Paxel.co
Paxel is an Indonesian mobile-first logistics platform offering same-day, instant, cold chain and heavy parcel delivery, plus PaxelMarket food marketplace, serving consumers, online sellers, F&B businesses and enterprise clients across 22 provinces.
- Company typePrivate
- Founded2019
- HeadquartersJakarta, Indonesia
- Headcount251–500
- GTM typeB2B and B2C
- OfferingServices
What Paxel.co does
Paxel is an Indonesia-based technology logistics company operating as a mobile-first delivery platform serving individual consumers, online sellers, F&B businesses, frozen food entrepreneurs and enterprise clients across 22 provinces. Its core platform offers same-day, next-day, and instant (approximately 2-hour) delivery for packages up to 5kg, alongside PaxelBig heavy parcel service up to 25kg in partnership with Bluebird Group, PaxelAmplop flat-rate envelope service at Rp 10,000, and a specialized cold chain offering for frozen and perishable goods maintaining -2 to 5°C through Motor Box Freezer pickup, freezer/chiller transit points and cold trucks for intercity routes. Supporting infrastructure includes PaxelBox smart lockers with QR access, Lew@tBox contactless drop-off, and PaxelRecycle waste management with Waste4Change. The PaxelMarket in-app marketplace adds a 10% commission revenue stream by connecting local UMKM food merchants with cross-city consumers.
The business operates a hybrid go-to-market combining a self-serve mobile application (iOS and Android) with a PaxelCo franchise network that delegates regional P&L, SLA and business development to local partners across Java, Bali, Sumatera, Kalimantan, Sulawesi and Papua. Enterprise clients access corporate dashboard and API integration for high-volume shipping. Revenue is generated through per-shipment transaction fees (starting from Rp 8,000 for same-day, Rp 10,000 flat-rate envelopes, insurance up to Rp 50 million, frozen food handling from Rp 2,000), 10% marketplace commissions on PaxelMarket, PaxelCredit digital wallet float, and PPOB bill payment fees. Paxel holds the first Halal Logistik certification in Indonesia and a postal service permit from the Ministry of Communication and Digital Affairs, positioning it for compliance-sensitive halal supply chains. The company is backed by strategic corporate venture arms of Astra International, Bank Central Asia and Telkom Indonesia, with total disclosed funding exceeding $40M and a post-Series B valuation of approximately US$59.4M.
Paxel.co firmographics
Firmographics- Name
- Paxel.co
- Legal name
- PT Global Unggul Mandiri
- Website
- https://paxel.co
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- Paxel is an Indonesian mobile-first logistics platform offering same-day, instant, cold chain and heavy parcel delivery, plus PaxelMarket food marketplace, serving consumers, online sellers, F&B businesses and enterprise clients across 22 provinces.
- Ownership category
- akta.pro rank
Where Paxel.co is headquartered
LocationHeadquarters
- HQ city
- Jakarta
- HQ country
- Indonesia
- HQ region
- Asia
Offices6 records
Markets served
Paxel.co business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Operations, Personnel, Infrastructure, Supply Chain, Marketing or Sales, Technology or R&D
Revenue model
- Package Delivery Services: Revenue from same-day, next-day, instant, and regular delivery services. Pricing starts from Rp 8,000 for packages up to 5kg with same-day delivery. Additional fees for special services like frozen food handling and oversized packages.
- PaxelMarket Commission: Marketplace commission of 10% from each product sold through PaxelMarket, where Paxel connects buyers with local food and snack merchants across Indonesia.
- Corporate Shipping Solutions: Enterprise solutions including API integration, corporate dashboard, and dedicated account management for large-volume shippers.
- Insurance and Protection Services: Shipping insurance up to Rp 50 million for high-value products. Jaminan Makanan Aman (Safe Food Guarantee) feature providing coverage up to Rp 1,000,000 for frozen, long-lasting, and perishable food categories.
- PaxelAmplop Flat Rate Service: Flat-rate envelope service at Rp 10,000 for packages up to 1.5kg with maximum A4 size, providing predictable pricing for light document and small item shipments.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Same Day Delivery - Starting from Rp 8,000 for up to 5kg |
| Unit Pricing | Pay-as-you-go | PaxelAmplop - Flat Rp 10,000 for lightweight packages |
| Unit Pricing | Pay-as-you-go | PaxelBig - Heavy package delivery up to 25kg |
| Unit Pricing | Pay-as-you-go | Instant Delivery - 2-hour estimated delivery |
| Unit Pricing | Pay-as-you-go | Next Day Delivery - Next business day arrival |
| Unit Pricing | Pay-as-you-go | Frozen Food Special Handling - Starting from Rp 2,000 |
| Transaction based/ take rate | Pay-as-you-go | Shipping Insurance up to Rp 50 million |
| Transaction based/ take rate | Pay-as-you-go | PaxelMarket Merchant Commission - 10% |
Go-to-market motion3 records
Distribution channels7 records
Marketing channels7 records
Paxel.co product offering
Product offeringCore offering
Paxel is an Indonesian technology-enabled delivery company that provides app-based last-mile logistics services including same-day, next-day, instant 2-hour, heavy parcel (up to 25kg), flat-rate envelope, and cold chain/frozen deliveries across 22 provinces. It also operates PaxelMarket, an in-app marketplace for regional Indonesian culinary products, alongside the PaxelBox smart locker network, the PaxelCo franchise system, and corporate API-integrated shipping solutions for high-volume shippers.
Product overview
Paxel is a technology-based logistics company (PT Paxel Algorita Unggul) operating as an app-based delivery platform in Indonesia. The core offering consists of multiple delivery services: Sameday Delivery for same-day shipments, Next Day Delivery for next-day arrivals, and Instant Delivery for 2-hour deliveries. The platform extends its logistics capabilities through specialized services including PaxelBig for heavy packages (up to 25kg), Cold Chain/Frozen Delivery with refrigerated facilities for perishables, and PaxelAmplop for flat-rate envelope shipments. Supporting infrastructure includes PaxelBox smart lockers for contactless pickup/dropoff, Lew@tBox for contact-free delivery, and PaxelRecycle for waste management. The PaxelMarket sub-brand provides a culinary marketplace for Nusantara food products with cross-city delivery. The ecosystem is complemented by PPOB bill payment services, PaxelCredit digital wallet, and the Paxelin Club loyalty program.
Differentiator
Problem solved
Functional benefit
Brands
- PaxelBig: Heavy package delivery service for packages up to 25kg with dimensions up to 50x50x80 cm
- PaxelMarket
- PaxelBox
- PaxelAmplop
- PaxelRecycle
- Lew@tBox
- PaxelInstant
- PaxelInstant Multidrop
- PPOB
Products and services
- Sameday Delivery Same-day package delivery service allowing senders to send and recipients to receive packages on the same day, within or between cities. Includes flat rates up to 5kg, flexible pickup/delivery scheduling, wide coverage area, money-back guarantee for late deliveries, and free insurance up to Rp 1,000,000.
- Next Day Delivery Delivery service with packages arriving at the recipient's location the next business day after pickup for affordable, fast, and secure delivery of packages up to 5kg.
- Instant Delivery Ultra-fast intra-city delivery service with estimated arrival time of approximately 2 hours for same-city package delivery at competitive rates.
- PaxelBig Heavy package delivery service for packages weighing 5kg to 25kg with dimensions up to 50x50x80cm (or one side up to 80cm), picked up and delivered on the same day, operated in partnership with Bluebird Group.
- Cold Chain / Frozen Delivery Specialized cold chain delivery for frozen food and perishables with refrigerated facilities including freezer/chiller at transit points and cold trucks for intercity deliveries, maintaining temperature monitoring via the in-app thermal thermometer feature.
- PaxelBox Smart locker facility for package storage, deposit, pickup, or drop-off using QR Code scanning, available 24/7 with secure storage, located near corridors or lobbies, and accessible to renters, couriers, and merchants.
- PaxelMarket Online marketplace within the Paxel app enabling users to purchase culinary specialties and local snacks from across Indonesia, with cross-city food delivery via same-day and next-day options that connect users with local merchants and traditional Indonesian cuisine.
- PaxelRecycle Waste management service that helps users sort and manage shipping waste responsibly by partnering with Waste4Change for proper recycling and disposal of packaging materials.
- Lew@tBox Contactless delivery service allowing users to send packages without physical contact by depositing parcels at the nearest PaxelBox locker location.
- PaxelAmplop Flat-rate envelope delivery service for packages up to 1.5kg with maximum A4 size (21x30cm), priced at a flat Rp 10,000 across all Paxel coverage areas in Java and Bali, with maximum 2-day delivery time.
- PPOB (Payment Point Online Bank) Bill payment service (Payment Point Online Bank) available within the Paxel application for various utility and bill payments.
- Instant Multidrop Multi-destination delivery service allowing packages to be delivered to multiple drop-off locations in a single instant trip.
- Go-Send Intercity (joint delivery service with Gojek) Next-day intercity delivery service operated jointly with Gojek, where Paxel provides the underlying intercity logistics and Gojek's application serves as the customer-facing interface to access the service.
Quantifiable outcome
- 99.5% on-time delivery rate
- +2 more outcomes
Companies that use Paxel.co
Customer profileNamed customers5 records
Segments6 records
Ideal customer profiles4 records
Paxel.co technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration7 records
AI capability5 records
Feature6 records
Paxel.co partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and minor.
- Bluebird GroupcoreStrategic transportation partnership for PaxelBig heavy package delivery service. Bluebird provides vehicle fleet and transportation infrastructure for delivering packages up to 25kg and dimensions up to 50x50x80cm, combining Paxel's logistics technology with Bluebird's transportation expertise.
- Waste4ChangeminorEnvironmental partnership for PaxelRecycle service where Paxel partners with Waste4Change to manage and responsibly process recyclable waste from shipments, supporting sustainability initiatives and circular economy practices.
- GojekcoreTechnology partnership for Go-Send Intercity instant delivery service. Gojek provides the platform interface connecting users with Paxel's intercity delivery services, while Paxel handles the actual logistics and delivery operations for next-day intercity shipments.
Scale indicators8 records
Recent moves7 records
Expansion highlights6 records
Paxel.co competitors and assessment
Company assessmentDirect peers
- JNE (Jalur Nugraha Ekakurir): Indonesia's largest domestic courier with nationwide next-day and regular delivery service. Directly comparable as a multi-tier parcel delivery competitor targeting both consumers and SMB e-commerce shippers across the same Indonesian geography.
- SiCepat Ekspres: Indonesian tech-enabled last-mile courier focused on e-commerce and same-day/next-day parcels. Closely comparable in target customer (online sellers, dropshippers), delivery speed tiers, and technology-driven operations.
- Ninja Xpress: Indonesia-focused parcel and last-mile delivery competitor serving online sellers with standard and same-day services. Comparable in e-commerce SMB focus, technology platform, and Indonesian geographic coverage.
- AnterAja: Indonesian courier backed by Sriwijaya Air group offering standard, same-day, and instant delivery to consumers and e-commerce shippers. Directly comparable service tiers and target segments to Paxel.
- TIKI (Citra Van Titipan Kilat): Long-established Indonesian courier with same-day, next-day, and standard parcel services plus cold-chain capability. Comparable as a multi-tier parcel delivery competitor with nationwide Indonesian reach.
- Lalamove: On-demand same-day delivery platform operating across Southeast Asia including Indonesia, focused on SMB and enterprise intracity shipments. Comparable business model and instant/same-day service tier to Paxel's core offerings.
- Deliveree: Southeast Asian on-demand trucking and van delivery platform with significant Indonesian operations serving enterprise and SMB shippers. Comparable in B2B same-day delivery focus and technology-enabled fleet model.
Broad incumbents
- Gojek (GoSend & GoFood): Indonesian super-app with GoSend courier and GoFood food delivery verticals. Both a Go-Send Intercity partner of Paxel and a competing delivery platform, making it a partial partner/competitor with broader scope than Paxel.
- Grab Indonesia (GrabExpress & GrabFood): Regional super-app operating GrabExpress on-demand courier and GrabFood delivery in Indonesia. Comparable delivery capability and consumer base as part of a much broader mobility and financial services portfolio.
- Pos Indonesia: State-owned Indonesian postal operator providing nationwide parcel, courier, and logistics services. Comparable as a domestic delivery provider with nationwide infrastructure but broader public-service mandate than Paxel.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Paxel.co social profiles
Digital presencePaxel.co compliance and trust
Trust signalCompliance2 records
Paxel.co financial estimates
Financial estimateRevenue estimate
Valuation estimate
Paxel.co leadership team
Management profileNumber of profiles
Profiles2 records
Paxel.co funding detail
Funding detailFunding overview
Funding rounds7 records
Investors13 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Paxel.co M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Paxel.co
What does Paxel.co do?
Paxel is an Indonesian technology-enabled delivery company that provides app-based last-mile logistics services including same-day, next-day, instant 2-hour, heavy parcel (up to 25kg), flat-rate envelope, and cold chain/frozen deliveries across 22 provinces. It also operates PaxelMarket, an in-app marketplace for regional Indonesian culinary products, alongside the PaxelBox smart locker network, the PaxelCo franchise system, and corporate API-integrated shipping solutions for high-volume shippers.
Is Paxel.co a public or private company?
Paxel.co is a private company. It is classified as venture growth investor backed and is currently operating.
When was Paxel.co founded?
Paxel.co was founded in 2019. It employs 251 to 500 people.
Where is Paxel.co based?
Paxel.co is headquartered in Jakarta, Indonesia, in the Asia region.
How does Paxel.co make money?
Five revenue lines are on record. Package Delivery Services are the primary driver. The others are paxelMarket Commission, corporate Shipping Solutions, insurance and Protection Services and paxelAmplop Flat Rate Service.
Who are Paxel.co's main competitors?
Direct peers on record are JNE (Jalur Nugraha Ekakurir), SiCepat Ekspres, Ninja Xpress, AnterAja, TIKI (Citra Van Titipan Kilat), Lalamove and Deliveree. Broad incumbents are Gojek (GoSend & GoFood), Grab Indonesia (GrabExpress & GrabFood) and Pos Indonesia.
Does Paxel.co have an API?
Yes. Paxel offers API integration capabilities for corporate partners. According to their partnership page, corporate clients can connect using API integration, corporate dashboard, or the Paxel application directly. The company facilitates integrations with major partners including Go-Send Intercity for next-day intercity delivery services.