Goldback
Goldback manufactures proprietary 24-karat gold-backed currency pieces for everyday consumer transactions. Founded in 2018 and based in Utah, it distributes through precious metal dealers and a growing merchant acceptance network across 9 U.S. states.
- Company typePrivate
- Founded2018
- HeadquartersAlpine, United States
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
What Goldback does
Goldback is a private U.S. company, founded in 2018 and headquartered in Alpine, Utah, that manufactures and distributes physical 24-karat gold-backed currency pieces designed for everyday consumer transactions. The company's core product uses proprietary manufacturing technology to produce small-denomination gold pieces that function as an inflation-resistant alternative medium of exchange, with each state-specific collection featuring unique designs celebrating local history and culture (for example, the Idaho collection includes 10 designs referencing pioneer settlers, Basque immigrants, and nuclear energy). The currency is available across 9 U.S. states.
Goldback generates revenue through the sale of its physical gold currency pieces at a markup over spot gold price. Distribution occurs through a two-channel model: local and online precious metal dealers handle retail distribution to consumers, while a growing network of accepting private businesses (130+ in Idaho, 200+ signed up in Arizona) creates an ecosystem where the currency can be used for everyday purchases. The company's go-to-market combines direct-to-consumer appeal (inflation protection for individuals) with channel partnerships (precious metal dealers as resellers).
The business is operated by a lean team of 1-10 employees led by co-founders Jeremy Cordon (CEO & President) and Christopher Jensen (VP), with Tim DuMoulin as acting CFO and Bryson Jack as Chief Creative Director. Total disclosed funding is limited to $50,000 raised in August 2021, indicating a capital-efficient, bootstrapped operating model. The company has pursued aggressive geographic expansion, launching in Arizona in November 2025 and Idaho in March 2026, signaling continued state-by-state rollout as its primary growth strategy.
Goldback firmographics
Firmographics- Name
- Goldback
- Website
- https://goldback.com
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Goldback manufactures proprietary 24-karat gold-backed currency pieces for everyday consumer transactions. Founded in 2018 and based in Utah, it distributes through precious metal dealers and a growing merchant acceptance network across 9 U.S. states.
- Ownership category
- akta.pro rank
Where Goldback is headquartered
LocationHeadquarters
- HQ city
- Alpine
- HQ country
- United States
- HQ region
- North America
Markets served
Goldback business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D
Revenue model
- Gold-backed Currency Sales: Sale of 24-karat gold-backed currency pieces to consumers and businesses for everyday transactions. Revenue generated through the sale of physical gold pieces at markup over spot gold price.
Go-to-market motion2 records
Distribution channels3 records
Marketing channels1 record
Goldback product offering
Product offeringCore offering
Goldback manufactures 24-karat gold-backed physical currency pieces (Goldback notes) intended for everyday small transactions. These thin, flexible notes contain a measured amount of pure gold and function as a locally accepted alternative to fiat currency in participating U.S. states, sold through precious metal dealers and accepted at participating private businesses.
Product overview
Goldback is a single core product offering — a 24-karat gold-backed currency designed for everyday consumer transactions. The currency is manufactured using proprietary technology and distributed through local and online precious metal dealers across multiple U.S. states. Each state collection features unique designs celebrating local history and culture.
Differentiator
Problem solved
Functional benefit
Quantifiable outcome
- Over 130 private businesses accepting currency in Idaho alone
- +1 more outcomes
Companies that use Goldback
Customer profileNamed customers2 records
Segments2 records
Ideal customer profiles2 records
Goldback technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Goldback partnerships and signals
Strategic signalScale indicators3 records
Recent moves6 records
Expansion highlights4 records
Goldback competitors and assessment
Company assessmentDirect peers
- OneGold: Digital gold and silver platform offering buy, sell, and storage of precious metals. Comparable to Goldback in providing gold ownership products to consumers seeking alternatives to fiat currency.
- Glint: Digital gold payments platform enabling users to spend gold via debit card. Direct competitor to Goldback in the gold-as-everyday-currency category, though Glint is digital rather than physical.
Broad incumbents
- JM Bullion: Major online precious metals retailer offering gold coins, bars, and rounds. Comparable to Goldback as a competing consumer-facing channel for physical gold ownership.
- SD Bullion: Online precious metals dealer offering gold, silver, platinum, and palladium products. Comparable to Goldback as a competitor for consumer gold purchases, including through dealer distribution channels.
- APMEX: One of the largest U.S. precious metals dealers selling gold, silver, and other bullion products to retail and institutional buyers. Comparable to Goldback as a distribution channel for physical gold products to consumers seeking inflation hedges.
Emerging players
- Vaulted: App-based fractional gold ownership platform. Comparable to Goldback in offering accessible gold investment products, though Vaulted is digital/storage-based rather than physical transactable pieces.
- Money Metals Exchange: Online precious metals dealer and depository focused on retail gold and silver buyers. Comparable to Goldback as a competing distribution channel serving consumers seeking inflation-resistant physical gold products.
Regional players
- US Gold Bureau: U.S.-focused precious metals dealer offering gold coins and bullion. Comparable to Goldback in selling physical gold to consumers for wealth preservation, with similar retail customer profile.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights5 records
Customer concentration
Goldback financial estimates
Financial estimateRevenue estimate
Valuation estimate
Goldback leadership team
Management profileNumber of profiles
Profiles4 records
Goldback funding detail
Funding detailFunding overview
Funding rounds1 record
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Goldback M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Goldback
What does Goldback do?
Goldback manufactures 24-karat gold-backed physical currency pieces (Goldback notes) intended for everyday small transactions. These thin, flexible notes contain a measured amount of pure gold and function as a locally accepted alternative to fiat currency in participating U.S. states, sold through precious metal dealers and accepted at participating private businesses.
Is Goldback a public or private company?
Goldback is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Goldback founded?
Goldback was founded in 2018. It employs 1 to 10 people.
Where is Goldback based?
Goldback is headquartered in Alpine, United States, in the North America region.
How does Goldback make money?
One revenue line is on record: gold-backed Currency Sales.
Who are Goldback's main competitors?
Direct peers on record are OneGold and Glint. Broad incumbents are JM Bullion, SD Bullion and APMEX. Emerging players are Vaulted and Money Metals Exchange. US Gold Bureau is listed as a regional player.
Does Goldback have an API?
No public API is recorded for Goldback.