Spiiky

What Spiiky does

Spiiky, operated by Amazing S.r.l., is an Italian cashback and local deals platform headquartered in Milan, founded in 2014. The company operates a two-sided marketplace connecting local small and medium businesses (restaurants, beauty salons, auto services, retailers) with individual consumers across seven Northern Italian cities — Bologna, Milan, Modena, Parma, Reggio Emilia, Ravenna, and Rimini. Its core product line consists of a coupon platform offering discounts of up to 70% on local services, paired with a digital wallet that accumulates 2-3% cashback points (boostable to up to 50% via loyalty card integration) redeemable for future discounts, gift cards, or bank transfers.

The platform is built as a mobile-first system delivered through native iOS and Android applications and a responsive web portal, with a digital wallet (My Cashback Wallet) for coupon storage, loyalty card aggregation, and points management. Supporting products include the Spiiky Shopping Card (prepaid gift cards from 200+ partner brands), the ExtraProfit tiered loyalty program, and Buono Pay — a multi-use prepaid voucher redeemable at hundreds of local merchants via QR code in-app. The platform catalogs 20,000+ local business offers and integrates with 1,500+ online sites for shopping card redemption.

Spiiky generates revenue primarily through commissions charged to participating local businesses for featuring their discount offers, and through commissions on shopping card sales distributed via partner national and international brands such as Amazon Italy, Carrefour, Chicco, Toys Center, Prenatal, and ASOS. End users access the platform free of charge under a freemium model with no subscription fees. The company received a single disclosed funding round of approximately $529K from A11 Venture in July 2019 and operates as an independently owned private limited liability entity with no institutional investor base or public listing.

Name

Spiiky

Legal name

Amazing S.r.l.

Website

https://spiiky.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Short description

Spiiky is an Italian cashback and local deals platform operating in 7 Northern Italian cities, connecting SMB merchants offering up to 70% discounts with consumers who earn 2-3% cashback points redeemable for partner brand gift cards.

Ownership category

akta.pro rank

Product category

Local Deals and Cashback Marketplace

akta.pro primary industry

Price Comparison, Deals, Cashback & Loyalty Shopping Platforms (BPAMAGAH)

Keywords

• Local coupon deals
• Cashback rewards platform
• Shopping gift cards
• Loyalty program app
• Discount marketplace Italy

Headquarters

HQ city

Modena

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Marketing or Sales, Personnel, Operations

Revenue model

1. Commission from Partner Businesses: Spiiky earns revenue by charging participating local businesses a commission for featuring their offers on the platform. Businesses create discounted offers to attract customers through the Spiiky network.
2. Shopping Card Sales Commission: The platform facilitates shopping card sales for partner brands (Amazon, Toys Center, Prenatal, etc.) where Spiiky earns a commission on each card sold. Users can purchase these cards with accumulated points or cash.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Spiiky operates a mobile-first Italian deals and cashback platform that aggregates discount coupons from local businesses (restaurants, beauty centers, auto services) and prepaid shopping cards from national retail brands. Consumers browse and download coupons for in-store redemption or buy shopping cards via credit card, earning Spiiky cashback points on every transaction that can be redeemed for future discounts, free gift cards, or bank transfers.

Product overview

Spiiky is a local deals and discounts platform operated by Amazing S.r.l., offering two main product lines: (1) the Coupon Platform for downloading discount vouchers redeemable at local merchants with cashback rewards, and (2) the Shopping Card for purchasing prepaid gift cards from partner brands. The core offering is accessible via a web portal and native iOS/Android mobile apps that include a My Cashback Wallet for managing coupons, loyalty cards, and accumulated points. Additional features include the ExtraProfit Card loyalty program and Buono Pay prepaid vouchers spendable at local merchants. The platform covers categories including food and dining, beauty and wellness, auto services, tourism, sports, and retail shopping.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• Consumers save up to 70% on local purchases through Spiiky coupons
• +3 more outcomes

Named customers8 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Eleven partnerships are on record, tiered core and minor.

• Amazon ItalycoreGTM or Marketing PartnerAmazon Italy partners with Spiiky to offer gift cards redeemable on Amazon.it. Users can acquire Amazon gift cards using Spiiky points or purchase them at discounted rates, expanding Spiiky's value proposition with access to one of the world's largest e-commerce platforms.
• Toys CentercoreGTM or Marketing PartnerToys Center, a leading Italian toy retailer with stores across the country, offers shopping cards through Spiiky. The partnership provides Spiiky users access to toy and game products both in-store and online at toyscenter.it.
• PrenatalcoreGTM or Marketing PartnerPrenatal, Italy's leading baby products retailer, partners with Spiiky to offer shopping cards valid at all Prenatal stores in Italy and online at prenatal.com, targeting families and new parents.
• BimbostoreminorGTM or Marketing PartnerBimbostore, established in 2011, is a baby products supermarket chain offering shopping cards through Spiiky, usable at their physical stores excluding franchised locations.
• ChiccocoreGTM or Marketing PartnerChicco, a global baby products brand, offers gift cards through Spiiky valid at over 90 Chicco stores in Italy and online at chicco.it, with 12-month validity and cumulative features.
• Carrefour ItalycoreGTM or Marketing PartnerCarrefour, Europe's largest retail distributor and second globally, offers prepaid gift cards through Spiiky usable at all participating Carrefour stores in Italy for groceries and general merchandise.
• ASOSminorGTM or Marketing PartnerASOS, a global fashion e-commerce platform with 85,000+ products, offers shopping cards through Spiiky redeemable on asos.com, targeting fashion-conscious consumers with access to multi-brand fashion and beauty products.
• Giunti al PuntominorGTM or Marketing PartnerGiunti al Punto, an Italian bookstore chain with locations in city centers, tourist areas, airports, and shopping malls, offers gift cards through Spiiky valid for book purchases at their stores.
• Xbox/Microsoft StoreminorGTM or Marketing PartnerXbox/Microsoft Store partners with Spiiky to offer digital gift cards redeemable for games, movies, TV shows, music, and apps on the Microsoft Store, targeting gamers and digital content consumers.
• Salute SempliceminorGTM or Marketing PartnerSalute Semplice offers healthcare gift cards through Spiiky providing access to 140,000+ medical services across 3,500 healthcare facilities and 1,900 dental clinics in Italy at discounted rates.
• Buono Pay Partner NetworkcoreGTM or Marketing PartnerSpiiky's Buono Pay is a multi-use payment voucher accepted at hundreds of partner establishments including restaurants, shops, spas, gyms, beauty salons, and auto services. Users redeem accumulated points for Buono Pay credits to spend at any accepting merchant.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Regional players

• Widiba Cashback: Italian online bank (Monte dei Paschi di Siena group) with a built-in cashback and rewards program for card payments. Comparable as a consumer-facing cashback product in Italy, layered onto banking rather than a stand-alone coupons app.
• Facile.it: Major Italian comparison/cashback portal offering vouchers and cashback across consumer categories. Comparable because it aggregates discounts and rewards for Italian consumers, though with a broader (national) reach than Spiiky.

Broad incumbents

• Trovaprezzi: Largest Italian price-comparison and deals platform. Adjacent competitor because it aggregates shopping discounts and links consumers to partner e-commerce merchants, sharing traffic-driving DNA with Spiiky.

Direct peers

• Groupon: Global pioneer of local deals and coupons. Spiiky competes directly in the same product category — discounted vouchers for local services and restaurants — but at a more regional (Northern Italy) scale.
• Too Good To Go: App-based marketplace that partners with local food/restaurant merchants to push deals to nearby consumers. Highly comparable model to Spiiky's local coupon + cashback layer for restaurants and beauty/services.
• Satispay: Italian consumer payments app with a built-in cashback and discounts feature. Comparable because it serves the same Italian consumer base with a mobile-first wallet that incentivizes spending via rewards, much like Spiiky's cashback engine.
• Cashback World (Worldline/Lyoness): Multi-brand cashback and shopping benefits program with merchant partnerships. Competes directly in Spiiky's core "earn cashback at partner merchants" category, though with a broader geographic footprint.

Emerging players

• Pikdo Cashback: Italian cashback aggregator offering rebates at online retailers. Overlaps with Spiiky's shopping-card/gift-card commission business at the online-merchant level.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCdMKuA6LEiZcytSMu9hYsYA
• Facebookfacebook.com/spiiky
• LinkedInlinkedin.com/company/spiiky

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Spiiky