which $5.5 million had been sold) in March 2022 — supplying growth capital. Public information on pricing models, go-to-market motion, technology stack, channel strategy, customer logos, and revenue mechanics is not available in the provided sources. The leadership profile and product naming are consistent with an origin connected to the Westfield shopping centre group's retail network business.

Name

OneMarket

Legal name

One Market Inc.

Website

https://onemarketnetwork.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

101–250 employees

Short description

OneMarket provides customer data management and activation solutions that enable mid-sized and emerging retailers to acquire new customers. Founded in 2012 in San Francisco, the publicly-listed company leverages shopper-data and digital-receipts infrastructure to support retail customer acquisition.

Ownership category

akta.pro rank

Product category

Retail Customer Data Platform

akta.pro primary industry

Marketing Database & Contact Data Providers (B2B/B2C Lists) (BPAFAKAF)

Keywords

• Customer data management
• Retail customer activation
• Shopper marketing platform
• Retail data analytics
• Consumer acquisition platform

Headquarters

HQ city

San Francisco

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Core offering

OneMarket offers customer data management and activation services that empower mid-sized and emerging retailers to acquire new customers. The company operates a shopper-focused platform with dedicated business units including Shopper Exchange and Shopping Centers & Venues divisions, delivering data-driven retail marketing solutions.

Differentiator

Problem solved

Functional benefit

Products and services

• Customer Data Management Customer data management services that aggregate and organize customer information to enable mid-sized and emerging retailers to understand and engage their customer base.
• Customer Activation Customer activation services that empower mid-sized and emerging retailers to acquire new customers through data-driven marketing and engagement campaigns.
• Shopper Exchange A shopper-focused business unit with dedicated leadership (President and COO), delivering shopper marketing and exchange capabilities for retailers in shopping environments.

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves3 records

Expansion highlights3 records

Direct peers

• Bluecore: Bluecore is a retail-focused customer data platform and marketing-activation vendor serving mid-market and enterprise retailers with personalization and shopper engagement — directly comparable to OneMarket's data-management-and-activation wedge.
• Klaviyo: Klaviyo provides B2C CRM and customer data activation for e-commerce and retail brands, including mid-sized merchants; competes for the same buyer and overlapping use cases as OneMarket.
• Yotpo: Yotpo combines reviews, loyalty, SMS, and a customer data platform for retailers and DTC brands — overlapping with OneMarket's shopper-data and activation positioning for mid-sized merchants.
• Zeta Global: Zeta Global is a marketing-data and activation platform combining a proprietary identity graph with campaign-execution capabilities — directly competitive with OneMarket's customer data management thesis.
• Sailthru by Marigold Engage: Sailthru is a retail and e-commerce personalization and CDP platform (now part of Marigold) directly serving the same mid-sized retailer customer segment as OneMarket.

Broad incumbents

• LiveRamp: LiveRamp is an established data-connectivity and identity-resolution platform widely used by retailers and advertisers; broader in scope than OneMarket but directly comparable in the data-activation layer.
• Salesforce Marketing Cloud: Salesforce's marketing cloud suite covers CDP, journey orchestration, and personalization used by enterprise and mid-market retailers; a broad incumbent that competes for the same wallet share as OneMarket.
• Criteo: Criteo operates a retail-media and commerce-marketing platform that activates first-party retailer data for advertisers — overlapping with OneMarket's shopper-exchange and monetization ambitions.
• Epsilon (Publicis): Epsilon is a large data-driven marketing and customer-engagement provider within Publicis, offering CDP and activation services to retailers; a broad incumbent competing for the same mid-market wallet.

Emerging players

• Cardlytics: Cardlytics leverages purchase-intent data from bank transactions to drive retailer-relevant marketing — partially overlapping with OneMarket's first-party-data activation thesis but anchored in financial data rather than retailer data.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/_OneMarket

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds2 records

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about OneMarket