Shopivana
Shopivana is a no-code eCommerce website builder and managed website design service that helps Indian small businesses, startups, and MSMEs launch and operate online stores through DIY tools and full-service design across 15+ industry verticals.
- Company typePrivate
- Founded2021
- HeadquartersJaipur, India
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Shopivana does
Shopivana (operated by Biz365 Tech Private Limited, headquartered in Jaipur, Rajasthan, India) is a no-code eCommerce website builder platform that enables small businesses, startups, and MSMEs to create, launch, and manage online stores. Founded in 2021 (originally as Biz365) and rebranded to Shopivana in May 2022, the company serves the Indian market through a dual GTM: a self-serve DIY product-led growth model with a 30-day free trial and a fully managed website design service with dedicated account managers. Its technology stack comprises a drag-and-drop theme editor, admin dashboard, bulk product import, order management, loyalty program, and an Android mobile app, hosted on Microsoft Azure infrastructure with SSL encryption.
The platform offers three annual subscription tiers — DIY at ₹15,000/year (up to 500 products), Static Website at ₹29,999/year, and a Premium Managed eCommerce at ₹44,999/year (up to 1,000 products, custom theme, dedicated account manager) — plus optional POS hardware, domain registration, and a Developer API for Premium customers. It integrates with six payment gateways (Razorpay, PayTM, PayPal, Stripe, PayU, Cashfree), two shipping aggregators (ShipRocket, Shyplite), QuickBooks, and Google Marketing/Analytics tools. Shopivana differentiates on 0% transaction/commission fees versus marketplace alternatives, with templates spanning 15+ industry verticals.
The company raised a single $200,000 seed round from Innovana Thinklabs in February 2022, used for team expansion across product, sales, and marketing. Distribution is digital-first through SEO, content marketing (Knowledge Centre Blog launched October 2022), six social media channels, and earned media. The company holds no disclosed patents, has not raised follow-on capital, and operates exclusively in India with 11-50 employees.
Shopivana firmographics
Firmographics- Name
- Shopivana
- Legal name
- Biz365 Tech Private Limited
- Website
- https://shopivana.com
- Company type
- Private
- Founded year
- 2021
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Shopivana is a no-code eCommerce website builder and managed website design service that helps Indian small businesses, startups, and MSMEs launch and operate online stores through DIY tools and full-service design across 15+ industry verticals.
- Ownership category
- akta.pro rank
Where Shopivana is headquartered
LocationHeadquarters
- HQ city
- Jaipur
- HQ country
- India
- HQ region
- Asia
Offices1 record
Markets served
Shopivana business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations
Revenue model
- DIY Plan Subscription: Annual subscription for self-managed website builder with access to all core features, themes, and integrations. Priced at ₹15,000/year with 500 product limit.
- Static Website Plan: Managed static website creation and hosting service with 5 static pages. Priced at ₹29,999/year.
- eCommerce Managed Services: Full-service eCommerce website creation by Shopivana experts including custom theme design, product uploads up to 1000, payment/shipping integration, and ongoing maintenance. Priced at ₹44,999/year.
- Domain Registration: Optional domain name registration and mapping services at cost.
- POS Services: Point of Sale hardware and software services available at additional cost for Premium plan customers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | DIY Plan - Self-managed eCommerce website builder |
| Subscription | Annual | Static Website Plan - Managed static website |
| Subscription | Annual | eCommerce Website - Premium managed service |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels7 records
Shopivana product offering
Product offeringCore offering
Shopivana sells a no-code eCommerce website builder platform that lets Indian small businesses, startups, and MSMEs create and run their own online stores without coding. It offers a self-serve DIY subscription tier as well as a managed eCommerce website design service where Shopivana experts build and maintain the store on behalf of the merchant. The platform includes themes, order management, integrated Indian and global payment gateways, shipping integrations, an Android management app, and an optional Developer API for Premium customers.
Product overview
Shopivana is a unified eCommerce and website building platform that provides no-code tools for businesses to create and manage their online presence. The core offering consists of the eCommerce Website Builder (DIY) with three pricing tiers: DIY Plan (self-managed at ₹15,000/year), Managed Plan/Premium eCommerce Website (₹44,999/year with expert-built websites), and Static Website Plan (₹29,999/year). Key add-on modules include the Admin Dashboard for centralized business insights, Order Management system, Product Management with bulk import and variants, Theme Editor for visual customization, Loyalty Points system, and Developer API (Premium-only). The platform integrates with multiple payment gateways (Razorpay, PayTM, PayPal, Stripe, PayU, Cashfree) and shipping partners (ShipRocket, Shyplite). Shopivana also offers managed eCommerce Website Design Services for businesses wanting expert assistance, and provides a companion Android Mobile App for on-the-go store management.
Differentiator
Problem solved
Functional benefit
Products and services
- eCommerce Website Builder A SaaS no-code platform that lets SMBs, startups, and MSMEs build, customize, and run their own eCommerce websites using pre-built themes, integrated order and product management, payment and shipping integrations, and built-in marketing and SEO tools.
- eCommerce Website Design Services A done-for-you service in which Shopivana's eCommerce developers and designers build, customize, and maintain a fully functional responsive eCommerce website for the merchant, including product uploads and ongoing support.
- Shopivana Developer API A REST API available to Premium Plan customers that allows developers to programmatically integrate Shopivana stores with third-party systems, with documentation published via Postman.
- Shopivana Mobile App (Android) A standalone Android application that lets merchants manage orders, customers, products, and other aspects of their Shopivana store from mobile devices.
- DIY Plan (Self-managed eCommerce Subscription) An annual self-serve subscription priced at ₹15,000/year that unlocks the full DIY eCommerce Website Builder feature set (themes, order management, payment/shipping integrations, up to 500 products) plus standard support and a 30-day free trial.
- Static Website Plan (Managed) An annual managed subscription priced at ₹29,999/year under which Shopivana creates and hosts a 5-page static website for the merchant, including an eCommerce store and support, with extra charges for additional pages.
- Managed Premium eCommerce Plan An annual premium managed subscription priced at ₹44,999/year in which Shopivana experts design a custom theme, build the site, integrate payment and shipping, upload up to 1,000 products, and provide a dedicated account manager plus up to 10 staff logins.
- Domain Registration & Mapping An optional add-on service enabling merchants to register a new custom domain or map an existing domain to their Shopivana eCommerce store, billed at cost.
- Point of Sale (POS) Hardware & Software An optional POS hardware and software bundle for Premium plan customers that allows merchants to accept in-person payments and unify offline and online sales through Shopivana.
Quantifiable outcome
- Website creation in 3-5 days (DIY) or 7-10 business days (Managed)
- +2 more outcomes
Companies that use Shopivana
Customer profileNamed customers15 records
Segments4 records
Ideal customer profiles2 records
Shopivana technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration14 records
AI capability1 record
Feature8 records
Shopivana partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core.
- Microsoft AzurecoreWebsite hosting on Microsoft servers (Azure infrastructure) providing world-class, highly secure servers with SSL certificates, backups, and guaranteed uptime.
- PayTMcorePayment gateway integration enabling merchants to accept PayTM payments on their eCommerce stores.
- RazorpaycorePayment gateway integration for accepting online payments including UPI, cards, and net banking.
- PayPalcoreInternational payment gateway integration for global payment acceptance.
- StripecorePayment gateway integration for accepting international and domestic payments.
- PayUcorePayment gateway integration for Indian merchants.
- CashfreecorePayment gateway integration for Indian market.
Scale indicators7 records
Recent moves7 records
Expansion highlights7 records
Shopivana competitors and assessment
Company assessmentBroad incumbents
- GoDaddy: Large SMB web services provider offering website builder, domains, and eCommerce. Competes for the same Indian small business customer looking for an all-in-one online presence solution.
- Wix: Major no-code website builder with eCommerce capabilities. Targets the same SMB self-serve website creation segment and offers comparable drag-and-drop functionality, templates, and payment integrations.
- Shopify: Global leader in eCommerce website building platforms for SMBs and enterprise. Direct category competitor with vastly larger scale, ecosystem, and capital, but targets the same no-code merchant builder use case as Shopivana.
- Squarespace: Premium website builder with eCommerce capabilities targeting SMBs and creators. Comparable on template-driven self-serve model, though operates globally rather than India-focused like Shopivana.
Direct peers
- Dukaan: India-focused no-code eCommerce platform specifically built for Indian SMBs and D2C merchants. Closest direct competitor given shared Indian MSME focus, similar no-code positioning, and overlapping pricing tier.
- Instamojo: Indian eCommerce and payments platform enabling SMBs to build online stores and accept payments. Directly comparable on SMB target, Indian market focus, and integrated payment gateway approach.
- StoreHippo: India-based enterprise and SMB eCommerce platform with mobile commerce focus. Comparable on no-code builder model, Indian market, and SMB/MSME target customer base.
- Builderfly: India-focused white-label and hosted eCommerce platform for SMBs and entrepreneurs. Direct overlap on no-code builder, Indian market, and SMB merchant acquisition motion.
Others
- Razorpay: Indian payment gateway and merchant services platform that Shopivana integrates with. Adjacent ecosystem participant rather than direct competitor, but increasingly expanding into merchant SaaS tooling that could overlap with Shopivana's offering.
Emerging players
- Zoho Commerce: Part of the broader Zoho SaaS suite, offering eCommerce website builder for SMBs. Comparable on integrated approach and SMB target, with the backing of a larger Indian SaaS platform.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Shopivana social profiles
Digital presenceShopivana compliance and trust
Trust signalCompliance2 records
Shopivana financial estimates
Financial estimateRevenue estimate
Valuation estimate
Shopivana leadership team
Management profileNumber of profiles
Profiles2 records
Shopivana funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Shopivana M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Shopivana
What does Shopivana do?
Shopivana sells a no-code eCommerce website builder platform that lets Indian small businesses, startups, and MSMEs create and run their own online stores without coding. It offers a self-serve DIY subscription tier as well as a managed eCommerce website design service where Shopivana experts build and maintain the store on behalf of the merchant. The platform includes themes, order management, integrated Indian and global payment gateways, shipping integrations, an Android management app, and an optional Developer API for Premium customers.
Is Shopivana a public or private company?
Shopivana is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Shopivana founded?
Shopivana was founded in 2021. It employs 11 to 50 people.
Where is Shopivana based?
Shopivana is headquartered in Jaipur, India, in the Asia region.
How does Shopivana make money?
Five revenue lines are on record. DIY Plan Subscription is the primary driver. The others are static Website Plan, eCommerce Managed Services, domain Registration and POS Services.
Who are Shopivana's main competitors?
Broad incumbents on record are GoDaddy, Wix, Shopify and Squarespace. Direct peers are Dukaan, Instamojo, StoreHippo and Builderfly. Razorpay is listed as an others. Zoho Commerce is listed as an emerging player.
Does Shopivana have an API?
Yes. Developer API available only for Premium Plan customers. Developers can integrate Shopivana with third-party tools. To access, users must click Request API Access, receive approval, and obtain an API key via email. Documentation available via Postman. Developer documentation is at documenter.getpostman.com/view/18467380/UVJYHyDH.