Onlyplay
Onlyplay is a B2B iGaming content provider founded in March 2020 that develops and licenses crash games, fast games, slots, and gamified mechanics to online casino operators globally via platform aggregators and direct partnerships, supporting both crypto and fiat currencies.
- Company typePrivate
- Founded2020
- HeadquartersVilnius, Lithuania
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
What Onlyplay does
Onlyplay is a B2B iGaming content provider founded in March 2020 that develops and licenses instant win, crash, fast games, and slot titles to online casino operators globally. Its product portfolio spans three core mechanics — Crash Games (cash-out-before-crash multipliers with bonus and jackpot layers), Fast Games (quick-decision, low-risk mechanics targeting lottery and sports-betting crossover audiences with wins up to 118x in four steps), and themed Slots — differentiated by gamification features including the proprietary Progress Save cross-session state mechanic, skill-based TNT-Booster, free spins, jackpots, and the Lucky Punch title positioned as having no direct industry analog. The studio supports both cryptocurrency and fiat currencies across its titles and explicitly targets two player cohorts: traditional gamblers aged 30+ and adult Gen Z non-gamblers, with gamified, low-risk formats intended to convert the latter cohort.
The company generates revenue through game licensing and royalty arrangements with online casino operators. Go-to-market is executed via a two-tier distribution model: integration with major iGaming platform providers and aggregators (Slotegrator, EveryMatrix, SoftGamings, Softswiss, GR8 Tech, BetConstruct, Pariplay, hub88, NuxGame, Monotech, Technamin) for indirect reach, supplemented by direct partnerships with operators including tier-1 crypto casinos (BC.Game, Stake, Metaspins, Bombastic) and established brands (Casino-X, Joycasino), totaling 50+ direct casino relationships. Marketing is concentrated in B2B channels — affiliate and review sites (SlotsRank, Casino Guru, AskGamblers), trade media, and industry events such as iGB L!VE London, where Onlyplay deploys its full partnerships team. The organization operates with an 85+ person in-house team across Engineering, Design, and Sales, and is privately held with no disclosed funding rounds, M&A activity, or public revenue figures.
Onlyplay firmographics
Firmographics- Name
- Onlyplay
- Website
- https://onlyplay.net
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Onlyplay is a B2B iGaming content provider founded in March 2020 that develops and licenses crash games, fast games, slots, and gamified mechanics to online casino operators globally via platform aggregators and direct partnerships, supporting both crypto and fiat currencies.
- Ownership category
- akta.pro rank
Onlyplay industry classification
Industry- Product category
- iGaming Casino Content
- NAICS
- Gambling Industries (7132)
- SIC
- Services-Miscellaneous Amusement & Recreation (7990)
- akta.pro primary industry
- Online Casino Studios & Game Publishers (Slots, RNG, Live Dealer) (MPAEABAJ)
Keywords
Where Onlyplay is headquartered
LocationHeadquarters
- HQ city
- Vilnius
- HQ country
- Lithuania
- HQ region
- Europe
Markets served
Onlyplay business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- Game Licensing to Operators: Onlyplay licenses its portfolio of crash games, instant win games, fast games, and slots to online casino operators globally. Revenue is generated through game content agreements with casino platforms.
Go-to-market motion2 records
Distribution channels2 records
Marketing channels3 records
Onlyplay product offering
Product offeringCore offering
Onlyplay develops and licenses a portfolio of online casino games—including crash games, instant win games, fast games, slots, slottery, cascade slots, and probabilistic lottery games—to iGaming operators and platform aggregators. The company specializes in novel game mechanics and gamification features such as skill-based elements, progress save, bonus games, jackpots, free spins, and boosters. It supports play with any cryptocurrency, token, or fiat currency.
Product overview
Onlyplay is an instant win and fast game provider offering a portfolio of crash games, fast games, and slots. The company supports both crypto and fiat currencies across its games. Their products include Crash Games (with atmospheric bonus and jackpot mechanics), Fast Games (quick-play mechanics with up to 118x multipliers), and Slots (various themes with bonus buy, free spins, jackpots). Key differentiating features include TNT-Booster Skill Based feature, Jackpot systems, Progress Save functionality, and their unique Lucky Punch game with gamification elements. The product portfolio emphasizes gamification and social features to engage players and help operators retain customers.
Differentiator
Problem solved
Functional benefit
Products and services
- Crash Games Crash-style betting games where players place bets and cash out before a multiplier crashes, combined with detailed scenarios, fun elements, bonus games, and jackpot features; licensed to online casino operators.
- Fast Games Quick-play games where players can win up to 118x in 4 steps or take 2x on the first step with low risk; designed for non-traditional gamblers, lottery audience, and sports betting audience, licensed to online casino operators.
- Slots Slot games with varied themes (fruits, ancient worlds, pets, joker, Egypt, Christmas, Ukrainians) featuring bonus buy, free spins, jackpots, gamification, boosters, and high-quality graphics and animation; licensed to online casino operators.
- Lucky Punch A unique proprietary game with Progress Save functionality and gamification features (boosters, fun elements) that has no analogs in the industry worldwide; licensed to online casino operators.
Quantifiable outcome
- Games can deliver wins up to 118x in 4 steps in fast games
- +1 more outcomes
Companies that use Onlyplay
Customer profileNamed customers10 records
Segments4 records
Ideal customer profiles2 records
Onlyplay technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature6 records
Onlyplay partnerships and signals
Strategic signalPartnerships
25 partnerships are on record, tiered core and minor.
- SlotegratorcoreiGaming platform aggregator providing integration services for Onlyplay games to casino operators globally through their platform.
- EveryMatrixcoreiGaming software platform integrating Onlyplay content for distribution to casino operators.
- SoftGamingscoreiGaming platform integrator providing Onlyplay game integration services to casino operators.
- BetConstructcoreFull-service iGaming platform provider distributing Onlyplay games through their platform to casino operators.
- GR8 TechcoreiGaming technology provider integrating Onlyplay game content for their casino operator clients.
- PariplaycoreiGaming aggregator and content provider distributing Onlyplay games through their aggregation network.
- BC.GamecoreCrypto casino operator distributing Onlyplay crash games, instant win, and slot games to their player base.
- StakecoreLeading crypto casino platform featuring Onlyplay game content for their global players.
- BombasticcoreOnline casino platform distributing Onlyplay games to their gaming audience.
- Casino-XcoreOnline casino operator offering Onlyplay slot games and instant win games.
- JoycasinocoreOnline casino featuring Onlyplay game portfolio including slots and crash games.
- MetaspinscoreCrypto-focused casino operator distributing Onlyplay games to crypto-savvy players.
- PlayongominorOnline casino platform distributing Onlyplay gaming content.
- LynonminorCasino platform operator featuring Onlyplay game content.
- GameSolutionsminorCasino platform integrating and distributing Onlyplay games.
- VeliGamesminoriGaming platform operator distributing Onlyplay game content.
- SlotsRankminoriGaming affiliate and review site featuring Onlyplay games for player discovery.
- Casino GuruminoriGaming review and comparison platform featuring Onlyplay casino games.
- AskGamblersminoriGaming affiliate platform promoting Onlyplay games to players.
- BetFoundersminoriGaming platform provider distributing Onlyplay game content.
- BetMexicominorMexico-focused casino operator distributing Onlyplay games in the LATAM market.
- Casino UAminorUkrainian casino platform featuring Onlyplay gaming content.
- NGX BrasilminorBrazil-focused casino platform distributing Onlyplay games in the Brazilian market.
- WeAreCasinominorCasino platform distributing Onlyplay games.
- SoftswisscoreiGaming software provider and aggregator integrating Onlyplay games for their operator network.
Scale indicators3 records
Recent moves6 records
Expansion highlights6 records
Onlyplay competitors and assessment
Company assessmentBroad incumbents
- Pragmatic Play: Broader incumbent and one of the largest iGaming content suppliers globally. Competes in slots and live casino with much deeper operator penetration, larger content cadence, and stronger Tier-1 regulated certifications.
- Play'n GO: Broader incumbent slot provider with deep Tier-1 regulated certifications and a long-established library. Competes directly in slots on operator front-ends and through overlapping aggregator partners.
- Evolution Gaming: Broader incumbent dominating live casino and an expanding slots portfolio (NetEnt, Red Tiger, Big Time Gaming). Competes for the same operator wallet with vastly greater scale and regulatory reach.
Direct peers
- Hacksaw Gaming: Direct peer in scratch, instant-win, and slot content for online casinos. Both studios target the same casual and non-traditional-gambler segments with light, gamified mechanics and comparable distribution through major aggregators.
- BGaming: Direct peer combining crypto-native support with a slots and instant-win portfolio distributed through the same aggregators (Softswiss) and to overlapping crypto-casino operators (BC.Game, Stake). Closest match on the crypto + casual player focus.
- Endorphina: Direct peer slots and crash-style content provider for online casinos with similar aggregation distribution model and Central/Eastern European operational roots. Comparable product mix and B2B GTM.
- Playson: Direct peer slot and instant-win provider with similar aggregator-led distribution and comparable mid-sized studio footprint. Both compete for the same operator shelf space with thematic slot content.
- Spinomenal: Direct peer slots and instant-win content studio with broad aggregator distribution and a similar mid-sized operation. Competes for the same casual-gambler and crypto-friendly operator channels.
- Wazdan: Direct peer slot and casino content provider with established aggregator relationships and a comparable product portfolio of themed slots with gamification and volatility features.
- Amusnet (EGT Interactive): Direct peer slot and casino content provider. Notably, Amusnet's corporate identity appears in Onlyplay's cookie notice infrastructure (Bulgarian registered entity), suggesting a possible technology, hosting, or corporate relationship warranting further diligence.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Onlyplay social profiles
Digital presenceOnlyplay financial estimates
Financial estimateRevenue estimate
Valuation estimate
Onlyplay leadership team
Management profileNumber of profiles
Profiles6 records
Onlyplay funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Onlyplay M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Onlyplay
What does Onlyplay do?
Onlyplay develops and licenses a portfolio of online casino games—including crash games, instant win games, fast games, slots, slottery, cascade slots, and probabilistic lottery games—to iGaming operators and platform aggregators. The company specializes in novel game mechanics and gamification features such as skill-based elements, progress save, bonus games, jackpots, free spins, and boosters. It supports play with any cryptocurrency, token, or fiat currency.
Is Onlyplay a public or private company?
Onlyplay is a private company. It is classified as unknown and is currently operating.
When was Onlyplay founded?
Onlyplay was founded in 2020. It employs 51 to 100 people.
Where is Onlyplay based?
Onlyplay is headquartered in Vilnius, Lithuania, in the Europe region.
How does Onlyplay make money?
One revenue line is on record: game Licensing to Operators.
Who are Onlyplay's main competitors?
Broad incumbents on record are Pragmatic Play, Play'n GO and Evolution Gaming. Direct peers are Hacksaw Gaming, BGaming, Endorphina, Playson, Spinomenal, Wazdan and Amusnet (EGT Interactive).
Does Onlyplay have an API?
No public API is recorded for Onlyplay.
What industry is Onlyplay in?
Onlyplay's product category is iGaming Casino Content. Its primary akta.pro industry code is MPAEABAJ, Online Casino Studios & Game Publishers (Slots, RNG, Live Dealer). Its NAICS code is 7132 and its SIC code is 7990.