What US Gold and Coin does

A privately held precious-metals buyer headquartered in Dallas, Texas, US Gold and Coin purchases gold, silver, platinum, and palladium in the form of coins, bars, jewelry, and scrap from individual sellers across the United States. Founded in 2010, the company focuses on the consumer side of the precious-metals market, serving people liquidating inherited collections, estate holdings, accumulated coins, and unwanted jewelry through physical buying locations in Dallas, Austin, Tampa, Fort Worth, Waco, Kansas City, Overland Park, Lawrence, Honolulu, and San Diego, supplemented by a nationwide mail-in appraisal program with insured shipping. Payment is delivered same-day via cash, check, or wire, and the company emphasizes expert numismatic evaluation, paying premiums over melt value for rare coins, key dates, mint errors, and PCGS/NGC-graded material. The customer base is exclusively individual sellers; there are no disclosed enterprise or institutional counterparties.

The technology stack is a thin layer over third-party market-data infrastructure rather than a proprietary platform. Live precious-metals prices are pulled from MetalpriceAPI and exposed to the public through a suite of free tools: a gold price calculator, a silver melt value calculator, a coin value estimator, a gold-to-silver ratio tool, and a Chrome extension that delivers live prices without tracking. Authentication and valuation content (e.g., silver authenticity testing guides) supports organic search acquisition of prospective sellers, but there is no evidence of proprietary pricing models, machine learning, automated grading, or other differentiated technical assets.

The revenue model is straightforward transactional arbitrage on physical precious metals. The company buys from individual sellers at spot plus optional numismatic premium and resells to wholesale and retail channels, capturing the bid-ask spread plus any numismatic margin above melt. Same-day payment in cash, check, or wire is offered as a competitive lever against mail-refiners and pawn-channel alternatives. Marketing is largely earned-media-driven, anchored by features in Fox News, CBS, NBC, ABC, AP, and Yahoo Finance and reinforced by an A+ BBB rating, with SEO and content marketing through the calculator and educational pages as the secondary acquisition channel.

Name

US Gold and Coin

Legal name

US Gold and Coin

Website

https://usgoldandcoin.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

51–100 employees

Short description

US Gold and Coin is a privately held Dallas-based buyer of gold, silver, platinum, and palladium coins, bars, jewelry, and numismatic items, serving individual sellers nationwide through ten US buying locations and a nationwide insured mail-in appraisal program.

Ownership category

akta.pro rank

Product category

Precious Metals and Coin Buying

NAICS

Jewelry Retailers (458310), Jewelry, Watch, Precious Stone, and Precious Metal Merchant Wholesalers (42394), Jewelry, Watch, Precious Stone, and Precious Metal Merchant Wholesalers (423940)

SIC

Retail-Jewelry Stores (5944), Wholesale-Jewelry, Watches, Precious Stones & Metals (5094)

akta.pro primary industry

Coins, Currency & Bullion Collectibles Retail (Numismatics) (CRALAGAF)

akta.pro secondary industries

Precious Metals Minting & Bullion Products (IMAKAEAJ), Precious Metal Jewelry (Gold/Platinum/Silver) (CRAKAAAD)

Keywords

• Precious metals buying
• Gold coin purchasing
• Rare coin appraisal
• Estate coin liquidation
• Numismatic evaluation

Headquarters

HQ city

Dallas

HQ country

United States

HQ region

North America

Offices10 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Infrastructure, Supply Chain, Technology or R&D

Revenue model

1. Precious Metals Purchasing: US Gold and Coin generates revenue by purchasing gold, silver, platinum, palladium coins, bars, jewelry, and scrap from individuals and collectors. The company pays customers based on current spot prices plus any numismatic premium for rare or collectible items. Revenue is transaction-based, one-time purchases rather than recurring revenue.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

US Gold and Coin purchases gold, silver, platinum, and palladium coins, bars, jewelry, and scrap from individual sellers and collectors. The company evaluates both melt value and numismatic/collector premiums, and pays sellers via same-day cash, check, or wire transfer after a free no-obligation appraisal conducted in-person at its Dallas headquarters, on-site via mobile buyers in Austin, Tampa, Fort Worth, and Waco, or through a nationwide insured mail-in program.

Product overview

US Gold and Coin operates as a buyer of gold, silver, and rare coins rather than a traditional product company. Their service offering centers on their core purchasing business, supported by a suite of complementary tools and resources. The primary revenue driver is the gold and silver coin purchasing service, where they buy gold coins (American Eagles, Krugerrands, Maple Leafs), silver coins (Morgan Dollars, Peace Dollars, Silver Eagles), rare/numismatic coins, and complete estate collections. This core service is supported by free appraisal tools including the Coin Value Estimator, Gold Price Calculator, Silver Melt Value Calculator, and Gold to Silver Ratio tool. They also offer a Chrome extension for live precious metals prices and a mail-in appraisal program for nationwide sellers. The company operates physical locations in Dallas, Austin, Tampa, Fort Worth, Waco, Kansas City, Overland Park, Lawrence, and Honolulu, complemented by an extensive coin values reference library covering all major US coin denominations.

Differentiator

Problem solved

Functional benefit

Products and services

• Gold Coins and Bullion Purchasing
• Silver Coins and Bars Purchasing
• Rare and Numismatic Coin Purchasing
• Estate and Inherited Collection Purchasing
• Nationwide Mail-In Appraisal Program

Quantifiable outcome

• Same-day payment upon accepting offer
• +2 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Scale indicators4 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• JM Bullion: Major online precious metals retailer handling gold, silver, platinum, palladium, and copper products. Overlaps with US Gold and Coin on bullion purchasing and silver/gold coin categories but operates primarily as a seller rather than a buyer of estate/numismatic inventory.
• APMEX: One of the largest online precious metals dealers in the U.S., buying and selling gold, silver, platinum, and rare coins. Comparable to US Gold and Coin in product categories purchased (Eagles, Krugerrands, numismatics) but with national scale, retail and wholesale channels, and a much larger product catalog.
• SD Bullion: Online precious metals dealer offering gold, silver, platinum, and palladium products. Comparable to US Gold and Coin in precious metals expertise and digital-first customer experience, though primarily a seller rather than an active buyer of individual collections.

Emerging players

• GreatCollections: Online auction platform specializing in certified coins, currency, and bullion. Overlaps with US Gold and Coin in the rare and graded coin space, offering an alternative liquidity channel for collectors that competes for seller mind share.

Direct peers

• Stack's Bowers Galleries: Long-established rare coin and currency auction house and dealer. Comparable to US Gold and Coin on the numismatic and rare-coin side, particularly for key dates, graded coins, and high-value estate collections.
• Heritage Auctions: Major U.S. auction house for rare coins, currency, and collectibles. Competes with US Gold and Coin for high-end numismatic inventory, particularly estate and graded coin collections where collector value exceeds melt value.
• American Hartford Gold: Precious metals buyer specializing in gold and silver purchases from individuals, with strong emphasis on customer education and trust signals. Directly competes with US Gold and Coin for seller-side transactions, particularly in the IRA/rollover segment.
• Dallas Gold & Silver Exchange: Dallas-based buyer and seller of gold, silver, platinum, diamonds, and rare coins. Closest direct geographic and product competitor to US Gold and Coin, with overlapping services including appraisals, mail-in, and walk-in purchases.
• Coinfully: Mail-in coin and bullion buyer with a digitally native appraisal process. Most directly comparable to US Gold and Coin's mail-in program and competes for the same nationwide online seller customer.
• Priority Gold: U.S.-based buyer of gold, silver, platinum, and palladium from individuals, including coins, jewelry, and bullion. Operates with similar sales-led, education-driven model and mail-in appraisal program, competing directly for the same individual seller segment.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/usgoldandcoin

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about US Gold and Coin