Brookbush Institute
Brookbush Institute is a subscription-based online education platform offering accredited certifications, continuing education courses, and AI tutoring for fitness, sports performance, and clinical professionals across personal training, athletic training, physical therapy, and chiropractic segments.
- Company typePrivate
- Founded2010
- HeadquartersNew York, United States
- Headcount1–10
- GTM typeB2C
- OfferingSoftware
What Brookbush Institute does
Brookbush Institute is a subscription-based online education platform that delivers professional certifications, continuing education (CEC/CEU) courses, and learning content to fitness, sports performance, and clinical professionals. The platform, operated by B2C Fitness LLC and headquartered in New York, NY, offers four certifications (Certified Personal Trainer, Human Movement Specialist, Integrated Manual Therapist, and Strength and Performance Coach), 180+ pre-approved courses, 500+ videos, 500+ articles, live webinars, and a generative AI-powered tutor. Content is accredited by the American Council on Education, PACE, NASM, and NATA-BOC, providing regulatory legitimacy across personal training, athletic training, physical therapy, chiropractic, and massage therapy segments.
The platform operates on a product-led growth model with a true monthly subscription (cancel anytime) and an annual option, both at a stated 3-5% of comparable education cost. A 30-day money-back guarantee and free trial lower entry friction. Distribution combines self-serve digital subscription (individual SMB/consumer) with a direct team membership program for enterprise customers; proctored certification exams are delivered through the third-party Kryterion/Webassessor platform. Customer logos span 100+ professional sports teams (Las Vegas Raiders, LA Clippers, Kansas City Chiefs, Boston Celtics, San Francisco 49ers, etc.) and major fitness employers (Exos, Equinox, Goodlife Fitness, Life Time Training), with academic partnerships at Boise State University and Concordia University.
The company is privately held and bootstrapped, with no disclosed funding, headcount, or revenue figures. Brent Brookbush is positioned as the primary content creator and thought leader. Technology stack includes a third-party-managed online learning management system with OAuth identity integrations (Google, Facebook, Apple), third-party payment processing, and a generative AI tutor feature launched in November 2024. The AI Tutor is the company's most recent major product investment and represents a feature-level deployment of generative AI rather than a core competitive moat.
Brookbush Institute firmographics
Firmographics- Name
- Brookbush Institute
- Legal name
- B2C Fitness LLC
- Website
- https://brookbushinstitute.com
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Brookbush Institute is a subscription-based online education platform offering accredited certifications, continuing education courses, and AI tutoring for fitness, sports performance, and clinical professionals across personal training, athletic training, physical therapy, and chiropractic segments.
- Ownership category
- akta.pro rank
Brookbush Institute industry classification
Industry- Product category
- Professional Education and Certification
- NAICS
- Educational Support Services (611710), Professional and Management Development Training (611430), Sports and Recreation Instruction (611620)
- SIC
- Services-Educational Services (8200)
- akta.pro primary industry
- Digital Learning & Course Subscriptions (CRAFAIAD)
- akta.pro secondary industry
- Assessments, Quizzes & Learning Analytics Tools (MPACALAK)
Keywords
Where Brookbush Institute is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Brookbush Institute business model
Business model- GTM type
- B2C
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure
Revenue model
- Monthly Membership Subscription: Recurring monthly subscription model offering access to all courses, certifications, videos, articles, AI Tutor, and live webinars. Members can cancel anytime with 30-day money back guarantee. This is the primary revenue stream.
- Annual Membership Subscription: Yearly subscription with same features as monthly, with 30-day money-back guarantee at start and 7-day refund window after renewal.
- CPT Certification Exam: Proctored certification exam delivered through third-party testing vendors (Kryterion/Webassessor) for the Certified Personal Trainer certification. Candidates must meet eligibility requirements and obtain voucher codes to schedule exams.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Monthly Membership - Cancel Anytime |
| Subscription | Annual | Annual Membership |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels7 records
Brookbush Institute product offering
Product offeringCore offering
Brookbush Institute operates a subscription-based online education platform that delivers accredited personal trainer and clinical certifications (CPT, HMS, IMT, SPC), continuing education courses, and AI-assisted learning tools to fitness, sports performance, and rehabilitation professionals. The offering combines 180+ courses, 500+ educational videos, 500+ articles, live webinars, and an AI Tutor under monthly and annual membership tiers, with standalone certification tracks and team memberships for organizations.
Product overview
Brookbush Institute is an online education platform offering a unified membership-based system that provides professional certifications, continuing education courses, and AI-powered learning tools for fitness, sports performance, and clinical professionals. The core product is the Monthly Membership (cancel anytime) which provides access to 4 certifications (Certified Personal Trainer, Human Movement Specialist, Integrated Manual Therapist, and Strength and Performance Coach), 180+ pre-approved courses, 500+ instructional videos, 500+ articles, live webinars, and the AI-powered Brookbush AI Tutor. The certifications range from 50-100 credits each and are third-party approved by organizations including ACE, NASM, BOC, and PACE for continuing education credits. The platform operates on a monthly or yearly subscription model with a 30-day money-back guarantee.
Differentiator
Problem solved
Functional benefit
Brands
- Brookbush AI: AI Tutor feature for instant answers about movement, anatomy, and courses.
Products and services
- Brookbush Institute Membership
Quantifiable outcome
- 100s of Google Reviews with 5 out of 5 stars average rating
- +2 more outcomes
Companies that use Brookbush Institute
Customer profileNamed customers12 records
Segments8 records
Ideal customer profiles2 records
Brookbush Institute technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
AI capability2 records
Feature4 records
Brookbush Institute partnerships and signals
Strategic signalPartnerships
17 partnerships are on record, tiered core and minor.
- ExoscoreExos is a preferred education provider for training and development professionals. Brookbush Institute provides certification and continuing education content to Exos staff and professionals.
- Goodlife FitnesscoreTrusted employer of Brookbush Institute certified professionals all over Canada for many years. Goodlife Fitness hires graduates of Brookbush certification programs.
- Life Time TrainingcoreLife Time Training provides initial interview consideration to any Brookbush Institute certified professional, creating employment pathway for graduates.
- Equinox Fitness ClubscoreMajor fitness chain that employs Brookbush Institute certified professionals at their clubs.
- Concordia UniversityminorAcademic partnership for training and development programs. Optimizing education through partnership with academic institution.
- Boise State UniversityminorAcademic partnership for fitness and movement science education programs.
- Las Vegas RaidersminorProfessional sports team membership program for staff and athletes.
- Los Angeles ClippersminorProfessional sports team membership program for staff and athletes.
- Kansas City ChiefsminorProfessional sports team membership program for staff and athletes.
- Boston CelticsminorProfessional sports team membership program for staff and athletes.
- San Francisco 49ersminorProfessional sports team membership program for staff and athletes.
- Texas RangersminorProfessional sports team membership program for staff and athletes.
- Carolina HurricanesminorProfessional sports team membership program for staff and athletes.
- Minnesota TwinsminorProfessional sports team membership program for staff and athletes.
- San Antonio SpursminorProfessional sports team membership program for staff and athletes.
- Philadelphia PhilliesminorProfessional sports team membership program for staff and athletes.
- Los Angeles RamsminorProfessional sports team membership program for staff and athletes.
Scale indicators5 records
Recent moves6 records
Expansion highlights7 records
Brookbush Institute competitors and assessment
Company assessmentDirect peers
- Athletics and Fitness Association of America (AFAA): Long-standing fitness instructor and personal trainer certification body with CE programs. Targets the same fitness professional segment with overlapping curriculum.
- National Academy of Sports Medicine (NASM): Largest personal trainer certification body in the US. Directly comparable to Brookbush's CPT offering and is both a competitor for credentials and an approver of Brookbush CE courses.
- National Strength and Conditioning Association (NSCA): Strength and conditioning credentialing body (CSCS, CPT). Directly comparable to Brookbush's Strength and Performance Coach (SPC) certification and shares the same clinical/professional buyer base.
- International Sports Sciences Association (ISSA): Online-first personal trainer certification provider with self-paced, subscription-style access. Closest commercial analogue to Brookbush's online delivery model and target buyer (aspiring personal trainers).
- American Council on Exercise (ACE): Major fitness certification and CE provider, also an accreditor of Brookbush's certifications. Directly competes in the same CPT and CEC market with comparable curriculum scope.
- National Council on Strength and Fitness (NCSF): Nationally accredited personal trainer and strength coach certification provider. Competes in the same CPT credential category and CE market as Brookbush.
- National Federation of Professional Trainers (NFPT): Personal trainer certification and CEC provider focused on affordability and accessibility. Closely comparable positioning to Brookbush on price-sensitive trainer acquisition.
Broad incumbents
- Coursera: Large-scale online learning platform with subscription and certificate offerings. Operates in the same digital learning subscription category but across academic and professional domains, not fitness-specialized.
- LinkedIn Learning: Subscription-based professional learning platform with broad course catalog. Competes for professional CE wallet share but lacks fitness-specialist credentials or accreditation.
- Udemy: Global online course marketplace with fitness and wellness content. Adjacent competitor for self-directed learning budgets but does not issue accredited certifications or CE credits.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Brookbush Institute social profiles
Digital presenceBrookbush Institute compliance and trust
Trust signalCompliance4 records
Brookbush Institute financial estimates
Financial estimateRevenue estimate
Valuation estimate
Brookbush Institute leadership team
Management profileNumber of profiles
Profiles1 record
Brookbush Institute funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Brookbush Institute M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Brookbush Institute
What does Brookbush Institute do?
Brookbush Institute operates a subscription-based online education platform that delivers accredited personal trainer and clinical certifications (CPT, HMS, IMT, SPC), continuing education courses, and AI-assisted learning tools to fitness, sports performance, and rehabilitation professionals. The offering combines 180+ courses, 500+ educational videos, 500+ articles, live webinars, and an AI Tutor under monthly and annual membership tiers, with standalone certification tracks and team memberships for organizations.
Is Brookbush Institute a public or private company?
Brookbush Institute is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Brookbush Institute founded?
Brookbush Institute was founded in 2010. It employs 1 to 10 people.
Where is Brookbush Institute based?
Brookbush Institute is headquartered in New York, United States, in the North America region.
How does Brookbush Institute make money?
Three revenue lines are on record. Monthly Membership Subscription is the primary driver. The others are annual Membership Subscription and CPT Certification Exam.
Who are Brookbush Institute's main competitors?
Direct peers on record are Athletics and Fitness Association of America (AFAA), National Academy of Sports Medicine (NASM), National Strength and Conditioning Association (NSCA), International Sports Sciences Association (ISSA), American Council on Exercise (ACE), National Council on Strength and Fitness (NCSF) and National Federation of Professional Trainers (NFPT). Broad incumbents are Coursera, LinkedIn Learning and Udemy.
Does Brookbush Institute have an API?
No public API is recorded for Brookbush Institute.
What industry is Brookbush Institute in?
Brookbush Institute's product category is Professional Education and Certification. Its primary akta.pro industry code is CRAFAIAD, Digital Learning & Course Subscriptions, with a secondary code of MPACALAK, Assessments, Quizzes & Learning Analytics Tools. Its NAICS code is 611710 and its SIC code is 8200.