The Moon Venture
The Moon Venture is a French AMF-licensed equity crowdfunding and venture capital platform that connects seed and Series A startups with a curated community of 1,550+ investors and 160+ senior executive mentors. It has deployed over €50 million across approximately 40 portfolio companies since 2018.
- Company typePrivate
- Founded2018
- HeadquartersRennes, France
- Headcount1–10
- GTM typeB2B and B2C
- OfferingServices
What The Moon Venture does
The Moon Venture is a French venture capital and equity crowdfunding platform operated by Soul Invest SAS, founded in 2018 by Matthieu Jarry in Rennes, France. The company connects French seed and Series A startups with a curated community of individual investors, family offices, and 160+ senior executives and entrepreneurs (called 'Moon Riders') who co-invest, mentor, and serve as board observers. The core technology is a proprietary SaaS platform (app.themoonventure.com) hosted on AWS Ireland and powered by Lemonway for payment processing, which screens 1,500+ startup dossiers per year through 3 VC analysts and selects 20-30 investment opportunities annually, deploying capital via single SPV structures. The platform is regulated as an AMF PSFP under license FP-20231 and ORIAS registration 721890.
The business model generates revenue from four streams: tiered investor membership subscriptions (Passagers free, Astronautes €1,200/year, Moon Riders €2,400/year, Spationautes €150,000/year), transaction commissions of up to 6% on invested amounts, Objectif Lune acceleration program fees (€2,500/month for 6 months), and carried interest on portfolio exits. The company has deployed over €50 million across approximately 40 startups in five years, with €12 million invested in 2024 alone. Notable portfolio outcomes include Axonaut (10,000+ clients, €6M ARR), BuyBox (400+ brands, 9,000+ points of sale), and Caarl (375,000+ SMBs accessing legal services). In June 2024, the company acquired Partech's stake in Lucky Cart for €3 million, signaling a more active shareholder role in select portfolio companies.
The Moon Venture firmographics
Firmographics- Name
- The Moon Venture
- Legal name
- Soul Invest SAS
- Website
- https://themoonventure.com
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- The Moon Venture is a French AMF-licensed equity crowdfunding and venture capital platform that connects seed and Series A startups with a curated community of 1,550+ investors and 160+ senior executive mentors. It has deployed over €50 million across approximately 40 portfolio companies since 2018.
- Ownership category
- akta.pro rank
The Moon Venture industry classification
Industry- Product category
- Venture Capital Services
- NAICS
- Portfolio Management and Investment Advice (523940), Other Investment Pools and Funds (5259), Portfolio Management and Investment Advice (52394)
- SIC
- Investment Advice (6282), Security Brokers, Dealers & Flotation Companies (6211)
- akta.pro primary industry
- Early-Stage Venture Capital (Series A/B) (FSANAAAB)
- akta.pro secondary industries
- Micro-VC & Angel Funds (FSANAAAI), Accelerators & Incubators (Investor-Operated) (FSANAAAM), Venture Capital Fundraising Placement (FSAEALAC)
Keywords
Where The Moon Venture is headquartered
LocationHeadquarters
- HQ city
- Rennes
- HQ country
- France
- HQ region
- Europe
Offices1 record
Markets served
The Moon Venture business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure
Revenue model
- Investor Subscription / Membership Fees: The Moon Venture charges membership fees to investors: Passagers (free), Astronautes (€1,200/year), Moon Riders (€2,400/year), and Spationautes (€150,000/year). These recurring fees fund platform operations and community management.
- Transaction / Platform Commissions on Investments: A maximum 6% commission (including 1% for payment processing) is charged on the amount invested by subscribers. Additional commission of up to 3% (excl. VAT) of the collected amount is charged to funded startups, plus potential audit and due diligence costs.
- Objectif Lune Acceleration Program Fees: €2,500/month for the 6-month acceleration program (€15,000 total) charged to external startups not yet in the portfolio, for Series A preparation including audit, coaching, and investor ceremony access.
- Carried Interest / Success Fees: As a VC, The Moon Venture likely earns carried interest on portfolio exit profits, though specific terms are not publicly disclosed.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Free tier — access to all fundraising rounds with 20% minimum reserved at launch, plus free newsletter and recorded content. |
| Subscription | Annual | Mid-tier membership for semi-active investors seeking direct engagement with startups. |
| Subscription | Annual | Premium tier for senior executives and entrepreneurs actively co-investing and mentoring. |
| Subscription | Annual | Top-tier unlimited investment tier for substantial investors. |
| Subscription | Multi-year contract | External Series A preparation acceleration program for startups with €1M+ ARR. |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels7 records
The Moon Venture product offering
Product offeringCore offering
The Moon Venture is a France-based, AMF-licensed crowdfunding and venture capital platform that connects individual investors and senior-executive co-investors with French Seed and Series A startups. It sources 1,500+ startup dossiers per year, selects 20-30 investment opportunities, runs each investment through a single SPV structure, and provides mandatory 2-year operational accompaniment with monthly KPI monitoring. It also operates Objectif Lune, a paid 6-month Series A acceleration program for external startups.
Product overview
The Moon Venture is a venture capital and crowdfunding platform that finances startups from seed to Series A stages. The platform offers two main products: (1) The Moon Venture Platform for investment and portfolio monitoring, and (2) Objectif Lune, a 6-month acceleration program for Series A preparation. The company has backed 17 portfolio companies including Axonaut (all-in-one SaaS management), BuyBox (digital gift cards fintech), ArcaScience (AI drug development), Baobab Labs (AI tutoring), Lucky Cart (MarTech retail media), Otami (artisan SaaS), Caarl (legal tech), and others spanning EdTech, FinTech, MarTech, and industrial sectors.
Differentiator
Problem solved
Functional benefit
Brands
- Objectif Lune: A 6-month acceleration program designed to prepare startups for Series A funding, including strategic audits, KPI monitoring, coaching, and networking events.
Products and services
- The Moon Venture Platform AMF-licensed crowdfunding and venture capital platform connecting 1,550+ individual investors and 160+ senior-executive co-investors (Moon Riders) with curated French Seed and Series A startup opportunities. Includes structured 40-day analysis per deal, single-SPV investment per round, monthly KPI monitoring with portfolio benchmarking, and an annual adequacy test for regulatory compliance. Targeted at French startups raising €200K–€5M tickets and HNW/family office investors seeking curated VC deal flow.
- Objectif Lune Six-month paid acceleration program for Series A-ready French startups (typically €1M+ ARR, targeting €10M ARR in 3-5 years). Includes strategic audit, KPI alignment, expert coaching, peer workshops, and an investor ceremony. Priced at €2,500/month for 6 months (€15,000 total) for external startups, and delivered as two 10-startup cohorts per year.
Quantifiable outcome
- Startups that receive operational accompaniment show a 70% higher five-year survival rate compared to unaccompanied startups.
- +3 more outcomes
Companies that use The Moon Venture
Customer profileNamed customers12 records
Segments3 records
Ideal customer profiles2 records
The Moon Venture technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability7 records
Feature4 records
The Moon Venture partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered minor, core and supporting.
- Lucky CartminorLucky Cart is a French MarTech company (2011) using AI to create dynamic shopper profiles from first-party e-receipt data and activate them through personalized retail media campaigns. The Moon Venture acquired Partech's stake in Lucky Cart for 3M€ in June 2024, joining existing shareholders Pléiade and Edenred Capital. Lucky Cart serves 90% of French grocery e-commerce retailers and 250+ brands.
- Amazon Web Services (AWS)coreAWS Ireland hosts all application data and backups for app.themoonventure.com (the investment platform), ensuring data residency in the EU (Ireland). AWS is subject to compliance with GDPR and is critical for the operational continuity of the investment platform.
- InfomaniaksupportingInfomaniak (Geneva, Switzerland) hosts the marketing website www.themoonventure.com. All public-facing marketing content is served through Infomaniak's infrastructure.
- CapsenssupportingNamed as a European partner (alongside LemonWay, GetAccept, Brevo, Axonaut) used by The Moon Venture. Capsens likely provides back-end financial infrastructure or accounting integration for the platform.
- GetAcceptsupportingNamed as a European partner providing document and electronic signature capabilities for The Moon Venture's subscription and investment onboarding processes.
- BrevosupportingNamed as a European partner providing email marketing automation for investor communications, newsletters, and fundraising campaign notifications.
- AxonautsupportingNamed as a European partner providing internal management software used by The Moon Venture for startup tracking, KPI management, and portfolio monitoring.
- PunchiecorePunchie is a media company producing the Punchtime podcast. The Moon Venture partners with Punchie for content marketing, with Episode 3 of Punchtime featuring The Moon Venture's analysis on the seed-to-Series A transition. Punchie amplifies The Moon Venture's thought leadership and reach to both startup and investor audiences.
- Start 2 ScalecoreStart 2 Scale is a non-dilutive financing consultancy specializing in bank, public, and private funding for innovative growth companies. They are part of the ~20-partner pool available to portfolio startups for structuring non-dilutive growth financing alongside equity rounds.
- Sienna AvocatscoreSienna Avocats is an independent law firm providing legal and tax advisory to portfolio founders and Moon Rider investors. Services include shareholder structuring, holding creation, M&A support, BSPCE plans, fundraising documentation, and tax audits. Bruno Peduzzi and Jacques Maze are partners; Malo Ceillier is the tax specialist. Over 20 community investors are clients of the firm.
- Agence MoirésupportingAgence Moiré is a French digital and creative agency (Saint-Malo and Rennes) providing strategic digital marketing, UX/UI design, SEO/SEA, WordPress development, application development, and growth hacking. Marc Laurent leads strategy. They have partnered with The Moon Venture on Appaloosa's SEO (+196% organic signups, +37% traffic).
Scale indicators11 records
Recent moves6 records
Expansion highlights5 records
The Moon Venture competitors and assessment
Company assessmentDirect peers
- Companisto: Companisto is a German equity crowdfunding platform providing individual investors access to curated startup deals with an active investor club structure. Comparable in community-led curation and retail-investor deal-by-deal investing model.
- Anaxago: Anaxago is a French AMF-licensed crowdfunding and venture capital platform offering individual investors curated access to startups and real estate deals. It is the closest direct competitor to The Moon Venture in French regulated retail-private investing.
- Kima Ventures: Kima Ventures is a French micro-VC/angel fund that invests aggressively in early-stage startups with high deal volume. Comparable in early-stage French ticket sizing and high-throughput deal-making, though without the community/membership layer.
- Tudigo: Tudigo is a French equity crowdfunding platform focused on regional startups and SMEs, regulated under AMF. It shares the French retail-investor + early-stage startup orientation and the AMF PSFP compliance model.
- WiSEED (now October): WiSEED/October is a French AMF-licensed investment platform connecting individual investors with European startups and SMEs. Comparable in regulatory model, target investor base, and French deal flow focus.
Regional players
- Wefunder: Wefunder is a US equity crowdfunding platform operating under SEC Regulation Crowdfunding, providing retail investors access to startup deals. Comparable in democratized-investor deal-by-deal model, though focused on the US market.
Broad incumbents
- Seedrs: Seedrs is a UK-regulated equity crowdfunding platform serving European startups and investors at scale. It is a broader incumbent operating across multiple geographies with deeper institutional reach than The Moon Venture.
- Crowdcube: Crowdcube is a UK-based FCA-regulated equity crowdfunding platform offering individual investors curated startup and growth-stage deals. Comparable in regulated retail-investor model but at materially larger scale and broader sector reach.
- Partech: Partech is a large French/European venture capital firm operating Seed, Venture, and Growth funds. It is a broad incumbent in the same French startup ecosystem; The Moon Venture even acquired Partech's Lucky Cart stake in 2024, evidencing direct ecosystem overlap.
- AngelList (now Alliance): AngelList/Alliance is a US-headquartered platform enabling angel syndicates and rolling funds to invest in startups. Comparable in infrastructure for community-driven startup investing and platform-mediated deal flow, though US-focused.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
The Moon Venture social profiles
Digital presenceThe Moon Venture compliance and trust
Trust signalCompliance2 records
The Moon Venture financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Moon Venture leadership team
Management profileNumber of profiles
Profiles12 records
The Moon Venture funding detail
Funding detailFunding overview
Funding rounds1 record
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Moon Venture M&A and investment
M&A and investmentM&A
Investments25 records
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Moon Venture
What does The Moon Venture do?
The Moon Venture is a France-based, AMF-licensed crowdfunding and venture capital platform that connects individual investors and senior-executive co-investors with French Seed and Series A startups. It sources 1,500+ startup dossiers per year, selects 20-30 investment opportunities, runs each investment through a single SPV structure, and provides mandatory 2-year operational accompaniment with monthly KPI monitoring. It also operates Objectif Lune, a paid 6-month Series A acceleration program for external startups.
Is The Moon Venture a public or private company?
The Moon Venture is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was The Moon Venture founded?
The Moon Venture was founded in 2018. It employs 1 to 10 people.
Where is The Moon Venture based?
The Moon Venture is headquartered in Rennes, France, in the Europe region.
How does The Moon Venture make money?
Four revenue lines are on record. Investor Subscription / Membership Fees are the primary driver. The others are transaction / Platform Commissions on Investments, objectif Lune Acceleration Program Fees and carried Interest / Success Fees.
Who are The Moon Venture's main competitors?
Direct peers on record are Companisto, Anaxago, Kima Ventures, Tudigo and WiSEED (now October). Wefunder is listed as a regional player. Broad incumbents are Seedrs, Crowdcube, Partech and AngelList (now Alliance).
Does The Moon Venture have an API?
No public API is recorded for The Moon Venture.
What industry is The Moon Venture in?
The Moon Venture's product category is Venture Capital Services. Its primary akta.pro industry code is FSANAAAB, Early-Stage Venture Capital (Series A/B), with a secondary code of FSANAAAI, Micro-VC & Angel Funds. Its NAICS code is 523940 and its SIC code is 6282.