Women's Choice Award

What Women's Choice Award does

Women's Choice Award, operated by WomenCertified Inc., is a private consumer-trust and certification company founded in 2010 by Delia Passi in Hollywood, Florida. It runs a proprietary survey-based award platform that aggregates recommendations from a database of over 200,000 women and combines them with public clinical and accreditation data (CMS, HCAHPS, American College of Surgeons, American College of Radiologists) and research from a Wharton School partnership to identify the top-performing brands, hospitals, doctors, dentists, financial advisors, skilled nursing facilities, imaging centers, companies to work for, cars, and colleges for female consumers. Its methodology differs by industry but consistently requires an 85%+ recommendation threshold and is positioned as objective, replicable, and uniform, with hospital awardees representing the top 8-16% of facilities nationally.

The company monetizes primarily through licensing fees for the trademarked award seal (used by 250+ healthcare systems and enterprise brands such as GAF and Coldwell Banker), subscription-style multi-year program fees for financial advisors (approximately $1,750-$2,250 for a two-year term), one-time licensing for Best Doctors and Best Dentists seals ($499-$1,399), and affiliate revenue from a Verified Amazon Products marketplace channel. It runs a co-marketing model in which award recipients display the seal in their own marketing, extending brand reach without proportional acquisition cost. Go-to-market is sales-led with self-serve discovery via the website directory and online qualification questionnaires; the company also operates the Know Where To Go, Know What To Do alliance of 25+ women's health organizations as a content and referral ecosystem. Distribution is US-only with no disclosed international operations despite mention of award recipients with global footprints (e.g., Coldwell Banker's 49-country presence as a franchise system).

The firm is founder-controlled, has 11-50 employees, has never disclosed external funding, and has no parent company. Strategic posture is focused on deepening category coverage (Best Companies 2026 added AI Upskilling), retaining enterprise brand partners, and scaling the healthcare provider base. Recognized by Inc. Magazine as one of the fastest-growing companies for three consecutive years (most recently circa 2024).

Name

Women's Choice Award

Legal name

WomenCertified Inc.

Website

https://womenschoiceaward.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

11–50 employees

Short description

Women's Choice Award (WomenCertified Inc.) is a private, Florida-based consumer trust and certification company founded in 2010 that surveys 200,000+ women to award seals to top hospitals, doctors, dentists, brands, financial advisors, and employers, monetizing primarily through licensing fees.

Ownership category

akta.pro rank

Product category

Consumer Award Certification & Market Research

NAICS

Marketing Research and Public Opinion Polling (541910)

SIC

Services-Consumer Credit Reporting, Collection Agencies (7320)

akta.pro primary industry

Healthcare Licensing, Accreditation & Credentialing Boards (HLAJACAC)

Keywords

• Consumer award certification
• Market research services
• Healthcare facility ratings
• Brand recommendation surveys
• Award licensing programs

Headquarters

HQ city

Hollywood

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations, Others

Revenue model

1. Award Licensing Fees: Businesses that qualify for the Women's Choice Award may purchase marketing collateral including licensed award seal usage, featured enhanced online listings, leadership spotlights, and promotional products. The company receives a licensing fee from businesses entering into partnership agreements.
2. Financial Advisor Program Fees: Financial advisors pay program fees to cover marketing materials and licensing of the award seal. Individual advisors pay approximately $1,750 for a 2-year program; small firms start at $2,250 depending on number of advisors.
3. Healthcare Facility Licensing: Hospitals and healthcare facilities may purchase marketing collateral such as licensed award seal usage and featured listings after qualifying for awards.
4. Product Sales: Direct sales of award-related products including Best Doctors Seal Use ($499-$599) and Best Doctors USA Today advertising packages ($799-$1,399).

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Women's Choice Award conducts national surveys of women consumers to identify and certify the best brands, healthcare facilities, doctors, dentists, financial advisors, employers, colleges, and automobiles. Qualified businesses pay licensing and program fees to use the Women's Choice Award seal in their marketing, purchase enhanced profile listings, and access co-branded promotional materials. The proprietary methodology translates the collective voice of women into objective, data-driven award criteria using publicly available data (CMS, HCAHPS, accreditations) and aggregated review data from 15+ rating sites.

Product overview

The Women's Choice Award is a consumer recommendation and award platform that identifies the best brands, companies, healthcare facilities, doctors, dentists, financial advisors, colleges, and automobiles based on national surveys of women across America. The platform operates through multiple award categories including: Consumer Products & Services (with '9 Out of 10 Recommended' and 'America's Most Recommended' designations), Verified Amazon Products, Financial Services, Hospitals & Health Facilities (with specialty awards for bariatric surgery, breast care, cancer, emergency, heart, mammogram, minimally invasive surgery, obstetrics, orthopedics, outpatient, patient experience, patient safety, stroke, women's services, and children's hospitals), Skilled Nursing Facility, Imaging Centers, Best Doctors, Best Dentists, Best Companies to Work For, Best Cars, and Best Colleges. The company also operates the 'Know Where to Go & Know What to Do' health resource alliance connecting women to trusted health organizations.

Differentiator

Problem solved

Functional benefit

Products and services

• Hospitals & Health Facilities Award Certification program for U.S. hospitals and healthcare facilities based on clinical performance data (CMS), patient satisfaction surveys (HCAHPS), accreditation status, and female consumer recommendation ratings. Licensed hospitals receive the award seal and enhanced profile listings.
• Best Doctors Award Certification identifying top-rated physicians based on board certifications, active years in practice, unrestricted medical licensure, and aggregated patient reviews (minimum 4.0 stars, 30+ reviews). Licensed doctors can purchase seal usage rights starting at $499.
• Best Dentists Award Certification for dentists meeting weighted average ratings from 15+ review sites, minimum 4.0 stars, 30+ reviews, active licensure, and clean professional record.
• Consumer Products & Services Award Award for brands and products earning '9 Out of 10 Recommended' or 'America's Most Recommended' designation through national unaided surveys requiring 85%+ recommendation ratings from women. Licensed brands can use the award seal in marketing materials.
• Financial Advisor Program Subscription-based certification program for financial advisors committed to the women's market. Individual advisors pay $1,750 for a 2-year term including enhanced profile listing, seal usage rights, and joint press release. Firm pricing starts at $2,250.
• Best Companies to Work For Award Award recognizing employers across five categories (Women, Inclusion, Millennials, Young Professionals, AI Upskilling) based on workplace excellence criteria including belonging, flexibility, mental wellness, and benefits.
• Skilled Nursing Facility Award Award for skilled nursing facilities based on clinical outcomes (falls, pressure ulcers, functional decline), staffing adequacy, RN staffing mix, and workforce stability.
• Imaging Centers Award Award for mammogram imaging centers with CBIC accreditation from the American College of Radiologists and high patient recommendation ratings.
• Verified Amazon Products Curated list of verified products on Amazon based on customer satisfaction, product quality, and brand reputation with affiliate link integration.
• Best Cars Award Award ranking automobiles across nine car types under overall, safety, and reliability categories based on women's preferences.
• Best Colleges Award National and regional college and university rankings based on reputation, student-to-faculty ratios, depth of education, campus safety, and 4-year graduation rates.

Quantifiable outcome

• 92% of women would trust a brand more if it carried the Women's Choice Award seal
• +4 more outcomes

Named customers4 records

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Eight partnerships are on record, tiered minor, core and major.

• MotherlyminorStrategic or Co-development Partner · 15 December 2022Women's Choice Award partnered with parenting platform Motherly to empower moms to make the best healthcare choices. This alliance supports the shared mission of helping women find trusted information on health conditions and making informed decisions.
• Know Where To Go, Know What To Do Alliance (Multiple Health Organizations)coreStrategic or Co-development PartnerLeading women's health organizations working together to educate and empower women. Includes Asthma & Allergy Foundation of America, National Blood Clot Alliance, American Bone Health, Bone Health & Osteoporosis Foundation, My Density Matters, Know Your Lemons, American Breast Cancer Foundation, Casting for Recovery, The Firefly Sisterhood, Nest Collaborative, Beyond Celiac, Cervivor, Pathways.org, American Diabetes Association, National Eating Disorders Association, Baby Quest Foundation, White Dress Project, National Headache Foundation, National Kidney Foundation, American Lyme Disease Foundation, BC Lymphedema Association, LIVE Today Foundation, Project Sweet Peas, Skin Cancer Foundation, Better Sleep Council, and others.
• Wharton School of BusinesscoreStrategic or Co-development PartnerResearch partnership conducted with Wharton School of Business on what drives the consumer experience for women vs. men. This research informed the award methodology and understanding that clinical performance cannot be separated from patient experience.
• Coldwell BankermajorGTM or Marketing PartnerColdwell Banker earned the Women's Choice Award as '9 out of 10 Customer Recommended Real Estate Agency'. The brand displays the award seal prominently and is referenced in Move Meter marketing content as a trusted real estate brand.
• GAFmajorGTM or Marketing PartnerGAF (largest roofing manufacturer in North America) earned the Women's Choice Award for 13 consecutive years. The partnership is highlighted in metal roofing educational content and the company prominently displays the award seal.
• Centers for Medicare and Medicaid Services (CMS)coreTechnology or IntegrationWomen's Choice Award uses publicly available data from CMS for hospital award determinations, including HCAHPS survey results, clinical performance measures, and accreditation information.
• American College of SurgeonscoreTechnology or IntegrationAccreditation information from American College of Surgeons (ACS) and its Metabolic and Bariatric Surgery Accreditation and Quality Improvement Program (MBSAQIP) used for hospital award criteria.
• American College of RadiologistscoreTechnology or IntegrationComprehensive Breast Imaging Center (CBIC) accreditation from American College of Radiologists used as requirement for mammogram and breast care awards.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Consumer Reports: Subscription-based consumer product ratings and recommendation brand covering categories WCA also certifies (home goods, appliances, etc.); competes for the same trust-signaling role in consumer purchase decisions with much higher public visibility.
• J.D. Power: Direct analog as a customer-satisfaction research and award-ratings brand covering automotive, healthcare, and consumer products; competes with Women's Choice Award in consumer-brand trust signals and automotive awards, with much larger scale and broader recognition.
• U.S. News & World Report (Best Hospitals / Best Cars / Best Colleges): Long-standing rankings publisher of Best Hospitals, Best Colleges, and Best Cars that overlaps with WCA's hospital, college, and automobile awards; competes for the same consumer mindshare and licensee marketing budgets at significantly larger scale.
• Nielsen (NielsenIQ / Nielsen Consumer Insights): Large-scale consumer research and panel-data company whose female-consumer insights work parallels WCA's survey methodology; operates at vastly larger scale but addresses similar market research buyer use cases around female consumer behavior.

Direct peers

• Healthgrades: Online ratings platform for doctors, hospitals, and dentists that directly competes with WCA's Best Doctors, Best Dentists, and Hospitals & Health Facilities awards; shares a paid-listing/license revenue model targeting healthcare providers seeking patient-acquisition trust signals.
• Great Place to Work: Certification and award program for Best Companies to Work For; directly comparable to WCA's Best Companies to Work For award across categories like Women, Inclusion, and Millennials, with a similar employee-survey methodology and licensed-seal monetization model.
• Vitals (now part of WebMD parent): Doctor and healthcare-facility ratings and profile platform with consumer reviews and provider directory listings; directly comparable to WCA's Best Doctors program and competes for hospital and physician marketing dollars via enhanced profile listings.

Emerging players

• BabyCenter: Women's health and parenting content platform that partners with WCA on the Motherly alliance; comparable as a female-focused health-information and product-recommendation property, though it competes more for consumer attention than for paid B2B licensing.
• Zocdoc: Online doctor-discovery and appointment-booking platform with patient reviews; adjacent to WCA's Best Doctors program because both attempt to simplify consumer healthcare-provider selection via rating aggregation, though Zocdoc monetizes via booking rather than licensed seals.

Others

• Kantar (Profiles division): Global market research firm with deep consumer-panel and segmentation capabilities; comparable as a survey-based insights provider that female-focused brands and agencies could use instead of WCA's panel, though not a direct competitor on the licensed-seal model.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/c/WomensChoiceReviews/videos
• Facebookfacebook.com/WomensChoiceAward
• Instagraminstagram.com/womenschoiceawardusa
• Xx.com/WomensAward

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Women's Choice Award