What The Marketing Consultants Group does

Marketing Consultants Group, LLC is a Green Bay, Wisconsin-based privately held marketing services firm founded in 2012 by Ronnie Schmidt. The company sells a portfolio of distinct, project-based marketing and publishing offerings rather than a unified software platform. Its primary commercial offerings are 'Aerial Extravaganzas' (airship-based out-of-home advertising in high-traffic retail and airport locations), 'Audio Home Tours Marketing Systems' (24/7 audio selling systems for Realtors), 'Consumer Friendly Marketing With THE WOW FACTOR' campaigns, and Celebrity and Sports Celebrity fundraising events for non-profits. It also publishes the 'HOW TO EASILY GET HIRED FAST!' Advanced Teaching Book series across 26 professional occupations, sold through a dedicated e-commerce site at $14.95 digital / $19.95 paperback, and markets a long-horizon Action Plan around aquaponic and hydroponic food production technologies positioned to address world hunger.

The firm's customer base is segmented across SMB growth-obsessed businesses, individual Realtors and real estate brokerages, non-profit organizations seeking fundraising campaigns, individual job seekers and career-changers purchasing books, and celebrities/sports personalities engaged as paid promotional partners for fundraising events. The company also references B2B done-for-you campaign management as a value-add layer on top of its core mediums. Geographic footprint is concentrated in the United States, anchored by a single Green Bay headquarters. Technology is primarily physical-media and content-driven (custom-shaped aerials, recorded audio, printed books, event logistics); no software platform, mobile app, API, or AI/ML capability is disclosed.

The revenue model is professional-services and one-time-license based: marketing engagements are quote-based and customized, while book sales are priced per unit. Distribution is sales-led and consultative, relying on the company's website (marketingconsultantsgroup.com), downloadable white papers and Action Plans, risk-free demos, and a dedicated 800-number client support line to capture and convert leads. The company is currently pre-IPO and actively soliciting investor capital via a Private Placement Memorandum, with only one disclosed early-stage financing round of $402,000 in April 2021. Leadership includes three Senior Directors and three Advisors with operating and capital-raising backgrounds, supporting a founder-led structure with limited institutional ownership.

Name

The Marketing Consultants Group

Legal name

Marketing Consultants Group, LLC

Website

https://marketingconsultantsgroup.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

1–10 employees

Short description

Green Bay, Wisconsin-based marketing services firm offering airship advertising campaigns, audio home tour systems for realtors, celebrity-based fundraising for non-profits, and a 26-occupation job-seeking book series, serving SMBs, non-profits, and consumers across the United States.

Ownership category

akta.pro rank

Product category

Marketing Consulting Services

NAICS

Marketing Consulting Services (541613), Advertising Agencies (541810), Advertising Agencies (54181), Other Services Related to Advertising (541890)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310), Services-Management Consulting Services (8742)

akta.pro primary industry

Customer, Marketing & Sales Consulting (BPAHACAG)

akta.pro secondary industries

Brand Ambassadors, Models & Promotional Talent Staffing (HSACAHAJ), Performers & Specialty Acts Booking (Magicians, Comedians, Circus, Variety) (HSACAHAB)

Keywords

• Marketing consulting services
• Aerial advertising
• Audio selling systems
• Celebrity fundraising
• Career guidance publishing

Headquarters

HQ city

Green Bay

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure, Others

Revenue model

1. Marketing Services and Consulting: Done-for-you marketing services and consulting engagements for growth-obsessed businesses. Includes management of Aerial Extravaganzas campaigns, Audio Home Tours deployments, and Consumer Friendly Marketing With THE WOW FACTOR campaigns. Revenue is generated through service fees for campaign creation, management, and execution.
2. Book Publishing Sales: Sale of 'HOW TO GET HIRED FAST!' Advanced Teaching Books. Digital copies priced at $14.95, paperback at $19.95 (limited-time promotional pricing from $24.95 retail). Available for 26 different professional occupations including college students, seniors, and tradespeople.
3. Celebrity Event Fundraising Services: Celebrity Event fundraising campaigns for non-profits. The company handles all event administration, employs a ticketing company to process sales, uses a CPA firm to audit sales and payments, and manages compliance with state and local regulations. Revenue derived from administrative fees and service charges.
4. Sports Celebrity Event Fundraising Services: Sports Celebrity Event fundraising campaigns featuring hired sports celebrities. Similar model to celebrity events with social media promotion, grand prize giveaways, ticket sales, and transparent CPA-audited administration for non-profits.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels5 records

Core offering

The Marketing Consultants Group provides done-for-you proprietary marketing mediums and selling-system services, including shape-customized airship advertising (Aerial Extravaganzas), 24/7 audio sales presentations for realtors (Audio Home Tours Marketing Systems), and celebrity-led fundraising campaigns for non-profits. The firm also publishes the HOW TO EASILY GET HIRED FAST! Advanced Teaching Book series covering 26 occupations and offers a white paper/Action Plan on aquaponic and hydroponic food production addressing world hunger.

Product overview

The Marketing Consultants Group is a marketing consulting firm offering a portfolio of distinct products and services. The core offerings include: (1) Aerial Extravaganzas and Affordable Advertising Airships for attention-grabbing ad campaigns, (2) Audio Home Tours Marketing Systems for real estate professionals, (3) Consumer Friendly Marketing With THE WOW FACTOR as an alternative to traditional advertising, (4) Celebrity and Sports Celebrity Fundraising Campaigns for non-profits, (5) HOW TO EASILY GET HIRED FAST! book series for career guidance, and (6) White Papers and Action Plans addressing world hunger through aquaponic/hydroponic technologies. The company also provides done-for-you marketing services. These products function as standalone service offerings rather than a unified platform with modules.

Differentiator

Problem solved

Functional benefit

Products and services

• Affordable Advertising Airships and Aerial Extravaganzas Aerial advertising campaigns using custom-shaped airships that can be molded to look exactly like the product being marketed, deployed in high-traffic consumer locations (convenience stores, big-box stores, drive-time traffic, airports, supermarkets) to drive consumers to client websites, call centers, and store locations.
• Audio Home Tours Marketing Systems Audio-based selling system for realtors that delivers 24/7 sales accountability through phone-based audio presentations, helping agents differentiate from competitors and helping sellers close more deals without taking breaks or vacations.
• Consumer Friendly Marketing With THE WOW FACTOR A proprietary marketing campaign concept designed to capture consumer attention, create excitement and desire, and drive consumer engagement with offers, positioned as an alternative to diminishing returns of traditional advertising mediums.
• Celebrity Fundraising Campaigns Event-based fundraising campaigns featuring celebrities to help non-profits raise money faster with less effort than traditional programs, including event promotion, grand prize giveaways, social media promotion, and full administrative management with CPA-audited sales and compliance.
• Sports Celebrity Fundraising Campaigns Event-based fundraising campaigns featuring sports celebrities to help non-profits raise money faster with less effort, including event promotion, grand prize giveaways, social media promotion, and administrative management with CPA auditing and compliance.
• HOW TO EASILY GET HIRED FAST! Advanced Teaching Books Career guidance book series authored by CEO Ronnie Schmidt covering 26 professional occupations, including college students, seniors, tradespeople, and individuals who have been laid off or had pay/hours reduced, with advanced systems for job preparation, implementation, interview mastery, and negotiation.
• Done-For-You Marketing Services Managed marketing services overlay in which the firm handles all details of campaign creation, management, and execution across its proprietary mediums so clients can sell more, make more, and do less.

Quantifiable outcome

• Every 3.6 seconds someone dies of hunger; 75% are children; 800 million go to bed hungry — addressed through the company's Aquaponic and Hydroponic Action Plan

Named customers2 records

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• AdRoll (NextRoll): AdRoll is an established digital marketing and retargeting platform that competes for the same 'growth-obsessed business' advertising budgets that Marketing Consultants Group targets. While not a direct medium competitor, AdRoll represents the digital-substitution threat to the firm's traditional and aerial ad offerings.
• Wpromote: Wpromote is a mid-sized full-service digital marketing agency serving growth-stage and mid-market businesses. Comparable as a full-service marketing services provider targeting similar 'growth-obsessed' SMBs, but with a more digital-channel focus versus the firm's aerial, audio, and event-driven mediums.
• Outfront Media: Outfront Media is a major out-of-home (OOH) advertising company operating billboards, transit, and place-based media. Competes for the same outdoor/attention-grabbing advertiser budgets as the firm's aerial and consumer-friendly marketing campaigns, with vastly greater scale and established advertiser relationships.
• HubSpot: HubSpot provides a broad marketing, sales, and CRM platform that enables SMBs to run their own marketing and lead generation. Competes indirectly with the firm's 'done-for-you' marketing services by giving customers a self-serve alternative for the lead generation and funnel management that the firm offers as a service.

Direct peers

• Van Wagner: Van Wagner is the parent of the world's largest blimp advertising operation, having acquired The Lightship Group in 2012 (where the firm's own advisor Toby Page worked). Directly comparable as an operator of aerial advertising campaigns and rooftop signage, competing for the same advertiser budgets that Marketing Consultants Group targets with Aerial Extravaganzas.
• Airsign International: Airsign is one of the longest-established aerial advertising companies in the U.S., flying banner-towed and lighted aerial displays over beaches, stadiums, and high-traffic consumer locations. Directly comparable to Marketing Consultants Group's Aerial Extravaganzas offering in both medium and target customer (brands seeking attention-grabbing outdoor impressions).
• Front Row Marketing Services: Front Row is a sports and entertainment marketing agency that executes event-based campaigns and manages celebrity/sports talent appearances, similar to the firm's non-profit fundraising model. Comparable in use of celebrity endorsement for campaigns targeting consumer engagement and fundraising outcomes.
• The Marketing Arm: The Marketing Arm is a sponsorship and celebrity-driven marketing agency that pairs brands and non-profits with athletes and entertainers for campaigns. Directly comparable to the firm's Celebrity and Sports Celebrity Fundraising Campaigns, with a much more established client roster and scale.

Emerging players

• Guerrilla Marketing Agencies (e.g., Bennett Kuhn Varner / McCann New York guerrilla units): Large holding-company creative agencies operate guerrilla and experiential marketing units that create unconventional, attention-grabbing campaigns similar in spirit to the firm's 'WOW FACTOR' positioning. Comparable as a category of marketing approach that competes for brand experiential budgets, though at much larger scale.

Others

• BookBaby / Amazon Kindle Direct Publishing: BookBaby and Amazon KDP are the dominant self-publishing platforms used by independent authors and small publishers, including for the 'HOW TO EASILY GET HIRED FAST!' series. Comparable as a distribution channel and competitive substitute for the firm's publishing revenue stream from job-seeker books.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks6 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/the-marketing-consultants-group-llc

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds2 records

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Marketing Consultants Group