Emory University’s Goizueta Business School

What Emory University’s Goizueta Business School does

Emory University's Goizueta Business School is a private, nonprofit business school within Emory University, founded in 1919 and headquartered on the Clifton Road campus in Atlanta, Georgia. The school serves prospective and enrolled students, working professionals, executives, corporate recruiters, and alumni across a multi-tiered academic portfolio spanning an Undergraduate BBA, full-time MBAs (Two-Year, One-Year with Accelerated/Global/Healthcare/Real Estate variants, Deferred), part-time formats (Evening MBA, Executive MBA), specialized master's degrees (MS in Business Analytics, Master of Finance, Master in Management, Master of Accounting, Master of Business for Veterans, MHA joint with Rollins School of Public Health), and a PhD program. A non-degree Executive Education arm delivers short courses, certificates (including AI/Digital Transformation, Business of Healthcare, Coaching, Leadership, Strategy & Innovation), and customized corporate solutions such as the Growth Leadership Academy.

The school's teaching innovations layer VR, AR, AI, and holographic capabilities on top of traditional classroom delivery via its Innovation Store, including proprietary simulations such as the Leadership & Communication Simulation: Easy Meals (licensed commercially via Forio) and Difficult Team Conversations VR (licensed via Moth & Flame VR). It runs an AI@Goizueta faculty center, integrates AI across its revitalized Full-Time MBA curriculum (announced November 2025), and distributes faculty-authored open courses globally on Coursera covering AI for Marketing, Finance for Non-Financial Managers, Marketing Analytics, Management Consulting, Marketing Channel Strategy, and Math for MBA/GMAT Prep. Research infrastructure includes the Behavioral Research Lab, Finance Lab (within the 10-month STEM-designated Master of Finance), BL Harbert Real Estate Center, Business & Society Institute, Center for Entrepreneurship & Innovation, and the Robson Program for Business, Public Policy & Government.

Revenue is generated across six streams: tuition from degree programs, executive education (open enrollment and custom), corporate-sponsored experiential consulting (IMPACT, MSBA Practicum, MS Finance, MIM, BBA Capstone projects), philanthropy and alumni giving, licensing/royalty revenue from proprietary simulations distributed via Forio and Moth & Flame VR, and Coursera-based open course distribution. The school's go-to-market combines direct admissions (online and on-campus information sessions, class visits, alumni panels), enterprise sales to corporate partners (recruiting, executive education, sponsored projects), self-serve distribution via Coursera and VR platforms, and alumni-network amplification. Pricing is quote-based across degree and executive education programs; some Coursera courses and Business Over Breakfast webinars are offered free as demand-generation. The school sits within the Atlanta corporate ecosystem, where more than 75% of Fortune 1000 companies maintain a presence and 18 Fortune 500 HQs are located, providing deep local employer density for recruiting, internships, and class projects.

Name

Emory University’s Goizueta Business School

Legal name

Emory University's Goizueta Business School

Website

https://goizueta.emory.edu

Company type

Private

Founded year

1919

Operating status

Operating

Headcount range

5,001–10,000 employees

Short description

Emory University's Goizueta Business School is a private nonprofit business school in Atlanta, Georgia, founded in 1919, offering undergraduate, MBA, specialized master's, and PhD programs alongside executive education and proprietary VR/AR simulations for students, executives, and corporate partners.

Ownership category

akta.pro rank

Headquarters

HQ city

Atlanta

HQ country

United States

HQ region

North America

Offices1 record

Markets served

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Degree Program Tuition (BBA, MBA, MSBA, MFin, MIM, MBV, MAcc, EMBA, PhD, Deferred MBA): Recurring tuition revenue from full-time and part-time degree-seeking students across multiple program formats and lengths (10-month specialized masters, 1-year and 2-year MBAs, evening/weekend MBAs, executive MBAs, undergraduate BBA, and PhD).
2. Executive Education (Short Courses, Certificates, Custom Programs): Short courses for individuals, certificates (AI/Digital Transformation, Healthcare, Coaching, Leadership, Strategy & Innovation), and customized corporate solutions including Growth Leadership Academy and group enrollment — a professional services / training revenue stream.
3. Corporate Sponsored Projects (IMPACT, MSBA Practicum, MS Finance, MIM, BBA Capstone): Fee-based sponsored consulting and capstone projects where companies pay to have student teams tackle real business challenges (e.g., King Springs Pecans tariff strategy).
4. Philanthropy and Alumni Giving: Donations and alumni contributions supporting scholarships, professorships, data analytics, business & society, entrepreneurship & innovation, leadership development, and flexible resources.
5. Licensing / Commercialization of Proprietary Simulations: Licensing of the proprietary Easy Meals crisis leadership simulation via Forio and Difficult Team Conversations VR via Moth & Flame VR — generating licensing/royalty revenue from external learners.
6. Open Online Courses (Coursera): Coursera-hosted open courses from Goizueta faculty (AI for Marketing, Finance for Non-Financial Managers, Marketing Analytics, Management Consulting, Marketing Channel Strategy, Math for MBA/GMAT Prep) extending reach to global self-serve learners.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels10 records

Core offering

Emory University's Goizueta Business School delivers undergraduate, graduate, doctoral, and executive business education on Emory University's Atlanta campus. It offers degree programs including the BBA, full-time and evening MBA, MS in Business Analytics, Master of Finance, Master of Science in Management (MIM), Master of Business Valuation (MBV), Master of Accounting, and PhD, alongside open-enrollment and custom corporate Executive Education, and industry-sponsored experiential projects. The school also distributes learning content through a Coursera partnership and the Goizueta Effect Foundation-backed Innovation Store (VR/AR/AI labs, simulations, licensing).

Product overview

Emory University's Goizueta Business School offers a multi-tiered academic and professional education portfolio rather than a single unified software product. The portfolio spans degree programs (Undergraduate BBA; full-time MBAs in Two-Year, One-Year with sub-programs of Accelerated/Global/Healthcare/Real Estate, Evening, Executive, and Deferred formats; specialized master's degrees in Business Analytics, Finance, Management, Accounting, and Business for Veterans; and a PhD), a non-degree Executive Education arm offering short courses and certificates in AI/Data/Analytics, Business of Healthcare, Finance & Accounting, Leadership, Strategy & Innovation, Coaching, and customized corporate solutions, and an Innovation Store that delivers cutting-edge education through immersive VR/AR/AI simulations (the proprietary Leadership & Communication Simulation: Easy Meals and Difficult Team Conversations via Moth & Flame VR) plus externally distributed Coursera course series authored by Goizueta faculty (AI for Marketing, Finance for Non-Financial Managers, Foundations of Marketing Analytics, Management Consulting, Marketing Channel Strategy, Math for MBA and GMAT Prep). Supporting these are research centers and labs — AI@Goizueta, BL Harbert Real Estate Center, Business & Society Institute, Center for Entrepreneurship & Innovation, Robson Program for Business, Public Policy, & Government, and the Behavioral Research Lab — along with experiential consulting (Goizueta IMPACT) and the Goizueta Distinguished Speaker Series. The portfolio is bound together by Atlanta-based industry connectivity and a recent (Nov 2025) curriculum revitalization for the Full-Time MBA around functional integration, evolving technology, and artificial intelligence.

Differentiator

Problem solved

Functional benefit

Brands

• AI@Goizueta: Center for artificial intelligence research and education at Goizueta Business School
• Business & Society Institute
• BL Harbert Real Estate Center
• Center for Entrepreneurship & Innovation
• Robson Program for Business, Public Policy, & Government
• Behavioral Research Lab

Products and services

• Bachelor of Business Administration (BBA) Four-year undergraduate business degree for high-school graduates, with majors including accounting, finance, information systems & operations management, marketing, real estate, and business administration; also offers STEM-designated quantitative theory & analytics track.
• Two-Year Full-Time MBA Two-year residential MBA program with specializations across 11 areas including consulting, finance, marketing, real estate, and AI for business, paired with Experiential Learning Projects for corporate clients.
• One-Year MBA Accelerated MBA for working professionals, typically completed in 12 months across multiple terms.
• Evening MBA Part-time evening MBA program for working professionals, generally completed over roughly 24 months.
• Executive MBA Hybrid-format executive MBA for senior professionals, generally completed over roughly 18 months with Friday/Saturday class sessions and a Global Business Course immersion.
• Master of Science in Business Analytics (MSBA) Ten-month, STEM-designated master's program for recent graduates and early-career professionals focused on analytical decision-making.
• Master of Finance (MFin) Ten-month STEM-designated finance master's for recent graduates and professionals pursuing careers in corporate finance and capital markets.
• Master of Science in Management (MIM) Ten-month STEM-designated master's for liberal-arts and non-business graduates transitioning into business careers.
• Master of Business Valuation (MBV) Ten-month STEM-designated master's for accounting and finance professionals pursuing careers in business valuation and litigation.
• Master of Accounting (MAcc) Two-semester STEM-designated master's preparing students for the CPA exam and corporate accounting careers.
• Doctor of Philosophy (PhD) in Business Research doctoral program offered across accounting, economics, finance, information systems & operations management, marketing, and organization & management.
• Open-Enrollment Executive Education Cohort-based short courses for individual working professionals covering topics such as business fundamentals, finance for non-financial managers, leadership, AI, negotiation, and sustainability.
• Custom Executive Education Tailored corporate learning programs designed and delivered for sponsoring organizations; pricing is quote-based and content is scoped to client needs.
• Experiential Learning Projects (ELPs) Project-based engagements in which student teams deliver strategic, analytical, or operational work for corporate sponsor clients as part of their degree program.
• Goizueta Effect Foundation Innovation Store / Licensed Simulations Distribution channel for the school's VR/AR/AI learning tools and simulations to external schools and organizations, available through licensing arrangements.
• Coursera Online Courses Free online courses published by Goizueta faculty on Coursera covering topics such as business analysis, digital marketing, negotiation, AI for business, and sustainability.

Quantifiable outcome

• More than 75% of Fortune 1000 companies have a presence in the Atlanta area; 18 Fortune 500 HQs (Coca-Cola, Delta, Home Depot, UPS)
• +3 more outcomes

Named customers29 records

Segments6 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

AI capability13 records

Feature6 records

Partnerships

34 partnerships are on record, tiered major and flagship.

• Boys & Girls Clubs of Southeastern Michigan (Michigan Central)majorStrategic or Co-development Partner · 9 February 2026Goizueta is a partner on the Detroit Entertainment Innovation Incubator at the Michigan Central Boys & Girls Club — a $1 million, 15,000-square-foot facility that prepares youth ages 14–24 for high-growth careers in the creative economy, technology, and mobility sectors through hands-on learning, industry credentials, mentorship, and paid career pathways. The facility officially opened on February 9, 2026.
• Usher's New LookmajorStrategic or Co-development Partner · 9 February 2026Usher's New Look is a partner on the Detroit Entertainment Innovation Incubator; Usher and Big Sean invested $1 million in the Boys & Girls Club of Greater Detroit innovation hub with support from partners including Emory University's Goizueta Business School.
• Sean Anderson FoundationmajorStrategic or Co-development Partner · 9 February 2026Big Sean's Sean Anderson Foundation is a partner on the Detroit Entertainment Innovation Incubator at Michigan Central. Both artists are alumni of the Boys & Girls Club and partnered on the $1M investment.
• Ilitch Sports + EntertainmentmajorStrategic or Co-development Partner · 9 February 2026Ilitch Sports + Entertainment is a partner on the Detroit Entertainment Innovation Incubator at Michigan Central Boys & Girls Club.
• ApplemajorStrategic or Co-development Partner · 9 February 2026Apple is an industry partner on the Detroit Entertainment Innovation Incubator at the Michigan Central Boys & Girls Club.
• Bank of AmericamajorStrategic or Co-development Partner · 9 February 2026Bank of America is an industry partner on the Detroit Entertainment Innovation Incubator at the Michigan Central Boys & Girls Club.
• StockXmajorStrategic or Co-development Partner · 9 February 2026StockX is an industry partner on the Detroit Entertainment Innovation Incubator at the Michigan Central Boys & Girls Club.
• The Coca-Cola CompanyflagshipStrategic or Co-development PartnerLong-term corporate partner and namesake-employer of the school's legacy — Roberto C. Goizueta was former CEO of The Coca-Cola Company. Atlanta-based Fortune 500 HQ partner for recruiting, internships, guest speakers, and class projects.
• Delta Air LinesflagshipStrategic or Co-development PartnerLong-term corporate partner for recruiting, internships, guest speakers, and class projects. Atlanta-based Fortune 500 HQ.
• FedExflagshipStrategic or Co-development PartnerLong-term corporate partner for recruiting, internships, guest speakers, and class projects. Memphis-based Fortune 500 HQ with Atlanta presence.
• AmazonflagshipStrategic or Co-development PartnerCorporate partner for recruiting, internships, and class projects; Amazon Scholar Ruomeng Cui is a Goizueta professor.
• Truist Financial CorporationmajorStrategic or Co-development PartnerCorporate partner for recruiting, internships, and class projects. Atlanta-based Fortune 500 HQ.
• DeloittemajorStrategic or Co-development PartnerCorporate partner — recruiter and internship host for Goizueta students.
• PwCmajorStrategic or Co-development PartnerCorporate partner — recruiter and internship host for Goizueta students.
• EYmajorStrategic or Co-development PartnerCorporate partner — recruiter and internship host for Goizueta students.
• KPMGmajorStrategic or Co-development PartnerCorporate partner — recruiter and internship host for Goizueta students.
• Bain & CompanymajorStrategic or Co-development PartnerCorporate partner — recruiter and consulting career destination for Goizueta MBAs.
• JP MorganmajorStrategic or Co-development PartnerCorporate partner — recruiter and internship host for Goizueta students.
• McKinsey & CompanymajorStrategic or Co-development PartnerCorporate partner — recruiter and consulting career destination for Goizueta MBAs (alumni include Tyler Freeman 20MBA, USMC).
• Emory HealthcaremajorStrategic or Co-development PartnerAffiliated Emory health system partner — recruiter, internship host, and class project partner.
• AT&TmajorStrategic or Co-development PartnerCorporate partner — recruiter and internship host for Goizueta students.
• General Electric (GE)majorStrategic or Co-development PartnerCorporate partner — recruiter and internship host for Goizueta students.
• InterContinental Hotels Group (IHG)majorStrategic or Co-development PartnerCorporate partner — recruiter and internship host for Goizueta students.
• Liberty Mutual InsurancemajorStrategic or Co-development PartnerCorporate partner — recruiter and internship host for Goizueta students.
• LinkedInmajorStrategic or Co-development PartnerCorporate partner — recruiter and internship host for Goizueta students.
• McKessonmajorStrategic or Co-development PartnerCorporate partner — recruiter and internship host for Goizueta students.
• Cox AutomotivemajorStrategic or Co-development PartnerCorporate partner — recruiter and internship host for Goizueta students.
• CaesarsmajorStrategic or Co-development PartnerCorporate partner — recruiter and internship host for Goizueta students.
• American Cancer SocietymajorStrategic or Co-development PartnerCorporate partner — recruiter and internship host for Goizueta students (nonprofit).
• CourseramajorChannel Partner/ Reseller/ DistributorOpen online courses from Goizueta faculty (AI for Marketing, Management Consulting, Marketing Analytics, Marketing Channel Strategy, Finance for Non-Financial Managers, Math for MBA/GMAT Prep) are distributed globally through Coursera.
• ForiomajorOEM/ Whitelabel/ Licensing PartnerGoizueta licenses its proprietary Easy Meals crisis leadership simulation to Forio for external distribution.
• Moth & Flame VRmajorOEM/ Whitelabel/ Licensing PartnerGoizueta's Difficult Team Conversations VR experience is distributed through Moth & Flame VR's learning libraries.
• Master of Health Administration (MHA) — Emory Rollins School of Public HealthmajorStrategic or Co-development PartnerGoizueta partners with Emory's Rollins School of Public Health to jointly deliver the Master of Health Administration (MHA) degree, linked from goizueta.emory.edu and sph.emory.edu.
• Emory UniversityflagshipStrategic or Co-development PartnerGoizueta is a school within Emory University, leveraging the university's identity, campus, and broader academic ecosystem; the school's site links to emory.edu home and campus map.

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Wharton School (University of Pennsylvania): Top-ranked U.S. business school offering full-time, executive, and online MBA programs with similar corporate recruiting depth and global brand. Directly comparable as a competing MBA destination for the same applicant pool, recruiters, and executive education buyers.
• Harvard Business School: Elite MBA and executive education provider whose case-method pedagogy and global alumni network compete for the same Fortune 500 employers and high-caliber applicants that Goizueta targets. Closest benchmark for top-of-funnel MBA market share.
• Kellogg School of Management (Northwestern): Top-ranked full-time and evening MBA programs with a similar emphasis on marketing, analytics, and partnership with corporate recruiters. Competes head-to-head for executive education and specialized master's (MSiA, MMM) buyers.
• Michigan Ross School of Business: Top-ranked MBA with action-based learning (MAP), STEM-designated specialized master's, and similar emphasis on real-world consulting projects — directly comparable to Goizueta's IMPACT and STEM MSBA/MFin model.
• MIT Sloan School of Management: STEM-designated MBA and specialized master's programs with strong analytics/AI emphasis. Sandy Jap's prior MIT Sloan faculty role illustrates direct faculty and curriculum interchange with Goizueta.
• Stanford Graduate School of Business: Elite MBA and executive education competitor with deep Silicon Valley corporate partnerships; comparable to Goizueta's Atlanta Fortune 500 ecosystem in providing employer-driven project and recruiting pipelines.
• Columbia Business School: Top-tier MBA program with comparable finance and executive education offerings and a similarly large recruiter footprint (financial services, consulting). Direct competitor for the same MBA applicant pool and corporate L&D budgets.
• NYU Stern School of Business: Urban MBA program with comparable finance, analytics, and part-time/evening formats. Liz Chilla previously worked in NYU Stern's MBA admissions team, signaling direct personnel interchange.
• Chicago Booth: Top-tier MBA program known for finance and analytics rigor, STEM-designated curriculum, and flexible program formats (evening, weekend, full-time) — overlapping directly with Goizueta's MS Finance, MSBA, and Evening MBA offerings.
• Duke Fuqua School of Business: Peer top-10 MBA program with strong healthcare and daytime/evening/executive formats. Closely comparable in program diversity, employer base, and STEM-designated specialized master's offerings.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/EmoryGoizueta
• YouTubeyoutube.com/user/EmoryGoizueta
• Facebookfacebook.com/Goizueta.Business.School
• LinkedInlinkedin.com/company/goizueta-business-school
• Instagraminstagram.com/emorygoizueta

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Emory University’s Goizueta Business School