Totum by TIFIN
- Company typePrivate
- Founded2015
- HeadquartersBoulder, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
Totum by TIFIN firmographics
Firmographics- Name
- Totum by TIFIN
- Legal name
- TIFIN Group LLC
- Website
- https://totumrisk.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Totum by TIFIN industry classification
Industry- Product category
- Wealth Management Software
- NAICS
- Portfolio Management and Investment Advice (523940)
- SIC
- Investment Advice (6282)
- akta.pro primary industry
- Structured Products & Derivatives for Wealth Clients (Notes, Options, Hedging) (FSAAABAJ)
Keywords
Where Totum by TIFIN is headquartered
LocationHeadquarters
- HQ city
- Boulder
- HQ country
- United States
- HQ region
- North America
Offices5 records
Markets served
Totum by TIFIN business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
Totum by TIFIN product offering
Product offeringCore offering
Totum by TIFIN sells TIFIN Wealth Risk Alignment, a software platform that enables financial advisors to run a 16-question client risk assessment and generate personalized investment proposals aligned to each client's unique Risk Band. The product combines quantitative risk preference, risk capacity, and portfolio risk scoring into a single workflow with Regulation Best Interest-compliant record keeping, designed for advisor prospecting, client retention, and portfolio compliance.
Product overview
TIFIN is a fintech platform with a multi-product portfolio spanning wealth management, AI-driven investing, and workplace solutions. The platform includes TIFIN.AI as the core AI platform, Magnifi for investment discovery, AMP for wealth management, Give for philanthropy, @Work for workplace wealth, and Grantd for equity management. Risk Alignment is a module within the TIFIN Wealth product line that provides holistic, quantitative multi-scoring risk assessment combining risk preference, risk capacity, and portfolio risk evaluation to generate personalized investment proposals aligned with each client's unique Risk Band. TIFIN previously owned 55ip and Paralel, both of which have been divested.
Differentiator
Problem solved
Functional benefit
Brands
- Risk Alignment: A holistic, quantitative multi-scoring approach for wealth management that assesses individual risk preference, risk capacity, and portfolio risk
- TIFIN.AI
- Magnifi
- AMP
- Give
- @Work
- Grantd
Products and services
- TIFIN Wealth Risk Alignment A risk profiling and portfolio alignment software product for financial advisors and wealth management firms. Advisors send clients or prospects a 16-question assessment via a unique link that can be embedded on the advisor's website, newsletter, or email signature; the system produces a Risk Band and custom risk-aligned investment proposals while maintaining record keeping for Regulation Best Interest compliance.
- TIFIN.AI An AI-powered investment intelligence platform within the TIFIN portfolio that supports investment-related decisioning and analytics use cases.
- Magnifi An AI-driven investment search and discovery platform offering personalized investment recommendations.
- AMP A portfolio management software platform within the TIFIN product portfolio.
- Give A philanthropy-focused software product that enables donor-advised fund and charitable giving capabilities.
- @Work A workplace wealth management solution within the TIFIN product portfolio.
- Grantd An equity grant management platform within the TIFIN portfolio for tracking and managing stock-based compensation awards.
Companies that use Totum by TIFIN
Customer profileSegments1 record
Ideal customer profiles1 record
Totum by TIFIN technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature6 records
Totum by TIFIN partnerships and signals
Strategic signalRecent moves5 records
Expansion highlights4 records
Totum by TIFIN competitors and assessment
Company assessmentBroad incumbents
- Addepar: Addepar is a wealth management technology platform serving large RIAs and family offices with portfolio analytics and risk reporting. Its risk and analytics capabilities overlap with TIFIN's portfolio risk calculations, though it focuses on the higher end of the market.
- Envestnet: Envestnet provides a comprehensive wealth management platform including risk profiling, financial planning, and portfolio analytics. As a large incumbent, it competes with TIFIN broadly across the advisor technology stack.
- Orion Advisor Tech: Orion is a broad wealthtech incumbent offering portfolio management, risk analytics, compliance, and advisor CRM. Its risk-profiling and goal-planning capabilities overlap with TIFIN's Risk Alignment, but Orion covers a much wider technology stack.
- Morningstar Advisor Workstation: Morningstar provides advisor-facing research, portfolio analytics, and risk assessment tools. While broader in scope, its risk and portfolio analytics functionality competes with TIFIN's portfolio risk calculations for advisor mindshare.
- BlackRock (FutureAdvisor): BlackRock's FutureAdvisor and broader wealth offering includes risk profiling and portfolio analytics for advisors. As a global asset manager, BlackRock competes as a large incumbent with both proprietary and partner capabilities that overlap with TIFIN's value proposition.
Emerging players
- AdvisorEngine: AdvisorEngine is a wealth management platform with risk profiling and portfolio management capability for advisors. It overlaps with TIFIN's positioning as a mid-market advisor platform with integrated risk and compliance tools.
- Holistiplan: Holistiplan is an emerging advisor technology platform focused on tax planning and increasingly holistic financial planning. Its workflow toolset overlaps with TIFIN's advisor enablement and compliance positioning.
Direct peers
- Nitrogen (formerly Riskalyze): Nitrogen is the closest direct competitor to TIFIN Wealth Risk Alignment, offering risk-tolerance assessment, risk profiling, and alignment tools for financial advisors. Both platforms target the same advisor persona with quantitative risk-scoring methodology.
- MoneyGuidePro (PFP): MoneyGuidePro is a leading financial planning and risk-tolerance platform for advisors, with overlapping goals-based planning and risk assessment functionality. Both target the same advisor buyer for client risk and planning conversations.
- RightCapital: RightCapital is a financial planning and risk assessment platform for advisors with similar risk-tolerance questionnaire and alignment workflows. It targets the same advisor buyer with comparable client-facing risk assessment functionality.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Totum by TIFIN social profiles
Digital presenceTotum by TIFIN financial estimates
Financial estimateRevenue estimate
Valuation estimate
Totum by TIFIN leadership team
Management profileNumber of profiles
Totum by TIFIN subsidiaries and ownership
Company hierarchySubsidiaries8 records
Totum by TIFIN funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Totum by TIFIN M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Totum by TIFIN
What does Totum by TIFIN do?
Totum by TIFIN sells TIFIN Wealth Risk Alignment, a software platform that enables financial advisors to run a 16-question client risk assessment and generate personalized investment proposals aligned to each client's unique Risk Band. The product combines quantitative risk preference, risk capacity, and portfolio risk scoring into a single workflow with Regulation Best Interest-compliant record keeping, designed for advisor prospecting, client retention, and portfolio compliance.
Is Totum by TIFIN a public or private company?
Totum by TIFIN is a private company. It is classified as unknown and is currently operating.
When was Totum by TIFIN founded?
Totum by TIFIN was founded in 2015. It employs 11 to 50 people.
Where is Totum by TIFIN based?
Totum by TIFIN is headquartered in Boulder, United States, in the North America region.
Who are Totum by TIFIN's main competitors?
Broad incumbents on record are Addepar, Envestnet, Orion Advisor Tech, Morningstar Advisor Workstation and BlackRock (FutureAdvisor). Emerging players are AdvisorEngine and Holistiplan. Direct peers are Nitrogen (formerly Riskalyze), MoneyGuidePro (PFP) and RightCapital.
Does Totum by TIFIN have an API?
No public API is recorded for Totum by TIFIN.
What industry is Totum by TIFIN in?
Totum by TIFIN's product category is Wealth Management Software. Its primary akta.pro industry code is FSAAABAJ, Structured Products & Derivatives for Wealth Clients (Notes, Options, Hedging). Its NAICS code is 523940 and its SIC code is 6282.