FarmGuide India

What FarmGuide India does

FarmGuide India is registered in Gurgaon, India, and was founded in 2016. Its stated founding mission per third-party firmographic data is agri-tech — creating information symmetry in agriculture through ICT and data analytics — and the company raised approximately $1.75M across four funding rounds between 2016 and 2018 from investors including Indigram Labs and Radiant Haroti, both of which are India-focused impact and agri investors, suggesting an original agriculture-information-services positioning. However, the company's first-party web property at farmguide.in currently operates a materially different business: the Chicken Road crash-style online betting game, distributed as a B2C platform with provably-fair cryptographic gameplay, INR-denominated wagering, and dedicated Android and iOS applications. The gaming operation generates revenue through transaction fees / house edge on each crash round, augmented by promotional bonuses and rollover requirements, and is distributed through five core casino partner platforms (4rabet, Parimatch, Batery, Pinup, 1win). Regulatory licenses span three jurisdictions — Gaming Authority India (IND-12345, 2021-2025), Malta Gaming Authority (MLT-67890, 2020-2025), and Curacao eGaming (CUR-54321, 2019-2024) — providing multi-jurisdictional operational legitimacy. Headcount is reported at 51-100 employees. The disconnect between the founding agri-tech narrative and the current gaming operation represents a significant data-integrity flag for any prospective investor and warrants direct verification before diligence.

Name

FarmGuide India

Legal name

FarmGuide India

Website

https://farmguide.in

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

51–100 employees

Short description

FarmGuide India operates the Chicken Road online crash-game platform at farmguide.in, serving Indian consumers with INR-denominated, provably-fair crypto-verified betting via web and mobile apps, distributed through five casino partner platforms and licensed across India, Malta, and Curacao.

Ownership category

akta.pro rank

Product category

Online gaming platform

akta.pro primary industry

iGaming Platform Providers (Turnkey/Casino & Sportsbook Platforms) (MPAEAKAA)

akta.pro secondary industry

Infrastructure & Hosting for iGaming (Cloud, CDN, DDoS, Uptime/Monitoring) (MPAEAKAM)

Keywords

• Online crash gaming
• INR betting platform
• Provably fair games
• Mobile casino gaming
• Crypto gambling platform

Headquarters

HQ city

Gurugram

HQ country

India

HQ region

Asia

Markets served

GTM type

B2C

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Betting/Gaming Transactions: Platform generates revenue through player deposits and wagers on crash gameplay, with the platform taking a transaction fee or house edge from each game round. Additional revenue from bonus rollover requirements and promotional offers.
2. Promotional Revenue: Revenue generated through promo code activations, rollover bonus requirements, and cashout limits that create wagering obligations before withdrawal.

Pricing tiers

Go-to-market motion1 record

Distribution channels7 records

Marketing channels4 records

Core offering

FarmGuide India operates an online crash-style betting platform under the Chicken Road brand, offering INR-native wagering on multiplier-based crash rounds with provably fair cryptographic verification. The platform supports real-time deposits and withdrawals via UPI, e-wallets, Net Banking, and IMPS, and is distributed through dedicated Android and iOS mobile apps plus multiple casino partner platforms.

Product overview

FarmGuide India operates a unified online gaming platform centered on the Chicken Road crash game, which is a provably fair betting game with real-time multiplier mechanics. The platform includes a free demo version for risk-free testing and dedicated mobile applications for Android and iOS. The ecosystem integrates payment processing for INR deposits via UPI, e-wallets, Net Banking, and IMPS, along with promotional tools including promo codes and rollover bonuses. Chicken Road 2 represents the latest major update expanding gameplay features.

Differentiator

Problem solved

Functional benefit

Brands

• Chicken Road: An online crash-style casino game featuring chicken-themed gameplay with provably fair algorithms, INR betting, and various casino features including bonuses, demo mode, and mobile apps.

Products and services

• Chicken Road Provably fair crash-style online betting game designed for the Indian market, featuring real-time odds escalation and cryptographic fairness verification through seed generation and hash verification.
• Chicken Road Mobile App Mobile gaming application available on Android (APK) and iOS, featuring biometric authentication, encrypted data transmission, and real-time threat detection for secure gameplay on the go.
• Chicken Road 2 Major version update of the Chicken Road crash game introducing new furnace patterns with enhanced visual excitement and tactical variability, a restructured payout system, and a refined probability curve for x1000 multipliers to improve fairness.

Quantifiable outcome

• Instant deposit and withdrawal processing via UPI
• +1 more outcomes

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Five partnerships are on record, tiered core.

• 4rabetcoreChannel Partner/ Reseller/ DistributorCasino partner platform distributing Chicken Road game with promotional offer of 700% bonus up to ₹20,000 plus ₹300 free bet. Platform supports INR betting and features player ratings of 4.8/5.
• ParimatchcoreChannel Partner/ Reseller/ DistributorCasino partner platform offering 150% bonus up to ₹30,000 for Chicken Road game. Features player ratings of 4.6/5 and supports INR deposits and withdrawals.
• BaterycoreChannel Partner/ Reseller/ DistributorCasino partner platform offering 150% bonus up to ₹25,000 plus 200 free spins for Chicken Road game. Features player ratings of 4.7/5.
• PinupcoreChannel Partner/ Reseller/ DistributorCasino partner platform offering exclusive 100% bonus up to ₹450,000 plus 250 free spins for Chicken Road game.
• 1wincoreChannel Partner/ Reseller/ DistributorCasino partner platform offering 500% bonus up to ₹50,260 for Chicken Road game. New partner with promotional welcome offer.

Recent moves6 records

Expansion highlights5 records

Direct peers

• Spribe: Creator of Aviator, the category-defining crash-style casino game. Most direct comparable: same game mechanic (real-time multiplier with cash-out), same B2B distribution through casino operators, same provably fair verification technology.
• SmartSoft Gaming: Provider of JetX, one of the earliest and most widely distributed crash games. Directly comparable product, same operator-distribution model, same focus on provably fair mechanics.
• Inout Games: Specialized crash and instant-win game studio distributing to online casinos. Closely comparable in product scope (crash games), operator-channel model, and target market of emerging-market and offshore-facing operators.
• Aviatrix: Crash-game provider focused on a single branded title distributed via casino aggregators. Directly comparable product-mechanic, same B2B distribution through casino partners, similar scale.

Emerging players

• BGaming: Casual and crash game provider with crypto-friendly provably fair products. Comparable mechanics and B2B casino distribution, but with a broader catalogue beyond crash titles.
• Turbo Games: Crash and instant-win game studio supplying to offshore-facing casino brands. Comparable crash-game mechanics and aggregator-led distribution model, smaller catalogue.
• Onlyplay: Provider of crash, instant, and slot games to online casinos. Comparable crash product and operator-channel distribution; broader catalogue but similar target operator segment.
• Galaxsys: Game studio producing crash, fast, and skill-based titles for the iGaming industry. Comparable crash-style product and operator distribution; vertically broader portfolio.

Broad incumbents

• Pragmatic Play: Major Tier-1 iGaming content provider with hundreds of slots, live casino, and crash/bingo titles. Comparable distribution channels (operator aggregators) and overlapping product category, but vastly larger scale and broader portfolio.
• Evolution Gaming: Global leader in live casino and RNG games, owner of NetEnt, Red Tiger, and Big Time Gaming. Comparable end-market (operator distribution) and some product overlap in crash/instant games, but operates as a broad incumbent rather than a crash specialist.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/farmguideindia
• LinkedInlinkedin.com/company/farmguide-india-852988148

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds4 records

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about FarmGuide India