AUARA
AUARA is a Madrid-based Spanish social enterprise selling natural mineral water and juices in 100% recycled rPET packaging, channeling 100% of dividends into water access projects across 29 developing countries. It serves conscious consumers, HoReCa venues, and corporate partners through DTC e-commerce, Spanish retail, and cause-marketing alliances, backed by Estrella Galicia since 2022.
- Company typePrivate
- Founded2015
- HeadquartersMadrid, Spain
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
What AUARA does
AUARA Empresa Social S.L. is a Madrid-based Spanish social enterprise founded in 2015 by Antonio Espinosa de los Monteros, Pablo Urbano, and Luis de Sande. The company sells natural mineral water sourced from the San Millán spring in La Rioja and a range of natural juices, packaged in 100% recycled rPET bottles. Under its social charter, 100% of dividends are directed to water access projects in developing countries, with a documented 9:1 impact ratio (nine liters of potable water generated in developing countries per liter sold). The company holds B Corp and Social Enterprise Mark certifications and was the first water brand in Europe to launch in fully recycled rPET packaging.
The product portfolio spans two bottled water formats (501ml 24-pack and 1.5L 6-pack), two juice ranges — the functional 'Good Good' line (Antiox, Energía, Bienestar Intestinal) and the '100% Exprimidos' pressed juice line (Naranja, Piña, Melocotón) — plus branded organic cotton merchandise. Each bottle carries a QR code enabling consumers to trace the specific water access project their purchase funds. Distribution is multi-channel: direct-to-consumer e-commerce with weekly/bi-weekly/monthly subscriptions, retail through El Corte Inglés (SuperCOR, Hipercor), regional Spanish chains (Alimerka, Vegalsa-Eroski, Esmerarte), HoReCa/hospitality, festival activations (PortAmérica), and corporate cause-marketing partnerships (AVEDA, Stage Entertainment España). Markets served are Spain and Portugal for commerce, with impact operations active in 29 developing countries.
Commercially, AUARA is backed by Hijos de Rivera (Estrella Galicia) since 2022, providing capital, distribution synergies, and operational scale while the social charter is preserved. Cumulative impact metrics disclosed include 264+ water/sanitation infrastructures completed, 170,741+ beneficiaries reached, 1.3+ billion liters of water provided, and 55.9+ million bottles recycled. The 2024 operating year was a record, with 67 new infrastructures and expansion into four new countries. Headcount remains 1–10, and no revenue figure is disclosed.
AUARA firmographics
Firmographics- Name
- AUARA
- Legal name
- AUARA EMPRESA SOCIAL, S.L.
- Website
- https://auara.org
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- AUARA is a Madrid-based Spanish social enterprise selling natural mineral water and juices in 100% recycled rPET packaging, channeling 100% of dividends into water access projects across 29 developing countries. It serves conscious consumers, HoReCa venues, and corporate partners through DTC e-commerce, Spanish retail, and cause-marketing alliances, backed by Estrella Galicia since 2022.
- Ownership category
- akta.pro rank
AUARA industry classification
Industry- Product category
- Bottled Water and Natural Beverages
- NAICS
- Bottled Water Manufacturing (312112), Beverage Manufacturing (3121)
- SIC
- Beverages (2080)
- akta.pro primary industry
- Mineral Water Bottling (Naturally Mineral) (AFAFACAB)
- akta.pro secondary industry
- Bottled Water (Still, Sparkling, Enhanced) (CRADAHAC)
Keywords
Where AUARA is headquartered
LocationHeadquarters
- HQ city
- Madrid
- HQ country
- Spain
- HQ region
- Europe
Offices1 record
Markets served
AUARA business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Others
Revenue model
- Bottled Water Sales: Sale of natural mineral water in 501ml (24-pack) and 1.5L (6-pack) formats through e-commerce, retail, and hospitality channels. Revenue is generated through product sales with shipping included.
- Natural Juice Sales: Sale of Good Good functional juices (Antiox, Bienestar Intestinal, Energía) and 100% Exprimidos juices (Naranja, Piña, Melocotón) in 33cl 12-pack formats. Both ranges carry the same social mission.
- Merchandising: Sale of branded merchandise including BE THE CHANGE organic cotton t-shirts.
- Subscription Model: Recurring delivery subscriptions for water and juice products with weekly, bi-weekly, or monthly cadence options, generating predictable recurring revenue.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | AUARA Water 501ml 24-pack at EUR 16.80 |
| Unit Pricing | Pay-as-you-go | AUARA Water 1.5L 6-pack at EUR 8.40 |
| Unit Pricing | Pay-as-you-go | Good Good Antiox Juice 12-pack at EUR 21.12 |
| Unit Pricing | Pay-as-you-go | 100% Exprimido Naranja Juice 12-pack at EUR 20.28 |
| Unit Pricing | Pay-as-you-go | 100% Exprimido Melocotón Juice 12-pack at EUR 21.48 |
| Unit Pricing | Pay-as-you-go | BE THE CHANGE Organic Cotton T-shirt at EUR 25.00 |
Go-to-market motion3 records
Distribution channels6 records
Marketing channels8 records
AUARA product offering
Product offeringCore offering
AUARA is a Spanish social enterprise that bottles and sells natural mineral water from the San Millán spring in La Rioja and 100% pressed natural juices, packaged exclusively in 100% recycled rPET bottles. The company commits 100% of its dividends to financing potable water access infrastructure in developing countries, with a documented 9:1 water impact ratio. Distribution combines a direct e-commerce storefront (with subscription delivery) with major Spanish retailers and a hospitality channel.
Product overview
AUARA is a social enterprise selling bottled natural mineral water and natural juices, with 100% of dividends dedicated to potable water access projects in developing countries. The product portfolio consists of two core water formats (0.5L 24-pack and 1.5L 6-pack in 100% recycled r-PET bottles), two juice lines (the functional 'Good Good' line with specific health benefits like antioxidants, energy, and intestinal wellness; and the '100% Exprimidos' line of pure pressed juices in orange, pineapple, and peach flavors), plus branded merchandise (organic cotton t-shirts). Each product carries a social impact promise of generating 9 liters of potable water per liter sold.
Differentiator
Problem solved
Functional benefit
Brands
- Good Good: Functional juice range with vitamins, fiber, or probiotics, containing no added sugars or sweeteners.
- 100% Exprimidos
- PURPOSE WATER
Products and services
- AUARA Natural Mineral Water 501ml 24-pack (rPET) Natural mineral water from the San Millán spring in La Rioja, packaged in 100% recycled rPET 501ml bottles; sold as a 24-bottle pack that generates 108 liters of potable water in developing countries per pack. Pack price: EUR 16.80.
- AUARA Natural Mineral Water 1.5L 6-pack (rPET)
Quantifiable outcome
- 9 liters of water generated per 1 liter purchased
- +5 more outcomes
Companies that use AUARA
Customer profileNamed customers6 records
Segments3 records
Ideal customer profiles3 records
AUARA technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
AUARA partnerships and signals
Strategic signalPartnerships
17 partnerships are on record, tiered core, flagship and minor.
- Sebastián YatracoreColombian artist serving as brand ambassador to amplify water access mission and reach Latin American audiences.
- AVEDAflagshipAnnual collaboration since 2017 creating 'Purpose Water' awareness campaigns. AVEDA x AUARA has provided water access to 16,000+ people in 10+ countries. 2026 project focuses on Mozambique with Fundación Khanimambo for water infrastructure.
- El Corte IngléscoreMajor Spanish retailer distributing AUARA products through SuperCOR, Hipercor, and Supermercado El Corte Inglés. Partnership funding Bouga well project in Benin targeting 550 beneficiaries.
- Stage Entertainment EspañaminorEntertainment company partnership funding sanitation projects including construction of bathrooms and showers at Los Zafiros school.
- AlimerkaminorRegional Spanish supermarket chain contributing to AUARA water access projects.
- Vegalsa-EroskiminorGalician/Asturian retail group partnership for water access cause marketing.
- EsmerarteminorCorporate partner contributing to AUARA project funding.
- Active Africa NGOcoreLocal partner executing water and sanitation projects in Malawi, including school latrines and irrigation systems.
- Fundación AlainecoreInternational cooperation foundation for development executing water projects including Bouga well in Benin.
- AlboancoreJesuit development NGO executing water access and sanitation projects including Chad initiative.
- Fundación KhanimambocoreMozambique foundation partnering for 2026 AVEDA x AUARA water infrastructure project.
- Fundación KiriracoreLocal NGO partner for water access projects in developing countries.
- Fundación Esperanza y AlegríacoreDevelopment foundation executing AUARA water and sanitation projects.
- ONG SaucecoreLocal partner with testimonial from president Kike Figaredo, executing water access projects.
- Fundación RecovercoreHealthcare-focused development foundation executing AUARA water projects.
- Agua de CococoreLocal development organization executing water access initiatives.
- ONG VoluntariadocoreVolunteer organization supporting AUARA project execution on the ground.
Scale indicators18 records
Recent moves7 records
Expansion highlights7 records
AUARA competitors and assessment
Company assessmentBroad incumbents
- Evian (Danone): Global premium natural mineral water brand owned by Danone. Represents the established premium bottled water benchmark AUARA is measured against, particularly in HoReCa and retail.
- Fiji Water: Global premium bottled water brand with a strong natural-source story. Comparable premium positioning, premium retail placement, and sustainability-marketing posture.
- S.Pellegrino / Perrier (Nestlé Waters): Nestlé's premium mineral water portfolio (Perrier, S.Pellegrino, Vittel, Aquarel). Broad incumbent with massive distribution and marketing scale competing across AUARA's served geographies.
Direct peers
- Voss Water: Premium bottled water brand positioned on minimalist design and lifestyle/conscious-consumer credentials. Closely comparable business model: premium pricing, design-led brand, HoReCa and DTC distribution.
- Vichy Catalan: Iconic Spanish carbonated mineral water brand with heritage positioning, widely distributed in Spain. Direct competitor in the premium Spanish natural mineral water segment.
- Bezoya: Spanish low-mineralization bottled water brand with strong sustainability credentials and nationwide retail presence. Competes in the same 'healthy, low-sodium, sustainable' positioning as AUARA.
- Solán de Cabras: Premium Spanish natural mineral water brand (owned by Mahou-San Miguel). Competes for the same premium-shelf, sustainability-aware Spanish consumer that AUARA targets.
- Lanjarón (Danone): Spanish natural mineral water brand owned by Danone, sold across Spanish retail and HoReCa. Direct head-to-head competitor in the same natural mineral water category in the same Spanish market.
Emerging players
- Liquid Death: Fast-growing US-based bottled water brand using irreverent branding and aluminum-can packaging to capture younger consumers. Comparable in being a challenger brand using packaging and storytelling to differentiate from incumbents.
- Eden Springs: European water-cooler and bottled water supplier focused on offices and HoReCa. Comparable in operating across European geographies and serving business customers with sustainability messaging.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
AUARA social profiles
Digital presenceAUARA financial estimates
Financial estimateRevenue estimate
Valuation estimate
AUARA leadership team
Management profileNumber of profiles
Profiles3 records
AUARA funding detail
Funding detailFunding overview
Funding rounds1 record
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
AUARA M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about AUARA
What does AUARA do?
AUARA is a Spanish social enterprise that bottles and sells natural mineral water from the San Millán spring in La Rioja and 100% pressed natural juices, packaged exclusively in 100% recycled rPET bottles. The company commits 100% of its dividends to financing potable water access infrastructure in developing countries, with a documented 9:1 water impact ratio. Distribution combines a direct e-commerce storefront (with subscription delivery) with major Spanish retailers and a hospitality channel.
Is AUARA a public or private company?
AUARA is a private company. It is classified as corporate owned and is currently operating.
When was AUARA founded?
AUARA was founded in 2015. It employs 1 to 10 people.
Where is AUARA based?
AUARA is headquartered in Madrid, Spain, in the Europe region.
How does AUARA make money?
Four revenue lines are on record. Bottled Water Sales are the primary driver. The others are natural Juice Sales, merchandising and subscription Model.
Who are AUARA's main competitors?
Broad incumbents on record are Evian (Danone), Fiji Water and S.Pellegrino / Perrier (Nestlé Waters). Direct peers are Voss Water, Vichy Catalan, Bezoya, Solán de Cabras and Lanjarón (Danone). Emerging players are Liquid Death and Eden Springs.
Does AUARA have an API?
No public API is recorded for AUARA.
What industry is AUARA in?
AUARA's product category is Bottled Water and Natural Beverages. Its primary akta.pro industry code is AFAFACAB, Mineral Water Bottling (Naturally Mineral), with a secondary code of CRADAHAC, Bottled Water (Still, Sparkling, Enhanced). Its NAICS code is 312112 and its SIC code is 2080.