Area Agency on Aging

What Area Agency on Aging does

Area Agency on Aging of Pasco-Pinellas (AAAPP) is a Florida nonprofit 501(c)(3) organization founded in 1974 and headquartered in Saint Petersburg, Florida, operating as the statutorily designated Area Agency on Aging and Aging and Disability Resource Center for Pasco and Pinellas Counties. The organization serves as the single front-door gateway connecting older adults (60+), adults with disabilities, and caregivers to a portfolio of community-based services including Information & Access via a toll-free Helpline, In-Home & Community Support, Caregiver Support, Nutrition & Wellness, and the SHINE Medicare/Medicaid counseling program operated jointly with the Florida Department of Elder Affairs. In its most recent reporting year AAAPP served 65,500+ older adults, delivered 742,000+ meals, provided 1,200+ mental health counseling hours, and facilitated 50,000+ transportation trips, with 90%+ of seniors reporting improved independence and quality of life.

AAAPP operates as a service-delivery organization rather than a technology platform - there is no proprietary software architecture, no public API, and no modular product surface. Service delivery is executed either directly or through an RFP-managed provider network covering adult day care, emergency alert response, homemaker services, legal services, transportation, nutrition, and the Enhance Fitness program. Revenue mechanics are primarily government-funded: the Older Americans Act (OAA Titles IIIB, IIIC, IIID), Florida Department of Elder Affairs pass-throughs, the Statewide Medicaid Managed Care Long-Term Care program, with philanthropic supplements including recurring Duke Energy Foundation grants and an Annual Luncheon fundraising event. The go-to-market is exclusively regional and referral-based - helpline intake, community partnerships, and county-issued designations rather than sales-led acquisition - and the addressable market is structurally constrained to the Pasco-Pinellas service area, with growth dependent on the underlying 60+ demographic trend in west-central Florida rather than market expansion.

Name

Area Agency on Aging

Legal name

Area Agency on Aging of Pasco-Pinellas, Inc.

Website

https://agingcarefl.org

Company type

Private

Founded year

1974

Operating status

Operating

Headcount range

11–50 employees

Short description

Area Agency on Aging of Pasco-Pinellas is a Florida 501(c)(3) nonprofit that serves as the designated Aging and Disability Resource Center for Pasco and Pinellas Counties, connecting 65,500+ older adults, adults with disabilities, and caregivers annually to meals, in-home support, transportation, caregiver services, and Medicare counseling.

Ownership category

akta.pro rank

Product category

Aging and Disability Services

NAICS

Services for the Elderly and Persons with Disabilities (624120)

SIC

Services-Social Services (8300)

akta.pro primary industry

Community Resources, Social Services & Transportation Coordination (HLADALAK)

akta.pro secondary industries

Elder Services & Aging Support (BPAGAEAF), Crisis Intervention & Emergency Planning/Response Coordination (HSABAIAN), Personal Care & ADL Assistance (bathing, dressing, toileting, mobility) (HLADAGAA)

Keywords

• Aging services coordination
• Senior resource navigation
• Community-based elder care
• Caregiver support programs
• Disability resource center

Headquarters

HQ city

St. Petersburg

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Others, Marketing or Sales

Distribution channels1 record

Marketing channels5 records

Core offering

AAAPP operates as the designated Aging and Disability Resource Center for Pasco and Pinellas Counties, providing a single point of access through its Helpline that connects older adults (60+), adults with disabilities, and caregivers to a portfolio of community-based services. Core offerings include Information & Access, In-Home & Community Support, Caregiver Support, and Nutrition & Wellness programs, supplemented by the SHINE Medicare/Medicaid counseling program and contracted provider services. Funding flows primarily from the Older Americans Act and Florida Department of Elder Affairs, with services delivered free or at low cost to eligible individuals.

Product overview

The Area Agency on Aging of Pasco-Pinellas (AAAPP) operates as a social services organization serving as the region's Aging and Disability Resource Center. The organization offers a unified portfolio of services organized around aging and disability support: Information & Access (via the Helpline), Caregiver Support, In-Home & Community Support, Nutrition & Wellness, and the SHINE program for Medicare/Medicaid counseling. Funded through Older Americans Act (OAA) and Local Services Program (LSP) contracts, the agency delivers services including adult day care, emergency alert response, homemaker services, legal services, transportation, nutrition programs, and Enhance Fitness classes. This is not a technology platform but a service-delivery organization with no modular software architecture.

Differentiator

Problem solved

Functional benefit

Brands

• SHINE: Serving Health Insurance Needs of Elders - A free program offered by the Florida Department of Elder Affairs and the Area Agency on Aging of Pasco & Pinellas. Specially trained volunteers assist with Medicare, Medicaid, and health insurance questions through one-on-one counseling and information.

Products and services

• Information & Access (Helpline) Single-point-of-access helpline service that connects older adults, adults with disabilities, and caregivers in Pasco and Pinellas Counties to aging and disability resources, benefits, and programs through needs assessment and referral.
• In-Home & Community Support Services that help older adults live safely and independently at home, including homemaker assistance, emergency alert response, and adult day care, delivered through AAAPP's contracted provider network.
• Caregiver Support Programs that provide respite, education, emotional support, and guidance for family members and others who provide care to older adults or people with disabilities.
• Nutrition & Wellness Programs that support healthy aging through home-delivered and congregate meals, Enhance Fitness classes, and wellness education for older adults.
• SHINE (Serving Health Insurance Needs of Elders) Free one-on-one counseling program that helps older adults and caregivers navigate Medicare, Medicaid, and health insurance questions through specially trained volunteers.
• Adult Day Care (OAA/LSP) Adult day care services for eligible older adults in Pasco and Pinellas Counties, funded through OAA and LSP contracts with AAAPP's contracted service providers.
• Emergency Alert Response Personal emergency alert response services for eligible older adults residing in Pasco and Pinellas Counties.
• Homemaker Services (OAA IIIB/LSP) Homemaker services funded through OAA Title IIIB and LSP programs that assist eligible older adults with household tasks to support independent living.
• Legal Services (OAA IIIB/LSP) Legal assistance services funded through OAA Title IIIB and LSP programs that provide older adults with access to legal counsel and advocacy on aging-related legal matters.
• Transportation Services (OAA IIIB/LSP) Transportation services funded through OAA Title IIIB and LSP programs that provide eligible older adults with rides to medical appointments, community resources, and essential destinations.
• Nutrition Services (OAA IIIC/LSP) Congregate and home-delivered meal programs funded through OAA Title IIIC and LSP that support healthy aging and combat food insecurity for eligible older adults.
• Enhance Fitness (OAA Title IIID) Evidence-based group fitness program funded through OAA Title IIID designed to improve cardiovascular fitness, strength, flexibility, and balance for older adults.

Quantifiable outcome

• 90%+ seniors reported improved independence and quality of life after receiving services
• +2 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

14 partnerships are on record, tiered core and minor.

• Independent Living Systems / Florida Community CarecoreGTM or Marketing Partner · 21 August 2026Presenting sponsor of the 2026 Annual Luncheon event. This is the primary fundraising event for AAAPP supporting vital wraparound services including mental health counseling, CHORE home services, caregiver respite, and emergency financial assistance.
• Brown & BrownminorGTM or Marketing Partner · 21 August 2026Bronze sponsor of the 2026 Annual Luncheon supporting AAAPP's mission to help seniors live well at home.
• Dedicated Senior Medical CareminorGTM or Marketing Partner · 21 August 2026Bronze sponsor of the 2026 Annual Luncheon supporting AAAPP's mission.
• Guardian Angel Home Care Services, Inc.minorGTM or Marketing Partner · 21 August 2026Bronze sponsor of the 2026 Annual Luncheon supporting AAAPP's mission.
• Health Aid CompanyminorGTM or Marketing Partner · 21 August 2026Bronze sponsor of the 2026 Annual Luncheon supporting AAAPP's mission.
• Moore Insurance OptionsminorGTM or Marketing Partner · 21 August 2026Bronze sponsor of the 2026 Annual Luncheon supporting AAAPP's mission.
• Sea Breeze Adult Day CenterminorGTM or Marketing Partner · 21 August 2026Bronze sponsor of the 2026 Annual Luncheon supporting AAAPP's mission.
• Cavanaugh & Co, LLPminorGTM or Marketing Partner · 21 August 2026Bronze sponsor of the 2026 Annual Luncheon supporting AAAPP's mission.
• Bay Area Legal ServicesminorGTM or Marketing Partner · 21 August 2026Pearl sponsor of the 2026 Annual Luncheon supporting AAAPP's mission.
• Gulf Coast JFCSminorGTM or Marketing Partner · 21 August 2026Pearl sponsor of the 2026 Annual Luncheon supporting AAAPP's mission.
• Mutual of AmericaminorGTM or Marketing Partner · 21 August 2026Pearl sponsor of the 2026 Annual Luncheon supporting AAAPP's mission.
• Service Provider Network (Adult Day Care, Transportation, Legal, Nutrition, etc.)coreChannel Partner/ Reseller/ DistributorAAAPP contracts with multiple service providers through an RFP process to deliver services including Adult Day Care, Emergency Alert Response, Homemaker, Legal, Transportation, Nutrition, and Enhance Fitness programs to eligible residents in Pasco and Pinellas Counties. Contracts run January 1, 2027 through December 31, 2027 with renewal options.
• Florida Department of Elder AffairscoreStrategic or Co-development PartnerAAAPP operates as the designated Area Agency on Aging under the direction of the Florida Department of Elder Affairs. SHINE (Serving Health Insurance Needs of Elders) is a free program offered by the Florida Department of Elder Affairs in partnership with AAAPP.
• Florida Medicaid Program / Statewide Medicaid Managed CarecoreStrategic or Co-development PartnerAAAPP participates in the Statewide Medicaid Managed Care Long-Term Care program, providing services to eligible Medicaid recipients in Pasco and Pinellas Counties.

Scale indicators8 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• AARP: National membership organization serving adults 50+ with advocacy, information resources, and community programs. Comparable in serving the same senior demographic and providing resource navigation, though AARP operates at national scale with a much broader advocacy and member-benefit portfolio.
• National Council on Aging (NCOA): National nonprofit focused on improving the lives of older adults through advocacy, benefits access programs, and community partnerships. Comparable in mission and target population to AAAPP, with overlapping programs in Medicare counseling, caregiver support, and aging-in-place resources.
• Meals on Wheels America: National umbrella organization supporting a network of senior nutrition programs including AAAPP's meal delivery service. Comparable as a senior nutrition and community-support organization with overlapping beneficiaries and funding sources, though operating at national rather than regional scale.

Emerging players

• Senior Helpers: National franchised provider of in-home personal care, Alzheimer's and dementia care, and companion services for seniors. Comparable as a provider of the in-home support services that AAAPP coordinates and refers clients to under OAA-funded programs.
• Bayada Home Health Care: Large private-duty home health provider offering in-home personal care, adult nursing, and hospice services. Comparable as a contracted in-home and community support provider that AAAPP may refer clients to, though operating as a for-profit provider rather than a coordinating agency.

Others

• Eldercare Locator: Federal public service of the U.S. Administration for Community Connecting older adults and families with local aging services, similar to AAAPP's helpline function. Comparable as an information-and-access resource for seniors, though operating nationally as a directory rather than a direct service provider.
• Florida Department of Elder Affairs: State agency that designates and funds AAAPP and other Florida AAAs. Comparable as the governing authority for the ADRC network and a critical funding partner; not a competitor but an ecosystem participant whose policy decisions directly shape AAAPP's operating environment.

Direct peers

• Senior Resource Alliance (Area Agency on Aging of Central Florida): Central Florida's Area Agency on Aging serving Orange, Osceola, Seminole, and Brevard Counties. Provides the same ADRC, helpline, caregiver support, nutrition, and in-home services to seniors as AAAPP, operating under identical Florida Department of Elder Affairs oversight.
• ElderSource (Area Agency on Aging of Northeast Florida): Another designated Area Agency on Aging in Florida serving Duval, Baker, Clay, Flagler, Nassau, St. Johns, and Volusia Counties with the same ADRC mandate, OAA funding model, and core service portfolio as AAAPP. Most directly comparable peer due to identical regulatory structure and service mix.
• Area Agency on Aging of Broward County: Florida AAA serving 510,000+ older adults in Broward County with the same ADRC designation, OAA-funded programs, and senior service portfolio. Operates under the same state regulatory framework and funding mechanisms as AAAPP.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/agingcarefl
• YouTubeyoutube.com/c/AreaAgencyonAgingofPascoPinellasInc1974
• Facebookfacebook.com/agingcarefl
• LinkedInlinkedin.com/company/area-agency-on-aging-of-pasco-pinellas-inc-

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds2 records

Investors1 record

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M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Area Agency on Aging