Babes On Waves

What Babes On Waves does

Babes On Waves is a London-based private community and brand-partnership business founded in 2020 by Jasmine Douglas. It operates a curated membership platform for women of colour and POC entrepreneurs, freelancers, and creatives, organized around a quarterly-intake Business Club with limited seats per wave, a searchable Talent Directory, and a members-only digital portal. The core product is the community itself, augmented by ticketed IRL events (supperclubs, sauna socials, POC Biz pop-ups, anti-girlboss parties) and paid retreats/founder residencies in Thailand (Koh Yao Noi) and Portugal (Sporty Girl Summer Camp), supported by a wellness sub-brand called Busy Babes Wellbeing Club.

The business generates revenue from four streams: monthly subscription membership fees from the Business Club, event ticket sales, retreat and residency fees, and project-based fees from the Creative Studio, which delivers casting, partnerships, content creation, and event design services to enterprise brand clients. The Creative Studio has built a track record of enterprise collaborations with Nike, Apple, Beats by Dre, ASOS, Converse, The North Face, Shea Moisture, adidas by Stella McCartney, Reebok, size?, Wingstop, and Teva, alongside a partnership with Innovate UK via a 2023 grant of £62,224. The platform's core technology is community-driven digital infrastructure (member portal, directory, booking) layered on top of in-person event curation, with no disclosed AI or proprietary technology stack. The company currently operates at a small scale (1–10 employees, founder-led) and is not venture-capital backed.

Name

Babes On Waves

Legal name

Babes on Waves

Website

https://babesonwaves.club

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Short description

Babes On Waves is a London-based, founder-led private community founded in 2020 by Jasmine Douglas. It runs a quarterly-intake Business Club membership, talent directory, IRL events, retreats, and a Creative Studio that delivers brand-partnership and content services for women of colour entrepreneurs and creatives.

Ownership category

akta.pro rank

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. Business Club Membership: Quarterly membership subscription for entrepreneurs, freelancers and creatives to join the BOW community, network, and access member resources
2. Creative Studio - Brand Partnerships & Activations: Creative agency services connecting brands with the BOW community through cause campaigns, product launches, content creation, and event design. Services include casting, partnerships, content creation, and event design (both partnership and whitelabel models)
3. Event Tickets: Ticketed IRL community events including Supperclubs, sauna socials, retreats and wellness meetups
4. Retreats & Founder Residencies: Paid retreats and founder residency programs (Thailand - Koh Yao Noi, Portugal Summer Camp)

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

Babes on Waves is a community and membership platform for women of colour entrepreneurs, freelancers, and creatives, offering a quarterly-intake Business Club with member portal and talent directory, ticketed IRL events (supperclubs, sauna socials, retreats), and a Creative Studio that delivers casting, partnerships, content creation, and event design services to enterprise brand clients.

Product overview

Babes on Waves is a community platform and membership organization for women of colour and underrepresented backgrounds, founded in 2020. The core offering is the Business Club membership, which provides access to a Talent Directory, Events programming (workshops, socials, supperclubs, pop-ups), and a Member Portal with exclusive content. The Creative Studio division provides brand partnership services including Casting, Partnerships, Content Creation, and Event Design. Additional offerings include the Busy Babes Wellbeing Club (wellness meetups), Retreats and Founder Residencies (Thailand, Portugal summer camp), and community-driven experiences focused on IRL connection and creative collaboration.

Differentiator

Problem solved

Functional benefit

Brands

• Sporty Girl Summer Camp: Summer camp program offering sporting activities for women
• Busy Babes Wellbeing Club
• Business Club
• Talent Directory
• Creative Studio
• Creative Retreats & Residencies

Products and services

• Business Club A membership club for entrepreneurs, freelancers, and creatives that provides access to networking, business resources, and quarterly cohort intake with limited spaces per wave.
• Talent Directory

Quantifiable outcome

• Grew from digital networking platform in 2020 to organizing offline wellness meetups by 2024, with brands like Hinge, Crocs, and Le Monde Gourmand partnering with community hosts

Named customers14 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

14 partnerships are on record, tiered core and minor.

• adidas by Stella McCartneycoreStrategic or Co-development Partner · 1 January 2023adidas by Stella McCartney S/S True Nature Launch Party 2023. BOW facilitated event design and community engagement for the sustainable activewear launch.
• NikecoreStrategic or Co-development Partner · 1 January 2023Nike Well Collective Nike Experiences 2023 and Nike Women's World Cup 2023 activations. BOW delivered community experiences and diverse creative casting for Nike's women's programming.
• ApplecoreStrategic or Co-development Partner · 1 January 2023Apple x BOW Black History Month 2023 campaign and activations, featuring BOW's community of diverse founders and creatives.
• WingstopminorStrategic or Co-development Partner · 1 January 2023size? x BOW with Wingstop Making Waves 2023 collaboration featuring food and lifestyle brand integration into BOW community event.
• ConversecoreStrategic or Co-development Partner · 1 January 2022Multi-year creative partnership including OFFICE x Converse x BOW Crafted with Love 2022, Spring Styling Social, and Golden Elements campaigns. BOW provided casting of WOC creatives, event curation, and content creation for brand activations.
• OFFICEcoreStrategic or Co-development Partner · 1 January 2022OFFICE Loves Converse x BOW collaboration for styling socials and brand events. Partnership focused on connecting the brand with diverse creative talent through BOW's community network.
• ASOScoreStrategic or Co-development Partner · 1 January 2022ASOS x The North Face x BOW As Seen Outdoors AW22 campaign featuring diverse creatives from the BOW community in outdoor lifestyle content.
• The North FacecoreStrategic or Co-development Partner · 1 January 2022Collaborated with ASOS and BOW for As Seen Outdoors AW22 campaign, leveraging BOW's diverse creative talent for brand storytelling.
• size?coreStrategic or Co-development Partner · 1 January 2022size? x BOW with Wingstop Making Waves 2023 and size? x Reebok x BOW Making Waves 2022. BOW community events and activations featuring streetwear brand partnerships.
• ReebokcoreStrategic or Co-development Partner · 1 January 2022size? x Reebok x BOW Making Waves 2022 collaboration for community activation with BOW casting diverse WOC talent.
• Shea MoisturecoreStrategic or Co-development Partner · 1 January 2022Shea Moisture x BOW Afro Hair & Beauty Live 2022 event partnership, connecting the brand with BOW's diverse beauty and lifestyle community.
• Love MeMeMeminorStrategic or Co-development Partner · 1 January 2022Love MeMeMe x BOW New Wave of Self Care 2022 content series partnership with the beauty brand.
• TevaminorGTM or Marketing Partner · 1 January 2022Teva partnered with BOW for outdoor activities including Peak District adventures. Teva provided Hydratek sandals for community hiking and water activities, with BOW sharing content on Instagram (#TevaPartner).
• Beats by DrecoreStrategic or Co-development Partner · 1 January 2021Beats by Dre x BOW We Bloom Together 2021 collaboration, one of BOW's earliest major brand partnerships focusing on diverse creative community storytelling.

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• The Folklore: A B2B wholesale marketplace and community connecting retailers with Black-owned and underrepresented brands. Comparable to BOW in its mission to commercialize WOC creative talent and connect them with brand partners, though The Folklore is more commerce-focused while BOW emphasizes community and experiential activations.
• SoGal: A global community and education platform for diverse women entrepreneurs and investors, with local chapters and events. Comparable to BOW in its WOC founder focus and event-driven community model, with overlapping value proposition around networking and brand-building for diverse founders.
• Allbright: A London-based private members' club for ambitious women in business, offering events, networking, and content. Closely comparable to BOW's Business Club membership model targeting professional women, with similar curated intake and IRL programming approach.
• Girlboss: A global community and media platform for women entrepreneurs, originally launched as a membership-based business networking community. Comparable to BOW in its mission to support women founders through community, content, and brand partnerships.
• Chief: A private membership network for senior women executives and leaders, offering curated peer groups, events, and content. Comparable to BOW in its invitation-based, recurring-subscription membership model and women-focused community positioning, though Chief targets a more senior, US-based audience.

Emerging players

• Black Girls in Tech: A community and platform supporting Black women in technology careers, with events, mentorship, and resources. Comparable to BOW in its centering of Black women professionals and IRL event-driven community model, though BGIT focuses specifically on tech careers rather than the broader entrepreneur/creative segment.

Broad incumbents

• Soho House: A global private members' club for creative professionals, with curated intake, physical venues, and content programming. Comparable to BOW in its membership-driven community model for creatives, but operates at significantly larger scale across multiple geographies and price tiers.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/babes-on-waves
• Instagraminstagram.com/babesonwavesclub/?hl=en
• Xx.com/bbsonwavesclub
• Facebookfacebook.com/babesonwavesclub

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Babes On Waves