Easypromos
- Company typePrivate
- Founded2011
- HeadquartersGirona, Spain
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
Easypromos firmographics
Firmographics- Name
- Easypromos
- Legal name
- Easypromos, SL
- Website
- https://easypromosapp.com
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Easypromos industry classification
Industry- Product category
- Digital Promotions Software
- NAICS
- Software Publishers (5132)
- SIC
- Services-Advertising Agencies (7311)
- akta.pro primary industry
- Sweepstakes, Contests & Giveaway Administration (BPAFAMAD)
Keywords
Where Easypromos is headquartered
LocationHeadquarters
- HQ city
- Girona
- HQ country
- Spain
- HQ region
- Europe
Offices1 record
Markets served
Easypromos business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations
Revenue model
- Campaign Publishing Fees: Platform operates on a pay-when-you-publish model. Users can register for free, test all applications at no cost, and only pay fees when they publish a live campaign. This creates a frictionless onboarding experience with conversion at point of campaign activation.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Free registration with pay-on-publish model |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels8 records
Easypromos product offering
Product offeringCore offering
Easypromos operates a self-serve SaaS platform that enables brands, agencies, and organizations to create and publish interactive digital promotions — including social media giveaways, contests, branded mini-games, quizzes, and instant prize campaigns — across websites, microsites, and social networks. The platform offers 58 pre-built applications organized into six categories (Giveaways, Contests, Games, Quizzes, Instant Prizes, Multi-Stage) with no coding required, GLI-19 certified random winner selection, AI-powered receipt validation, and built-in fraud controls.
Product overview
Easypromos is a digital promotions platform offering 58 applications organized across six core categories: Giveaways (9 products), Contests (7 products), Games (13 products), Quizzes (13 products), Instant Prizes (10 products), and Multi-Stage (6 products). The platform enables brands to create interactive sweepstakes, contests, branded mini-games, quizzes, and gamified promotions for social media, websites, and microsites. Key differentiators include ISO 27001/27018 security certifications, GLI-19 certified random number generation, AI-assisted content creation for quizzes and games, and integrated fraud control systems. The platform supports multi-language campaigns, lead capture through customizable registration forms, and various prize distribution mechanisms including instant wins, coupon codes, and point-of-sale redemption.
Differentiator
Problem solved
Functional benefit
Products and services
- Easypromos Digital Promotions Platform Self-serve SaaS platform enabling brands, agencies, and organizations to create and publish interactive digital promotions — including social media giveaways, contests, branded mini-games, quizzes, instant prize campaigns, and multi-stage gamified promotions — across websites, microsites, and social networks. Includes GLI-19 certified random winner selection, AI-powered receipt validation, fraud controls, and ISO 27001/27018 certified security.
- AI-Assisted Quiz and Game Creator Generative AI capability within the Easypromos platform that automatically creates quiz questions, crossword clues, and word shuffle puzzles to support the Knowledge Quiz, Quiz with Timer, Crossword, and Word Shuffle promotional applications.
Quantifiable outcome
- 241 stories collected and 60,000+ votes generated in a single campaign (Malasmadres x Cinfa)
- +2 more outcomes
Companies that use Easypromos
Customer profileNamed customers12 records
Segments10 records
Ideal customer profiles3 records
Easypromos technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
AI capability2 records
Feature8 records
Easypromos partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered notable.
- Cinfa LaboratoriesnotableCinfa Laboratories, the Spanish pharmaceutical company with the highest household presence in Spain, partnered with Malasmadres Club on the 'Ellas Cuentan' writing contest campaign. Easypromos provided the platform for story submission and community voting, supporting the campaign that gathered 241 stories and 60,000+ votes.
- Malasmadres ClubnotableMalasmadres Club (Bad Mothers Club), an emotional community with over 1 million followers, collaborated with Cinfa and Easypromos on a charitable writing contest to give voice to women facing life struggles. Easypromos served as the technology platform for the campaign.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
Easypromos competitors and assessment
Company assessmentDirect peers
- Gleam.io: Direct SaaS competitor offering giveaways, contests, rewards, and viral marketing campaigns for brands and agencies. Closely aligned with Easypromos on core product surface, target customer (SMB to enterprise marketing teams), and PLG go-to-market motion.
- Rafflecopter: Direct peer providing online giveaway and contest software for brands, bloggers, and small businesses. Targets a similar SMB and mid-market segment with simple sweepstakes and entry-form mechanics.
- ShortStack: Direct peer offering contests, giveaways, and landing page campaigns with form-based lead capture. Comparable to Easypromos on contest mechanics, customizable templates, and brand-led marketing use cases.
- Woobox: Direct peer providing social media contests, sweepstakes, and interactive marketing campaigns across Facebook, Instagram, and other platforms. Targets similar brand and agency customers with comparable promotion mechanics.
- Votigo: Direct peer offering social media marketing apps including contests, sweepstakes, polls, and user-generated content campaigns. Comparable product surface and customer base in the brand promotion segment.
- Outgrow: Direct peer offering interactive content including quizzes, calculators, polls, and giveaways for lead generation. Overlaps with Easypromos' quiz and giveaway modules, particularly for marketers prioritizing conversion.
Broad incumbents
- HubSpot Marketing Hub: Broader incumbent marketing platform with built-in forms, landing pages, and basic contest/giveaway tools. Competes indirectly as a one-stop alternative for mid-market marketing teams considering Easypromos.
- Salesforce Marketing Cloud: Broader incumbent marketing suite with social engagement, loyalty, and campaign management capabilities. Overlaps with Easypromos at the enterprise end through its social studio and loyalty features.
Emerging players
- Kahoot: Adjacent gamification and quiz platform expanding into brand and corporate engagement use cases. Competes with Easypromos' quiz module and AI-assisted quiz generation capability in the engagement-driven segment.
- HeySummit: Adjacent event and summit platform with gamification, giveaways, and lead capture features. Partial overlap with Easypromos' use cases for trade shows, conferences, and multi-stage campaigns.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Easypromos social profiles
Digital presenceEasypromos compliance and trust
Trust signalCompliance5 records
Easypromos financial estimates
Financial estimateRevenue estimate
Valuation estimate
Easypromos leadership team
Management profileNumber of profiles
Profiles6 records
Easypromos funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Easypromos M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Easypromos
What does Easypromos do?
Easypromos operates a self-serve SaaS platform that enables brands, agencies, and organizations to create and publish interactive digital promotions — including social media giveaways, contests, branded mini-games, quizzes, and instant prize campaigns — across websites, microsites, and social networks. The platform offers 58 pre-built applications organized into six categories (Giveaways, Contests, Games, Quizzes, Instant Prizes, Multi-Stage) with no coding required, GLI-19 certified random winner selection, AI-powered receipt validation, and built-in fraud controls.
Is Easypromos a public or private company?
Easypromos is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Easypromos founded?
Easypromos was founded in 2011. It employs 11 to 50 people.
Where is Easypromos based?
Easypromos is headquartered in Girona, Spain, in the Europe region.
How does Easypromos make money?
One revenue line is on record: campaign Publishing Fees.
Who are Easypromos's main competitors?
Direct peers on record are Gleam.io, Rafflecopter, ShortStack, Woobox, Votigo and Outgrow. Broad incumbents are HubSpot Marketing Hub and Salesforce Marketing Cloud. Emerging players are Kahoot and HeySummit.
Does Easypromos have an API?
No public API is recorded for Easypromos.
What industry is Easypromos in?
Easypromos's product category is Digital Promotions Software. Its primary akta.pro industry code is BPAFAMAD, Sweepstakes, Contests & Giveaway Administration. Its NAICS code is 5132 and its SIC code is 7311.