Jenius
Jenius is the mobile-first digital banking platform of PT Bank SMBC Indonesia Tbk, serving Indonesian consumers and small business owners with savings, debit/credit cards, credit, investments, insurance, payments, and a Bisniskit business-banking tool through a single regulated smartphone app, reaching 6.1M+ users across Indonesia.
- Company typePublic
- Founded2016
- HeadquartersJakarta, Indonesia
- Headcount1,001–5,000
- GTM typeB2C
- OfferingServices
What Jenius does
Jenius is a mobile-first digital banking platform launched in 2016 as a product of PT Bank SMBC Indonesia Tbk (formerly PT Bank BTPN Tbk), a publicly listed commercial bank on the Indonesia Stock Exchange (ticker: SMBC) and part of the Sumitomo Mitsui Banking Corporation group. The platform serves Indonesian consumers aged 17+ and micro/small business owners through a single smartphone application, organized around a core current account (Rekening Utama / Saldo Aktif) to which modular add-on products connect, including multiple savings vehicles (Flexi Saver, Dream Saver, Maxi Saver, and the cashback-funded Cash Cow at 6-9% p.a.), debit and credit cards (m-Card, e-Card, x-Card, and Jenius Credit Card), credit facilities (Flexi Cash, Paylater, Creditbility), investments (Reksa Dana, Obligasi, SBN government bonds), insurance (Proteksi covering travel, visa, family, and health), payments (Send It, Pay Me, Split Bill, Jenius QR via QRIS, Jenius Pay, e-Wallet top-up, bill payment), foreign currency and remittance, and a dedicated business account with the Bisniskit point-of-sale tool. Identity verification is handled through a partnership with Privy (a Kominfo-certified electronic signature operator) and biometric Face Recognition login.
The underlying technology stack runs on PT Bank SMBC Indonesia's regulated banking infrastructure under OJK and Bank Indonesia supervision, with deposits guaranteed by LPS. Distribution is hybrid: self-serve onboarding through the Google Play and App Store apps, supplemented by Jenius Live physical touchpoints (flagship branches, shop-in-shop, booths) across Indonesia and the parent bank's full branch network. Jenius reports 6.1M+ users, 73+ features, and 50,000+ Co.Create community contributors after nine years of operation.
Revenue is generated through four primary streams: (1) interest and fee income on credit facilities (Flexi Cash, Paylater, Credit Card); (2) inter-bank and cross-network transaction fees (ATM withdrawals, credit card bill payments, FX); (3) spread income on the deposit float across Saldo Aktif, Flexi/Dream/Maxi Saver, and Cash Cow balances; and (4) distribution commissions on Reksa Dana, Obligasi, SBN, and Proteksi insurance products. Acquisition is product-led growth via app stores, with the Co.Create community and Green Club merchant ecosystem driving mid- and bottom-funnel engagement. The 2023 merger of BTPN into SMBC Indonesia gave Jenius access to SMBC Group balance sheet and corporate banking distribution, while recent product launches (AI Face Recognition, OTP-free card authentication, QRIS-with-credit-card funding) point toward continued deepening of the credit and security UX rather than geographic or segment expansion.
Jenius firmographics
Firmographics- Name
- Jenius
- Legal name
- PT Bank SMBC Indonesia Tbk
- Website
- https://jenius.com
- Company type
- Public
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Short description
- Jenius is the mobile-first digital banking platform of PT Bank SMBC Indonesia Tbk, serving Indonesian consumers and small business owners with savings, debit/credit cards, credit, investments, insurance, payments, and a Bisniskit business-banking tool through a single regulated smartphone app, reaching 6.1M+ users across Indonesia.
- Ownership category
- akta.pro rank
Jenius industry classification
Industry- Product category
- Digital Banking
- NAICS
- Finance and Insurance (52)
- akta.pro primary industry
- BaaS Platforms & Sponsor Bank Enablement (FSAGALAA)
Keywords
Where Jenius is headquartered
LocationHeadquarters
- HQ city
- Jakarta
- HQ country
- Indonesia
- HQ region
- Asia
Offices2 records
Markets served
Jenius business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Technology or R&D, Personnel, Infrastructure, Operations, Marketing or Sales
Revenue model
- Interest Income from Credit Facilities: Jenius generates revenue through interest charged on Flexi Cash (flexible credit limit), Jenius Paylater (deferred payment credit), and Jenius Credit Card balances. Interest rates are set by the Bank according to applicable regulations.
- Transaction Fees: Fees charged for specific transactions including ATM withdrawals via non-Bank networks (Bersama/Prima/Visa Plus), credit card bill payments from other banks (Rp 5,000 per card as of July 2024, Rp 2,900 for BCA), and foreign currency transactions.
- Deposits and Savings Float: As a banking product under PT Bank SMBC Indonesia, Jenius holds customer deposits (Saldo Aktif, Flexi Saver, Dream Saver, Maxi Saver, Cash Cow) and earns spread income from lending activities.
- Investment Product Distribution: Revenue from distribution of investment products including Reksa Dana (mutual funds), Obligasi (bonds), and SBN (government bonds) to Jenius customers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Standard banking services with competitive interest rates |
| Usage-based | Monthly | Credit facilities with interest-based pricing |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels6 records
Jenius product offering
Product offeringCore offering
Jenius is a mobile-first digital banking platform from PT Bank SMBC Indonesia that lets Indonesian consumers open a savings account, manage multiple sub-savings accounts, apply for credit cards and credit facilities, invest in mutual funds, bonds and government securities, buy insurance, and make QR, bill, and P2P payments entirely through a smartphone app. It serves individual consumers and micro/small business owners with no requirement to visit a physical branch for most services.
Product overview
Jenius is a digital banking platform from PT Bank SMBC Indonesia (formerly PT Bank BTPN Tbk) offering a comprehensive suite of financial products and services accessible entirely through a mobile application. The platform is organized around a core current account (Rekening Utama / Saldo Aktif) to which all other products connect as modular add-ons: savings products (Flexi Saver, Dream Saver, Maxi Saver, Cash Cow), debit and credit cards (m-Card, e-Card, x-Card physical/virtual cards plus a Jenius Credit Card), credit facilities (Creditbility, Jenius Paylater, Flexi Cash), investment products (Reksa Dana, Obligasi, SBN), insurance (Proteksi covering travel, visa, family, and health), payment and transfer features (Send It, Pay Me, Split Bill, Split Pay, Jenius QR/QRIS, e-Wallet Center, Bayar Tagihan/VA, Jenius Pay), financial tracking (Moneytory, In & Out, e-Statement, Card Center), loyalty rewards (Yay Points, Green Club, Play & Yay!), priority banking (Sinaya Prioritas), foreign currency (FCY/Remittance), and AI-powered identity verification (Jenius Face Recognition). For business customers, a dedicated Business Account and the Jenius Bisniskit tool extend the platform into business finance management and point-of-sale processing.
Differentiator
Problem solved
Functional benefit
Products and services
- Rekening Utama (Main Account / Saldo Aktif) The primary Indonesian Rupiah savings account linked to the physical m-Card debit card. It serves as the main transactional account from which all Jenius services are accessed and forms the basis of the customer's relationship with the platform.
- m-Card (physical debit card) Physical debit card linked to the Rekening Utama, enabling cash withdrawals at ATM Prima/Bersama/overseas ATMs and online/offline transactions at all Visa merchants worldwide. Requires a minimum balance of Rp 500,000 to request.
- e-Card (virtual debit card)
Quantifiable outcome
- 6.1 Million total users
- +3 more outcomes
Companies that use Jenius
Customer profileNamed customers1 record
Segments2 records
Ideal customer profiles2 records
Jenius technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
AI capability2 records
Feature17 records
Jenius partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered minor and core.
- BAZNASminorIslamic charity organization partnered with Jenius for Zakat Penghasilan (income Zakat), 5 types of Infak (voluntary charity), Sedekah (alms). Part of Beramal & Sosial feature for charitable donations through the app.
- Dompet DhuafaminorIslamic charity foundation partnered with Jenius offering 2 types of Zakat, 5 types of Infak, 2 types of Sedekah, and Wakaf Produktif (productive endowments). Provides kurban (sacrifice animal) options including Superqurban with kornet/rendang packaging.
- Rumah ZakatminorIslamic charity organization partnered with Jenius offering 8 types of Zakat, 2 types of Infak, 3 types of Sedekah, 3 types of Wakaf, and Beasiswa Juara (champion scholarships). Provides kurban options including Superqurban.
- Make A Wish IndonesiaminorWish-granting foundation partnered with Jenius for donation collection through the Beramal & Sosial feature in the app.
- Privy (PT Privy Identitas Digital)coreCertified Electronic Signature Provider and Electronic Certification Organizer working under the Ministry of Communication and Informatics. Provides digital identity verification services including electronic certificate issuance based on verified identity for Jenius account opening process.
Scale indicators5 records
Recent moves6 records
Expansion highlights6 records
Jenius competitors and assessment
Company assessmentDirect peers
- SeaBank Indonesia: SeaBank is the digital bank of Sea Group (Shopee), offering high-yield savings and integrated payments inside the Shopee e-commerce super-app. Comparable to Jenius as a mobile-first consumer bank competing for Indonesian deposits and payments volume.
- Bank Jago: Bank Jago is an AR-licensed Indonesian digital bank with a similar mobile-first consumer and SMB proposition, including savings, payments, and lending, and a strategic GoTo ecosystem partnership. Directly comparable to Jenius on product breadth and target customer.
- Bank Aladin Syariah: Bank Aladin Syariah is an Indonesian digital sharia bank with mobile-first savings and payments targeted at retail and SMB customers. Comparable to Jenius in delivery model, though differentiated by sharia-compliant product structure.
- Allo Bank: Allo Bank is an Indonesian digital bank backed by conglomerates including CT Corp, offering savings, payments, and merchant cashback through a mobile app. Directly comparable to Jenius on the consumer digital banking proposition.
- Bank Neo Commerce: Bank Neo Commerce is an Indonesian digital bank offering savings, payments, and lending via a mobile app with similar feature breadth (multiple savings products, QRIS, investments). Directly comparable to Jenius on business model and target market.
- blu by BCA Digital: blu is the digital banking brand of BCA Digital, the digital arm of Indonesia's largest private bank. It competes head-to-head with Jenius for digital-native consumers, leveraging BCA's incumbent brand and large customer base.
- TMRW by UOB: TMRW is the digital banking brand of United Overseas Bank (UOB) in Indonesia and Thailand, offering a mobile-first consumer experience with savings, payments, and lifestyle features. Comparable to Jenius as a foreign-bank-backed digital banking play in Indonesia.
Emerging players
- DANA Indonesia: DANA is a leading Indonesian digital wallet with national QRIS payment coverage and growing financial-services adjacencies. Comparable to Jenius on the payments layer, with growing overlap in consumer financial services.
- OVO: OVO is one of Indonesia's largest e-wallets, embedded across Grab, Tokopedia, and offline merchants, with growing financial-services offerings. Adjacent competitor to Jenius in payments and an emerging threat in consumer finance.
- GoPay (GoTo Financial): GoPay is the dominant Indonesian e-wallet inside the Gojek/GoTo super-app, expanding into savings (GoTabungan) and lending. Adjacent competitor to Jenius in payments and an emerging threat in savings and consumer credit.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat6 records
Key risks5 records
Key highlights7 records
Customer concentration
Jenius social profiles
Digital presenceJenius financial estimates
Financial estimateRevenue estimate
Valuation estimate
Jenius leadership team
Management profileNumber of profiles
Jenius funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Jenius M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Jenius
What does Jenius do?
Jenius is a mobile-first digital banking platform from PT Bank SMBC Indonesia that lets Indonesian consumers open a savings account, manage multiple sub-savings accounts, apply for credit cards and credit facilities, invest in mutual funds, bonds and government securities, buy insurance, and make QR, bill, and P2P payments entirely through a smartphone app. It serves individual consumers and micro/small business owners with no requirement to visit a physical branch for most services.
Is Jenius a public or private company?
Jenius is a public company. It is classified as public and is currently operating.
When was Jenius founded?
Jenius was founded in 2016. It employs 1,001 to 5,000 people.
Where is Jenius based?
Jenius is headquartered in Jakarta, Indonesia, in the Asia region.
How does Jenius make money?
Four revenue lines are on record. Interest Income from Credit Facilities are the primary driver. The others are transaction Fees, deposits and Savings Float and investment Product Distribution.
Who are Jenius's main competitors?
Direct peers on record are SeaBank Indonesia, Bank Jago, Bank Aladin Syariah, Allo Bank, Bank Neo Commerce, blu by BCA Digital and TMRW by UOB. Emerging players are DANA Indonesia, OVO and GoPay (GoTo Financial).
Does Jenius have an API?
No public API is recorded for Jenius.
What industry is Jenius in?
Jenius's product category is Digital Banking. Its primary akta.pro industry code is FSAGALAA, BaaS Platforms & Sponsor Bank Enablement. Its NAICS code is 52.