myHarvest Farms

What myHarvest Farms does

myHarvest Farms Private Limited is a Chennai-based direct-to-consumer organic food platform that sources produce, staples, and value-added grocery items from a network of 300+ farmers using natural-farming methods (panchagavya, jeevamrut biofertilizers) and delivers them to households across Chennai. The company sells 280+ SKUs across 14 categories — fresh fruits and vegetables, free-range naatukozhi eggs, cold-pressed oils and A2 bilona ghee, traditional rice varieties and millets, dhals and pulses, ready-to-cook mixes, herbal teas, spices, and traditional sweets and snacks — under a 'Know Your Farmer' farm-to-home traceability narrative. The technology stack is a Shopify-based e-commerce storefront with social-login (Google, Facebook) authentication, a WhatsApp customer-service channel, and a separate opt-in CRM (crm.myharvestfarms.in) for newsletter capture; proprietary operational features are same-day harvest and 24-hour cold-chain delivery and farmer-level produce traceability, not AI-driven systems.

The business model is unit-priced direct product sales with a Rs.500 free-shipping threshold in Chennai and a 10% first-order discount (code MHFFIRST10). Go-to-market is hybrid: D2C e-commerce to the household is the primary channel, augmented by physical farmer's market stalls at apartments, schools, and offices for community-level sampling and direct sales, plus experiential farm visits and farm-camp programs that build emotional brand attachment. Customer segments are health-conscious Chennai families (primary), apartment/school/office communities (offline), and young next-generation organic farmers (supply side). Founded by Stalin K and Archana P — who left corporate careers in 2015 and formally incorporated the company in 2018 (CIN U01114TN2018PTC123047) — myHarvest is privately held with angel backing from Freshworks founder Girish Mathrubootham, MV Subramanian, Srinivasan Viswanathan, and others, plus a 2023 Acumen round. It has received the Pasumai Penn Award (Vikatan), National Organic Excellence Award, and Green Innovators Award, and was recognized in 2026 among India's Top 50 Emerging Clean-Label Food Brands.

Name

myHarvest Farms

Legal name

myHarvest Farms Private Limited

Website

https://myharvestfarms.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

myHarvest Farms is a Chennai-based direct-to-consumer organic food platform that connects 300+ farmers to 20,000+ families via a 280+ SKU e-commerce storefront and physical farmer's market stalls, delivering chemical-free produce, traditional millets, A2 ghee, and staples within 24 hours.

Ownership category

akta.pro rank

Product category

Organic Grocery Delivery

NAICS

Farm Product Raw Material Merchant Wholesalers (4245)

akta.pro primary industry

Farm-to-Consumer Produce Boxes / CSA Delivery (AFAIANAC)

akta.pro secondary industry

Fresh Produce Distribution (CRAOABAB)

Keywords

• Organic produce delivery
• Farm-to-home platform
• Chemical-free groceries
• Natural farming supply
• Organic food retail

Headquarters

HQ city

Chennai

HQ country

India

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Direct Product Sales: E-commerce sales of organic produce including fresh fruits, vegetables, eggs, oils, ghee, rice, millets, pulses, ready-to-eat products, herbal products, sweets, snacks, nuts, and spices. Unit-based pricing with orders fulfilled via home delivery.

Pricing tiers

Go-to-market motion3 records

Distribution channels2 records

Marketing channels8 records

Core offering

myHarvest Farms operates a direct farm-to-home e-commerce platform sourcing organic, naturally grown produce from over 300 farmers across Tamil Nadu and delivering more than 280 chemical-free products — including fresh fruits, vegetables, eggs, traditional rice, millets, oils, ghee, and ready-to-cook items — to families in Chennai with same-day harvest and 24-hour home delivery under a full traceability model.

Product overview

myHarvest Farms is a Chennai-based farm-to-home organic food platform offering over 280+ safe, chemical-free products across 14 distinct categories. The platform connects directly with 300+ farmers to deliver fresh, traceable produce including seasonal mangoes, fresh fruits, vegetables & greens, free-range eggs, cold-pressed oils & A2 ghee, traditional rice & millets, dhals & pulses, ready-to-cook mixes, herbal products, sweets & snacks, and spices. Products are harvested fresh and delivered within 24 hours across Chennai, with a focus on pesticide-free, naturally grown food and full farm-to-home traceability. The company also operates physical farmer's market experiences at apartments, schools, and offices.

Differentiator

Problem solved

Functional benefit

Products and services

• Fresh Mangoes (Banganapalli, Malgova, Panchavarnam, Rumani, Neelam, Mallika)
• Fruits
• Vegetables & Greens
• Naatukozhi Eggs
• Oils & Ghee
• Salt, Jaggery & Honey
• Sweets & Snacks
• Rice & Millets
• Dhals & Pulses
• Herbal Products
• Flours, Masala & Spices
• Farm-to-Home Platform Service End-to-end farm-to-home service connecting 300+ farmers with families in Chennai, including farm-to-home traceability, same-day harvest and 24-hour delivery, farm visits, and farmer's market experiences at apartments, schools, and offices.

Quantifiable outcome

• Over 20,000 families served with organic produce
• +2 more outcomes

Named customers8 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature2 records

Partnerships

One partnership is on record.

• Villgro & Hindustan Unilever FoundationcoreStrategic or Co-development PartnerSustainable farming practices validated through the Villgro & Hindustan Unilever Foundation program, helping address India's agricultural water challenges. The partnership supports farmers in adopting water-efficient sustainable farming methods.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Otipy: India-based tech-enabled fresh produce platform connecting farmers with consumers via a reseller-led B2B2C model. Comparable to myHarvest in its farmer-sourcing, fresh produce focus, and direct urban consumer delivery model.
• Ninjacart: India's leading fresh produce supply chain platform moving produce from farms to retailers and businesses. Comparable in supply-side farmer integration, fresh produce focus, and technology-enabled distribution — though primarily B2B rather than consumer-DTC.
• DailyNinja: India-based subscription-based daily essentials delivery platform focused on morning delivery of milk, bread, and fresh items. Comparable in subscription-first D2C delivery model and perishable-item logistics, even though its category mix differs from organic produce.
• KisanKonnect: India-based farm-to-home fresh produce platform aggregating directly from farmers and delivering organic/natural produce to urban consumers — directly comparable to myHarvest's DTC model, farmer partnerships, and traceability narrative.
• LocalBanya: India-based online grocery platform delivering fresh produce and staples directly to consumers. Comparable in D2C fresh produce delivery model, Indian city focus, and SKU breadth across fresh and packaged categories.

Broad incumbents

• BigBasket: India's largest online grocery platform offering broad assortment including fresh produce, organic, and staples. Comparable as a direct competitor in the same online grocery category, with much broader assortment and well-capitalised delivery infrastructure.
• JioMart: India-based e-commerce grocery platform by Reliance Retail offering broad grocery and fresh produce assortment at competitive prices. Comparable as a competing channel for fresh produce and grocery in Indian metros, well-capitalised and scaling rapidly.
• Natures Basket: India-based premium gourmet and organic grocery retailer with both online and offline presence. Comparable in premium organic positioning and fresh produce focus, though operating a broader assortment across conventional and organic.

Emerging players

• FreshToHome: India-based fresh food platform delivering fresh seafood, meat, and produce directly from source to consumer. Comparable in farm-source-to-home direct delivery model and fresh, traceable product positioning, even though category mix differs.
• DeHaat: India-based agritech platform connecting farmers with input suppliers, advisory, and offtake buyers including processors and retailers. Comparable in farmer network scale and farm-side aggregation, though its primary downstream is B2B rather than B2C.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCrsMtTDEdvRd6sZmN57N0Zg
• Facebookfacebook.com/myHarvestFarms
• Instagraminstagram.com/myharvestfarms/?hl=en
• LinkedInlinkedin.com/company/myharvestfarms

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds2 records

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about myHarvest Farms