TACTIC™ Real-Time Marketing

What TACTIC™ Real-Time Marketing does

TACTIC™ Real-Time Marketing AS is a Norwegian private company that builds a cloud-based dynamic creative optimization (DCO) platform for digital advertisers. Founded as a spin-off from the digital creative agency Netron after a decade of campaign delivery, TACTIC™ is now part of the BrandMaster group and operates from Oslo with engineering in Tallinn, Estonia. The platform enables brands and agencies to design, edit, schedule, publish, and analyse digital advertising content across multiple formats and channels in real time, without requiring design skills or additional ad-ops time. Its product surface includes a real-time content editor, a Creative SDK and JavaScript-based Creative API for custom dynamic creative, a portal application for role-based account management, a preview tool, and integrations with 160 ad networks, DSPs, and data sources. Enterprise customers in the Nordics — including DNB, COOP Norway, Apollo Reiser, and Elon — use the platform to run multi-format campaigns with documented outcomes such as a reduction in time to market from four days to two seconds and a 100% increase in online sales.

Name

TACTIC™ Real-Time Marketing

Legal name

TACTIC Real-Time Marketing AS

Website

https://tacticrealtime.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Dynamic Creative Optimization Platform

NAICS

Other Services Related to Advertising (54189), Advertising, Public Relations, and Related Services (5418)

SIC

Services-Advertising (7310), Services-Prepackaged Software (7372)

akta.pro primary industry

Performance Creative & Ad Production (Dynamic/Iterative) (BPAFACAI)

akta.pro secondary industry

Programmatic Display & Retargeting (DSP) (MPAAACAE)

Keywords

• Dynamic creative optimization
• Ad creative management
• Real-time advertising platform
• Digital ad production
• Creative management software

Headquarters

HQ city

Oslo

HQ country

Norway

HQ region

Europe

Offices6 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations

Revenue model

1. SaaS Subscription - CPM-based: TACTIC™ operates as a Software-as-a-Service platform where Account Managers pay fees based on CPM (cost per mille) rates for impressions served through the platform. The agreement automatically renews for 12 months unless terminated with 3 months notice.
2. Fixed CPM Contracts: Account Managers can sign fixed CPM rate agreements for predictable pricing on ad serving volumes.
3. Platform License (per account): Fees charged based on the agreed number of accounts, set by the Account Manager, with tiered access for Account Managers, Brand Managers, and Regular Managers.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

TACTIC™ is a cloud-based dynamic creative optimization (DCO) platform that lets brands, advertisers, and agencies create, edit, schedule, publish, and analyze digital advertising content in real time across multiple formats and ad networks without design skills. The platform combines a no-code content editor, dynamic data feeds, automated cross-format production, and an Ad Delivery Chain that distributes creative to ad servers, DSPs, and networks. It is sold as a SaaS platform primarily to enterprise brands and digital advertising agencies.

Product overview

TACTIC™ Real-Time Marketing is a dynamic creative optimization platform consisting of a unified core product (the TACTIC™ Platform) supported by several complementary modules and applications. The core platform is a data-driven cloud technology enabling real-time marketing content management across digital channels. Key supporting products include the TACTIC™ Content Editor for no-code ad creation, the TACTIC™ Creative SDK and Creative API for developer customization, the TACTIC™ Real-Time Application for campaign and brand management, the TACTIC™ Portal Application for multi-user role management, and the TACTIC™ Preview Tool for ad sharing. The architecture enables users to create, edit, schedule, publish, and analyze dynamic creative across all ad formats and networks through a single integrated system.

Differentiator

Problem solved

Functional benefit

Products and services

• TACTIC™ Platform A data-driven, cloud-based dynamic creative management platform that enables brands and advertising professionals to reach targeted, brand-receptive audiences across a wide range of digital platforms and channels. The platform unifies creation, editing, scheduling, publishing, and analytics for dynamic digital advertising.
• TACTIC™ Content Editor

Quantifiable outcome

• Reduces time to market from 4 days to 2 seconds (DNB case study)
• +5 more outcomes

Named customers10 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

AI capability4 records

Feature14 records

Partnerships

Six partnerships are on record, tiered core, foundational and minor.

• BrandMastercoreStrategic or Co-development PartnerBrandMaster is the parent company of TACTIC™ Real-Time Marketing. BrandMaster is a leading company within marketing and brand management solutions providing innovative and transparent futureproof solutions to marketers worldwide.
• NetronfoundationalStrategic or Co-development PartnerTACTIC™ is a spin-off from the professionals at the digital creative agency Netron. During ten years of delivering cutting-edge digital campaigns, the people behind TACTIC™ have become deeply involved with the digital advertising market.
• WebsystemercoreTechnology or IntegrationIntegration partner providing real estate object data (Agent Name, Office, Office ID, Heading, Address, Asking Price, Useable Area, Primary Area, Showing Dates, Object ID) to the TACTIC™ platform for automated ad generation.
• ViteccoreTechnology or IntegrationIntegration partner providing real estate object data (City, Price, Address, Primary Area, Assignment Number) to the TACTIC™ platform for automated ad generation.
• IAB EuropeminorOthersTACTIC™ Real-Time Marketing is a member of IAB Europe, participating in the Transparency & Consent Framework as an IAB vendor.
• INMA/IAB NorwayminorOthersTACTIC™ Real-Time Marketing is a member of INMA/IAB Norway for industry engagement and visibility.

Scale indicators16 records

Recent moves8 records

Expansion highlights5 records

Direct peers

• Innovid: Innovid provides an independent ad serving and creative personalization platform with dynamic creative optimization, serving major brands and agencies globally. Overlaps with TACTIC on dynamic creative, cross-format delivery, and independent analytics.
• Bannerflow: Bannerflow is a Stockholm-based DCO and ad creation platform directly comparable to TACTIC in terms of Nordic market presence, customer profile (enterprise brands and agencies), and dynamic creative functionality. Both target similar use cases in real-time ad production and publishing.
• Flashtalking by MediaMath: Flashtalking is an ad serving and dynamic creative platform serving agencies and advertisers with creative personalization and cross-channel delivery—directly overlapping TACTIC's core DCO and ad serving value proposition.
• Celtra: Celtra is a direct competitor offering a creative automation and dynamic creative optimization platform for brands and agencies. Both serve enterprise advertisers with cross-format dynamic ad production, real-time editing, and analytics across digital channels.
• Adacado: Adacado offers a dynamic creative optimization and ad automation platform for brands and agencies with real-time creative personalization—directly comparable to TACTIC's core offering of data-driven dynamic ad production.
• Jivox: Jivox is a direct peer offering a dynamic creative platform with personalized ad production at scale, data-driven creative optimization, and integration with major DSPs and ad servers—competing head-to-head with TACTIC for enterprise advertiser DCO budgets.

Emerging players

• Smartly.io: Smartly.io is a Helsinki-based creative automation and social advertising platform with dynamic creative and bulk ad production capabilities for paid social. Comparable to TACTIC in Nordic origin and dynamic creative focus, but with stronger positioning in paid social channels.
• Creatopy: Creatopy (formerly Bannersnack) is a banner creation and ad design platform with dynamic creative and automation features. Overlaps with TACTIC on automated multi-format ad production, but typically serves a broader SMB to mid-market segment.

Broad incumbents

• Google Ads Creative Studio: Google's Creative Studio offers dynamic creative tools within Google's broader ads ecosystem. As a broad incumbent, Google bundles creative functionality with massive media buying scale, representing both a competitor and a complementary channel for TACTIC.
• Adobe Advertising Cloud: Adobe's Advertising Cloud (formerly TubeMogul) includes dynamic creative optimization within Adobe's broader Experience Cloud stack. As a broad incumbent, Adobe competes with TACTIC for enterprise creative tech budgets with significantly larger scale and integration depth.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/tacticrealtime
• LinkedInlinkedin.com/company/tactic-real-time-marketing-as

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds2 records

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about TACTIC™ Real-Time Marketing