Magine

OTT Video Streaming Platformmagine.com

Magine Pro is a Stockholm-based B2B provider of a proprietary, end-to-end OTT streaming platform offering managed video streaming, billing, CMS, and white-label solutions to operators, broadcasters, media companies, telcos, and sports organizations globally.

Company typePrivate
Founded2011
HeadquartersStockholm, Sweden
Headcount101–250
GTM typeB2B
OfferingSoftware

What Magine does

Magine (operating commercially as Magine Pro and now consolidated under the Leyra brand following its 2023 merger with Accedo One) is a Stockholm-based provider of a proprietary, end-to-end OTT streaming platform sold to enterprise customers. The platform enables fully managed video streaming services supporting Live, Linear, and VOD content delivery across mobile (iOS, Android) and TV endpoints (Apple TV, Android TV, Samsung, LG, Vizio, Roku, Fire TV, Chromecast, AirPlay), without reliance on third-party vendors. Core technology components include a multi-model billing engine (SVOD, TVOD, AVOD, FAST), a CMS console for content and brand curation, a localization engine for global market deployment, and analytics/marketing tools for engagement and KPI tracking.

Magine generates revenue through managed-services fees, transaction-based monetization support, and white-label licensing to operators, broadcasters, media companies, telcos/ISPs, sports organizations, and event producers. Pricing is quote-based and not publicly disclosed; customer acquisition is driven by direct enterprise sales and content marketing. The company was founded in 2011, employs 101–250 people, and has raised approximately $58 million across disclosed rounds (most recently in 2015), with its last major strategic action being the 2023 Accedo One merger under the Leyra brand.

Magine firmographics

Firmographics

Name: Magine
Legal name: Magine Pro AB
Website: https://magine.com
Company type: Private
Founded year: 2011
Operating status: Operating
Headcount range: 101–250 employees
Short description: Magine Pro is a Stockholm-based B2B provider of a proprietary, end-to-end OTT streaming platform offering managed video streaming, billing, CMS, and white-label solutions to operators, broadcasters, media companies, telcos, and sports organizations globally.
Ownership category
akta.pro rank

Magine industry classification

Industry

Product category: OTT Video Streaming Platform
NAICS: Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (516210), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (51621)
SIC: Services-Motion Picture & Video Tape Distribution (7822), Services-Allied To Motion Picture Distribution (7829)
akta.pro primary industry: Enterprise/Creator Video Hosting & OTT SaaS Platforms (MPACAAAL)
akta.pro secondary industries: Customer Support, CRM & Retention Tooling (Helpdesk, Churn, Messaging) (MPAHAJAM), Live TV Streaming (vMVPD/IPTV OTT) (MPACAAAD)

Keywords

OTT streaming platform
Video streaming solutions
White-label streaming
Live video delivery
Video monetization tools

Where Magine is headquartered

Location

Headquarters

HQ city: Stockholm
HQ country: Sweden
HQ region: Europe

Offices1 record

Markets served

Magine business model

Business model

GTM type: B2B
Offering type: Software
Cost components: Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

OTT Platform Services: Managed services revenue model providing end-to-end OTT streaming platform capabilities. The company offers fully managed video streaming services with rapid development timelines, generating recurring revenue from platform licensing and management fees.
Video Monetization & Billing: Revenue generated through billing engine capabilities enabling SVOD, TVOD, AVOD, and FAST monetization models. The platform facilitates transaction-based revenue collection on behalf of streaming service operators.
White Label OTT Solutions: Customizable white-label streaming solutions licensed to operators, broadcasters, and media companies for branded streaming services.

Go-to-market motion2 records

Distribution channels1 record

Marketing channels4 records

Magine product offering

Product offering

Core offering

Magine Pro provides a proprietary, end-to-end OTT streaming platform that delivers fully managed Live, Linear, and VOD video streaming services across mobile, web, and TV devices. The platform is sold as a white-label solution to operators, broadcasters, media companies, telcos, sports organizations, and event producers, bundling content management, billing/monetization, and analytics capabilities into a single managed offering.

Product overview

Magine Pro is an end-to-end OTT streaming platform with a modular architecture. The core offering is the proprietary OTT Platform, which enables fully managed video streaming services for Live, Linear, and VOD content. This platform is augmented by several integrated modules: Mobile & TV Apps for multi-device deployment, Video Monetisation & Billing for revenue generation across SVOD/TVOD/AVOD/FAST models, Marketing & Analytics for engagement and KPI tracking, Content & OTT Service Management for operational control, and the Magine Pro CMS Console for content curation and branding. The company also offers White Label OTT Solutions and migration services. The platform leverages over ten years of D2C and B2B Pay TV and Broadcast experience, operating globally at scale.

Differentiator

Problem solved

Functional benefit

Brands

Leyra: Combined brand formed from Magine Pro and Accedo One, offering unified OTT streaming solutions.

Products and services

Magine Pro OTT Platform

Companies that use Magine

Customer profile

Named customers3 records

Segments5 records

Ideal customer profiles5 records

Magine technology and API

Technology

Technology focussed Yes

API detail

Has API: Yes
API docs
API detail

Core technology

AI maturity

App detail

Feature5 records

Magine partnerships and signals

Strategic signal

Partnerships

One partnership is on record.

Leyra (formerly Accedo One merger)coreStrategic or Co-development PartnerMagine Pro has merged with Accedo One to form Leyra, a unified brand providing comprehensive OTT solutions. This represents a consolidation of two major OTT platform providers into a single entity.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Magine competitors and assessment

Company assessment

Direct peers

Deltatre: Digital media and OTT platform provider specializing in sports, media, and broadcasters. Comparable to Magine Pro's sports vertical focus and operator/broadcaster customer segments.
Brightcove: One of the largest independent B2B OTT and video platform providers, serving broadcasters, media companies, and enterprises with VOD/live streaming, monetization, and analytics. Directly comparable to Magine Pro's end-to-end OTT SaaS positioning.
Kaltura: Cloud video platform offering OTT, video CMS, and monetization tools for media, telcos, and enterprises. Closely comparable to Magine Pro in target verticals (telcos, broadcasters, media companies) and product breadth.
JW Player (JWP): B2B video platform providing player SDKs, OTT streaming, and monetization infrastructure. Competes directly with Magine Pro's CMS, multi-device apps, and monetization engine for media and enterprise customers.
Vimeo OTT (formerly VHX): White-label OTT platform for D2C streaming services with SVOD/TVOD monetization and multi-device apps. Direct competitor in the white-label streaming solutions space that Magine Pro targets with content owners.
Accedo: OTT video experience and app specialist that merged with Magine Pro to form Leyra. Highly comparable in customer base (operators, broadcasters) and product scope, now part of the same combined entity.
You.i TV: OTT app platform provider for media companies and operators, with strong multi-device (TV/mobile) expertise. Direct comparable in the operator/broadcaster OTT segment.
Zattoo: European live TV streaming platform and OTT technology provider serving telcos and broadcasters. Comparable to Magine Pro's operator/broadcaster focus, with European geographic overlap.

Broad incumbents

Ateme: Broader video compression, delivery, and OTT infrastructure provider serving broadcasters and operators. Overlaps with Magine Pro's OTT delivery capabilities but addresses a wider portfolio including compression and contribution.
Edgecast (Edgio): Large-scale CDN and video delivery platform with OTT enablement capabilities. Adjacent competitor addressing part of the streaming stack that Magine Pro covers through its managed platform offering.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights5 records

Customer concentration

Magine financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Magine leadership team

Management profile

Number of profiles

Profiles3 records

Magine funding detail

Funding detail

Funding overview

Funding rounds3 records

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Magine M&A and investment

M&A and investment

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Magine

What does Magine do?

Is Magine a public or private company?

Magine is a private company. It is classified as venture growth investor backed and is currently operating.

When was Magine founded?

Magine was founded in 2011. It employs 101 to 250 people.

Where is Magine based?

Magine is headquartered in Stockholm, Sweden, in the Europe region.

How does Magine make money?

Three revenue lines are on record. OTT Platform Services are the primary driver. The others are video Monetization & Billing and white Label OTT Solutions.

Who are Magine's main competitors?

Direct peers on record are Deltatre, Brightcove, Kaltura, JW Player (JWP), Vimeo OTT (formerly VHX), Accedo, You.i TV and Zattoo. Broad incumbents are Ateme and Edgecast (Edgio).

Does Magine have an API?

Yes. Magine exposes a public API. Developer documentation is at tvoli.github.io.

What industry is Magine in?

Magine's product category is OTT Video Streaming Platform. Its primary akta.pro industry code is MPACAAAL, Enterprise/Creator Video Hosting & OTT SaaS Platforms, with a secondary code of MPAHAJAM, Customer Support, CRM & Retention Tooling (Helpdesk, Churn, Messaging). Its NAICS code is 516210 and its SIC code is 7822.