OneMarket
OneMarket provides customer data management and activation solutions that enable mid-sized and emerging retailers to acquire new customers. Founded in 2012 in San Francisco, the publicly-listed company leverages shopper-data and digital-receipts infrastructure to support retail customer acquisition.
- Company typePrivate
- Founded2012
- HeadquartersSan Francisco, United States
- Headcount101–250
- GTM typeB2B
- OfferingSoftware
What OneMarket does
OneMarket is a customer data management and activation company targeting mid-sized and emerging retailers, providing data-driven tooling that helps these merchants acquire new customers. Founded in 2012 and headquartered in San Francisco, the company operates with 51-100 employees and trades publicly on the Australian Securities Exchange under the symbol OMN. Its offering addresses a market gap where smaller and mid-market retailers typically lack the resources to build in-house customer data infrastructure at scale.
The company's capabilities were expanded in September 2017 with the acquisition of Yocuda, a UK-based digital-receipts platform, adding point-of-sale transaction data capture to the existing customer-data stack. The leadership team includes specialist roles dedicated to Shopping Centers & Venues and Retail functions — indicating a strategic focus on physical retail ecosystems and shopper networks — alongside a Chief Data & Analytics Officer, reflecting the centrality of data assets to the business model. A "Shopper Exchange" product line, with its own President and COO, points to a network-based model connecting retailers through shared shopper data.
One Market Inc., the Delaware operating entity, conducted two SEC-registered Regulation D securities offerings — approximately $12 million in December 2021 and $6 million (of which $5.5 million had been sold) in March 2022 — supplying growth capital. Public information on pricing models, go-to-market motion, technology stack, channel strategy, customer logos, and revenue mechanics is not available in the provided sources. The leadership profile and product naming are consistent with an origin connected to the Westfield shopping centre group's retail network business.
OneMarket firmographics
Firmographics- Name
- OneMarket
- Legal name
- One Market Inc.
- Website
- https://onemarketnetwork.com
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- OneMarket provides customer data management and activation solutions that enable mid-sized and emerging retailers to acquire new customers. Founded in 2012 in San Francisco, the publicly-listed company leverages shopper-data and digital-receipts infrastructure to support retail customer acquisition.
- Ownership category
- akta.pro rank
OneMarket industry classification
Industry- Product category
- Retail Customer Data Platform
- akta.pro primary industry
- Marketing Database & Contact Data Providers (B2B/B2C Lists) (BPAFAKAF)
Keywords
Where OneMarket is headquartered
LocationHeadquarters
- HQ city
- San Francisco
- HQ country
- United States
- HQ region
- North America
Markets served
OneMarket business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
OneMarket product offering
Product offeringCore offering
OneMarket offers customer data management and activation services that empower mid-sized and emerging retailers to acquire new customers. The company operates a shopper-focused platform with dedicated business units including Shopper Exchange and Shopping Centers & Venues divisions, delivering data-driven retail marketing solutions.
Differentiator
Problem solved
Functional benefit
Products and services
- Customer Data Management Customer data management services that aggregate and organize customer information to enable mid-sized and emerging retailers to understand and engage their customer base.
- Customer Activation Customer activation services that empower mid-sized and emerging retailers to acquire new customers through data-driven marketing and engagement campaigns.
- Shopper Exchange A shopper-focused business unit with dedicated leadership (President and COO), delivering shopper marketing and exchange capabilities for retailers in shopping environments.
Companies that use OneMarket
Customer profileIdeal customer profiles1 record
OneMarket technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
OneMarket partnerships and signals
Strategic signalScale indicators2 records
Recent moves3 records
Expansion highlights3 records
OneMarket competitors and assessment
Company assessmentDirect peers
- Bluecore: Bluecore is a retail-focused customer data platform and marketing-activation vendor serving mid-market and enterprise retailers with personalization and shopper engagement — directly comparable to OneMarket's data-management-and-activation wedge.
- Klaviyo: Klaviyo provides B2C CRM and customer data activation for e-commerce and retail brands, including mid-sized merchants; competes for the same buyer and overlapping use cases as OneMarket.
- Yotpo: Yotpo combines reviews, loyalty, SMS, and a customer data platform for retailers and DTC brands — overlapping with OneMarket's shopper-data and activation positioning for mid-sized merchants.
- Zeta Global: Zeta Global is a marketing-data and activation platform combining a proprietary identity graph with campaign-execution capabilities — directly competitive with OneMarket's customer data management thesis.
- Sailthru by Marigold Engage: Sailthru is a retail and e-commerce personalization and CDP platform (now part of Marigold) directly serving the same mid-sized retailer customer segment as OneMarket.
Broad incumbents
- LiveRamp: LiveRamp is an established data-connectivity and identity-resolution platform widely used by retailers and advertisers; broader in scope than OneMarket but directly comparable in the data-activation layer.
- Salesforce Marketing Cloud: Salesforce's marketing cloud suite covers CDP, journey orchestration, and personalization used by enterprise and mid-market retailers; a broad incumbent that competes for the same wallet share as OneMarket.
- Criteo: Criteo operates a retail-media and commerce-marketing platform that activates first-party retailer data for advertisers — overlapping with OneMarket's shopper-exchange and monetization ambitions.
- Epsilon (Publicis): Epsilon is a large data-driven marketing and customer-engagement provider within Publicis, offering CDP and activation services to retailers; a broad incumbent competing for the same mid-market wallet.
Emerging players
- Cardlytics: Cardlytics leverages purchase-intent data from bank transactions to drive retailer-relevant marketing — partially overlapping with OneMarket's first-party-data activation thesis but anchored in financial data rather than retailer data.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
OneMarket social profiles
Digital presenceOneMarket financial estimates
Financial estimateRevenue estimate
Valuation estimate
OneMarket leadership team
Management profileNumber of profiles
Profiles9 records
OneMarket funding detail
Funding detailFunding overview
Funding rounds2 records
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
OneMarket M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about OneMarket
What does OneMarket do?
OneMarket offers customer data management and activation services that empower mid-sized and emerging retailers to acquire new customers. The company operates a shopper-focused platform with dedicated business units including Shopper Exchange and Shopping Centers & Venues divisions, delivering data-driven retail marketing solutions.
Is OneMarket a public or private company?
OneMarket is a private company. It is classified as public and is currently operating.
When was OneMarket founded?
OneMarket was founded in 2012. It employs 101 to 250 people.
Where is OneMarket based?
OneMarket is headquartered in San Francisco, United States, in the North America region.
Who are OneMarket's main competitors?
Direct peers on record are Bluecore, Klaviyo, Yotpo, Zeta Global and Sailthru by Marigold Engage. Broad incumbents are LiveRamp, Salesforce Marketing Cloud, Criteo and Epsilon (Publicis). Cardlytics is listed as an emerging player.
Does OneMarket have an API?
No public API is recorded for OneMarket.
What industry is OneMarket in?
OneMarket's product category is Retail Customer Data Platform. Its primary akta.pro industry code is BPAFAKAF, Marketing Database & Contact Data Providers (B2B/B2C Lists).