Leevia

What Leevia does

Leevia is an Italian SaaS platform, founded in 2013 and headquartered in Milan, that enables brands and marketing agencies to create and manage legally compliant online prize contests (concorsi a premio) and loyalty programs. The company operates as a wholly-owned subsidiary of Advice Group S.p.A., an Italian behavioral-loyalty martech company that acquired Leevia in May 2021. Leevia serves more than 1,000 agencies and brands across Italy, with named customers spanning sports (Shimano Italia), fintech (Scalapay), food delivery (Uber Eats), beauty (Mavive, Accademia del Profumo), education (EF Education First), and advertising agencies (Xplace, C2C, Leagas Delaney Italia). Its two primary customer segments are marketing and communication agencies and in-house brand marketing teams that need compliant, ready-to-deploy contest infrastructure.

The platform's product architecture comprises 21 distinct contest modules organized into four suites: Growth Suite (Giveaway, Instant Win, WhatsApp Instant Win, Coupon, Rush and Win, Contest Bot), Awareness Suite (Instagram Contest, Foto Contest, Foto Frame, Video Contest), Engagement Suite (Trivia Quiz, Instant Trivia Quiz, Personality Quiz, Instagram Giveaway, Pronostici, Instant Poll, Sondaggi), and Gamification Suite (Calendar, Scratch and Win, Spin and Win). Supporting infrastructure includes a Loyalty Portal that aggregates multiple contests under a single participant login with CRM integration, plus a RESTful JSON Contest API for external websites, e-commerce, and mobile apps. The platform's central technical differentiator is Italian regulatory compliance: certified software with servers physically located in Italy to satisfy DPR 430/2001 and MiSE requirements, alongside GDPR-compliant data handling and IP/email-based anti-fraud filters.

Leevia runs a hybrid go-to-market combining product-led growth (self-serve access at app.leevia.com with 18 no-code contest types) and enterprise field sales (demo-request driven with dedicated consultants handling MiSE paperwork, notary coordination, and multi-year contracts). Revenue is generated through SaaS subscriptions (annual plans with multi-contest filtering) and professional services for regulatory compliance handling. Pricing is not publicly disclosed and is quote-based. The company has 11-50 employees, is privately held (legal entity Leevia Srl, Società a responsabilità limitata), and operates primarily in Italy despite offering an API accessible globally.

Name

Leevia

Legal name

Leevia Srl

Website

https://leevia.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Short description

Leevia is an Italian SaaS platform that enables marketing agencies and brands to create and manage legally compliant online prize contests and loyalty programs, serving 1,000+ customers across 21 specialized contest modules organized into four product suites.

Ownership category

akta.pro rank

Product category

Marketing Technology (Promotional Contest & Loyalty Software)

NAICS

Advertising Agencies (541810), Software Publishers (513210)

SIC

Services-Advertising Agencies (7311)

akta.pro industry

PRIMARYBPAFAMAD

Sweepstakes, Contests & Giveaway Administration

Business & Public Services/Marketing, Advertising & PR Services/Promotional Products & Sales Promotion Services

Keywords

• Contest marketing software
• Prize contest platform
• Loyalty program software
• Lead generation contests
• Gamification marketing platform

Headquarters

HQ city

Milan

HQ country

Italy

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Infrastructure, Marketing or Sales, Operations

Revenue model

1. SaaS Platform Subscription: Software as a service platform subscription for creating and managing prize contests. Clients pay for access to the platform with various contest types and features.
2. Professional Services: Consultancy services for bureaucratic paperwork handling, regulation compliance, MiSE communications, and notary coordination for contest management.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels8 records

Core offering

Leevia provides a SaaS platform that enables marketing agencies and brands to create, publish, and manage legally compliant online prize contests (concorsi a premio) and loyalty programs in Italy. The suite offers 18+ contest mechanics including giveaways, instant wins, WhatsApp contests, photo and video contests, quizzes, polls, and gamification formats, supported by a Loyalty Portal, RESTful API, CRM integrations, anti-fraud filters, and certified Italian server infrastructure compliant with DPR 430/2001 and GDPR.

Product overview

Leevia is an Italian SaaS platform for creating and managing legally compliant prize contests and loyalty programs. The platform architecture consists of 21 distinct contest product modules organized into four suites: Growth Suite (Giveaway, Instant Win, WhatsApp Instant Win, Coupon, Rush and Win, Contest Bot) for lead generation and data collection; Awareness Suite (Instagram Contest, Foto Contest, Foto Frame, Video Contest) for brand awareness and user-generated content; Engagement Suite (Trivia Quiz, Instant Trivia Quiz, Personality Quiz, Instagram Giveaway, Pronostici, Instant Poll, Sondaggi) for user engagement and profiling; and Gamification Suite (Calendar, Scratch and Win, Spin and Win) for gamification and conversion. Supporting infrastructure includes the Loyalty Portal for unified program management with CRM integration, and the Contest API for programmatic access. The platform emphasizes Italian legal compliance with certified servers located in Italy and GDPR-compliant data handling.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• 40% conversion rate achieved by Accademia del Profumo on Instagram contest
• +2 more outcomes

Named customers9 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

AI capability1 record

Feature6 records

Partnerships

One partnership is on record.

• SalesforcecoreTechnology or IntegrationSalesforce SSO integration and CRM data transmission for managing participant information automatically without manual import/export operations.

Scale indicators5 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Easypromos: Spanish-based SaaS platform for sweepstakes, contests, giveaways, and promotional campaigns with strong European focus. Closest direct competitor to Leevia with similar feature breadth (multiple contest mechanics, anti-fraud, EU regulatory compliance support), making it the most head-to-head comparable.
• Gleam.io: Global giveaway and contest marketing platform used by brands to run viral campaigns, capture leads, and reward customers. Overlaps directly with Leevia's Growth Suite (Giveaway, Instant Win, Coupon) but with a global rather than Italy-centric focus.
• ShortStack: Contest and giveaway platform for brands and agencies to create campaigns, collect leads, and display user-generated content. Competes with Leevia across photo/video contests and brand awareness campaigns with comparable product mechanics.
• Woobox: Sweepstakes, photo contests, and digital marketing platform offering similar mechanic variety (giveaways, polls, quizzes, instant wins). Direct product overlap with Leevia's full product suite, including UGC collection and lead generation.
• Vyper: Viral giveaway and referral contest platform with strong emphasis on lead generation and viral share mechanics. Competes with Leevia in the giveaway and instant-win category, often targeting growth marketers and ecommerce.
• Cool Tabs: Spanish interactive marketing platform specializing in contests, quizzes, giveaways, and lead generation campaigns. Similar feature set and Iberian/European market focus as Leevia, serving agencies and brands across Southern Europe.
• Rafflecopter: Web-based giveaway and sweepstakes platform popular with bloggers and brands for running prize draws. Overlaps with Leevia's Giveaway and Instant Win products but with a more US-centric audience and SMB/blogger focus.

Broad incumbents

• Salesforce Marketing Cloud: Broad marketing automation and customer engagement platform that includes promotional campaign, loyalty, and journey capabilities. Leevia already integrates with Salesforce, positioning itself as a specialized complement rather than head-to-head competitor, while Salesforce's scale represents the long-term bundling threat.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/leevia
• LinkedInlinkedin.com/company/leevia
• Instagraminstagram.com/leeviaHQ
• Xx.com/leeviahq
• Facebookfacebook.com/Leeviaofficial

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds5 records

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Leevia