E Life
E Life is a Beijing-based community elderly care service operator specializing in aging-friendly home modification assessments, design, and renovation, serving self-care seniors, care-dependent elderly, and multi-generation households through direct sales, B-end partnerships, and government projects.
- Company typePrivate
- Founded2015
- HeadquartersHaidian, China
- Headcount251–500
- GTM typeB2B and B2C
- OfferingServices
What E Life does
E Life (北京易享生活健康科技有限公司, Beijing Yi Xiang Sheng Huo Health Technology Co., Ltd.) is a Beijing-based community elderly care and health service operator founded in November 2015 that specializes in aging-friendly home modification (适老化改造). The company delivers professional home safety assessments, customized accessibility design, and renovation services targeted at China's rapidly growing population of community-dwelling seniors. Its core technology comprises a proprietary multi-dimensional home environment safety assessment system, a 33-detail bathroom aging-friendly renovation framework, and three standardized product lines segmented by elderly age cohort: 二人世界 (Two-Person World, for self-care couples aged 75-85), 尊贵优享 (Distinguished Comfort, for care-dependent elderly aged 85+), and 三代同堂 (Three Generations Together, for families with seniors under 75). Add-on modules include 温馨派 (full-home turnkey renovation), 易享家 (18-day rapid renovation), and 安心乐 (bathroom renovation), complemented by IoT-enabled smart products (随心亮 motion-activated lighting and 易安心 voice-activated emergency rescue). Standardized package pricing starts at RMB 23,800 for the Safe Bathroom package and RMB 28,800 for the Premium Bathroom package, with full-home renovations priced on a quote basis.
The company operates a hybrid go-to-market model combining direct C-end sales (on-site home consultation, assessment, and execution for individual elderly households), B-end partnership enablement (training, model room setup, and product supply to property management companies such as Huarun Property and decoration chains such as Juran Decoration), and government project cooperation (subsidized aging-friendly renovations delivered through Haidian District Civil Affairs Bureau and community street offices). As of the most recent data, E Life has completed over 3,000 home modification projects and consulted with more than 10,000 households, operating from its Haidian headquarters and multiple retail showrooms across Beijing's Ganjiakou, Zhongguancun, and Qianmen districts. The company positions itself as a "康养产业共同体" (healthcare industry consortium) enabler, aiming to extend from one-time renovation projects into a recurring elderly care service ecosystem spanning nutrition, recreation, care, wellness, and education.
Revenue mechanics are predominantly project-based (one-time license fees for renovation services) supplemented by hardware product sales, B-end training and consulting fees, and nascent subscription/recurring service revenue from the elderly care platform. The company received a single disclosed strategic investment from Quanjinglian Innovation Fund in July 2016 (~$7.5M) and holds two 2024 Beijing municipal government designations (Designated Aging-Friendly Renovation Service Provider and Designated Elderly/Disabled Care Merchant) that qualify it for government-subsidized project pipelines. Headcount is stated at 251-500 employees, and the leadership team comprises CEO and co-founder Wu Xiaorong (ex-VP of Baoneng Group, Tsinghua management background) and CSO and co-founder Li Wenjie (ex-China Director of UK Atkins Group, Tsinghua architecture background).
E Life firmographics
Firmographics- Name
- E Life
- Legal name
- 北京易享生活健康科技有限公司
- Website
- https://easylife100.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- E Life is a Beijing-based community elderly care service operator specializing in aging-friendly home modification assessments, design, and renovation, serving self-care seniors, care-dependent elderly, and multi-generation households through direct sales, B-end partnerships, and government projects.
- Ownership category
- akta.pro rank
E Life industry classification
Industry- Product category
- Senior Home Modification Services
- NAICS
- Services for the Elderly and Persons with Disabilities (624120)
- SIC
- Services-To Dwellings & Other Buildings (7340)
- akta.pro primary industry
- Smart Home & Assistive Technology Installation for Aging-in-Place (HSABAJAI)
- akta.pro secondary industries
- Lighting, Switches & Electrical Safety Upgrades for Seniors (HSABAJAH), Elder Services & Aging Support (BPAGAEAF), Dementia Personal Care (ADLs) Support (HSABAEAB)
Keywords
Where E Life is headquartered
LocationHeadquarters
- HQ city
- Haidian
- HQ country
- China
- HQ region
- Asia
Offices4 records
Markets served
E Life business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D
Revenue model
- Aging-Friendly Renovation Services: Full-house aging-friendly renovation (温馨派全屋适老精装), rapid renovation (易享家快速适老翻新 18-day completion), bathroom modification (安心乐卫浴适老改造), and kitchen modification services. Revenue generated through one-time project fees based on scope and product selection.
- Aging-Friendly Products and Assistive Devices: Sales of proprietary aging-friendly product packages including safety assist products (防跌倒产品套餐), bathroom safety products (卫安心卫浴产品套餐), intelligent emergency alert devices (易安心居家智能呼救), and smart lighting control systems (随心亮居家智能照明).
- B-End Enterprise Services and Franchising: Provides standardized aging-friendly business solutions, training, and platform services to property management companies, decoration companies, and community operators. Revenue from consulting fees, training programs, and partnership licensing.
- Platform Services and Ecosystem: Elderly home transformation as entry point to long-term home elderly care services including dining, entertainment, care, health maintenance, and education (吃玩护养学), creating recurring service revenue through ongoing customer relationships.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Safe and Comfy Bathroom Package — 23,800 RMB (3 sqm minimum) |
| Unit Pricing | Pay-as-you-go | Premium Bathroom Package — 28,800 RMB (3 sqm minimum) |
| One time/ perpetual license | Pay-as-you-go | Full-House Aging-Friendly Renovation (18-Day Rapid Renovation) |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels5 records
E Life product offering
Product offeringCore offering
E Life operates as a community elderly care and health service operator providing aging-friendly home modification services. Its core offering combines professional home safety assessment, customized barrier-free renovation design, execution of construction work, and integration of smart assistive devices, delivered through three age-segmented product lines (Two-Person World for ages 75-85, Distinguished Comfort for ages 85+, Three Generations Together for households with seniors under 75). The company serves individual elderly households directly and provides B-end partner enablement (training, consulting, standards) to property management, decoration, and real estate developer partners.
Product overview
E Life (北京易享生活健康科技有限公司) operates as a community senior care and health service operator offering a platform of home elder-readiness renovation services. Its core offering consists of three structured service product lines — 二人世界 (for self-care couples aged 75–85), 尊贵优享 (for care-dependent elderly aged 85+), and 三代同堂 (for three-generation households) — each delivering personalized accessibility design, construction, and product adaptation. These are supported by named add-on modules including 温馨派 (full-home turnkey renovation), 易享家 (18-day fast renovation), and 安心乐 (bathroom renovation), as well as smart product offerings 随心亮 (intelligent lighting) and 易安心 (voice-activated emergency rescue). Complementary product bundles such as 卫安心 (bathroom product package) and the 防跌倒产品套餐 (fall prevention package) provide selectable safety hardware and assistive devices. The company also provides professional home safety assessments, environmental evaluations, and ongoing services spanning 吃/玩/护/养/学 (nutrition, recreation, care, wellness, and education).
Differentiator
Problem solved
Functional benefit
Products and services
- Two-Person World (二人世界) Full-home accessibility renovation service targeting self-care elderly aged 75-85 living without adult children nearby, addressing fall prevention, safety assistance, functional storage, assistive furniture, and emergency rescue to enhance safety and convenience for independent living.
- Distinguished Comfort (尊贵优享) Comprehensive care-oriented renovation service for elderly aged 85+ or those needing assisted or nursing care, covering wheelchair accessibility, caregiver convenience, rehabilitation support, nursing equipment storage, and assistive medical devices for both elderly comfort and caregiver ease.
- Three Generations Together (三代同堂) Full-home accessible renovation service for households with elderly aged below 75 living alongside adult children and grandchildren, integrating safety features while preserving family lifestyle aesthetics and spatial privacy in multi-generational living.
- Warm Style Full-Home Elder-Ready Renovation (温馨派) Complete whole-home renovation service for elderly covering professional assessment, accessibility design, refined construction, branded products, and health services, marketed for proactive renovation before age 75 to enable safe later-life living.
- Yi Xiang Jia Quick Elder-Ready Renovation (易享家) 18-day fast-track whole-home renovation package for elderly including wall painting, flooring, bathroom renovation, kitchen renovation, and electrical rewiring with minimal disruption to existing residents.
- An Xin Le Bathroom Elder-Ready Renovation (安心乐) Bathroom-specific elder-ready renovation integrating 33+ elder-friendly details including barrier-free entry, anti-slip flooring, grab bars, folding shower seat, smart toilet, and emergency alarm, covering waterproofing, electrical, lighting, and heating upgrades.
- Wei An Xin Bathroom Product Package (卫安心) Freely combinable bathroom safety product bundle including safety grab bars, folding shower curtains, anti-slip mats, and assistive devices for toilet and bathing, suitable for elderly, children, and the whole family.
- Sui Xin Liang Smart Home Lighting (随心亮) Wireless intelligent lighting control system enabling scene-based control (daily, sleep, night-waking modes) with infrared motion-activated night lights along pathways from bedroom to bathroom, designed to support safe nighttime movement for elderly.
- Yi An Xin Smart Home Emergency Rescue (易安心) Voice-activated emergency alarm system that recognizes a distress call ('救救我' / 'help me') within 15 seconds and automatically notifies family members via SMS, enabling rapid response to elderly falls or emergencies.
- Fall Prevention Product Package (防跌倒产品套餐) Comprehensive fall prevention product bundle covering grab bars, anti-slip bath chairs, emergency alarms, step-free transitions, lighting controls, assistive furniture, and mobility aids for the entire home.
- Elderly Home Care Services (居家养老服务) Ongoing recurring elderly home care services spanning dining (吃), recreation (玩), care (护), wellness (养), and education (学), positioned as the post-renovation ecosystem service offering that creates recurring customer relationships after the initial home transformation.
- B-End Partner Enablement and Training Services Standardized aging-friendly business solutions, designer training (junior, mid, senior levels), model room setup, and platform services delivered to property management companies, decoration companies, community operators, and elderly care facility operators for adding aging-friendly offerings.
Companies that use E Life
Customer profileNamed customers6 records
Segments5 records
Ideal customer profiles5 records
E Life technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
E Life partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core and minor.
- 华润物业/华润置地 (Huarun Property/Huarun Land)coreStrategic cooperation agreement signed for community elderly care services. Huarun Property promotes E Life's aging-friendly services to its residential community residents, and jointly creates three-generation household model rooms at橡树湾 property.
- 居然装饰 (Juran Decoration)coreStrategic partnership to provide aging-friendly designer training (初级、中级、高级设计师培训) and joint development of aging-friendly showrooms at Juran stores. E Life provides assessment, design standards, and training; Juran provides construction and design execution capabilities.
- 大篷车(北京)家居装饰有限公司 (Dapengche Beijing Home Decoration Co., Ltd.)minorHome decoration company partnership established during new product launch and strategic agreement signing in August 2016. Partner for distributing aging-friendly renovation services.
- 北京颐佳健康管理服务有限公司 (Beijing Yijia Health Management Service Co., Ltd.)minorElderly care service provider partnership established August 2016, providing complementary home care services alongside E Life's renovation services.
- 阳光颐康(北京)养老服务有限公司 (Sunshine Yikang Beijing Elderly Care Service Co., Ltd.)minorElderly care service company providing cognitive care expertise and consulting for dementia/Alzheimer's elderly home modification cases. Provided expert guidance for E Life's memory-care home renovation projects.
- 沈阳四圣心源中医管理有限公司 (Shenyang Sishengxinyuan TCM Management Co., Ltd.)minorTraditional Chinese medicine elderly care service partnership established August 2016, expanding E Life's ecosystem of elderly care service partners.
- 清华大学建筑学院/周燕珉老师 (Tsinghua University School of Architecture / Professor Zhou Yanmin)coreRenowned elderly housing design expert and Tsinghua University professor providing professional guidance on E Life's aging-friendly model room design and industry training. Conducted on-site teaching sessions at E Life's Zhongguancun model room.
- 筑石集团 (Zhushi Group)minorReal estate developer in Jilin Province exploring cooperation in aging-friendly renovation and senior living community development, following E Life's business model for city developer enablement.
- 青海天迈建设 (Qinghai Tianmai Construction)minorStrategic cooperation partner in Qinghai Province for expanding aging-friendly renovation services to second-tier cities, providing local market access and project execution capabilities.
Scale indicators6 records
Recent moves6 records
Expansion highlights6 records
E Life competitors and assessment
Company assessmentDirect peers
- Lifeway Mobility: US-based aging-in-place provider offering stair lifts, grab bars, wheelchair ramps, and accessibility modifications for elderly households. Closely comparable product/service mix, customer demographic, and B-end enablement model.
- Anxin Senior Care (安馨养老): Beijing-headquartered operator specializing in aging-friendly home modifications and community-based elder care services in China. Most directly comparable competitor in E Life's core business of senior home renovation and B-end enablement for property developers.
- Safe Step: US aging-in-place company focused on walk-in tubs, grab bars, and bathroom safety modifications for seniors. Comparable specialized service offering for fall prevention and bathroom accessibility.
Emerging players
- Essence SmartCare: Israel-based provider of connected-care platforms including fall detection, emergency alert, and remote monitoring for seniors. Comparable smart-home assistive product layer (similar to E Life's '易安心' voice emergency alert).
- CarePredict: US health-tech company using wearables and AI to detect early health changes in seniors. Adjacent in leveraging data from elderly living environments to inform care recommendations, aligned with E Life's data-driven assessment approach.
Broad incumbents
- Right at Home: Major US franchise providing in-home senior care and companionship services. Comparable in addressing community-based aging support, with similar recurring-services economic model.
- China Vanke Senior Living (随园养老 / Vanke Yujia): Senior housing and CCRC arm of China Vanke, one of China's largest developers. Comparable as a real-estate-anchored elderly care service provider and a potential B-end partner or competitor for E Life's design standards.
- Home Instead Senior Care: Large global franchise providing non-medical in-home care services for older adults. Comparable in addressing aging-in-place support needs, though focused on caregiving rather than physical home modifications.
- Yanda Health Industry Group (燕达养老): One of China's largest elderly care operators with nursing facilities, hospitals, and community care services. Comparable incumbent serving the same demographic at much larger institutional scale.
- Comfort Keepers: Global senior home care operator offering companionship, personal care, and aging-in-place support. Overlaps with E Life's recurring home-care platform concept (吃玩护养学).
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
E Life financial estimates
Financial estimateRevenue estimate
Valuation estimate
E Life leadership team
Management profileNumber of profiles
Profiles2 records
E Life funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
E Life M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about E Life
What does E Life do?
E Life operates as a community elderly care and health service operator providing aging-friendly home modification services. Its core offering combines professional home safety assessment, customized barrier-free renovation design, execution of construction work, and integration of smart assistive devices, delivered through three age-segmented product lines (Two-Person World for ages 75-85, Distinguished Comfort for ages 85+, Three Generations Together for households with seniors under 75). The company serves individual elderly households directly and provides B-end partner enablement (training, consulting, standards) to property management, decoration, and real estate developer partners.
Is E Life a public or private company?
E Life is a private company. It is classified as venture growth investor backed and is currently operating.
When was E Life founded?
E Life was founded in 2015. It employs 251 to 500 people.
Where is E Life based?
E Life is headquartered in Haidian, China, in the Asia region.
How does E Life make money?
Four revenue lines are on record. Aging-Friendly Renovation Services are the primary driver. The others are aging-Friendly Products and Assistive Devices, B-End Enterprise Services and Franchising and platform Services and Ecosystem.
Who are E Life's main competitors?
Direct peers on record are Lifeway Mobility, Anxin Senior Care (安馨养老) and Safe Step. Emerging players are Essence SmartCare and CarePredict. Broad incumbents are Right at Home, China Vanke Senior Living (随园养老 / Vanke Yujia), Home Instead Senior Care, Yanda Health Industry Group (燕达养老) and Comfort Keepers.
Does E Life have an API?
No public API is recorded for E Life.
What industry is E Life in?
E Life's product category is Senior Home Modification Services. Its primary akta.pro industry code is HSABAJAI, Smart Home & Assistive Technology Installation for Aging-in-Place, with a secondary code of HSABAJAH, Lighting, Switches & Electrical Safety Upgrades for Seniors. Its NAICS code is 624120 and its SIC code is 7340.