FoodOxys

What FoodOxys does

FoodOxys (legal entity FOODOXYS I.K.E.) is a Greek biotechnology company founded in 2019 as a spin-off of the University of Thessaly's Department of Biochemistry and Biotechnology, headquartered in Larissa, Greece with 1-10 employees. The company operates two interlocking business lines built on REDOX (oxidation-reduction) balance analysis and nutrigenomics: (1) B2C sales of DNA test kits (NutriGene, FitGene, CardioGene, ComboGene) and blood-based antioxidant tests (MyGlutathione, RedoxOne, RedoxOne Pro), bundled with a personalized FoodOxys Nutrition Plan subscription priced at €79-€158 per month; and (2) B2B scientific services for food companies — including the proprietary AFQ (Activity FoodOxys Quality) European certification mark with an 8-20 scoring scale, multi-level Product ID bioactivity assessments spanning in vitro to clinical studies, NutriMetrics health claims analysis, PhenoxScan polyphenol determination, and OleoMetrics olive oil testing.

The technology stack integrates laboratory analyses across four levels (in vitro, cellular, preclinical rodent studies, clinical sample analysis) with proprietary scoring systems and is delivered under a Unified Quality Management System shared with the University of Thessaly's Laboratory of Animal Physiology (ISO 9001:2015). A third stream, NutriCare, extends the technology into hospital meal bioactivity evaluation with QR-code accessible nutritional data (deployed at General Hospital of Larissa). Distribution combines direct e-commerce, a partner network of clinical dietitians across Greece, regional microbiology laboratory partners for sample collection (Bioxoros in Larissa, MACC network in Crete), and direct enterprise sales for B2B engagements. The scientific team has published over 250 peer-reviewed articles over the past 20 years, providing the empirical foundation for the company's assessment methodologies.

Name

FoodOxys

Legal name

FOODOXYS I.K.E.

Website

https://foodoxys.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

1–10 employees

Short description

FoodOxys is a Greek biotech spin-off of the University of Thessaly that provides bioactivity assessment, AFQ food quality certification, and DNA/REDOX-based personalized nutrition testing to individual consumers, food companies, and healthcare organizations.

Ownership category

akta.pro rank

Product category

Food Bioactivity Assessment and Precision Nutrition Services

akta.pro primary industry

Food Testing Laboratories (Microbiological, Chemical, Allergen) (AFALAAAA)

akta.pro secondary industries

General Nutrition Coaching (HSADAFAA), Labeling, Nutrition Facts & Allergen Verification Services (AFALAAAH), Cardiometabolic Nutrition (Heart Health, Cholesterol, Hypertension) (HSADAFAG)

Keywords

• Bioactivity assessment services
• Food quality certification
• Personalized nutrition testing
• Nutrigenomics analysis
• Antioxidant measurement

Headquarters

HQ city

Lárisa

HQ country

Greece

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Personalized Nutrition Services (B2C): Direct-to-consumer sales of DNA test kits and personalized nutrition plans based on genetic and antioxidant profile analysis. Products include MyGlutathione, RedoxOne, RedoxOne Pro, NutriGene, FitGene, CardioGene, ComboGene, and FoodOxys Nutrition Plan subscriptions.
2. Food Company Certification & Testing (B2B): Bioactivity assessment services for food and beverage companies including AFQ certification, Product ID multi-level evaluations, NutriMetrics health claims analysis, PhenoxScan, and OleoMetrics. Revenue generated through project-based testing fees and certification charges.
3. Healthcare Organization Services: Bioactivity evaluation services for hospital prepared meals (NutriCare) and biotech/pharmaceutical companies for dietary supplement and pharmaceutical product assessment, including preclinical evaluation services.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels9 records

Core offering

FoodOxys offers personalized nutrition services for consumers through DNA-based nutrigenomic testing and blood-based REDOX balance analysis kits, coupled with subscription nutrition plans. For food and beverage companies, it provides bioactivity assessment, antioxidant scoring, and the proprietary AFQ European certification mark. For healthcare organizations, it evaluates the bioactivity of hospital meals through its NutriCare program.

Product overview

FoodOxys is a biotechnology company offering a dual-track product portfolio: (1) B2C DNA and blood test kits for individuals including MyGlutathione, RedoxOne, RedoxOne Pro, CardioGene, FitGene, NutriGene, ComboGene, and FoodOxys Nutrition Plan, all providing personalized nutrition recommendations based on genetic and antioxidant profiling; (2) B2B services for food companies including AFQ certification, Product ID, NutriMetrics, PhenoxScan, and OleoMetrics that evaluate and certify food bioactivity, quality, and health claims; (3) healthcare organization services including NutriCare for hospital meal bioactivity evaluation and Product ID in Biotech for pharmaceutical products. The company operates as a spin-off of the University of Thessaly, providing scientific validation of food functionality and personalized wellness solutions.

Differentiator

Problem solved

Functional benefit

Brands

• AFQ (Activity FoodOxys Quality): European certification mark for evaluating, comparing, and ranking food quality based on antioxidant activity
• Product ID
• NutriMetrics
• PhenoxScan
• OleoMetrics
• NutriCare in Hospital
• NutriCare

Products and services

• MyGlutathione

Quantifiable outcome

• Reduced oxidative stress markers and improved antioxidant profile following personalized nutritional interventions
• +2 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Partnerships

Eleven partnerships are on record, tiered flagship, core and minor.

• Mikel Coffee CompanyflagshipStrategic or Co-development Partner · 21 March 2026Strategic partner at Mikel Summit 2026 (1st summit celebrating 18 years of Mikel Coffee Company). FoodOxys conducted live demonstrations of antioxidant activity measurement of coffee and other beverages, positioning scientific substantiation as central to product value.
• University of Thessaly - Department of Biochemistry and BiotechnologycoreStrategic or Co-development PartnerFoodOxys is a spin-off company (τεχνοβλαστός) of the University of Thessaly, founded in 2019 by a team of bioscientists from the Department of Biochemistry and Biotechnology. The company maintains deep collaboration with the Laboratory of Animal Physiology for scientific validation, testing, and research measurements. The two entities operate under a Unified Quality Management System (QMS) aligned with ISO 9001:2015.
• El GrecoflagshipStrategic or Co-development PartnerEl Greco received AFQ (Activity FoodOxys Quality) certification in 2025 for their single and double coffee capsules, becoming the first Greek coffee to bear the European AFQ mark. The certification was awarded after audit by Swiss Approval TB and demonstrates the application of FoodOxys bioactivity assessment methodology.
• General Hospital of LarissacoreStrategic or Co-development PartnerNutriCare collaboration for evaluation of bioactivity of prepared hospital meals. FoodOxys conducts laboratory analysis to determine antioxidant units provided by each meal, with results accessible via QR codes on meal trays, providing patients and medical staff with nutritional and antioxidant characteristics information.
• Buchinger WilhelmiminorStrategic or Co-development PartnerCollaboration with one of the world's leading therapeutic fasting clinics to investigate the beneficial effects of fasting on human body. Joint studies demonstrated improved antioxidant profile and decreased oxidative stress markers after fasting protocols.
• Laboratory of Clinical Virology, University of CreteminorStrategic or Co-development PartnerResearch collaboration examining the effect of personalized nutritional intervention and exercise on metabolic syndrome and obesity, highlighting the importance of glutathione assessment in weight loss programs.
• ΕΕΒΙΔΑ (Union of Enterprises and Industries of Western Attica)coreStrategic or Co-development PartnerCollaboration for scientific substantiation of Megara Pistachio P.D.O. bioactivity and nutritional value. Joint initiative included development of a digital platform (bioactivity.foodoxys.com/eevida/) showcasing the unique bioactive properties of Greek pistachios and supporting their international competitiveness.
• Centre for Research and Technology Hellas (CERTH)minorStrategic or Co-development PartnerFoodOxys participates as partner in the ONCODIR project, a EU Cancer Mission research cluster coordinated by CERTH involving 27 partners. Project focuses on evidence-based participatory decision making for cancer prevention using AI-powered multi-omics technologies.
• Bioxoros Microbiology LaboratoriescoreChannel Partner/ Reseller/ DistributorPartner microbiology laboratories in Larissa (Karaoli Dimitriou, Averof, Karathanou locations) for sample collection and initial biological sample processing for FoodOxys testing services.
• MACC (Microbiology Analysis Crete)coreChannel Partner/ Reseller/ DistributorNetwork of partner microbiology laboratories in Crete (6 locations: Archanes, Heraklion x4, Ierapetra) for blood sample collection and processing supporting FoodOxys services in Crete region.
• Partner Nutritionists NetworkcoreChannel Partner/ Reseller/ DistributorNetwork of clinical dietitians and nutritionists (Nikolaos Kafetzopoulos-Athens, Michaela Ampara-Chalkidiki, Pardali Eleni-Thessaloniki, Makri Angeliki Nektaria-Athens) providing personalized nutritional counseling using FoodOxys testing methodologies.

Scale indicators4 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• InsideTracker: InsideTracker offers blood-based biomarker testing and personalized nutrition/lifestyle recommendations via subscription. Directly comparable to FoodOxys's RedoxOne / RedoxOne Pro and MyGlutathione consumer products.
• DayTwo: DayTwo uses gut microbiome and blood-sugar data to deliver personalized nutrition recommendations. Overlaps with FoodOxys's personalized nutrition plans based on biological testing.
• ZOE: ZOE combines blood, microbiome, and dietary data into personalized nutrition scores and subscription plans. Overlaps directly with FoodOxys's REDOX testing + personalized nutrition plan subscription.
• Atlas Biomed: Atlas provides DNA and microbiome-based personalized nutrition and health insights through DTC kits. Competes on the same consumer genetic-testing-plus-recommendation model as FoodOxys.
• Nutrigenomix: Nutrigenomix sells genetic test kits and personalized nutrition reports to clinicians and consumers globally. It is the closest direct competitor to FoodOxys's NutriGene / FitGene / CardioGene / ComboGene nutrigenomic line.
• Genova Diagnostics: Genova Diagnostics runs specialty clinical and nutrition-related laboratory tests (oxidative stress, micronutrients, genomics). Comparable to FoodOxys's Product ID multi-level bioactivity assessment platform.

Emerging players

• Elysium Health: Elysium Health commercializes biological-marker testing (e.g., Index) targeting oxidative stress and cellular health from a research base. Adjacent to FoodOxys's REDOX/multi-omics biomarker strategy.

Broad incumbents

• SGS Société Générale de Surveillance: SGS runs global food testing, inspection, and certification services for retailers and food brands. Comparable to FoodOxys on AFQ-style third-party certification and nutritional claims verification.
• Eurofins Scientific: Eurofins is the world's largest food testing services group, offering chemical, microbiological, and authenticity testing for food manufacturers. Threatens FoodOxys on PhenoxScan / NutriMetrics / OleoMetrics service lines.
• Bureau Veritas: Bureau Veritas provides food commodity testing, certification, and quality assurance for CPGs worldwide. Overlaps with FoodOxys's B2B certification, Product ID, and NutriMetrics offerings.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCitrEp0NybJUxTBL1-kjZ1g
• Facebookfacebook.com/people/FoodOxys/100057638911354
• LinkedInlinkedin.com/company/foodoxyspcspinoff
• Instagraminstagram.com/foodoxys
• TikToktiktok.com/@foodoxys.pc.spin

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about FoodOxys