Sine Group

What Sine Group does

Sine Group Pty Ltd, trading as Sine by Honeywell, is an Adelaide-originated SaaS company that provides a unified cloud-based platform for visitor, contractor, staff, and compliance management. The platform is built on Amazon Web Services (Sydney region) and is composed of modular products: Sine Core (check-in and visibility), Sine Workflows (induction, permit and form automation), Sine Companies (multi-org directory), Sine Lobbies (multi-tenant buildings), and the Sine Pro mobile application. Differentiated capabilities include facial recognition (Face Check), US driver's-licence scanning (ID Check), QR-based touchless check-in, geofencing-driven automated check-in, badge printing via the SinePoint Pro iPad kiosk, vaccination tracking, watchlist screening, and an integration layer with Microsoft Entra ID/Teams/Outlook, Aruba ClearPass, LenelS2, Gallagher, Inner Range, Torus, KeyWatcher, Procore, Browz, Cm3, Altora and others.

The company serves more than 3,000 clients globally across commercial real estate (Goodman, Dexus, Westfield), construction (CEMEX, McConnell Dowell, Downer Group), healthcare (Royal Children's Hospital Melbourne, Aurrum Aged Care), education (Ambrose Treacy College), government (NSW Rail, City of Burnside), logistics (DHL), utilities and venues (Sydney Cricket Ground, Cleanaway). Its commercial model blends subscription SaaS (tiered by check-in volume per site, with enterprise SAML SSO and dedicated account management), hardware sales (iPads, stands, wireless devices, label/badge printers via its own storefronts), usage-based SMS and 4G data plans, and professional services. Distribution combines a direct enterprise sales motion and self-serve 30-day free trial signup with channel-led reach through parent Honeywell's Connected Workplace platform, Honeywell Pro-Watch/EBI integrations, and Synnex distribution. Sine holds SOC 2 Type 2 and GDPR-aligned security postures and reports a 99% uptime commitment.

Sine Group is a wholly owned subsidiary of Honeywell International Inc., embedded within Honeywell's broader Building Technologies portfolio and Occupant Experience Suite. Sine operates in the US, Canada, Australia, New Zealand, the UK, and Ireland with regional sales and support, and its technology stack is hosted exclusively on AWS Sydney.

Name

Sine Group

Legal name

Sine Group Pty Ltd A.C.N.

Website

https://sine.co

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

101–250 employees

Short description

Sine Group, trading as Sine by Honeywell, provides a cloud-based visitor, contractor, and workforce compliance management platform used by 3,000-plus organisations across real estate, construction, healthcare, education, government, and logistics worldwide.

Ownership category

akta.pro rank

Headquarters

HQ city

Australia Plains

HQ country

Australia

HQ region

Oceania

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Supply Chain, Operations

Revenue model

1. Software Subscription (Sine Core): Monthly or annual subscription-based SaaS licenses for visitor management and contractor compliance software. Tiered plans based on check-in volumes per site. Team administrators manage accounts and pay fees.
2. Hardware Sales: Sale of physical hardware including iPads, stands, wireless devices and other equipment. Hardware exported under FCA incoterms with delivery to user's specified forwarder.
3. SMS and Data Plans: 4G and other data plans provided to customers with SMS notifications for visitor and contractor alerts. Additional charges for usage exceeding plan levels.
4. Professional Services: Site setup services and professional services offered. Team administrators may pay fees for site setup assistance.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels9 records

Core offering

Sine sells a unified cloud-based SaaS platform for visitor management, contractor compliance, and workforce check-in at workplaces. The core product Sine Core handles visitor pre-registration, iPad/mobile/QR check-in, badge printing, and real-time occupancy dashboards, while add-on modules (Sine Workflows, Sine Companies, Sine Lobbies, Sine Pro App) extend the platform to contractor inductions, permit management, multi-tenant buildings, and on-the-go mobile entry. Customers are mid-market and enterprise organizations in commercial real estate, construction, healthcare, education, government, and logistics who pay recurring subscriptions plus optional hardware and SMS/data plans.

Product overview

Sine is a unified visitor, contractor, and compliance management platform offered as a portfolio of interconnected products. At its core is Sine Core, the primary visitor check-in and visibility platform, which serves as the foundation. Supplementary modules include Sine Workflows (induction and form automation for contractor compliance), Sine Companies (organizational directory management), and Sine Lobbies (multi-tenant building management). The Sine Pro App extends the platform to mobile devices for on-the-go check-in and digital inductions. Additional capabilities span badge printing, facial recognition (Face Check), ID scanning (ID Check), QR-based touchless entry (Instant QR), emergency messaging with digital roll call, safety permit management, inspections and checklists, vaccination tracking, and watchlist screening — all integrated within a single platform connected to access control systems and enterprise identity providers.

Differentiator

Problem solved

Functional benefit

Brands

• Sine Core: Visitor check-in and visibility platform
• Sine Workflows
• Sine Companies
• Sine Lobbies
• Sine Pro App
• SinePoint Pro

Products and services

• Sine Core Foundational cloud SaaS platform for visitor check-in and visibility, enabling seamless visitor registration, real-time occupancy dashboards, badge printing, and multi-site management for workplaces. Sold as a tiered subscription priced by check-in volume per site.
• Sine Workflows Induction and form automation module enabling digital site inductions, permits to work, compliance workflows, and real-time workforce qualification tracking for contractor and visitor onboarding.
• Sine Lobbies Multi-tenant visitor management solution enabling scalable, cohesive check-in experiences across multiple tenants within a single building.
• Sine Companies Module for managing organizational hierarchies and company directories within the Sine platform, supporting multi-org deployments.
• Sine Pro App Mobile application for iOS and Android providing real-time check-in/out alerts, contactless entry, and digital inductions for visitors, contractors, and staff.
• Sine Store Hardware Physical hardware sold via Sine online stores including iPads, stands, wireless devices, and badge printers used at customer sites for Sine kiosks and check-in.
• Sine Professional Services Site setup services and professional services that team administrators may pay fees for, supporting deployment and configuration of Sine at customer facilities.
• Sine API and Webhooks Developer platform exposing Sine Webhooks for check-in/check-out, invitations, queries, and operating commands, plus SAML 2.0 SSO, enabling customers and partners to integrate Sine with complementary applications.

Quantifiable outcome

• Millions of check-ins processed
• +1 more outcomes

Named customers16 records

Segments7 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration20 records

AI capability4 records

Feature10 records

Partnerships

Twelve partnerships are on record, tiered core and minor.

• Honeywell InternationalcoreStrategic or Co-development PartnerHoneywell is the parent company of Sine Group Pty Ltd. Sine operates as a wholly owned subsidiary of Honeywell International Inc. and is part of Honeywell's Connected Workplace platform and Occupant Experience Suite. The partnership enables global distribution through Honeywell's enterprise sales network and provides R&D resources for product development.
• Microsoft TeamscoreTechnology or IntegrationIntegration with Microsoft Teams for notifications and communication workflows. Part of broader Microsoft ecosystem including Entra ID (Active Directory) integration for SSO authentication.
• Microsoft Entra ID (Active Directory)coreTechnology or IntegrationSAML 2.0 SSO integration with Microsoft Entra ID (formerly Azure AD) enabling enterprise identity management and secure authentication for enterprise customers.
• ToruscoreTechnology or IntegrationKey cabinet integration partner enabling automated key management as part of the check-in and check-out process. Visitors and contractors can request key access during Sine check-in with Torus handling physical key dispensing.
• Aruba ClearPasscoreTechnology or IntegrationIntegration with Aruba ClearPass for automatic Wi-Fi provisioning based on visitor check-in, enabling seamless network access for authenticated visitors.
• GallaghercoreTechnology or IntegrationIntegration with Gallagher security systems for enhanced site security and access control, combining visitor management with physical security platforms.
• LenelS2coreTechnology or IntegrationIntegration with LenelS2 access control systems for unified security management combining visitor and employee access control.
• ProcorecoreTechnology or IntegrationProcore integration for construction project management, enabling contractor management coordination between Sine check-in and Procore project documentation.
• Amazon Web ServicescoreTechnology or IntegrationAWS is the exclusive infrastructure provider for all Sine technology stack. Data hosted in Sydney, Australia region. Uses AWS Key Management for encryption keys and AWS services for scalability and reliability.
• SynnexminorChannel Partner/ Reseller/ DistributorPartnership with Synnex as a leading IT distributor for channel distribution of Sine products in Australian market.
• HPE ArubacoreStrategic or Co-development PartnerStrategic partnership with HPE Aruba for delivering office of the future through combined visitor management and network access solutions.
• Hewlett Packard EnterpriseminorStrategic or Co-development PartnerEarly partnership with HPE for technology company deal and office of the future delivery initiatives.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Envoy: Envoy is a leading visitor management SaaS platform for modern offices and hybrid workplaces. It is the most directly comparable standalone competitor to Sine, with similar iPad-based check-in, pre-registration, badge printing, and enterprise customer-base overlap; Sine explicitly publishes comparison content against Envoy.
• iLobby: iLobby is a visitor and contractor management platform with enterprise facility-management focus, offering check-in kiosks, compliance workflows, and integration with access-control systems. Comparable to Sine's Sine Core + Sine Workflows + access control integration stack.
• Proxyclick (Cisco): Proxyclick is an enterprise visitor management platform, now part of Cisco/Webex, focused on global enterprise and multi-region deployments. Sine explicitly competes against Proxyclick and shares a similar enterprise-leaning feature set including pre-registration, NDA, watchlists, and compliance workflows.
• SwipedOn: SwipedOn is an iPad-first visitor management platform founded in New Zealand, serving SMB and mid-market customers globally. It is named alongside Sine in comparison content and competes head-to-head on iPad kiosk simplicity, badge printing, and notification workflows.
• Traction Guest (ServiceNow): Traction Guest is an enterprise visitor management platform acquired by ServiceNow, with deep workflow and compliance capabilities for global enterprises. Comparable to Sine on enterprise sales motion, compliance-driven check-in, and access-control integration; bundled into a larger platform via ServiceNow.
• Robin: Robin is a workplace experience platform combining desk booking, room scheduling, and visitor management. It overlaps with Sine on visitor check-in and the broader 'occupant experience' category, competing for the same workplace-tech budget.

Emerging players

• Verkada: Verkada is a cloud-based physical security platform that bundles video, access control, and visitor management. Its visitor-management module competes with Sine for security-led buyers and shares the same integration-led, enterprise go-to-market posture.
• Brivo: Brivo is a cloud-based access control and physical security platform with visitor management capability. Comparable to Sine at the intersection of access control and visitor workflows, often bundled for enterprise and commercial real estate buyers.

Broad incumbents

• Honeywell Building Technologies: Honeywell Building Technologies is Sine's parent segment, providing BMS, security, and access-control solutions (Pro-Watch, EBI). Sine is embedded inside this broader portfolio, and BTI's installed base and channel are the primary GTM vehicle for Sine in enterprise accounts.
• Cisco Webex: Cisco Webex acquired Proxyclick and now bundles visitor management into its collaboration and workspace platform. Comparable as a broad incumbent that has absorbed a peer and competes with Sine for enterprise budget at the workplace-suite level.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/sine-by-honeywell
• Xx.com/SineHQ

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sine Group