Nourish + Bloom Market

What Nourish + Bloom Market does

Nourish + Bloom Market is a privately held food retailer that operates autonomous, frictionless grocery stores in the greater Atlanta, Georgia market. Founded by Jamie Michael Hemmings and Jilea Hemmings after their son's autism diagnosis catalyzed the mission to improve healthy-food access in underserved U.S. communities, the company currently operates stores in Fayetteville (Trilith) and Atlanta (Cascade, Freedom Pkwy, Pittsburgh Yards) with an explicit goal of reducing food deserts nationwide. Its customer base spans food-desert residents, convenience-focused consumers, and health-conscious eaters, and the flagship Trilith location additionally operates a scratch-cooking Bistro serving rice and quinoa bowls, gourmet sandwiches, and fresh juices on Tuesday through Saturday from 12pm to 5pm.

The retail platform integrates computer vision, shelf sensors, and a proprietary skeleton-tracking system that translates camera footage into anonymous body movements used to attribute merchandise to individual shoppers while preserving privacy. Customers download the iOS/Android mobile app (package com.cloudpick.nabl on Google Play), register through the WorldNet payment gateway with a credit check and direct-debit authorization, generate a QR code, scan at the smart-door entry, and exit with payment processed automatically via Adyen NV. Robotic delivery augments the in-store offering, and Shekel Technology is cited as the underlying autonomous-store infrastructure provider, with prior Microsoft News and Intel cloud-to-edge reference implementations supporting compute and inference layers.

Revenue is generated through direct grocery sales and bistro food service, with cash excluded under the company's published terms and pricing not publicly disclosed. Go-to-market combines product-led mobile-app adoption, a flagship-driven retail footprint, broad earned media coverage (ABC, CBS, Fox, TechCrunch, Microsoft News, Black Enterprise, Yahoo Finance, Supermarket News, Eater Atlanta), and a featured appearance on ABC's Shark Tank in January 2022. The company is pursuing a franchise and satellite-outlet model targeting up to 500 additional U.S. autonomous store locations and operates a related non-profit, the Nourish + Bloom Foundation, in alignment with its food-desert mission.

Name

Nourish + Bloom Market

Legal name

Nourish + Bloom Market

Website

https://nourishandbloommarket.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

11–50 employees

Short description

Nourish + Bloom Market operates autonomous, AI-powered grocery stores with skeleton-tracking and smart-door checkout technology, serving food-desert residents and convenience-focused consumers in the Atlanta metro area through its mobile app and physical retail locations.

Ownership category

akta.pro rank

Headquarters

HQ city

Fayetteville

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales

Revenue model

1. Grocery Sales: Revenue is generated from the sale of everyday essentials, pantry goods, fresh market finds, and local treasures through the autonomous store. Customers pay automatically upon exit via linked WorldNet direct debit account.
2. Bistro / Food Service Sales: Revenue from the scratch-cooking bistro offering rice and quinoa bowls, gourmet sandwiches, and refreshing juices, operating Tuesday through Saturday 12pm–5pm.

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Nourish + Bloom Market operates autonomous, frictionless grocery stores where customers scan a QR code at smart doors, shop, and have purchases automatically attributed and billed upon exit via the mobile app. The company also runs a scratch-cooking bistro offering rice/quinoa bowls, gourmet sandwiches, and juices, with robotic delivery available in select markets.

Differentiator

Problem solved

Functional benefit

Products and services

• Nourish + Bloom Market (Grocery) An autonomous, frictionless grocery store offering everyday essentials, pantry staples, local treasures, and fresh market finds. Customers access via the mobile app, scan a QR code at smart doors, and have items automatically tracked and billed upon exit with no checkout process.
• Nourish + Bloom Bistro A scratch-cooking food service adjacent to the grocery store, serving rice and quinoa bowls with proteins and veggies, gourmet sandwiches, and refreshing juices. Operates Tuesday through Saturday from 12pm to 5pm at the Trilith location.
• Robotic Delivery Autonomous robotic delivery service that brings groceries directly to customers, distinguishing Nourish + Bloom as the first grocery store in the U.S. to combine autonomous shopping with robotic delivery.

Quantifiable outcome

• First autonomous grocery store with robotic delivery in the United States and first African American owned autonomous grocery store in the world

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

AI capability4 records

Feature5 records

Partnerships

Two partnerships are on record, tiered core.

• WorldNetcoreTechnology or IntegrationWorldNet serves as the payment gateway for processing direct debit transactions. During app registration, users are redirected to WorldNet's website to enter payment data (name, account number, date of birth, address, direct debit authorization). WorldNet also performs credit checks during registration.
• Adyen NVcoreTechnology or IntegrationAdyen NV (based in Amsterdam, Netherlands) handles the payment processing and receivable assignment for purchases made in Nourish + Bloom stores. Customers consent to the assignment of purchase price receivables to Adyen upon completing transactions.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Amazon (Amazon Go / Amazon Fresh): Operates the largest deployed fleet of cashierless 'Just Walk Out' grocery and convenience stores in the US. Directly comparable in autonomous grocery technology and grocery retail, but at vastly greater scale and with full Amazon ownership of the underlying tech stack.
• Walmart (Store No 8 / Sam's Club Now): Major US grocer actively piloting and deploying autonomous / scan-and-go technology in physical stores. Overlaps with Nourish + Bloom's autonomous grocery concept, but at massive scale and as one of many initiatives.
• Kroger: Largest pure-play US grocer, which has tested autonomous / scan-and-go and pickup concepts. Comparable as a broad grocery incumbent whose category overlap with Nourish + Bloom includes autonomous grocery pilots.
• 7-Eleven: Global convenience-store leader piloting autonomous and frictionless checkout stores. Comparable in convenience-oriented small-box grocery with autonomous concepts, though operating at a very different scale.

Direct peers

• Standard Cognition: Provides AI-powered autonomous / checkout-free retail technology used by grocery and convenience operators. Directly comparable as a competing technology stack and competitor in the same autonomous grocery convenience category as Nourish + Bloom.
• AiFi: Computer-vision autonomous store platform deployed in cashierless grocery, convenience, and sports-venue retail. Directly comparable as a competing autonomous-retail tech provider targeting grocery and convenience use cases similar to Nourish + Bloom.
• Zippin: Checkout-free autonomous retail platform for grocery, convenience, and sports venues. Directly comparable technology competitor in the cashierless / frictionless grocery space where Nourish + Bloom operates.
• Trigo: Computer-vision autonomous grocery platform deployed with major European and global grocers. Directly comparable technology competitor targeting the same frictionless grocery use case as Nourish + Bloom's smart-door + skeleton-tracking stack.

Others

• Shekel Technology: Provider of smart-shelf sensor technology cited as the underlying tech powering Nourish + Bloom's first US autonomous store. Comparable as a technology supplier / ecosystem participant in the autonomous grocery stack.
• Cloudpick: Provider of the autonomous store / mobile-app platform whose Android package (com.cloudpick.nabl) powers Nourish + Bloom's app. Comparable as a technology vendor / ecosystem participant in the autonomous grocery stack.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/nourishbloommkt
• YouTubeyoutu.be/3LwqkE-Jl_8
• Facebookfacebook.com/NourishandBloomMarket
• Instagraminstagram.com/nourishandbloommarket
• LinkedInlinkedin.com/company/nourish-and-bloom-market

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds3 records

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Nourish + Bloom Market