MissionWired

What MissionWired does

MissionWired (legal entity Anne Lewis Strategies, LLC) is a Washington, D.C.-based digital fundraising and strategy agency founded in 2007 and owned by private equity firm Stone-Goff Partners. The firm serves nonprofit organizations and political campaigns with integrated omnichannel fundraising services spanning email, SMS, digital advertising, and direct mail, with named agency-of-record relationships spanning ACLU, American Red Cross, Greenpeace, Sandy Hook Promise, Human Rights Watch, the Biden-Harris campaign, USO, Planned Parenthood, MD Anderson, Everytown, RAINN, and dozens of other major nonprofits. The company employs between 101 and 250 people, operates a 100% remote workforce across 25 states, and maintains offices in Washington D.C., New York, and Denver.

MissionWired's core differentiator is The Digital Co-Op, a data-sharing cooperative of 200 member organizations built on the Databricks Data Intelligence Platform that processes 275 billion data points across 125 million individuals and provides access to 130 million unique email addresses. Layered on this data asset is a portfolio of proprietary ML-powered tools, including AdvantageAI for predictive donor acquisition, Reactivate for lapsed-donor reactivation, MissionSMS for mobile list growth, Advocate for advocacy modeling, Custom Audiences for paid social optimization, Sign For Good for engagement-driven upsell, Constellation Data Solutions for managed data services, and QCT Production for direct mail. The firm reports $4.5 billion raised cumulatively for client causes, with individual engagements producing outcomes such as $157 million raised online for Sandy Hook Promise, $145 million over ads for the Biden-Harris campaign, and 399% lifetime ads ROAS for Sandy Hook Promise.

MissionWired generates revenue through three streams: full-service agency partnership fees for strategic, creative, and analytical engagements; recurring membership fees from the 200 Digital Co-Op organizations; and subscription-based licensing of its proprietary tools. Under Stone-Goff Partners, the firm has pursued an active roll-up strategy, completing acquisitions of CCAH in May 2022, Zuri Group in September 2023, and Bentz Whaley Flessner in June 2026 (with BWF combined with Zuri Group to form BWF Zuri), expanding into higher education and healthcare verticals while layering in operational consulting and nonprofit technology services.

Name

MissionWired

Legal name

Anne Lewis Strategies, LLC

Website

https://missionwired.com

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

101–250 employees

Short description

MissionWired is a PE-backed, full-service digital fundraising agency that serves 60+ nonprofits and political campaigns with integrated omnichannel campaigns, proprietary ML-powered donor acquisition and reactivation tools, and The Digital Co-Op, a 200-member data cooperative.

Ownership category

akta.pro rank

Product category

Nonprofit Fundraising Services

NAICS

Public Relations Agencies (54182), Direct Mail Advertising (54186), Media Buying Agencies (54183), Direct Mail Advertising (541860)

SIC

Services-Advertising Agencies (7311), Services-Direct Mail Advertising Services (7331)

akta.pro primary industry

Nonprofit & Cause Communications (BPAFADAK)

akta.pro secondary industries

Fundraising & Donor Acquisition Calling (Nonprofit) (BPAAADAJ), Event PR & Communications Support (BPAFADAO)

Keywords

• Nonprofit fundraising services
• Digital marketing agency
• Data-driven donor acquisition
• Predictive analytics platform
• Direct mail fundraising

Headquarters

HQ city

Washington

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Full-Service Agency Partnership: MissionWired provides comprehensive agency services including account management, strategic planning, integrated campaign execution across digital and direct mail channels, budgeting and forecasting, production and data services. Revenue comes from service fees for ongoing agency partnerships.
2. Digital Co-Op Membership: The Digital Co-Op operates as a data-sharing collaborative with 200 member organizations. Revenue generated through membership fees for access to the co-op's data, predictive modeling tools, and fixed-cost list growth services.
3. Proprietary Tools (Sign For Good, Constellation, etc.): MissionWired developed proprietary tools and technology solutions offered to partner organizations. These include Sign For Good, Constellation Data Solutions, MissionSMS, and other tools for audience engagement, acquisition, and reactivation.

Go-to-market motion3 records

Distribution channels3 records

Marketing channels7 records

Core offering

MissionWired provides full-service fundraising and digital strategy agency partnerships to nonprofit organizations and political campaigns, delivering integrated omnichannel campaign execution across email, SMS, digital advertising, and direct mail. The company also operates The Digital Co-Op, a proprietary data-sharing platform with 200 member organizations and access to 130 million unique email addresses, augmented by predictive ML-powered tools including AdvantageAI, Sign For Good, MissionSMS, Reactivate, and Constellation Data Solutions.

Product overview

MissionWired is an award-winning nonprofit fundraising and digital strategy firm offering a comprehensive platform of services and proprietary tools. The core offering includes full-service agency partnerships (strategic planning, omnichannel campaigns, creative development, analytics) across email, SMS, digital advertising, and direct mail channels. The product portfolio centers around The Digital Co-Op—a first-of-its-kind digital co-op platform with 200+ member organizations and access to 130M+ email addresses—augmented by AI-powered tools including AdvantageAI (predictive acquisition), The Mid-Level Co-Op (mid-level donor identification), MissionSMS (SMS growth), Reactivate (lapsed donor reactivation), Advocate (advocacy modeling), and Custom Audiences (paid social optimization). Supporting tools include Sign For Good (engagement/fundraising platform), Constellation Data Solutions (data management), and QCT Production (direct mail). The platform has raised $4.5 billion for mission-driven organizations and was recognized with the 2024 Reed Award for Direct Mail Firm of the Year.

Differentiator

Problem solved

Functional benefit

Brands

• The Digital Co-Op: Fixed-cost digital acquisition platform with access to 130 million unique email addresses, state-of-the-art machine learning, and predictive analytics for nonprofits and campaigns.
• The Mid-Level Co-Op
• AdvantageAI
• MissionSMS
• Reactivate
• Advocate
• Sign For Good
• Constellation Data Solutions
• QCT Production

Products and services

• The Digital Co-Op

Quantifiable outcome

• $4.5 billion raised for nonprofit and political causes
• +10 more outcomes

Named customers21 records

Segments8 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

AI capability5 records

Feature9 records

Partnerships

Six partnerships are on record, tiered core.

• BWFcoreOthers · 1 June 2026Acquired BWF, a provider of campaign strategy, donor engagement, and analytics services for higher education, healthcare, and nonprofit organizations. BWF will merge with Zuri Group to form BWF Zuri under MissionWired umbrella.
• Zuri GroupcoreOthers · 1 June 2026Zuri Group merged with acquired BWF to form BWF Zuri, creating unified platform for integrated fundraising strategy, operational consulting, donor analytics, and technology services.
• TatangocoreStrategic or Co-development Partner · 30 October 2025Joint release of 2025 Nonprofit Text Messaging Insights Report analyzing data from 138 million texts sent by nonprofits. Partnership for industry research and thought leadership on SMS fundraising best practices.
• Chapman Cubine Allen + Hussey (CCAH)coreOthers · 3 May 2022Acquired by MissionWired in 2022 to expand digital marketing capabilities. Strategic expansion of MissionWired's nonprofit fundraising expertise.
• DatabrickscoreTechnology or IntegrationDatabricks Data Intelligence Platform implementation enabling MissionWired to process 275 billion data points across 125 million individuals and scale machine learning workflows. Platform enables deployment of thousands of ML models annually and automated data pipelines.
• The Digital Co-Op MemberscoreOthers200 member organizations from every fundraising vertical participate in MissionWired's Digital Co-Op, sharing data for collective benefit to develop new supporters, reactivate lapsed supporters, and improve outreach. Members include ACLU, Human Rights Watch, and other major nonprofits.

Scale indicators10 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• M+R (now M+R/AFD&I): M+R is the largest direct competitor to MissionWired in nonprofit digital fundraising and advocacy, offering full-service digital campaigns, direct mail, and creative services to nonprofits and progressive causes with a comparable client roster and full-service agency model.
• Pursuant: Pursuant is a nonprofit fundraising and marketing agency providing multichannel fundraising services, donor acquisition, and creative strategy to nonprofits, competing head-to-head with MissionWired for mid-market and enterprise nonprofit accounts.
• Changing Our World: Changing Our World is a national nonprofit fundraising and philanthropic consulting firm offering campaign strategy, donor engagement, and analytics services, comparable to MissionWired's strategic services and BWF Zuri offering.
• The Lukens Company: The Lukens Company is a direct response fundraising agency for nonprofits and political campaigns, providing integrated direct mail, digital, and creative services similar to MissionWired's full-service AOR model.
• Trilogy Interactive: Trilogy Interactive is a political and nonprofit digital agency specializing in digital fundraising, advocacy, and online ads for Democratic campaigns and progressive causes, directly competing for political cycle work like the Biden-Harris engagement.
• Harris Direct (a part of The Stelter Company): Harris Direct / The Stelter Company is a direct response fundraising agency providing direct mail and digital fundraising services for nonprofits, overlapping with MissionWired's CCAH- and QCT-led direct mail practice.

Emerging players

• ActBlue: ActBlue is a dominant political fundraising technology platform that processes online donations for Democratic campaigns and progressive nonprofits, representing the self-serve tech alternative that competes with MissionWired's full-service political fundraising offering.
• Classy (by GoFundMe): Classy is an online fundraising platform for nonprofits offering donation forms, peer-to-peer campaigns, and event management; it represents the SaaS self-serve alternative to MissionWired's managed services for mid-market nonprofits.

Broad incumbents

• Bonterra (Network for Good, GiveWell, etc.): Bonterra is a leading provider of nonprofit technology and fundraising software (CRM, donation forms, peer-to-peer), competing indirectly by enabling nonprofits to execute fundraising in-house rather than outsourcing to agencies like MissionWired.

Others

• Tatango: Tatango is an SMS marketing platform that has partnered with MissionWired on nonprofit text messaging insights; it provides SMS infrastructure complementary to MissionWired's MissionSMS tool rather than directly competing.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/annelewisstrat
• Facebookfacebook.com/missionwired
• LinkedInlinkedin.com/company/missionwired

Revenue estimate

Valuation estimate

Number of profiles

Profiles14 records

Subsidiaries2 records

Funding overview

Funding rounds3 records

Investors3 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A3 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MissionWired