What REKKI does

REKKI LTD is a London-based private B2B technology company founded in 2016 that operates a two-sided marketplace and AI software suite targeting the UK food and beverage wholesale industry. The platform connects hundreds of wholesale suppliers with thousands of restaurant, café, hotel, and hospitality buyers via a free iOS/Android ordering app on the demand side and a web supplier portal on the supply side; a premium PRO tier adds instant ordering, secure payment, and 30-day credit. On top of this marketplace, REKKI has built a line of "office robots" — OrderAI for automated multi-channel order processing, InboxAI for email triage, MenuAI for menu-based product opportunity identification, UpsellAI for cross-sell, and REKKI Connect, which reads and processes orders from email, voicemail, PDFs, and 13+ ordering platforms (MarketMan, Choco, Procure Wizard, BirchStreet, Comtrex) without per-platform integrations. The company claims 99.99% order processing accuracy, a 90% reduction in manual processing time, and 24,650+ hours saved monthly by wholesalers, supported by named customer case studies including Liberty Wines (130,000 orders/year), Savona Foodservice, Seven Seeded, Odysea, and Rushton's Greengrocers.

The company is venture-backed across three disclosed rounds (2016 seed led by LocalGlobe; 2017 round led by Atomico with Cherry Ventures, Creandum, LocalGlobe; 2019 round led by Benchmark with Atomico and Latitude). Go-to-market blends a product-led motion (free ordering app for restaurants) with direct enterprise sales for AI automation tools, evidenced by 'Book a demo' CTAs and a money-back guarantee on supplier subscriptions. REKKI's monetisation combines monthly subscription fees for OrderAI, InboxAI, MenuAI, and Connect; a marketplace/transaction layer via REKKI PRO and payment processing; and a free buyer-side app that funnels demand to paying suppliers. The company employs 51-100 staff and is incorporated as REKKI LTD, headquartered in London, with REKKI PRO currently restricted to the UK market.

Name

REKKI

Legal name

REKKI LTD

Website

https://rekki.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

51–100 employees

Short description

REKKI is a UK-headquartered B2B platform that combines a food and beverage wholesale marketplace with an AI order-processing suite (OrderAI, REKKI Connect) for distributors and a free mobile ordering app for restaurants, cafes, and hospitality buyers.

Ownership category

akta.pro rank

Product category

B2B Food Wholesale Software

SIC

Wholesale-Professional & Commercial Equipment & Supplies (5040)

akta.pro primary industry

Wholesale-to-Business Online Ordering (B2B Food E-Commerce) (AFAIAMAD)

Keywords

• Wholesale order automation
• Food distribution software
• B2B food marketplace
• AI order processing
• Wholesale procurement platform

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. AI Automation Services: REKKI charges wholesale suppliers for AI-powered order processing automation (OrderAI, InboxAI, REKKI Connect). Pricing likely subscription-based given the enterprise B2B nature and money-back guarantee offering.
2. Marketplace Commission: REKKI operates a marketplace connecting food wholesalers/suppliers with restaurant buyers, likely taking a transaction fee or commission on orders processed through the platform.
3. REKKI PRO Payment Processing: REKKI PRO allows instant ordering with secure payment through REKKI. Offers 30-day credit terms or credit card payments, suggesting REKKI earns fees on payment processing.
4. Ordering App (Free for Buyers): Free ordering app for restaurants/chefs to order from suppliers, monetized indirectly through supplier subscriptions rather than direct buyer charges.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels5 records

Core offering

REKKI operates a B2B marketplace and AI automation platform for food and beverage wholesale distributors. The platform offers AI-powered tools — OrderAI, InboxAI, MenuAI, UpsellAI, and REKKI Connect — that read, match, and process orders from email, voicemail, PDFs, and 13+ online ordering platforms with 99.99% accuracy. Restaurant, cafe, and hotel buyers access suppliers through a free mobile ordering app, while REKKI PRO adds instant payment processing for participating suppliers.

Product overview

REKKI is an AI-powered wholesale operations platform for the food and beverage industry, consisting of a suite of "office robots" designed to automate order processing, customer service, and sales for wholesale distributors. The core product suite includes OrderAI (automated order processing from all channels with 99.99% accuracy), InboxAI (customer email management), and MenuAI (menu-based sales opportunity identification). REKKI Connect is the supplier-facing tool that processes orders from any source including email, voicemail, PDFs, and 13+ ordering platforms (MarketMan, Procure Wizard, BirchStreet, Choco, Comtrex). The platform also includes a Marketplace connecting buyers with suppliers, an Ordering App for chefs, REKKI PRO for payment processing, and REKKI Insights for invoice management and spend analytics.

Differentiator

Problem solved

Functional benefit

Brands

• REKKI Connect: AI-powered order processing tool for wholesalers that reads, matches and processes orders automatically from email, voicemail, and online platforms.
• OrderAI
• InboxAI
• MenuAI
• REKKI PRO

Products and services

• OrderAI AI-powered order processing robot that automates ingestion of orders from every channel (email, voicemail, PDFs, online portals) with 99.99% accuracy, eliminating manual data entry for food and beverage wholesale distributors.
• InboxAI AI email assistant that reads customer emails, classifies and highlights urgent issues, and helps wholesale customer service teams respond quickly with the right information.
• MenuAI AI-powered menu analysis tool that examines customer menus to identify products they need but do not yet buy from the supplier, turning menu items into ready-to-quote sales opportunities.
• REKKI Connect AI-powered order processing tool for suppliers that reads, matches, and processes orders automatically from email, voicemail, PDFs, or any online ordering platform, eliminating manual data entry and the need for multiple system integrations.
• UpsellAI AI sales tool that identifies upselling opportunities by analyzing customer purchasing patterns and suggesting relevant products to increase order value.
• REKKI Marketplace Digital marketplace connecting food wholesalers and suppliers with restaurant buyers, enabling discovery, ordering, and supplier management across hundreds of UK wholesalers.
• REKKI Ordering App Free mobile and web application for chefs and restaurant operators to place wholesale food orders with suppliers, manage orders, communicate with suppliers, and complete payments.
• REKKI PRO Premium supplier program enabling instant ordering and secure payment processing through REKKI, with no account forms or credit checks required, and payment options including 30-day credit terms or credit card.
• REKKI Insights Analytics platform for buyers to view invoices from all PRO suppliers across different locations, providing invoice management, price tracking, and spend reporting.

Quantifiable outcome

• 90% reduction in time spent processing orders
• +5 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

AI capability5 records

Feature5 records

Partnerships

Five partnerships are on record, tiered core.

• Savona FoodservicecoreStrategic or Co-development PartnerSavona Foodservice partnered with REKKI during the 6-month development and refinement of REKKI Connect. They helped test and improve the AI order processing product, providing feedback on capabilities and accuracy.
• Rushton's GreengrocerscoreStrategic or Co-development PartnerRushton's Greengrocers was one of the partners helping refine and improve REKKI Connect during the development phase, providing real-world testing environment.
• Liberty WinescoreStrategic or Co-development PartnerLiberty Wines processes 130,000 orders/year and has been using REKKI Connect for six weeks, contributing to product refinement. Systems Developer Danny Hargitai provided feedback on multi-platform order processing challenges.
• Seven SeededcoreStrategic or Co-development PartnerSeven Seeded has been using REKKI Connect for six months, providing extensive feedback. They process half of their 2,000 weekly orders via Connect and have helped validate the product's ability to reduce processing time by 40% during training.
• OdyseacoreStrategic or Co-development PartnerOdysea, a leading importer and distributor of specialty foods, implemented REKKI OrderAI after finding another provider's solution inadequate. Their implementation within two months and feedback on AI capabilities helped shape the product.

Scale indicators12 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Choco: Choco operates a B2B food ordering platform connecting restaurants with suppliers, with built-in AI order management features. It is the most direct head-to-head competitor to REKKI in restaurant-to-wholesaler digital ordering and order automation.
• MarketMan: MarketMan provides restaurant inventory and supplier-ordering software used by many of the same foodservice operators REKKI serves. REKKI Connect even ingests orders from MarketMan, making MarketMan both a partner and a direct adjacent competitor.
• BirchStreet Systems: BirchStreet is a procure-to-pay platform purpose-built for foodservice and hospitality, with deep penetration among the same enterprise wholesale distributors REKKI targets. Like MarketMan, it is both an integration partner for REKKI Connect and a potential competitor as it adds automation features.
• Pepper: Pepper is a B2B e-commerce and order-management platform for food wholesalers, providing digital storefronts and order automation. It targets the same UK and European wholesale suppliers as REKKI with overlapping product capabilities.

Emerging players

• Procurify: Procurify is a mid-market procurement and AP automation platform increasingly used by food and beverage operators. It overlaps with REKKI on the spend-management and ordering-automation workflows for hospitality buyers.

Broad incumbents

• BlueCart (now part of US Foods): BlueCart was a direct B2B restaurant-wholesaler ordering platform acquired by US Foods, one of the largest US broadline distributors. It represents the bundled distributor-plus-tech model REKKI competes against, especially for mid-market restaurant customers.
• Coupa Software: Coupa is a large enterprise spend-management and procurement platform that increasingly targets indirect spend categories including food and hospitality. Its scale, AI investments, and existing enterprise footprint pose a long-term competitive risk to REKKI's AI automation layer.
• Toast: Toast is a leading restaurant-operations platform (POS, payroll, online ordering) used by the same hospitality buyers REKKI serves. While its current focus is front-of-house, its expanding supplier and inventory modules position it as an adjacent competitor on the buyer side.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInin.linkedin.com/company/rekkiapp
• Instagraminstagram.com/rekkiapp

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds3 records

Investors9 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about REKKI