Tatango
Tatango is a Seattle-based SMS/MMS platform built for nonprofit fundraising and political engagement, offering AI-powered segmentation, two-way messaging, and native integrations with major nonprofit CRMs. It serves 2,500+ customers globally under parent momoGood.
- Company typePrivate
- Founded2007
- HeadquartersSeattle, United States
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
What Tatango does
Tatango is a Seattle-headquartered SMS/MMS messaging platform purpose-built for nonprofit fundraising and political engagement. Founded in 2007, the company operates industrial-grade messaging infrastructure capable of sending 6+ million messages per hour, with SOC-2 Type 2 and HIPAA-compliant architecture and built-in TCPA consent management. The platform's core product combines AI-powered segmentation (Power Segments), two-way supporter communication (Tatango Inbox), automated fundraising workflows, MMS multimedia messaging, A/B testing, and a real-time analytics module (Tatango Data Studio), integrated natively with the dominant nonprofit CRM stack — Blackbaud, Salesforce, Fundraise Up, Virtuous, EveryAction, Engaging Networks, GoFundMe Pro, and HubSpot.
Tatango monetizes through a hybrid subscription-plus-usage model: fixed monthly recurring subscription fees covering platform license, account setup, training, and standard support, layered with variable per-message fees paid via prepaid Tatango messaging credits and pass-through carrier surcharges from US and Canadian carriers. A Flex Plan option allocates message credits quarterly with overage rates. Pricing is quote-based and finalized via Order Forms; customers additionally pay CSCA-set short code rental fees ($500/month random, $1,000/month vanity) with no Tatango markup. Distribution is sales-led with a self-serve web application, free fundraising consultation, and partner referrals from CRM vendors.
In March 2026, Tatango merged with Givergy under a new parent entity, momoGood, backed by a majority growth investment from Edison Partners and Vocap Partners. The combined entity serves over 2,500 nonprofit, political, and enterprise customers across North America, Europe, Hong Kong, and Australia, positioning an AI-native fundraising platform spanning mobile messaging, event fundraising, auctions, and donor intelligence. As of June 2026, Tatango's platform has facilitated over $650M in donations and processed 10+ billion text messages since inception.
Tatango firmographics
Firmographics- Name
- Tatango
- Legal name
- Tatango, Inc.
- Website
- https://tatango.com
- Company type
- Private
- Founded year
- 2007
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Tatango is a Seattle-based SMS/MMS platform built for nonprofit fundraising and political engagement, offering AI-powered segmentation, two-way messaging, and native integrations with major nonprofit CRMs. It serves 2,500+ customers globally under parent momoGood.
- Ownership category
- akta.pro rank
Tatango industry classification
Industry- Product category
- Nonprofit SMS Fundraising Software
- NAICS
- Advertising, Public Relations, and Related Services (5418), Other Services Related to Advertising (541890)
- SIC
- Services-Advertising (7310)
- akta.pro primary industry
- SMS/MMS & Messaging Marketing Services (Text, RCS, WhatsApp/OTT) (MPAAAIAB)
- akta.pro secondary industry
- Fundraising & Donor Acquisition Calling (Nonprofit) (BPAAADAJ)
Keywords
Where Tatango is headquartered
LocationHeadquarters
- HQ city
- Seattle
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Tatango business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations, Supply Chain
Revenue model
- Subscription Fees: Fixed monthly recurring fees covering account setup, training, standard support, and platform license. Rates are listed on Order Forms and remain fixed during the Subscription Term. Includes one-time setup and onboarding costs bundled into the subscription.
- Variable Messaging Fees: Variable fees that change based on the volume and type of mobile messages sent and received. Includes Tatango messaging credits and carrier surcharges. Paid through prepaid account credits. Also includes a Flex Plan option with prepaid message credits allocated quarterly, with overage rates applied once allocated credits are used.
- Carrier Surcharges (Pass-through): Carrier fees charged by wireless carriers (AT&T, T-Mobile, Verizon, US Cellular, etc.) for SMS and MMS messages, which are passed through to customers. Rates vary by carrier and message type (SMS vs. MMS, short code vs. 10DLC). US SMS short code rates range from $0.0025 to $0.0040 per outbound message depending on carrier.
- Short Code Rental Fees: Monthly fees for leasing SMS short codes from the U.S. Common Short Code Administration (CSCA). Random short codes are $500/month; vanity short codes are $1,000/month. Tatango customers pay only the CSCA flat fee with no additional markup.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Subscription-based platform license with bundled support and training |
| Hybrid | Quarterly | Flex Plan with prepaid message credits and usage-based overage |
| Usage-based | Pay-as-you-go | Usage-based variable messaging fees |
| Subscription | Monthly | Short code rental fee (set by CSCA) |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels10 records
Tatango product offering
Product offeringCore offering
Tatango sells a subscription-based SMS/MMS fundraising software platform purpose-built for nonprofit organizations, political committees (PACs/Super PACs), and cause-driven enterprises. The platform enables high-volume, two-way text message campaigns, AI-powered supporter segmentation, automated donor workflows, and real-time analytics, bundled with onboarding, training, and White Glove support. Revenue is generated through fixed monthly subscription fees plus variable, usage-based messaging and carrier pass-through fees.
Product overview
Tatango offers a unified SMS text fundraising platform as its core product, combining mobile messaging technology with AI-powered tools. The platform is designed specifically for nonprofit fundraising and engagement, featuring the Tatango SMS Platform as the central offering, supplemented by Power Segments (AI-powered segmentation module), Tatango Inbox (two-way messaging management), Advanced Segmentation (fundraising-specific targeting), and P2P Event Texting capabilities. The platform integrates with major nonprofit CRM and fundraising tools including Blackbaud, Salesforce, Fundraise Up, Virtuous, EveryAction, HubSpot, Engaging Networks, and GoFundMe Pro.
Differentiator
Problem solved
Functional benefit
Products and services
- Tatango SMS Fundraising Platform A subscription-based SMS/MMS fundraising platform purpose-built for nonprofit organizations, political committees (PACs, Super PACs), and cause-driven enterprises. It enables high-volume text messaging, AI-powered supporter segmentation, automated workflows, two-way supporter conversations, real-time analytics, and integrated donation workflows, with SOC-2 and HIPAA compliance and bundled White Glove onboarding, training, and support.
Quantifiable outcome
- $650M+ in donations raised via text message fundraising since 2007
- +9 more outcomes
Companies that use Tatango
Customer profileNamed customers20 records
Segments7 records
Ideal customer profiles3 records
Tatango technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration8 records
AI capability3 records
Feature9 records
Tatango partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core.
- GivergycoreGivergy combined with Tatango to form momoGood, a unified AI-native fundraising platform. Givergy contributed experiential fundraising and event technology to the combination, while Tatango contributed mobile-first engagement technology. The combined entity serves over 2,500 customers across North America, Europe, Hong Kong, and Australia.
- BlackbaudcoreBlackbaud is a leading nonprofit CRM and fundraising platform. Tatango maintains out-of-the-box integrations with multiple Blackbaud products including Blackbaud Luminate Online, Blackbaud Raiser's Edge NXT, Blackbaud TeamRaiser, and general Blackbaud integrations. These integrations allow Tatango customers to sync contacts and data with Blackbaud platforms.
- Fundraise UpcoreFundraise Up is a nonprofit donation platform. Tatango integrates with Fundraise Up, enabling customers to segment text messaging lists (including suppressing recent donors), track donations per text message sent, and optimize year-end and Giving Tuesday campaigns using combined data.
- SalesforcecoreSalesforce is the global CRM leader. Tatango's integration with Salesforce allows Salesforce customers to add text messaging capabilities with no programming skills needed, syncing SMS subscribers from Salesforce into the Tatango platform.
- VirtuouscoreVirtuous is a nonprofit CRM and fundraising platform. Tatango maintains an integration with Virtuous, allowing customers to leverage data, drive efficiency, and optimize customer sending by connecting Virtuous donor data with Tatango's text messaging platform.
- GoFundMe ProcoreGoFundMe Pro is a fundraising platform for nonprofits. Tatango integrates with GoFundMe Pro, allowing organizations to combine GoFundMe Pro's fundraising tools with Tatango's text messaging capabilities for integrated donor engagement.
- EveryActioncoreEveryAction is a nonprofit CRM and campaigning platform. Tatango integrates with EveryAction, enabling customers to add text messaging to their EveryAction workflows and supporter management processes.
- Engaging NetworkscoreEngaging Networks is a nonprofit engagement platform. Tatango integrates with Engaging Networks, allowing customers to connect Engaging Networks data with Tatango's text messaging capabilities.
- MissionWiredcoreMissionWired is a digital fundraising agency. Tatango partnered with MissionWired to create the annual '2025 Nonprofit Text Messaging Insights Report,' which analyzes data from 138 million texts to provide industry benchmarks and guidance for nonprofit texting programs. The report covers messaging frequency, SMS vs. MMS performance, and timing strategies.
Scale indicators10 records
Recent moves6 records
Expansion highlights5 records
Tatango competitors and assessment
Company assessmentDirect peers
- Givebutter: All-in-one online fundraising platform for nonprofits with native text-to-donate, peer-to-peer events, and CRM features. Directly competes with Tatango for nonprofit donor engagement and texting-driven fundraising.
- Classy (by Bonterra): Leading nonprofit fundraising platform supporting online giving, peer-to-peer events, and recurring donations. Comparable to Tatango on the fundraising/CRM side and increasingly on SMS/donor engagement.
- Funraise: Nonprofit fundraising platform with online donation forms, peer-to-peer events, and donor CRM. Competes with Tatango for mid-market and enterprise nonprofit customers seeking integrated donor engagement.
- OneCause: Provider of event fundraising, auctions, and peer-to-peer solutions for nonprofits. The closest direct competitor to Givergy (now merged with Tatango into momoGood) and an adjacent competitor for Tatango's P2P event texting use cases.
- MobileCause: Mobile and online fundraising platform purpose-built for nonprofits, with text-to-donate, mobile giving forms, and broadcast messaging. Closely mirrors Tatango's vertical focus and feature set.
- Switchboard: Nonprofit-focused SMS marketing and broadcast messaging platform emphasizing list growth, segmentation, and supporter mobilization. Directly comparable to Tatango's nonprofit texting core offering.
- Hustle: Peer-to-peer texting platform widely used by nonprofits, advocacy organizations, and political campaigns for high-volume one-to-one conversations. Directly competing for nonprofit and political SMS budgets.
- CallHub: Voice and SMS marketing platform for political campaigns, advocacy, and nonprofit fundraising with broadcast texting, peer-to-peer texting, and autodialers. Comparable functional breadth for political/nonprofit SMS.
Broad incumbents
- Bonterra (Network for Good, GivingDays, etc.): Large nonprofit technology platform (formerly Convio) offering CRM, fundraising, payments, and case management. A broad incumbent whose nonprofit CRM and donation products overlap with Tatango's integrations and adjacent capabilities.
- Twilio: Communications platform-as-a-service offering SMS, MMS, and voice APIs that underpins many SMS marketing applications. Not a direct vertical competitor but the underlying infrastructure Tatango builds atop, and a potential substitute for sophisticated in-house teams.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Tatango social profiles
Digital presenceTatango compliance and trust
Trust signalCompliance5 records
Tatango financial estimates
Financial estimateRevenue estimate
Valuation estimate
Tatango leadership team
Management profileNumber of profiles
Profiles7 records
Tatango funding detail
Funding detailFunding overview
Funding rounds2 records
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Tatango M&A and investment
M&A and investmentM&A2 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Tatango
What does Tatango do?
Tatango sells a subscription-based SMS/MMS fundraising software platform purpose-built for nonprofit organizations, political committees (PACs/Super PACs), and cause-driven enterprises. The platform enables high-volume, two-way text message campaigns, AI-powered supporter segmentation, automated donor workflows, and real-time analytics, bundled with onboarding, training, and White Glove support. Revenue is generated through fixed monthly subscription fees plus variable, usage-based messaging and carrier pass-through fees.
Is Tatango a public or private company?
Tatango is a private company. It is classified as private equity controlled and is currently operating.
When was Tatango founded?
Tatango was founded in 2007. It employs 51 to 100 people.
Where is Tatango based?
Tatango is headquartered in Seattle, United States, in the North America region.
How does Tatango make money?
Four revenue lines are on record. Subscription Fees are the primary driver. The others are variable Messaging Fees, carrier Surcharges (Pass-through) and short Code Rental Fees.
Who are Tatango's main competitors?
Direct peers on record are Givebutter, Classy (by Bonterra), Funraise, OneCause, MobileCause, Switchboard, Hustle and CallHub. Broad incumbents are Bonterra (Network for Good, GivingDays, etc.) and Twilio.
Does Tatango have an API?
No public API is recorded for Tatango.
What industry is Tatango in?
Tatango's product category is Nonprofit SMS Fundraising Software. Its primary akta.pro industry code is MPAAAIAB, SMS/MMS & Messaging Marketing Services (Text, RCS, WhatsApp/OTT), with a secondary code of BPAAADAJ, Fundraising & Donor Acquisition Calling (Nonprofit). Its NAICS code is 5418 and its SIC code is 7310.