okayest! studios
okayest! studios is an independent bootstrapped digital studio founded in 2022 that builds niche consumer apps, games, and books across mobile, desktop, and web, serving audiences in puzzles, self-care, fiber arts, and children's publishing.
- Company typePrivate
- Founded-
- HeadquartersMountain View, United States
- Headcount1–10
- GTM typeB2C
- OfferingSoftware
What okayest! studios does
okayest! studios is an independent digital studio founded in 2022 by Joel Riley in Mountain View, California. The studio operates as a private, bootstrapped LLC and builds purpose-built consumer applications and content across mobile, desktop, and web platforms, with a portfolio spanning puzzle games, self-care/journaling tools, fiber-arts companion apps, and children's book publishing.
The studio's product portfolio includes Pixelogic, a nonogram puzzle game with more than 6,000 puzzles; Every 5x5 Nonogram, a nonogram collection featuring approximately 25 million solvable puzzles; Momentory, a self-care journal app; Yarnly, a crochet and knitting companion app; The Dream Weaver, a children's picture book; and Every 5x5 Nonogram Volume 1, a published puzzle book. Distribution is multi-channel: mobile apps on the Apple App Store and Google Play, desktop games on Steam, web applications, and physical books via Amazon and IndieBound.
The business model is diversified across consumer-facing channels. Revenue derives from freemium and paid app sales through app stores, supplemented by book sales through major retail channels. The studio appears to operate at small scale (1-10 employees), with no disclosed institutional capital, partnerships, or enterprise customers. The portfolio suggests an experimental approach to niche consumer markets in puzzles, wellness, fiber arts, and children's publishing rather than a focused single-product strategy.
okayest! studios firmographics
Firmographics- Name
- okayest! studios
- Legal name
- okayest! studios LLC
- Website
- https://okayest.studio
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- okayest! studios is an independent bootstrapped digital studio founded in 2022 that builds niche consumer apps, games, and books across mobile, desktop, and web, serving audiences in puzzles, self-care, fiber arts, and children's publishing.
- Ownership category
- akta.pro rank
okayest! studios industry classification
Industry- Product category
- Casual Mobile Games
- NAICS
- Software Publishers (51321)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Educational Games & Kids/Families Game Studios (MPAFAAAI)
Keywords
Where okayest! studios is headquartered
LocationHeadquarters
- HQ city
- Mountain View
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
okayest! studios business model
Business model- GTM type
- B2C
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Others
Revenue model
- App Sales: Revenue from selling mobile and desktop applications through app stores (Apple App Store, Google Play, Steam) on a one-time purchase or freemium basis.
- Book Sales: Revenue from selling puzzle books through Amazon and IndieBound.
Go-to-market motion1 record
Distribution channels6 records
okayest! studios product offering
Product offeringCore offering
okayest! studios develops and publishes digital puzzle games, self-care and craft companion apps, and puzzle and children's books. The studio builds tailored, purpose-built products across iOS, Android, Steam, and web platforms, with a portfolio that includes nonogram logic puzzle games (Pixelogic, Every 5x5 Nonogram), a gratitude/worry journaling app (Momentory), a fiber arts companion app (Yarnly), and two print books.
Product overview
okayest! studios is an independent app and game developer that builds tailored, purpose-built products across mobile, desktop, and web platforms. The company offers a portfolio of four digital products: Pixelogic (a nonogram puzzle game with over 6,000 puzzles), Every 5x5 Nonogram (a comprehensive 5x5 nonogram puzzle game), Momentory (a self-care gratitude journal app), and Yarnly (a crochet and knitting companion app). Additionally, the company publishes two books—Every 5x5 Nonogram: Volume 1 (a puzzle book) and The Dream Weaver (a children's picture book). The products span logic puzzle games, wellness apps, craft tools, and publishing.
Differentiator
Problem solved
Functional benefit
Brands
- Pixelogic: Classic nonogram logic puzzle game with over 6,000 puzzles and a new puzzle every day. Available on mobile (iOS/Android), Steam, and web.
- Every 5x5 Nonogram
- Momentory
- Yarnly
- The Dream Weaver
Companies that use okayest! studios
Customer profileSegments3 records
Ideal customer profiles4 records
okayest! studios technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
okayest! studios partnerships and signals
Strategic signalScale indicators2 records
Recent moves6 records
Expansion highlights5 records
okayest! studios competitors and assessment
Company assessmentBroad incumbents
- Supergiant Games: Supergiant is an established independent game studio shipping high-quality, opinionated titles (Hades, Bastion) — a relevant benchmark for okayest!'s small-team, craft-driven philosophy and product durability, though operating at very different scale and genre.
- Playdead: Playdead is a small independent game studio behind Limbo and Inside. It illustrates how a focused, design-led indie studio can build premium, durable franchises — relevant for projecting okayest!'s potential trajectory if it concentrates on its strongest vertical rather than maintaining four.
Emerging players
- Stoic: Stoic is a mobile self-care and mental wellness app offering guided journaling, mood tracking, and meditation. Comparable to Momentory because both target the same mindfulness/structured journaling user on iOS and Android via subscription monetization.
- Ravelry: Ravelry is the largest online community and toolset for knitters and crocheters, including pattern libraries, project tracking, and yarn inventory. It is the most direct competitor to Yarnly's fiber-arts creator tooling on both web and mobile.
- Day One Journal: Day One is a premium self-care and journaling app available on iOS and Android with structured prompts for gratitude, intention-setting, and memory keeping. It directly overlaps with Momentory's self-care journaling use case and consumer mindfulness positioning.
Direct peers
- Conceptis Puzzles: Conceptis Puzzles produces and licenses a large library of logic puzzles including nonograms (picross), kakuro, and sudoku for apps, newspapers, and websites. Comparable to okayest! because both businesses compete on the depth and quality of curated nonogram/picross puzzle content rather than on graphics or platform features.
- Easybrain: Easybrain is a leading mobile casual puzzle game publisher whose flagship products include Nonograms, Sudoku.com, and Crossword. It is the most direct peer to Pixelogic and Every 5x5 Nonogram given overlapping nonogram/picross genre, identical app-store distribution model, and similar daily-puzzle engagement mechanics.
- PlaySimple: PlaySimple is a mobile-first casual game studio specializing in word and logic puzzles (Crossword, Sudoku, Solitaire) with a self-serve app-store GTM. It mirrors okayest!'s marketplace-driven distribution and daily-puzzle engagement loops, scaled into a much larger user base.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks6 records
Key highlights5 records
Customer concentration
okayest! studios social profiles
Digital presenceokayest! studios financial estimates
Financial estimateRevenue estimate
Valuation estimate
okayest! studios leadership team
Management profileNumber of profiles
Profiles1 record
okayest! studios funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
okayest! studios M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about okayest! studios
What does okayest! studios do?
okayest! studios develops and publishes digital puzzle games, self-care and craft companion apps, and puzzle and children's books. The studio builds tailored, purpose-built products across iOS, Android, Steam, and web platforms, with a portfolio that includes nonogram logic puzzle games (Pixelogic, Every 5x5 Nonogram), a gratitude/worry journaling app (Momentory), a fiber arts companion app (Yarnly), and two print books.
Is okayest! studios a public or private company?
okayest! studios is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was okayest! studios founded?
okayest! studios was founded in -1. It employs 1 to 10 people.
Where is okayest! studios based?
okayest! studios is headquartered in Mountain View, United States, in the North America region.
How does okayest! studios make money?
Two revenue lines are on record. App Sales are the primary driver. The others are book Sales.
Who are okayest! studios's main competitors?
Broad incumbents on record are Supergiant Games and Playdead. Emerging players are Stoic, Ravelry and Day One Journal. Direct peers are Conceptis Puzzles, Easybrain and PlaySimple.
Does okayest! studios have an API?
No public API is recorded for okayest! studios.
What industry is okayest! studios in?
okayest! studios's product category is Casual Mobile Games. Its primary akta.pro industry code is MPAFAAAI, Educational Games & Kids/Families Game Studios. Its NAICS code is 51321 and its SIC code is 7372.