What Builderfly does

Builderfly is an India-headquartered SaaS e-commerce platform operated by Zaptech Solutions Private Limited, founded in 2019 and based in Ahmedabad. It enables small businesses, MSMEs, and solopreneurs to build online stores, generate native iOS and Android mobile apps via an AI-powered builder, and sell across multiple Indian marketplaces (Amazon, Flipkart, Facebook Shop, Instagram Shop, Google Shopping) and on its own B2B/B2C marketplace, The India Mall — all managed from a single dashboard. The technology stack is a cloud-based, drag-and-drop platform with AI-assisted mobile app generation, AR virtual try-on, live-streaming commerce, automated order/inventory/invoice workflows, and built-in fraud filtering on a PCI DSS compliant payment gateway (Razorpay, PayPal, Paytm).

The platform monetizes through a tiered subscription model (Startup free with a $5k annual sales cap, Standard up to $50k, Advance up to $150k, Pro up to $400k) combined with a 3% per-transaction fee. A three-tier partner program — Individual Partners (20% revenue share), Agency Partners (30% transaction fee share), and White Label Partners (custom pricing) — drives indirect distribution, supplemented by a built-in network of 10,000+ resellers and influencers that platform sellers can leverage for reach. Customers are exclusively long-tail Indian SMBs, home-based sellers, and digital agencies rather than enterprise accounts, and Builderfly is sold primarily via self-serve, product-led onboarding with a 7-day free trial.

Name

Builderfly

Legal name

Zaptech Solutions Private Limited

Website

https://builderfly.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

101–250 employees

Short description

Builderfly is an Indian SaaS e-commerce platform, operated by Zaptech Solutions Private Limited, that enables SMBs, MSMEs, and solopreneurs to build online stores and native mobile apps, manage multi-channel selling, and access a 10,000+ reseller and influencer network.

Ownership category

akta.pro rank

Product category

E-commerce Platform Software

akta.pro primary industry

Low-Code/No-Code Integration Builders (BPAMAOAL)

Keywords

• Ecommerce platform
• Mobile app builder
• Online store software
• Marketplace solutions
• Business automation

Headquarters

HQ city

Ahmedabad

HQ country

India

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Subscription Plans: Builderfly offers four tiered subscription plans — Startup (free with $5k sales cap), Standard ($50k sales cap), Advance ($150k sales cap), and Pro ($400k sales cap). The plans follow a subscription model with no recurring payments enforced per RBI guidelines. Plans are differentiated by annual sales volume limits.
2. Transaction Fees: Builderfly charges 3% of the order value as a transaction fee. Agency Partners receive 30% share of transaction fees; Individual Partners receive 20% share. This creates a per-transaction revenue stream alongside subscription income.
3. Partner Revenue Share: Individual Partners earn 20% of revenue sharing from the Builderfly Individual Partner Program, while Agency Partners earn 30% sharing on transaction fees. White Label Partners can quote their own pricing plans, creating a wholesale-style revenue flow.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels7 records

Core offering

Builderfly is a SaaS e-commerce platform that enables Indian SMBs, MSMEs, retailers, and solopreneurs to launch branded online stores and mobile commerce apps without coding. It bundles website/app builders, multi-channel sales tools (reseller, influencer, live streaming), marketing automation, and its own India Mall marketplace into a single management dashboard. The company operates under the legal entity Zaptech Solutions Private Limited and is headquartered in Ahmedabad, India.

Product overview

Builderfly is a SaaS-based ecommerce platform offering a comprehensive suite of tools for online selling. The core platform consists of an Online Store Builder and AI-Powered Mobile App Builder, which work together to enable merchants to sell across web, mobile apps, and multiple sales channels. Supporting modules include the One-Management Dashboard for centralized operations, Marketing Tools for promotion across social channels, Email/SMS/WhatsApp marketing, and the Reseller and Influencer Channels for network-based selling. The platform also features Live Streaming for real-time sales, The India Mall marketplace, Dukaan Finder for offline store discovery, and Builderfly Social for social commerce. Workflow automation capabilities handle order management, inventory sync, invoicing, and abandoned cart recovery. The platform integrates with major marketplaces (Amazon, Flipkart, Facebook, Google Shopping) and payment gateways (Razorpay, PayPal, Paytm) with shipping partners (FedEx, UPS, DHL, Shyplite).

Differentiator

Problem solved

Functional benefit

Products and services

• Online Store Builder A no-code website builder that lets Indian retailers, MSMEs, and solopreneurs create branded online storefronts, list products, and accept orders online. Designed for SMB merchants who want to launch an online store without technical expertise.
• Mobile App Builder An AI-powered mobile commerce app builder that automatically converts an existing Builderfly online store into a branded native shopping app, available on Android and iOS. Targeted at merchants who want a dedicated mobile channel for their customers.
• The India Mall An online marketplace run by Builderfly that allows merchants on the platform to be discovered by a wider audience of Indian shoppers. Functions as a value-added distribution channel tied to the Builderfly storefront subscription.
• Dukaan Finder A store and shop directory feature that helps shoppers locate Builderfly-powered stores and merchants in their vicinity, driving offline-to-online traffic for subscribed merchants.
• Builderfly Partner Program A revenue-share partner program for agencies, freelancers, and individuals who resell Builderfly subscriptions and onboard merchants to the platform. Partners earn commissions on subscriptions and transactions of the merchants they refer.

Quantifiable outcome

• Store setup in under five minutes
• +3 more outcomes

Segments4 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration11 records

AI capability8 records

Feature10 records

Partnerships

Nine partnerships are on record, tiered core.

• RazorpaycoreTechnology or IntegrationRazorpay serves as Builderfly's primary payment gateway partner, enabling sellers to accept all payment modes including UPI, credit/debit cards, net banking, and wallets. The integration provides secure SSL-certified transactions and PCI DSS compliant payment processing for all platform stores.
• PayPalcoreTechnology or IntegrationPayPal is integrated as a payment gateway option within the Builderfly platform, enabling sellers to process international payments and serve global customers.
• PaytmcoreTechnology or IntegrationPaytm is available as a payment gateway on the Builderfly platform, supporting Indian sellers in accepting payments from Paytm's large domestic user base.
• FedExcoreTechnology or IntegrationFedEx is integrated as a shipping partner for Builderfly sellers, enabling reliable domestic and international delivery of orders.
• UPScoreTechnology or IntegrationUPS is available as a shipping partner for Builderfly sellers, providing international shipping capabilities for sellers looking to serve global customers.
• DHLcoreTechnology or IntegrationDHL is integrated as a shipping partner for Builderfly sellers, enabling international delivery solutions alongside FedEx and UPS options.
• ShyplitecoreTechnology or IntegrationShyplite is Builderfly's logistics partner providing automated shipping solutions. Shyplite ensures on-time delivery and handles fulfillment from registered merchants directly to end customers, supporting Builderfly's zero-inventory reselling model.
• Amazon IndiacoreChannel Partner/ Reseller/ DistributorBuilderfly integrates with Amazon India as a marketplace channel, enabling sellers to list and manage their products on Amazon.in directly from the Builderfly dashboard.
• FlipkartcoreChannel Partner/ Reseller/ DistributorBuilderfly integrates with Flipkart as a marketplace channel, allowing sellers to list and sell products on Flipkart from the same centralized dashboard.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• BigCommerce: Global SaaS e-commerce platform with multi-channel selling, marketing tools, and headless commerce APIs. Direct functional comparator for Builderfly's multi-channel store + marketing stack, though typically serving slightly larger SMBs and mid-market.
• Shopify: Global category-leading SaaS e-commerce platform with store builder, multi-channel selling, marketing tools, and app ecosystem. Most direct functional comparator to Builderfly's all-in-one SMB value proposition, though serving a much larger and more global SMB base.
• Zoho Commerce: Indian-headquartered SaaS commerce platform, part of the broader Zoho business app suite, targeting SMBs and mid-market sellers with integrated marketing, inventory, and order management. Comparable on integrated SaaS commerce stack with strong India presence.
• Dukaan: India-focused SaaS e-commerce platform for SMBs, MSMEs, and D2C sellers, offering store building, payments, and logistics via a single dashboard. Closest geographic and segment competitor to Builderfly, having raised significant VC funding to compete for Indian MSME digitization.
• WooCommerce: Open-source WordPress-based e-commerce plugin used widely by SMB merchants globally and across India. Competes with Builderfly for seller mindshare on flexible, low-cost store building for small merchants.
• Wix: Website builder with built-in Wix Stores product for SMB online commerce, offering drag-and-drop site building, payment integrations, and marketing tools. Comparable on no-code builder and bundled commerce features targeting small sellers globally.
• Instamojo: Indian SMB platform offering online store creation, payment links, and digital goods storefronts targeted at MSMEs and solopreneurs. Highly comparable on target customer (Indian micro-merchants) and PLG, self-serve onboarding motion.
• Squarespace: All-in-one website builder with commerce, marketing, and appointment tools targeting SMBs and creators. Comparable to Builderfly on the bundled SMB 'do-it-all-yourself' positioning, though typically focused on content-rich stores rather than pure marketplace sellers.
• StoreHippo: India-based SaaS e-commerce platform offering headless commerce, multi-channel integration, and mobile commerce solutions for SMBs and enterprises. Comparable on India SMB e-commerce platform positioning and multi-channel integration capabilities.

Broad incumbents

• GoDaddy: Broad SMB services incumbent offering domain registration, website building, commerce/online store functionality, payments, and marketing tools. Comparable as a one-stop SMB digital services provider rather than a pure-play commerce competitor.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/BuilderFly

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Builderfly