acta

What acta does

acta is an Australian two-sided marketplace, operated by The Event Ecosystem Pty Ltd, that connects event organisers with a vetted directory of more than 4,000 performers, speakers, athletes, media personalities and other talent. The platform is positioned as 'Australia's first complete talent directory and booking platform' and serves as a commissionless alternative to traditional talent agencies, with the booker paying a published per-booking Platform Fee (capped at $5,000) or an annual subscription while talent retain 100% of their negotiated fees.

The product is a cloud-based marketplace combining a unified talent directory and roster-management module, native iOS and Android mobile applications (launched February 2026), and an end-to-end event workflow covering enquiry submission, timeline tracking, instant messaging, document hosting, team collaboration, automated template contracts and invoicing. Contracting is mediated by Polygon blockchain smart contracts and payments are processed via Stripe with pre-authorisation to guarantee payout to talent. A structural differentiator is the embedded Public & Products Liability Insurance ($20M per occurrence) provided free to all registered talent through a partnership with Pacific Indemnity Underwriting Solutions, cover holder for Zurich Australian Insurance Limited.

acta monetises through transaction fees on bookings and an alternative booker subscription plan, with talent profiles offered free of charge. Its GTM combines a self-serve product-led motion, an enterprise/government direct-sales motion with a dedicated talent curation team (BOOK A DEMO CTA), a channel of 30+ integrated talent representative agencies, and a content-led marketing mix anchored by the 'acta advocate' newsletter, the 'Find me on acta' short-form video series (100+ talent), and presence at major Australian industry conferences (BIGSOUND x CAST, FACTS 2025, LGNSW). Named customers span local government (LGNSW, Hume City Council, City of Mandurah, City of South Perth, Glenelg Shire, City of Rockingham, ACT Government), higher education (UNSW, Monash, Charles Sturt University, ADFA), enterprise and venues (eBay Australia, Metcash/Total Tools, Coca-Cola Arena, Brisbane Heat, Allianz, CBA, Accor, Crown, The Star, Tennis Australia) and non-profits (Lifeline, Starlight Children's Foundation, Children's Cancer Institute).

Name

acta

Legal name

The Event Ecosystem Pty Ltd

Website

https://actaapp.com

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Talent Booking Platform

NAICS

Agents and Managers for Artists, Athletes, Entertainers, and Other Public Figures (71141)

SIC

Services-Advertising Agencies (7311)

akta.pro industry

PRIMARYMPAIAGAB

Talent Booking Agencies (Live Performance)

Media, Entertainment & Sports/Music & Audio (Recording, Publishing, Streaming)/Artist Management & Agencies

SECONDARYHSACAHAK

Talent Agency & Representation Services

Home & Personal Services/Event & Personal Concierge Services/Entertainment Booking & Talent Management

SECONDARYHSACAHAA

Live Music Booking (Bands, Soloists, DJs)

Home & Personal Services/Event & Personal Concierge Services/Entertainment Booking & Talent Management

SECONDARYHSACAHAE

Celebrity & Influencer Talent Booking

Home & Personal Services/Event & Personal Concierge Services/Entertainment Booking & Talent Management

Keywords

• Talent booking platform
• Event management software
• Talent marketplace
• Booking automation
• Event technology

Headquarters

HQ city

Sydney

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Platform Fee on Bookings (Transaction Fee): Bookers pay a predefined and published 'acta standard fee' each time they enter into a Booking Agreement with talent through the platform. The Platform Fee is non-refundable (with limited exceptions), scales with the Booking Fee up to a $5,000 cap, and is collected via Stripe. Talent do not pay any fees and receive 100% of their negotiated Booking Fee.
2. Subscription Fee Plan for Bookers: Alternative revenue option allowing bookers to pay a recurring subscription fee instead of the per-booking standard Platform Fee, structured as an agreed-upon subscription plan.

Pricing tiers

Go-to-market motion4 records

Distribution channels5 records

Marketing channels7 records

Core offering

acta operates a two-sided online marketplace that connects event bookers (organisers, agencies, councils, brands, universities) with a vetted directory of 4,000+ Australian talent (musicians, comedians, speakers, athletes, media personalities) for direct booking and contracting. The platform uses Polygon smart-contract technology to secure booking agreements, Stripe to process payments with pre-authorisation, and embeds free $20M Public & Products Liability Insurance underwritten by Zurich for every registered talent booked through the platform. Bookers pay a published Platform Fee per booking (capped at $5,000) or an optional subscription; talent keep 100% of their negotiated fees.

Product overview

acta is a single unified platform — a talent directory and booking marketplace — rather than a modular suite. The core offering is the acta Talent Directory and Booking Platform (the unified marketplace at actaapp.com), which is extended by the acta Mobile App (an iOS/Android companion that delivers the full directory and booking workflow on mobile), the Roster Management module (for agencies managing multiple talent profiles under one account), and the forthcoming Bulletin Board feature (allowing bookers to post events and talent to apply). Together these components deliver discovery, secure Polygon-based smart-contract booking, Stripe-powered payments, in-platform messaging, document/invoice management, and team collaboration in one cohesive ecosystem.

Differentiator

Problem solved

Functional benefit

Products and services

• acta Talent Directory and Booking Platform Australia's first complete, industry-endorsed talent directory and vetted-client booking platform. It provides bookers with direct access to talent and their true agents or managers, combining a unified directory of 4,000+ vetted talent profiles with Polygon smart-contract booking, Stripe-powered payments, automated template contracts and invoices, in-platform messaging, document hosting, and team collaboration tools. Built for event organisers, agencies, government bodies, brands and universities.
• acta Mobile App Native iOS and Android companion app that extends the core acta platform with mobile access to the talent directory, real-time messaging, push notifications, and end-to-end booking, contract, invoice and document management for on-the-go event professionals.

Quantifiable outcome

• Mandurah Crab Fest drew 100,000+ attendees with talent booked via acta
• +5 more outcomes

Named customers26 records

Segments5 records

Ideal customer profiles6 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature5 records

Partnerships

25 partnerships are on record, tiered core technology partnership underpinning contract layer, core payment infrastructure, strategic — structural differentiator embedded in the product, distribution channel for mobile app, mid-tier — listed talent representative partner, high-profile talent representative partner, mid-tier enterprise brand endorsement, mid-tier education sector endorsement, mid-tier sport sector endorsement, mid-tier entertainment venue endorsement, mid-tier real-estate brand endorsement, mid-tier experiential agency endorsement, mid-tier government/social-services endorsement, mid-tier government endorsement and minor — charity partnership from musica copa 2026.

• Polygon (blockchain network)core technology partnership underpinning contract layerTechnology or IntegrationPolygon smart-contract technology is used by acta to secure and automate Booking Agreements between bookers and talent. The Platform and talent pages both describe contracting as 'secure Polygon smart contract technology' with 'Online exchanging of Polygon smart contracts ensure fast and secure transactions.'
• Stripecore payment infrastructureTechnology or IntegrationStripe is integrated for talent payments and booker pre-authorisation. The Platform states: 'Pay talent directly via Stripe or bank transfer'; the Talent page lists 'Stripe Integration — Connect your Stripe account to receive express payments; Pre-authorisation ensures you get paid every time'; Terms of Use require payments via the platform's current payment service provider.
• Pacific Indemnity Underwriting Solutions Pty Ltd / Zurich Australian Insurance Limitedstrategic — structural differentiator embedded in the productStrategic or Co-development PartnerPacific Indemnity acts as cover holder for Zurich Australian Insurance Limited, providing acta's Public & Products Liability Insurance ($20M per occurrence Public Liability; $20M annual aggregate Products Liability). The policy is automatically extended to all registered Talent anywhere in Australia while providing services arranged and paid for through the acta platform, and includes cover for legal defence costs.
• Apple App Storedistribution channel for mobile appChannel Partner/ Reseller/ Distributoracta mobile app is distributed via Apple's App Store (download link: apple.co/4bB239d). Enables iOS users to download and use the mobile talent booking app.
• Google Playdistribution channel for mobile appChannel Partner/ Reseller/ Distributoracta mobile app is distributed via Google Play (download link: bit.ly/4rtdV1F). Enables Android users to download and use the mobile talent booking app.
• UNDR Ctrlmid-tier — listed talent representative partnerChannel Partner/ Reseller/ DistributorUNDR Ctrl is one of the talent agencies listed as 'Trusted by leading talent representatives' on acta's homepage. Co-founder Paul Stix founded Musica Copa, the charity football tournament in which acta competed in 2026.
• Watercooler Talentmid-tier — listed talent representative partnerChannel Partner/ Reseller/ DistributorWatercooler Talent appears in acta's 'Trusted by leading talent representatives' logo wall on the homepage and blog pages, indicating an active talent representative partnership.
• The Wiggleshigh-profile talent representative partnerChannel Partner/ Reseller/ DistributorThe Wiggles appear on acta's 'Trusted by leading talent representatives' logo wall — their talent profiles are bookable through the platform.
• Commonwealth Bank of Australia (CBA)mid-tier enterprise brand endorsementGTM or Marketing PartnerCBA appears in acta's 'Supported by' talent booker logo wall (e.g. on /talent-and-labour), lending enterprise credibility to the platform.
• Accormid-tier enterprise brand endorsementGTM or Marketing PartnerAccor appears in acta's 'Supported by' talent booker logo wall, indicating endorsement/usage of acta for Accor's hospitality event bookings.
• Allianzmid-tier enterprise brand endorsementGTM or Marketing PartnerAllianz appears in acta's 'Supported by' talent booker logo wall.
• Amazonmid-tier enterprise brand endorsementGTM or Marketing PartnerAmazon appears in acta's 'Supported by' talent booker logo wall.
• UNSW (University of New South Wales)mid-tier education sector endorsementGTM or Marketing PartnerUNSW appears in acta's 'Supported by' talent booker logo wall and is a customer (UNSW Events Committee).
• Monash Universitymid-tier education sector endorsementGTM or Marketing PartnerMonash University appears in acta's 'Supported by' talent booker logo wall.
• Tennis Australiamid-tier sport sector endorsementGTM or Marketing PartnerTennis Australia appears in acta's 'Supported by' talent booker logo wall.
• Glencoremid-tier enterprise brand endorsementGTM or Marketing PartnerGlencore appears in acta's 'Supported by' talent booker logo wall.
• The Starmid-tier entertainment venue endorsementGTM or Marketing PartnerThe Star appears in acta's 'Supported by' talent booker logo wall, supporting entertainment-venue booking use case.
• Crownmid-tier entertainment venue endorsementGTM or Marketing PartnerCrown appears in acta's 'Supported by' talent booker logo wall.
• Ray Whitemid-tier real-estate brand endorsementGTM or Marketing PartnerRay White appears in acta's 'Supported by' talent booker logo wall.
• Knight Frankmid-tier real-estate brand endorsementGTM or Marketing PartnerKnight Frank appears in acta's 'Supported by' talent booker logo wall.
• George P Johnson Experience Marketingmid-tier experiential agency endorsementGTM or Marketing PartnerGeorge P Johnson Experience Marketing appears in acta's 'Supported by' talent booker logo wall.
• FACS (Family & Community Services)mid-tier government/social-services endorsementGTM or Marketing PartnerFACS appears in acta's 'Supported by' talent booker logo wall.
• ACT Governmentmid-tier government endorsementGTM or Marketing PartnerACT Government appears in acta's 'Supported by' talent booker logo wall.
• Imagination (experiential agency)mid-tier experiential agency endorsementGTM or Marketing PartnerImagination appears in acta's 'Supported by' talent booker logo wall.
• Children's Cancer Instituteminor — charity partnership from musica copa 2026GTM or Marketing PartnerChildren's Cancer Institute was acta's nominated charity at the 2026 Musica Copa charity football tournament; acta won $750 in prize money for the institute through their knockout-stage qualification.

Scale indicators8 records

Recent moves7 records

Expansion highlights6 records

Emerging players

• Stagetime: Marketplace platform for booking performing artists and speakers for events. Closely aligned with acta's mission to bring transparency and direct booking to the talent booking industry, though currently more US-focused.
• Lyte: Event technology platform providing ticketing, booking and event management infrastructure. Adjacent competitor in the broader event-tech stack where acta could either integrate with or compete against for booker mindshare.

Broad incumbents

• Thumbtack: US-based services marketplace where customers find and book local professionals across event entertainment and adjacent categories. Comparable marketplace architecture but at much larger scale and broader category coverage.
• Harry Walker Agency: Long-established US speaker bureau representing high-profile keynote and motivational speakers. Represents the traditional talent agency model that acta is positioning against, particularly relevant for the speakers and keynote segment.
• BigSpeak Speakers Bureau: Global speakers bureau offering keynote speakers, motivational speakers and business presenters for corporate events. Directly competes with acta's speaker-booking capability using traditional agency commission model.
• Eventbrite: Global self-service event ticketing and management platform. Overlaps with acta in serving event organisers but focuses on ticketing and event creation rather than talent booking and contracting.

Direct peers

• Cameo: Marketplace for personalised video messages from celebrities, athletes and entertainers. Operates the same commission-style two-sided talent marketplace as acta but specialised in personalised video rather than live events.
• Bark.com: Global services marketplace connecting customers with local professionals. Comparable marketplace mechanics, lead-generation pricing and two-sided booker/provider model, though focused on professional services rather than entertainment talent.
• GigSalad: US-based two-sided online marketplace where event organisers book local entertainers, musicians, speakers and party talent. Directly comparable to acta in marketplace model, two-sided booker/talent dynamic, and per-booking transaction fee structure.
• The Bash (formerly GigMasters): Talent booking marketplace for event entertainment — DJs, musicians, photographers, speakers. Closely mirrors acta's booker/talent marketplace model with category listings, profile pages and platform-fee monetisation.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/acta_app
• Facebookfacebook.com/actaapplication
• LinkedInlinkedin.com/company/actaapp

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds4 records

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about acta