NEUROFIT VR INC.

What NEUROFIT VR INC. does

Neurofit VR Inc. is a Canadian digital health company that operates a web-based cognitive rehabilitation platform allowing clinicians to assign adaptive cognitive activities to clients between in-person therapy sessions and to track objective performance data over time. The product targets occupational therapists, speech-language pathologists, behaviour analysts, neuropsychologists, and rehabilitation medicine teams working with stroke survivors, traumatic brain injury patients, individuals with mild cognitive impairment, and pediatric populations with autism spectrum disorder, ADHD, and learning disabilities. Adjacent customer segments include insurers and third-party administrators making return-to-work decisions and occupational therapy education programs integrating the platform into fieldwork curricula.

The platform is delivered entirely through modern desktop browsers with no client-side download or app store installation, lowering adoption friction for clients. It uses an adaptive difficulty engine that auto-calibrates activity challenge in real time across four cognitive domains (memory, attention, processing speed, executive function). Clinician-facing dashboards display session-level reaction time, accuracy, engagement, and domain scores, with longitudinal trajectory charts and one-click claim-ready PDF reports mapped to insurer documentation formats. Cited outcomes include +81% processing speed, +61% memory, and +28% attention improvements over four weeks (p ≤ 0.05) across a published 3,000+ session dataset, and a +147% pediatric processing speed improvement claim. Compliance spans HIPAA, PIPEDA, and PHIPA with BAA availability on Enterprise accounts.

Neurofit operates a hybrid go-to-market combining a self-serve product-led growth motion (a permanently free Starter tier for up to five active clients) with an inside sales motion for Pro conversions and a consultative enterprise sales motion for hospitals, health systems, universities, insurers, and multi-location clinic networks. Pricing is $35 CAD per active client per month on the Pro tier (usage-based, no seat licenses), with custom volume pricing on the Enterprise tier bundled with SSO/SAML, API access, and dedicated customer success management. Distribution is North America-centric (Canada primary, US via HIPAA compliance) and supported by an advisor program, academic licensing, and a Note Ninjas clinical documentation integration on the Pro tier.

Name

NEUROFIT VR INC.

Legal name

Neurofit VR Inc.

Website

https://neurofit.ca

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

11–50 employees

Short description

Neurofit VR Inc. operates a web-based cognitive rehabilitation platform that enables occupational therapists, speech-language pathologists, and rehab clinicians to assign adaptive cognitive activities to clients between sessions and generate claim-ready progress reports.

Ownership category

akta.pro rank

Product category

Cognitive Rehabilitation Software

NAICS

Other Computer Related Services (541519), Offices of Physical, Occupational and Speech Therapists, and Audiologists (62134)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Behavioral Health & Neurocognitive Therapeutics (Digital) (HLACANAI)

akta.pro secondary industries

Digital Rehabilitation & Physical Therapy Therapeutics (HLACANAJ), Cognitive-Communication & Memory Rehab Therapy In-Home (HSABADAL), Neurodevelopmental & Behavioral Therapy Platforms (ADHD/Autism/Behavioral Coaching) (HLALAEAJ), Behavioral Health & Psychiatry Virtual Care (Payer Network) (HLALACAC)

Keywords

• Cognitive rehabilitation software
• Adaptive cognitive training platform
• Occupational therapy digital tools
• Clinician-assigned cognitive activities
• Return-to-work cognitive data

Headquarters

HQ city

Toronto

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Subscription - Pro Tier: Pro tier charges $35 CAD per active client per month. An 'active client' is any client who logs in at least once in the billing period. Clients who don't log in are never charged. Clinicians control which clients have access — disabling a client before they log in stops billing. No seat licenses, no minimums, no annual contracts. Billing is monthly based on actual usage.
2. Subscription - Enterprise Tier: Enterprise tier provides volume-based pricing for hospitals, health systems, university programs, insurers, and multi-location clinics. Includes volume discounts, SSO/SAML integration, BAA, API access, dedicated customer success manager, and academic licensing. Enterprise accounts can be invoiced monthly or quarterly. Annual billing available for enterprise accounts.
3. Free Starter Tier: Starter plan is permanently free for up to 5 active clients per month — no trial, no expiration. Full platform access for those clients (activities, scheduling, dashboard). No PDF reports or CSV data export on Starter. This functions as a freemium acquisition tier driving upgrades to Pro.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels7 records

Core offering

Neurofit is a web-based cognitive rehabilitation platform that enables clinicians (occupational therapists, speech-language pathologists, behaviour analysts, neuropsychologists, and rehab medicine teams) to assign adaptive cognitive activities targeting memory, attention, processing speed, and executive function between sessions. Clients complete activities via any browser without downloading software; the platform captures session-level performance data, surfaces real-time metrics on a clinician dashboard, and generates one-click claim-ready PDF reports. Pricing is structured across a free Starter tier, a usage-based Pro tier at $35 CAD per active client per month, and a custom Enterprise tier for hospitals, insurers, and multi-location clinics.

Product overview

Neurofit VR Inc. offers the Neurofit Platform — a unified web-based cognitive rehabilitation platform. The portfolio spans three self-serve subscription tiers (Starter/Free for up to 5 active clients, Pro at $35 CAD/client/month, and Enterprise with custom volume pricing), plus a feature addition called Neurofit Assignments introduced in January 2025. The core platform bundles adaptive cognitive activities, browser-based client apps, real-time performance dashboards, and activity scheduling. Pro adds claim-ready PDF reports, CSV export, and Note Ninjas clinical documentation. Enterprise adds SSO/SAML, BAA, and API access. All tiers share the same adaptive difficulty engine and compliance framework.

Differentiator

Problem solved

Functional benefit

Products and services

• Neurofit Cognitive Rehabilitation Platform A web-based cognitive rehabilitation platform enabling clinicians (occupational therapists, speech-language pathologists, behaviour analysts, neuropsychologists, and rehab medicine teams) to assign adaptive cognitive activities targeting memory, attention, processing speed, and executive function between sessions. Clients complete activities via any modern browser with no download required; clinicians monitor real-time session-level data (reaction time, accuracy, engagement, mood, domain scores) and generate one-click claim-ready PDF reports. The platform is HIPAA-, PIPEDA-, and PHIPA-compliant with a BAA available for enterprise accounts.
• Neurofit Assignments A structured cognitive activity assignment and program management module within the Neurofit Platform that lets clinicians prescribe tailored homework activities with adjustable frequency, duration, and completion criteria. Includes improved patient profile layout, multi-language support (English and French), customizable graphs, and enhanced data summaries to increase accountability and structure in client treatment plans.

Quantifiable outcome

• +81% processing speed improvement in 4 weeks for adults (18–64), based on 3,000+ clinical sessions, p ≤ 0.05
• +7 more outcomes

Named customers8 records

Segments5 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability2 records

Feature6 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• Note NinjascoreTechnology or IntegrationNote Ninjas is integrated into Neurofit's Pro tier as a clinical documentation partner. Note Ninjas provides personalized clinical documentation mapped to Neurofit session data for paediatric and adult populations, directly reducing documentation burden for clinicians. This is a product integration that adds clinical workflow value to the Pro tier, making the integration a core feature differentiator.
• Baylor UniversitycoreStrategic or Co-development PartnerBaylor University is one of three OTD programs that integrated Neurofit into fieldwork preparation curriculum during 2024–2025. Baylor worked with Neurofit's education team to develop case-based learning modules where students configure programs for specific diagnoses, interpret performance data, and produce clinical-quality reports reviewed by supervising faculty. De-identified aggregate data is made available for faculty research.
• University of St. AugustinecoreStrategic or Co-development PartnerUniversity of St. Augustine integrated Neurofit into its OTD fieldwork preparation curriculum alongside Baylor and Bowling Green State University. The program used Neurofit with real clients during supervised practicum components, giving students experience with client account management, activity assignment, data monitoring, and report generation — mirroring clinical practice.
• Bowling Green State UniversitycoreStrategic or Co-development PartnerBowling Green State University integrated Neurofit into its OTD fieldwork preparation curriculum. Two of the three partner programs used de-identified aggregate Neurofit outcome data to support faculty research on digital cognitive rehabilitation. The academic partnership includes curriculum support and research data access as part of the integration model.
• Marie-Claude Ivens, CSLminorStrategic or Co-development PartnerMarie-Claude Ivens is a Neurofit advisor with strategic expertise in return-to-work planning, disability management, and healthcare business development. Formerly Director of Operations at Acclaim Ability Management Inc. and VP of Business Development at EHN Canada. She provides guidance on partnerships with employers, insurers, occupational therapists, and case managers, and helps shape Neurofit's value proposition for disability management stakeholders.
• Bryan MoynihanminorStrategic or Co-development PartnerBryan Moynihan, VP Growth & Integrations at LifeLoop (a mature health-tech company), serves as a Neurofit advisor on business strategy, pricing, and market expansion. He helped pilot new subscription packages that significantly increased clinic sign-ups and reduced onboarding time by approximately 25%. His advisory role focuses on scaling Neurofit's product-led growth and institutional GTM strategy.
• Bryan Kang, OTR/LminorStrategic or Co-development PartnerBryan Kang is a licensed Doctor of Occupational Therapy and product manager at OpenLoop Health, serving as a Neurofit strategic advisor. He provides guidance on clinical utility, product design for scalability, and healthcare market fit. Bryan helps shape Neurofit's roadmap through a dual lens of clinical operations and scalable digital health design.

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Constant Therapy Health: Clinician-prescribed speech and cognitive therapy platform for stroke, TBI, and dementia rehab. Closest comparable to Neurofit: clinician-assigned exercises, longitudinal outcomes, and tablet-based delivery targeting the same OT/SLP buyers.
• BrainHQ (Posit Science): Evidence-based brain-training platform offering adaptive cognitive exercises. Explicitly called out by Neurofit as a competitor; differs in being more consumer/self-directed but competes for the same clinician-prescribed cognitive training category.
• Creyos (formerly Cambridge Brain Sciences): Online cognitive assessment battery used by clinicians and researchers. Neurofit positions itself against Creyos as the treatment layer rather than the assessment layer, serving overlapping clinician customers.
• Cogstate: Computerized cognitive testing for clinical trials and healthcare; explicitly cited by Neurofit as a screening-tool competitor in the same workflow. Targets neuropsychologists and clinical researchers monitoring cognition over time.
• Lumosity: Consumer brain-training app with adaptive cognitive games. Cited by Neurofit as competing for clinician mindshare via consumer channels, though Neurofit distinguishes itself by being clinician-assigned rather than self-directed.

Broad incumbents

• CentralReach: Practice management and clinical software platform for ABA therapy and multidisciplinary rehab. Listed on Neurofit's own competitive matrix as adjacent infrastructure; overlaps in clinical data and documentation but is not a treatment-content layer.
• Pearson Clinical Assessment: Major clinical assessment publisher (Q-global, Q-interactive) including cognitive batteries like WISC and CVLT. Represents the incumbent cognitive assessment workflow that Neurofit complements and partially displaces with digital between-session data.
• Lyra Health: Mental health benefit platform connecting employees to therapists and digital programs. Broader than cognitive rehab but adjacent in employer/payer-sponsored virtual care, a channel Neurofit explicitly targets through TPAs and disability managers.

Emerging players

• Akili Interactive: FDA-cleared prescription digital therapeutic for ADHD/cognition (EndeavorRx). Closest analog of a regulated digital therapeutic in the cognitive space; useful reference for Neurofit's potential SaMD/DTx pathway.
• Big Health: Digital therapeutics for mental health (Sleepio for insomnia, Daylight for anxiety). Operates in employer/payer channels with prescription-digital-therapeutic positioning; relevant comparand for payer-distributed cognitive therapeutics.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/neurofitvr
• Instagraminstagram.com/neurofitvr
• Xx.com/neurofitvr
• Facebookfacebook.com/neurofitvr

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds5 records

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about NEUROFIT VR INC.