Geddit

What Geddit does

Geddit is a Norwegian private limited company (Geddit AS) that operates a two-sided gamified marketing platform combining mobile gaming mechanics with brand advertising. The platform consists of the Geddit Play 3.0 consumer mobile app (available on Google Play, Apple App Store, and Huawei AppGallery), a Business Portal for brands and retailers to design and manage campaigns, and "Geddit Towers," proprietary Bluetooth beacons installed at retail locations that enable proximity-based game discovery and foot-traffic activation. The company also operates a virtual currency ("Geddit Coins") and an in-development Player Portal.

Geddit targets two customer segments. On the demand side, retailers, shopping malls, e-commerce platforms, and consumer brands use the platform to launch interactive treasure-hunt-style campaigns ("Geddits") that drive foot traffic and brand engagement; revenue derives from campaign setup fees, Geddit Towers installation services, and platform subscriptions, supplemented by branded content and advertising spend. On the supply side, consumers access the app for free with no in-app purchases and can win tangible prizes such as smartphones, TVs, and discounts. Geddit's geographic footprint is anchored in Norway (Geddit AS, headquartered in Fana) with a USA regional entity (Geddit USA, Tulsa) launched in October 2023, and country-specific landing pages spanning 190+ countries.

The business operates with 11-50 employees and has raised a single disclosed funding round of $775,680 in February 2018, with no public listing and no disclosed institutional investors. Co-founder Richard Beaumont Hill Forsland leads the company; Philip Zoellner serves as the US contact. Geddit is GDPR-compliant and maintains standard social channels (Facebook, Twitter/X, Instagram) plus a WordPress blog. The company positions itself as transforming traditional advertising from monologue into interactive dialogue, though no AI/ML capabilities are disclosed in the available data.

Name

Geddit

Legal name

Geddit AS

Website

https://geddit.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

Geddit operates a two-sided gamified marketing platform offering a free consumer mobile app and a Business Portal, enabling retailers and brands to run location-based treasure-hunt campaigns and prize promotions via proprietary Bluetooth beacon hardware called Geddit Towers.

Ownership category

akta.pro rank

Product category

Marketing Technology

NAICS

Indoor and Outdoor Display Advertising (54185)

akta.pro primary industry

Digital Out-of-Home (DOOH) Advertising (MPAAAKAB)

akta.pro secondary industry

UGC Game Creation Platforms (Roblox-like, Fortnite Creative, Core) (MPAFAIAA)

Keywords

• Gamified marketing platform
• Mobile marketing app
• Location-based gaming
• Retail beacon marketing
• Consumer engagement platform

Headquarters

HQ city

Bergen

HQ country

Norway

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Business/Marketing Platform Licensing: Geddit generates revenue by offering its gamified marketing platform to businesses and brands. Companies pay to create interactive campaigns, install Geddit Towers, and access the platform's analytics. The platform automates customer attraction for retailers and e-commerce platforms, with revenue derived from campaign setup fees, tower installation services, and ongoing platform subscriptions for businesses.
2. Branded Content and Advertising: Revenue is generated through branded gaming experiences where companies sponsor games, challenges, and prize pools within the Geddit platform. Brands create 'Geddits' (treasure hunts) at their retail locations to drive engagement and foot traffic.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels4 records

Core offering

Geddit provides a gamified marketing platform that combines mobile gaming with digital marketing for brands and retailers. Businesses use the Business Portal to design and launch interactive treasure-hunt campaigns (Geddits) and install proprietary Geddit Towers Bluetooth beacons at retail locations to drive foot traffic and engagement. Consumers use the free Geddit Play 3.0 mobile app to discover and play these campaigns and win real prizes.

Product overview

Geddit is a gamified marketing platform that converges mobile gaming with digital marketing. The core product portfolio consists of the Geddit Play 3.0 mobile app for consumers, the Business Portal for brands and retailers to manage campaigns, and Geddit Towers—a location-based technology feature that enables interactive in-store gaming. The platform uses Geddit Coins as a virtual reward currency. Geddit USA operates as the US entity launching the platform in the American market.

Differentiator

Problem solved

Functional benefit

Brands

• Geddit 3.0: The platform version 3.0 of Geddit's gamified marketing app, featuring Business Portal and Player Portal.

Products and services

• Geddit Play 3.0 Free mobile application for consumers that enables gamified marketing interactions, allowing users to participate in games and win real prizes (smartphones, TVs, discounts) from brands while shopping. Available on iOS and Android with no in-app purchases.
• Business Portal Web platform for brands and retailers to design, launch, and manage gamified marketing campaigns (Geddits treasure hunts), install Geddit Towers beacons, and track campaign performance through real-time analytics dashboards.

Quantifiable outcome

• Platform claims to drive both foot traffic to physical stores and boost online traffic for businesses

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Aislelabs: Aislelabs provides Wi-Fi and Bluetooth beacon-based marketing analytics for retail venues, including foot traffic counting, dwell time, and proximity campaigns. It competes directly with Geddit on the beacon-in-retail and proximity-engagement axis.
• Shopkick: Shopkick is a location-based mobile rewards platform that drives foot traffic to retail stores through offers, rewards, and in-store engagement. It is the closest direct competitor to Geddit's beacon-driven, prize-based retail engagement model.
• Snipp Interactive: Snipp provides receipt-based and shopper marketing programs that let brands drive consumer engagement and measure ROI. It overlaps with Geddit's brand-side value proposition of tying marketing spend to measurable consumer actions and in-store outcomes.
• Gimbal (a Kochava subsidiary): Gimbal operates a leading Bluetooth beacon and proximity marketing platform used by brands and retailers for location-based engagement. It is the most direct technical peer to Geddit's Geddit Towers hardware layer.
• Swirl Networks (Inmar): Swirl/Inmar provides in-store beacon-based marketing and media networks that let brands deliver personalized content to shoppers' phones at retail. It overlaps with Geddit on the in-store proximity engagement and analytics proposition for retail marketing teams.
• InMarket: InMarket is a location-based marketing and analytics platform that uses geofencing and beacon technology to drive measurable in-store visits and shopper engagement for CPG and retail brands. It is a direct competitor in the location-driven retail marketing space.
• Blis: Blis is a location-powered programmatic advertising platform that uses GPS and proximity signals for DOOH-style ad targeting. It overlaps with Geddit's digital out-of-home and proximity-based brand engagement offering.

Emerging players

• Smartzer: Smartzer provides interactive shoppable video and gamified experiences for retail and brand websites, enabling measurable consumer engagement. It overlaps with Geddit's gamification-for-marketing thesis but focuses on digital channels rather than in-store beacons.
• Kahoot: Kahoot is a Norwegian-founded gamification platform with strong brand-led and enterprise distribution. While primarily an edutainment product, its gamified-engagement DNA, Norwegian origin, and brand-marketing traction make it a relevant emerging peer for Geddit's gamified marketing model.

Broad incumbents

• Google Ads (Google): Google Ads dominates digital advertising spend for brands and retailers and is increasingly moving into local and proximity-driven formats. It is a broad incumbent in the same customer wallets as Geddit, even though its core offering is not beacon-based gamification.

Market position

Strengths1 record

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xtwitter.com/gedditcoin
• Facebookfacebook.com/gedditplay
• Instagraminstagram.com/gedditplay

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries2 records

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Geddit