Cool Tabs

What Cool Tabs does

Cool Tabs, founded in 2011 and headquartered in Madrid, Spain, operates a no-code platform for building and publishing interactive marketing campaigns across web, mobile, and social channels. Its core product suite centers on a visual editor combined with a catalogue of more than 50 ready-to-use campaign templates covering sweepstakes, contests, quizzes, trivia, photo and video contests, instant-win mechanics (scratch cards, prize wheels, advent calendars), gamification (memory games, hangman, prediction games), referral and voting contests, product recommenders, and purchase receipt validation. The platform supports 25 languages and is positioned primarily for brands, digital marketing agencies, social media managers, retail and FMCG brands running buy-and-win promotions, and enterprises with existing CRM and marketing automation stacks. A notable technical differentiator is an AI-powered purchase receipt validation module that combines OCR and computer vision to extract structured data and detect fraud; the platform also provides real-time analytics, white-label deployment, OpenID Connect SSO, and a documented REST API with webhooks. Distribution runs through three motions: a product-led self-serve channel with a 7-day free trial (no credit card required), a sales-assisted enterprise motion including managed services, and a formal affiliate and partner program targeting individual creators, influencers, agencies, and platforms.

The business model is multi-stream SaaS. Monthly and annual subscription plans provide unlimited use of campaign apps and associated services with auto-renewal; per-app purchases (Cool Promo Lite, Cool Promo, Cool Promo White Label) and bundled app packages of 5, 10, 15 or 20 apps offer pay-as-you-go and volume pricing; managed services add custom design, configuration and campaign execution for enterprise and agency customers; and an affiliate program pays 30% on first purchase and 10% on first-year purchases. The platform integrates natively with 20+ systems including Salesforce, HubSpot, ActiveCampaign, Pipedrive, Mailchimp, Freshsales, Zapier and Xeerpa, and runs on AWS EC2 (Ireland) with server management delegated to Heroku. Reported cumulative platform scale includes more than 700,000 registered users, more than 600,000 campaigns launched, and more than 300 million total participants, supported by named customers across banking (Bankinter), media (¡HOLA!), luxury (Tous Jewelry), telecommunications (Euskaltel), retail (Parque Comercial Quadernillos, Vidal Golosinas), and government (Gijón EMTUSA, Cabildo de Lanzarote). The company is privately held, holds the Spanish Sello Pyme Innovadora certification through 02/06/2026, and is GDPR-compliant.

Name

Cool Tabs

Legal name

The Cool Tabs S.L.

Website

https://cool-tabs.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

11–50 employees

Short description

Cool Tabs is a Madrid-based no-code platform founded in 2011 that enables brands, agencies and marketers to build, publish and measure interactive marketing campaigns — including sweepstakes, contests, quizzes, gamification, and AI-powered receipt validation — across web, mobile and social channels.

Ownership category

akta.pro rank

Product category

Interactive Marketing Campaign Software

NAICS

Software Publishers (5132)

SIC

Services-Prepackaged Software (7372)

akta.pro industry

PRIMARYBPAFAMAD

Sweepstakes, Contests & Giveaway Administration

Business & Public Services/Marketing, Advertising & PR Services/Promotional Products & Sales Promotion Services

Keywords

• Interactive marketing platform
• Social media campaigns
• Lead capture software
• Gamification marketing
• Content campaign tools

Headquarters

HQ city

Madrid

HQ country

Spain

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Infrastructure, Marketing or Sales, Operations

Revenue model

1. Monthly Subscription Plans: Monthly plans providing unlimited use during the billing month of content apps, promotions and competitions apps, and associated services (Audience Panel, Page Performance Premium). Auto-renews every 30 days.
2. Annual Subscription Plans: Annual plans providing unlimited use during the billing year of content apps, promotions and competitions apps, and associated services. Auto-renews every 365 days.
3. Per-App Purchase: Individual payment per application for promotions and competitions, including Cool Promo Lite, Cool Promo and Cool Promo White Label options.
4. App Packages: Bundled packages of 5, 10, 15 or 20 applications across the three app types, offering volume pricing compared to per-app purchase.
5. Managed Service: Customized projects including campaign management, design, configuration and execution services performed by the Cool Tabs team, on top of platform usage.
6. Affiliates Revenue Share: 30% commission on first purchase and 10% on 1st-year purchases for each customer referred through the affiliate program.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels7 records

Core offering

Cool Tabs provides a no-code interactive marketing campaign platform that enables brands and agencies to create, publish, and measure sweepstakes, contests, quizzes, games, photo/video contests, instant-win mechanics, and lead capture forms across web, mobile, and social media channels. The platform bundles 50+ ready-to-use templates, a visual editor with CSS/HTML/JS customization, multi-language publishing (25 languages), real-time analytics, and native integrations with 20+ CRM and marketing automation tools, complemented by Social Listening & Analytics, Social Walls, an AI-powered purchase receipt validation module, and a managed service offering for end-to-end campaign execution.

Product overview

Cool Tabs is a Social Media Marketing platform providing interactive content campaigns with no-code tools for lead capture, engagement, and brand monitoring. The core offering consists of the Interactive Content Campaigns platform and Campaign Catalogue with 50+ ready-to-use templates. Key campaign formats include sweepstakes, quizzes/trivia, gamification games, photo/video contests, instant win mechanics (scratch cards, prize wheels, advent calendars), promo codes validation, purchase receipt validation with AI-powered OCR, referral and voting contests, and product recommenders. Additional modules include Social Listening & Analytics, Social Walls, REST API & Webhooks for integrations, and a Custom Campaign Service for full-service managed campaigns. The platform integrates with 20+ third-party tools including Mailchimp, HubSpot, Salesforce, ActiveCampaign, Zapier, Pipedrive, and Freshsales, and supports deployment across web, mobile app, and social media channels.

Differentiator

Problem solved

Functional benefit

Products and services

• Interactive Content Campaigns Platform Core no-code SaaS platform for creating, publishing, and measuring interactive marketing campaigns — including sweepstakes, contests, quizzes, games, photo/video contests, instant-win mechanics, and lead capture forms — across web, mobile, and social media channels. Built for brands, agencies, and public-sector organizations.
• Social Listening & Analytics Brand monitoring and analytics solution that tracks mentions and conversations about a brand across social media, news, and forums, converting conversation into actionable insights for brand and communications teams.
• Social Walls Display tool that curates and shows the most interesting user-generated comments and social content on a screen or website for events, retail, and brand activations.
• Cool Tabs REST API & Webhooks Public, documented REST API with real-time webhooks enabling developers and enterprise customers to build custom integrations, automate data flows, and connect campaigns to internal systems beyond the 20+ native integrations.
• Custom Campaign Service (Managed Service) End-to-end managed campaign service performed by the Cool Tabs team on top of platform usage, covering conceptualization, design, configuration, launch, and paid media management — targeted at agencies and enterprise brands that need hands-on campaign execution.
• AI-Powered Purchase Receipt Validation AI-powered campaign module that uses OCR and computer vision to automatically read, interpret, and verify purchase receipts submitted by participants in retail and FMCG 'buy-and-win' promotions, with built-in fraud detection for duplicate or manipulated images. Targeted at retail, FMCG, and loyalty campaign owners.

Quantifiable outcome

• 700,000+ registered users on the platform
• +4 more outcomes

Named customers10 records

Segments5 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

AI capability2 records

Feature8 records

Partnerships

Nine partnerships are on record, tiered core.

• SalesforcecoreTechnology or IntegrationNative integration with Salesforce CRM enabling automatic lead capture and synchronization of campaign participant data into Salesforce for follow-up and marketing automation workflows.
• HubSpotcoreTechnology or IntegrationNative integration with HubSpot marketing and sales platform for seamless lead data synchronization from campaigns into HubSpot contacts and workflows.
• ActiveCampaigncoreTechnology or IntegrationNative integration with ActiveCampaign email marketing and automation platform, enabling automatic transfer of campaign leads into email sequences and contact management.
• PipedrivecoreTechnology or IntegrationNative integration with Pipedrive CRM platform, allowing campaign participant data to flow directly into sales pipelines and customer records.
• ZapiercoreTechnology or IntegrationZapier integration enabling automated workflows between Cool Tabs and 5,000+ applications. Users can connect campaign data to their broader tech stack without custom development.
• FreshsalescoreTechnology or IntegrationNative integration with Freshsales (Freshworks CRM) for automatic lead synchronization from campaigns into the CRM's contact management and sales workflows.
• MailchimpcoreTechnology or IntegrationNative integration with Mailchimp email marketing platform for automatic list synchronization and campaign lead export to Mailchimp audiences and email automations.
• Amazon EC2 (Ireland)coreTechnology or IntegrationData hosting infrastructure on Amazon EC2 data center located in Ireland, providing the cloud computing foundation for the Cool Tabs platform.
• Heroku (Salesforce Group)coreTechnology or IntegrationServer management and hosting delegation to Heroku, part of the Salesforce group. Handles platform server infrastructure alongside AWS EC2.

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• ShortStack: ShortStack provides a no-code contest and campaign platform for marketers and agencies, with a comparable template catalogue (sweepstakes, quizzes, polls, giveaways) and white-label agency offering. It is one of the closest head-to-head competitors to Cool Tabs in the interactive campaign category.
• Gleam: Gleam is a direct competitor offering giveaway, contest, and sweepstakes campaigns with similar templates (sweepstakes, photo contests, instant wins) and lead capture mechanics. Like Cool Tabs, it targets marketers and agencies and competes on no-code campaign creation and CRM integrations.
• Vyper: Vyper is a viral giveaway and referral contest platform designed to drive lead capture and viral sharing. Its mechanics (giveaways, leaderboards, referrals) directly overlap with Cool Tabs' contest, referral, and leaderboard formats.
• Woobox: Woobox offers a sweepstakes, contest, and instant-win campaign platform used by brands and agencies, with similar template-based campaign creation, social-network integration, and lead capture features. It is a direct competitor in the same product category as Cool Tabs.
• Woorise: Woorise is a campaign and giveaway platform providing sweepstakes, contests, quizzes, and forms with social network integration and lead capture. It targets the same brand and agency buyer persona as Cool Tabs.
• Votigo: Votigo is a social media contest and promotion platform offering sweepstakes, photo/video contests, voting, and coupon campaigns. It overlaps directly with Cool Tabs' core social-media campaign formats and lead capture mechanics.

Emerging players

• Outgrow: Outgrow is an interactive content platform focused on calculators, quizzes, and assessments for lead generation, with comparable no-code campaign creation and CRM integration patterns. It competes with Cool Tabs in the interactive lead-capture use case but with a different primary format emphasis.

Broad incumbents

• Typeform: Typeform is a much larger interactive form and survey platform with built-in lead capture, quizzes, and integrations. While broader in scope, it competes for the same marketing-team budget for engaging interactive content used in lead generation campaigns.
• HubSpot Marketing Hub: HubSpot's marketing suite includes forms, landing pages, lead capture, and basic gamification features integrated with its CRM. It is a broad incumbent that increasingly overlaps with Cool Tabs' lead-capture and form-based campaign use cases.
• Salesforce Marketing Cloud: Salesforce Marketing Cloud is a large enterprise marketing platform that includes campaign management, audience building, and interactive content capabilities. It competes for the same enterprise budget as Cool Tabs' managed service and CRM-integrated campaigns.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/cooltabs_usa
• YouTubeyoutube.com/channel/UClAJbfpp8XIrMw8daacCmWQ
• Facebookfacebook.com/cooltabs
• LinkedInlinkedin.com/company/cool-tabs
• Instagraminstagram.com/cooltabs

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cool Tabs