Pinta Libre

What Pinta Libre does

Pinta Libre is a La Plata, Argentina–based mobile subscription platform founded in 2018 that operates a 2x1 ('pinteo') deal network across 9 LATAM countries (Argentina, Chile, Uruguay, Colombia, Ecuador, Peru, Panama, Mexico, and Dominican Republic). Subscribers pay a recurring fee — AR$5,999/month or AR$23,999/year for the PRO tier in Argentina, with country-specific pricing — and receive one free lower-priced item each time they order two products at any of 1,200+ partner bars, breweries, cafés, and restaurants; a free tier offers a limited daily pinteo with restricted hours and merchant selection. The platform also runs a corporate subscription program (Pinta Libre Empresas) sold to employers for employee benefits and a franchise/agent program (Pinta Libre Agentes) that licenses the model to local operators in new cities.

The core product is a freemium iOS/Android app with geolocation-based venue discovery, paired with a restaurant partner onboarding portal (suite.pintalibreapp.com) and a web presence. Underlying infrastructure consists of standard mobile-app architecture with no public API, payment processing via Stripe and Mercado Pago, WhatsApp-based customer support, and a custom loyalty engine called Pintcoins that issues points for referrals (expiring after 365 days) redeemable for subscription months. The legal entity structure spans Pinta Libre S.A.S. in Argentina and Eleven Twenty Nine LLC in Delaware (used for Chile and other markets).

Revenue is generated through (i) individual PRO monthly/annual subscriptions, (ii) corporate B2B prepaid and pay-per-use gift subscriptions for employee benefits, (iii) franchise/agent licensing fees from Pinta Libre Agentes, and (iv) gift card sales, with a freemium tier functioning primarily as the top-of-funnel acquisition mechanism. The company is privately held, founder-led by CEO Matías Mindlin and Founder-CFO Luciano Mindlin, with disclosed funding limited to a single $150,000 round in January 2019.

Name

Pinta Libre

Legal name

Pinta Libre S.A.S.

Website

https://pintalibreapp.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

11–50 employees

Short description

Pinta Libre is a LATAM mobile subscription platform that, for a monthly fee, grants subscribers one free lower-priced item per visit at 1,200+ partner bars, breweries, cafés, and restaurants across 9 countries, and also offers corporate gift subscriptions and a city-level franchise program.

Ownership category

akta.pro rank

Headquarters

HQ city

La Plata

HQ country

Argentina

HQ region

Latin America

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations

Revenue model

1. Individual Subscriptions (PRO): Monthly subscription at 5,999/month or annual at 23,999 providing unlimited daily pinteos across all partner establishments. Subscription auto-renews unless cancelled.
2. Corporate/B2B Subscriptions: Companies purchase gift subscriptions for employees in 6 or 12 month plans with volume discounts. Two models: digital prepaid (6 or 12 months with custom branding) or pay-per-use (charged only when employees activate coupons).
3. Freemium (Free Tier): Free tier allows one pinteo per day with limited products and establishments. Functions as acquisition funnel to convert users to paid PRO subscriptions.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Pinta Libre operates a subscription-based mobile and web platform (the Pinta Libre app) through which members receive a daily "2x1" pinteo at partner food and beverage establishments: when two products are ordered, the lower-priced item is free. The platform spans beer & drinks and coffee verticals across 1,000+ partner venues in 9 LATAM countries, offering a freemium entry tier and a paid PRO subscription, plus a B2B corporate gifting line called Pinta Libre Empresas for employee benefits.

Product overview

Pinta Libre operates as a subscription-based mobile and web platform offering a 2x1 deal model (called 'pinteo') where users pay for 2 products and receive the lower-priced item free at partner restaurants, bars, and cafes. The core product is the Pinta Libre app, available in a free tier (limited daily pinteos) and a PRO subscription tier (unlimited pinteos). The product portfolio includes complementary offerings: Pinta Libre Empresas (corporate subscription/gift cards), Gift Cards (digital and physical), Pintcoins (loyalty/referral points), and expansion programs through Pinta Libre Agentes and Pinta Libre Franquicias. The platform operates across 9 LATAM countries with verticals for beer & drinks and coffee.

Differentiator

Problem solved

Functional benefit

Brands

• Pinta Libre PRO: Premium subscription tier offering unlimited pinteos, unlimited products, access to over 1,000 establishments, and no schedule restrictions.
• Pinta Libre Empresas
• Pintcoins

Products and services

• Pinta Libre (Core App) A subscription-based mobile and web platform offering a 2x1 deal model ("pinteo") where users order two products (coffee, beer, wine, or food) at partner establishments and pay only for the higher-priced item, with the lower-priced item free. Available with a free tier and a paid PRO tier, across 9 LATAM countries.
• Pinta Libre Empresas Corporate subscription and gift card program that lets businesses gift Pinta Libre subscriptions to employees in 6- or 12-month plans. Offers digital prepaid plans with custom branding and volume discounts, or a pay-per-use model where companies are charged only when employees activate coupons; spans beer & drinks and coffee verticals for team outings.
• Gift Cards (Pinta Libre) Digital or physical gift cards that can be purchased for recipients to redeem Pinta Libre subscriptions; physical gift cards can be transferred while digital cards are non-transferable.
• Pinta Libre Franquicias (Franchise Program) Full franchise offering for the Pinta Libre platform, providing complete replication of the subscription 2x1 model in new cities, including branding, technology, and operating playbook.

Named customers1 record

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature3 records

Partnerships

Two partnerships are on record, tiered core.

• Mercado PagocoreTechnology or IntegrationPayment processing partner used for collecting subscription payments in Argentina. Mercado Pago handles credit/debit/prepaid card transactions.
• StripecoreTechnology or IntegrationPrimary payment processor used for secure credit/debit card transaction processing. Pinta Libre does not store card information directly. Used as primary payment processor per Chile terms.

Scale indicators5 records

Recent moves8 records

Expansion highlights5 records

Direct peers

• Groupon: Global deals and discount marketplace offering 2x1 and discounted vouchers for restaurants, bars, and local experiences — directly comparable to Pinta Libre's pinteo model, though broader in category scope.
• TheFork: Restaurant discovery, reservation, and discount platform operating across Europe and LATAM (Tripadvisor-owned) — comparable in two-sided restaurant network and consumer app model, though with reservations rather than 2x1 deals.
• Resy: Restaurant reservation and discovery app (American Express-owned) connecting diners with curated venues — comparable mobile-first restaurant marketplace model, primarily US-focused.
• ClubBeneficio: Subscription-based employee benefits and discount platform across LATAM — directly comparable in B2B corporate subscription model and discount-on-consumption mechanics.

Broad incumbents

• OpenTable: Global restaurant reservation and discovery platform with the largest diner network — operates in same restaurant-discovery category as Pinta Libre but without a subscription discount layer.
• Rappi: LATAM super-app offering food delivery, restaurant benefits, and Rappi Prime subscription across 9+ countries — directly overlapping Pinta Libre's geographic footprint with substantially larger scale and capital.

Regional players

• PedidosYa: LATAM-focused food delivery platform (Delivery Hero-owned) operating across Argentina, Chile, and other Pinta Libre markets — shares restaurant network dynamics and consumer base, though focused on delivery rather than dine-in.
• iFood: Leading LATAM food delivery platform dominant in Brazil and expanding across the region — comparable restaurant-merchant network and consumer engagement, primarily in markets adjacent to Pinta Libre's footprint.
• DescuentoCity: Coupon and discount aggregator operating across multiple LATAM countries — comparable in deal-driven consumer engagement model, though operating on a transactional rather than subscription basis.

Emerging players

• ClassPass: Subscription app offering credits for fitness and wellness experiences at partner venues — comparable subscription-to-consumption business model with two-sided venue network, though in fitness vertical.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/pintalibreapp
• Facebookfacebook.com/Pinta.Libre.ok
• LinkedInlinkedin.com/company/pinta-libre/mycompany
• Instagraminstagram.com/pintalibre.app

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pinta Libre