The Urban Clinic of Atlanta
- Company typePrivate
- Founded2016
- HeadquartersAtlanta, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
What The Urban Clinic of Atlanta does
The Urban Clinic of Atlanta (legal name: Urban Health and Wellness; EIN #81-3845426) is a private 501(c)(3) nonprofit founded in April 2016 that provides free primary healthcare exclusively to uninsured adults living at or below 200% of the Federal Poverty Level in metro Atlanta. It operates two clinic locations: a Fulton County site in Atlanta (777 Cleveland Ave SW, Suite 209) open Tuesday through Thursday, and a Clayton County site in Morrow (Good Shepherd Clinic, 6392 Murphy Drive) open Monday through Wednesday, both from 9:00am to 2:00pm and by appointment only. The combined organization, formed by the January 2026 merger of Urban Health and Wellness and Good Shepherd Clinic, represents 35 years of service and serves patients primarily from Clayton, Cobb, DeKalb, Fulton, Gwinnett, and Henry counties.
The clinic delivers routine primary care, chronic disease management, preventive cancer screenings, mental health support, lab services, mobile dental clinics, women's health, STI screening and treatment, specialty referrals, and prescription assistance, all at no charge. Clinical operations are delivered by a small paid staff of 1-10 employees supplemented by an extensive volunteer network of licensed medical providers (MD, DO, PA, NP, RN), dentists, hygienists, dental assistants, and college student medical assistants. Technology is limited to standard electronic patient management systems and an online new-patient intake form.
The business model is donation-dependent: revenue comes from individual giving, corporate matching gifts, Donor-Advised Funds, foundation grants (one disclosed: $100,000 from Georgia Baptist Health Care Ministry Foundation in February 2024), and in-kind medical supplies from Direct Relief, MedShare, and Americares. Patient acquisition is community-led through word-of-mouth, referrals, and partnerships with churches, schools, and community organizations. The organization is governed by a Board of Directors and a Good Shepherd Legacy Council, holds NAFC 2026 Gold Seal, Candid Platinum Seal of Transparency, and Charity Navigator Four-Star designations, and is led by Founder & Executive Director Susan Whatley (MSN, APRN, FNP-C) and Medical Director Megan Boissonneault, MD.
The Urban Clinic of Atlanta firmographics
Firmographics- Name
- The Urban Clinic of Atlanta
- Legal name
- Urban Health and Wellness
- Website
- https://urbanclinic.org
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
The Urban Clinic of Atlanta industry classification
Industry- Product category
- Community Health Clinic Services
- NAICS
- Social Assistance (624)
- SIC
- Services-Offices & Clinics Of Doctors Of Medicine (8011)
- akta.pro primary industry
- Primary Care for Underserved Populations (e.g., migrant, homeless, refugee clinics) (HLAFAGAN)
- akta.pro secondary industry
- Community-Based Preventive & Health Promotion Clinics (HLAFAGAO)
Keywords
Where The Urban Clinic of Atlanta is headquartered
LocationHeadquarters
- HQ city
- Atlanta
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
The Urban Clinic of Atlanta business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Supply Chain, Marketing or Sales, Technology or R&D
Revenue model
- Donations and Charitable Contributions: As a 501(c)(3) nonprofit organization (EIN #81-3845426), The Urban Clinic of Atlanta relies primarily on charitable donations from individuals, corporations, and community organizations. Donations are tax-deductible to the full extent of the law. The clinic also accepts corporate matching gifts and Donor-Advised Fund (DAF) contributions.
- Volunteer Services: The clinic operates with significant volunteer labor including licensed medical providers (MD, DO, PA, NP, RN), dentists, hygienists, dental assistants, and college student volunteers serving as medical assistants. This volunteer-based model reduces operational costs significantly.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Others | Free healthcare services for uninsured adults at or below 200% Federal Poverty Level |
Go-to-market motion2 records
Distribution channels1 record
Marketing channels4 records
The Urban Clinic of Atlanta product offering
Product offeringCore offering
The Urban Clinic of Atlanta operates as a 501(c)(3) nonprofit providing free primary healthcare services to uninsured adults aged 18 and older in metro Atlanta whose household income is at or below 200% of the federal poverty level. Care is delivered through two brick-and-mortar clinic locations in Fulton County (Atlanta) and Clayton County (Morrow), supported by volunteer-licensed medical professionals, supplemented by mobile dental clinics, lab services, prescription assistance, and telehealth delivered through the Giving Health partner platform.
Product overview
The Urban Clinic of Atlanta is a nonprofit free healthcare organization providing comprehensive primary care and support services exclusively to uninsured adults. The clinic offers a unified suite of healthcare services including routine primary care, chronic disease management, preventive cancer screenings, mental health support, laboratory services, women's health, STI screening and treatment, mobile dental clinics, specialty referrals, and prescription assistance. All services are provided by appointment only at two clinic locations in Fulton County (Atlanta) and Clayton County (Morrow, GA). Patients must be 18 years or older, uninsured, and have income at or below 200% of the Federal Poverty Level. The organization merged with Good Shepherd Clinic in January 2026, combining 35 years of service to the Metro Atlanta community.
Differentiator
Problem solved
Functional benefit
Companies that use The Urban Clinic of Atlanta
Customer profileNamed customers4 records
Segments1 record
Ideal customer profiles1 record
The Urban Clinic of Atlanta technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
The Urban Clinic of Atlanta partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered core and minor.
- Direct ReliefcoreHumanitarian medical supply organization providing medications and medical supplies to free clinics serving uninsured populations
- MedSharecoreMedical surplus recovery organization that sources and provides medical supplies and equipment to healthcare facilities serving underserved communities
- AmericarescoreEmergency response and global health organization providing medical supplies and support to clinics serving low-income patients
- National Association of Free and Charitable Clinics (NAFC)coreNational membership organization providing resources, advocacy, and recognition for free and charitable clinics across the United States
- Giving HealthcoreFree 24/7 telehealth services partner providing virtual healthcare access for patients
- American Heart AssociationminorHealth nonprofit providing resources and support for cardiovascular health initiatives
- Prevent BlindnessminorNonprofit organization providing vision screening referrals and eye health resources
- MARTAminorMetropolitan Atlanta Rapid Transit Authority providing public transportation information to help patients access clinic locations
- Nickey Gregory CompanycoreProduce supplier supporting Market Day at Good Shepherd, providing fresh fruits and vegetables for community food access program
- Georgia Crisis & Access Linecore24/7 Georgia crisis and access line providing mental health crisis support services
- American Academy of Family Physicians (AAFP)minorAAFP Neighborhood Navigator tool helps patients search for social services by zip code
Scale indicators3 records
Recent moves6 records
Expansion highlights6 records
The Urban Clinic of Atlanta competitors and assessment
Company assessmentDirect peers
- Good Samaritan Health Center of Gwinnett: Free/charitable primary care clinic serving uninsured and low-income adults in metro Atlanta, operating a near-identical volunteer-and-donor-funded model with sliding-scale eligibility. Directly comparable in service mix, patient profile, and revenue model.
- Mercy Care Atlanta: Atlanta-based nonprofit providing free and low-cost primary care, behavioral health, and dental services to uninsured and homeless populations across metro Atlanta. Directly comparable in target population, service stack, and free-care delivery model.
- CrossOver Healthcare Ministry: Richmond, VA-based free charitable clinic providing primary, dental, vision, and mental health care to uninsured low-income patients via a volunteer provider model. Highly comparable operating model and patient eligibility framework.
- Volunteers in Medicine: National network of 90+ free clinics built on the volunteer-physician model serving uninsured adults; UCA fits squarely within the network's membership and operating approach.
- Clinic with a Heart: Free charitable clinic in Lincoln, NE providing free medical, dental, vision, and mental health care to uninsured and underinsured residents through a volunteer-staffed model. Strong operational analog.
- Healing Hands Ministries: Dallas-based nonprofit providing free and low-cost medical, dental, and behavioral health services to uninsured low-income adults in North Texas. Closely comparable in target population, service mix, and community-clinic operating model.
- Bread for the City: Washington, D.C. nonprofit combining free primary medical and dental care with social services for low-income residents. Comparable in combining free clinic operations with wraparound community services like UCA's Market Day food program.
Broad incumbents
- HealthNet (Indianapolis): Federally Qualified Health Center network serving uninsured and low-income residents in Marion County with primary, behavioral, and dental care. Larger, multi-site safety-net provider serving a similar population but with federal funding and broader scope.
Others
- Direct Relief: Humanitarian medical aid organization that is both an industry partner (supplying UCA's medications and supplies) and the broader operator of the free-clinic supply ecosystem. Adjacent enabler rather than competitor.
- National Association of Free and Charitable Clinics (NAFC): Industry association of which UCA is a Gold Seal member; the network represents the broader peer set and shapes funding, advocacy, and standards for free clinics nationwide. Ecosystem/infrastructure, not a direct peer.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
The Urban Clinic of Atlanta social profiles
Digital presenceThe Urban Clinic of Atlanta compliance and trust
Trust signalCompliance3 records
The Urban Clinic of Atlanta financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Urban Clinic of Atlanta leadership team
Management profileNumber of profiles
Profiles9 records
The Urban Clinic of Atlanta funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Urban Clinic of Atlanta M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Urban Clinic of Atlanta
What does The Urban Clinic of Atlanta do?
The Urban Clinic of Atlanta operates as a 501(c)(3) nonprofit providing free primary healthcare services to uninsured adults aged 18 and older in metro Atlanta whose household income is at or below 200% of the federal poverty level. Care is delivered through two brick-and-mortar clinic locations in Fulton County (Atlanta) and Clayton County (Morrow), supported by volunteer-licensed medical professionals, supplemented by mobile dental clinics, lab services, prescription assistance, and telehealth delivered through the Giving Health partner platform.
Is The Urban Clinic of Atlanta a public or private company?
The Urban Clinic of Atlanta is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was The Urban Clinic of Atlanta founded?
The Urban Clinic of Atlanta was founded in 2016. It employs 1 to 10 people.
Where is The Urban Clinic of Atlanta based?
The Urban Clinic of Atlanta is headquartered in Atlanta, United States, in the North America region.
How does The Urban Clinic of Atlanta make money?
Two revenue lines are on record. Donations and Charitable Contributions are the primary driver. The others are volunteer Services.
Who are The Urban Clinic of Atlanta's main competitors?
Direct peers on record are Good Samaritan Health Center of Gwinnett, Mercy Care Atlanta, CrossOver Healthcare Ministry, Volunteers in Medicine, Clinic with a Heart, Healing Hands Ministries and Bread for the City. HealthNet (Indianapolis) is listed as a broad incumbent. Others are Direct Relief and National Association of Free and Charitable Clinics (NAFC).
Does The Urban Clinic of Atlanta have an API?
No public API is recorded for The Urban Clinic of Atlanta.
What industry is The Urban Clinic of Atlanta in?
The Urban Clinic of Atlanta's product category is Community Health Clinic Services. Its primary akta.pro industry code is HLAFAGAN, Primary Care for Underserved Populations (e.g., migrant, homeless, refugee clinics), with a secondary code of HLAFAGAO, Community-Based Preventive & Health Promotion Clinics. Its NAICS code is 624 and its SIC code is 8011.