Pro-Change Behavior Systems

What Pro-Change Behavior Systems does

Pro-Change Behavior Systems (legal entity: ProChange Behavior Solutions) is a privately held behavior change company founded in 1997 by Dr. James O. Prochaska, the originator of the Transtheoretical Model (TTM). The company develops and licenses evidence-based digital behavior change programs delivered through its proprietary aleta™ SaaS platform, which currently bundles 11 core interventions spanning health risk assessment, stress management, weight management, healthy eating, exercise, tobacco cessation, responsible drinking, blood pressure management, depression prevention, debt reduction, and cholesterol management. Adjacent products include the recharge and recharge+ resilience solutions powered by the proprietary Resilience Evaluation Measure (REM©), and the a.leta inside™ IP library licensed for integration into third-party applications.

The company operates a five-stream revenue model: SaaS solutions licensing (aleta™), professional consulting services, custom solution development, IP/royalty licensing, and speaking/training engagements. Its go-to-market is enterprise field sales targeting large employers (including multiple Fortune 500 firms), health plans and health systems, federal/state government agencies, health associations and foundations (notably the Lupus Foundation of America), and population health organizations. Distribution is supported by direct enterprise sales, EHR integration (FHIR/HL7) for clinical workflows, and a growing portfolio of grant-funded research products targeting cancer previvors (PreCharge), diabetes prevention in Black communities (CUT4Health, CUT2MD, bRIght communities), LGBTQ+ workplace belonging (Bridges), climate resilience (Atlas), and military/Veteran populations (AtEase, Iwin, Connect2BWell). Federal funding relationships with NIH, NCI, and CDC have channeled over $20M in grants into research and development, layered atop an estimated $50M+ total R&D investment and 80+ peer-reviewed publications.

Following founder Dr. Prochaska's death in July 2023, the company is co-led by Dr. Kerry E. Evers and Dr. Sara S. Johnson as Co-Presidents and Co-CEOs. Operations are headquartered in Narragansett, Rhode Island with 11-50 employees, and the firm holds NCQA WHP, URAC Gold, and WBENC certifications. There are no disclosed traditional venture capital rounds; capital formation has been grant-driven and organically reinvested.

Name

Pro-Change Behavior Systems

Legal name

ProChange Behavior Solutions

Website

https://prochange.com

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

11–50 employees

Short description

ProChange Behavior Solutions develops and licenses evidence-based digital behavior change programs built on the Transtheoretical Model, delivered via its aleta™ SaaS platform to employers, health plans, health systems, government agencies, and nonprofits for health, wellness, and resilience interventions.

Ownership category

akta.pro rank

Product category

Digital Health Behavior Change Platform

NAICS

Computer Systems Design and Related Services (5415), Custom Computer Programming Services (541511)

SIC

Services-Prepackaged Software (7372), Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Behavioral Health-Integrated Chronic Care (SUD comorbidity, collaborative care) (HLALAFAK)

akta.pro secondary industries

DTx/SaMD Evidence, Outcomes & Real-World Data (RWE) Platforms (HLACANAM), Patient Intake, Digital Registration & eForms (HLACAEAF)

Keywords

• Behavior change solutions
• Digital health interventions
• Employee wellness programs
• Health risk assessments
• Well-being technology

Headquarters

HQ city

North Kingstown

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Others

Revenue model

1. Solutions Licensing (SaaS): Software-as-a-service licensing of the aleta™ platform for behavior change interventions to employers, health plans, and health systems
2. Consulting Services: Professional consulting engagements for clinical practice transformation, workplace wellness program development, and organizational behavior change initiatives
3. Solution Development: Custom solution development for specific client needs including program customization and implementation support
4. IP Licensing: Licensing of proprietary intellectual property including the Transtheoretical Model (TTM) and a.i. (aleta inside)™ for integration into third-party products and platforms
5. Speaking and Training: Revenue from speaking engagements, training programs, and professional education including online training courses

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels7 records

Core offering

ProChange Behavior Solutions develops and licenses evidence-based digital behavior change programs built on the Transtheoretical Model (TTM) of behavior change. Its flagship aleta™ SaaS platform delivers tailored, stage-matched digital interventions across multiple health behaviors (smoking cessation, weight management, stress management, depression prevention, etc.) for employers, health plans, health systems, and government agencies. The company also provides professional consulting, custom solution development, intellectual property (a.leta inside™) licensing for third-party integration, and certified training programs.

Product overview

ProChange Behavior Systems offers a platform-based suite of behavior change solutions centered on the aleta™ SaaS platform, which includes 11 core behavior change programs addressing health and well-being (Health Risk Assessment & Intervention, Stress Management, Weight Management, Healthy Eating, Regular Exercise, Tobacco Cessation, Responsible Drinking, Managing Blood Pressure, Depression Prevention, Reducing Debt, Managing Cholesterol). The company also offers complementary resilience solutions (recharge and recharge+) powered by the proprietary Resilience Evaluation Measure (REM), and provides custom solution development, consulting services, speaking/training, and IP licensing (a.leta inside™). Research products include PreCharge (cancer previvor support), SELF (lupus management), ConnectWell (clinical practice transformation), and various population health initiatives targeting diabetes, substance use, climate resilience, and LGBTQ+ workplace belonging. The portfolio is unified by the Transtheoretical Model (TTM) of behavior change and proprietary tailoring algorithms that deliver personalized feedback based on individual readiness to change.

Differentiator

Problem solved

Functional benefit

Products and services

• aleta™ (Full Suite) The premier suite of turnkey health and well-being SaaS solutions comprising 11 behavior change programs (HRI, Stress Management, Weight Management, Healthy Eating, Regular Exercise, Tobacco Cessation, Responsible Drinking, Managing Blood Pressure, Depression Prevention, Reducing Debt, Managing Cholesterol). Built on proprietary algorithms using the Transtheoretical Model, the suite delivers scientifically validated assessments, immediate tailored feedback, individualized SMS nudges, and dynamic activities for enterprise clients.
• Health Risk Assessment & Intervention (HRI)

Quantifiable outcome

• NCQA WHP Certification for Health Appraisals
• +1 more outcomes

Named customers4 records

Segments5 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

AI capability2 records

Feature4 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• Lupus Foundation of AmericacoreStrategic or Co-development PartnerStrategic partnership for chronic condition management, developing behavior change interventions for lupus patients and their caregivers. Collaboration focused on improving health outcomes for individuals with lupus through evidence-based approaches.
• Rhode Island Quality InstitutecoreStrategic or Co-development PartnerPartnership focused on clinical practice transformation, implementing behavior change methodologies within Rhode Island's healthcare quality improvement initiatives.
• National Board for Health & Wellness CoachingcoreStrategic or Co-development PartnerCollaboration on training curriculum development for health and wellness coaching professionals, ensuring alignment with evidence-based behavior change principles.
• University of IowacoreStrategic or Co-development PartnerPartnership for IOWA-B measure development, creating assessment instruments for measuring behavior change constructs in research and practice settings.
• University of Maryland Center for Health EquitycoreStrategic or Co-development PartnerCollaboration on diabetes prevention initiatives, applying Transtheoretical Model-based interventions to address health equity in diabetes management.
• Eidos LGBTQ+ Health InitiativecoreStrategic or Co-development PartnerPartnership focused on workplace belonging initiatives for LGBTQ+ populations, developing culturally appropriate behavior change programs.
• Rhode Island Life Sciences HubminorStrategic or Co-development PartnerBoard appointment to Rhode Island Life Sciences Hub, engaging with the regional life sciences ecosystem for collaboration and visibility.

Scale indicators4 records

Recent moves6 records

Expansion highlights7 records

Direct peers

• Noom: Consumer and enterprise digital behavior change platform focused on weight management, stress, and habit formation. Comparable in applying psychological theory to tailored digital coaching at scale, with overlapping enterprise wellness buyer.
• Omada Health: Digital health company offering evidence-based behavior change programs for diabetes prevention, hypertension, and mental health to employers and health plans. Directly comparable in chronic-condition digital therapeutics, enterprise GTM, and integrated coaching model.
• Wellable: Corporate wellness platform with behavior change programs, health assessments, and challenges for employers. Comparable mid-market enterprise GTM, though with a less research-backed intervention model.

Broad incumbents

• Sharecare: Digital health company offering enterprise well-being, condition management, and patient engagement tools to employers, health plans, and providers. Comparable enterprise distribution and behavior change content depth.
• Welltok: Population health and consumer activation platform used by health plans and providers to drive member engagement. Comparable health-plan channel and behavior-driven engagement, though broader in scope.
• Limeade: Employee well-being and corporate wellness platform serving large employers. Comparable target buyer (Fortune 500 HR/wellness) with broader engagement and wellbeing portfolio, but less clinically validated behavior change science.
• Virgin Pulse: Enterprise well-being and engagement platform used by large employers and health plans. Comparable customer base and corporate wellness distribution, with a broader but less clinically deep product suite.
• Rally Health: Digital health engagement platform owned by UnitedHealth Group, offering well-being, incentive management, and behavior change programs to health plans and employers. Comparable enterprise channel with deeper payor backing.

Emerging players

• 2Morrow Health: Digital behavioral health company offering evidence-based mobile programs for smoking cessation, weight, and chronic conditions built on acceptance and commitment therapy. Comparable in evidence-based digital behavior change targeting health plans and employers.
• Headspace Health: Digital mental health platform offering meditation, therapy, and behavioral health coaching to employers and health plans. Comparable on enterprise behavioral health channel, with overlapping stress management and resilience themes.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/ProChange-Behavior-Solutions-103771849018969
• LinkedInlinkedin.com/company/pro-change-behavior-systems-inc-
• Xx.com/Pro_Change

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pro-Change Behavior Systems