Classest
Classest is an Istanbul-based online tutoring platform founded in 2020 that uses AI matching to pair K-12 students in Turkey with 2,000+ vetted teachers for live private lessons, exam prep (LGS, YKS, IB), and coaching, sold via subscriptions to consumers and as employee benefits through 13+ Turkish corporate and banking partners.
- Company typePrivate
- Founded2020
- HeadquartersIstanbul
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Classest does
Classest is an Istanbul-based online private tutoring platform founded in 2020 that connects K-12 students in Turkey and 9 other countries with a curated network of 2,000+ vetted teachers across primary school, middle school, high school, foreign-language, and exam-preparation categories (LGS, YKS, IB). The platform uses an AI-powered matching algorithm to pair students with teachers based on academic profile and learning style, and delivers instruction through a proprietary high-interactivity virtual classroom with searchable/indexed lesson recordings, integrated homework tracking, messaging, and transparent performance analytics. Classest has cumulatively served 15,000+ students and delivered 3 million+ hours of instruction, claiming a 98% success rate.
The business model is a subscription-based private tutoring marketplace with weekly or monthly course packages and no long-term commitment, complemented by a freemium free introductory lesson ('tanışma dersi') as the primary conversion mechanism. Revenue is generated per session/course, with pricing varying by grade level, subject, and teacher experience - primary school at the low end and high school/YKS prep at the premium tier. Beyond direct-to-consumer acquisition via classest.com, the company runs an enterprise channel selling tutoring benefits to 13+ major Turkish banks and corporates (İş Bankası, Halkbank, Ziraat, Vakıfbank, Garanti BBVA, QNB, ING, Borusan, Trendyol, Koç Holding, Hayat, Kazancı, Esas) for distribution to their employee families.
The company is supported by İTÜ Çekirdek (Istanbul Technical University's startup incubator) and operates as Classest Teknoloji A.Ş., a privately held Turkish corporation. Leadership comprises Co-founder Fatih Koca (CEO, Product, Development) and Tuğba Koca (COO, Sales, Marketing). The company has disclosed only one small funding round ($94K from Fonbulucu in August 2021), indicating a largely bootstrapped capital structure. The only disclosed source ID across all input data is (with attached to a single product page), reflecting reliance on first-party website and press material.
Classest firmographics
Firmographics- Name
- Classest
- Legal name
- Classest Teknoloji A.Ş.
- Website
- https://classest.com
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Classest is an Istanbul-based online tutoring platform founded in 2020 that uses AI matching to pair K-12 students in Turkey with 2,000+ vetted teachers for live private lessons, exam prep (LGS, YKS, IB), and coaching, sold via subscriptions to consumers and as employee benefits through 13+ Turkish corporate and banking partners.
- Ownership category
- akta.pro rank
Classest industry classification
Industry- Product category
- Online Private Tutoring
- NAICS
- Exam Preparation and Tutoring (611691), Educational Support Services (611710)
- SIC
- Services-Educational Services (8200)
- akta.pro primary industry
- Academic Tutoring Services (Subject-Specific & General) (EDAJALAA)
- akta.pro secondary industries
- Tutoring & Homework Help Marketplaces (On-Demand) (EDAFAIAG), Virtual Test Prep & Online Supplemental Instruction (K–12) (EDAJADAI), Instructor Marketplaces (Find-a-Teacher / Book-a-Class) (EDAFAIAD), Live Online Language Tutoring & Small-Group Classes (EDAMAFAD)
Keywords
Where Classest is headquartered
LocationHeadquarters
- HQ city
- Istanbul
Offices1 record
Markets served
Classest business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- Online Private Tutoring Sessions: Classest generates revenue through per-session and per-course tutoring fees paid by students/parents. Lessons are priced based on grade level (primary school lower cost, high school higher cost), subject, and teacher experience. Weekly programs are organized into monthly packages. Students can pay weekly or monthly. No long-term commitment or cancellation fees are required.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Primary school (Grades 1-4) private lessons - lower price tier |
| Subscription | Monthly | Middle school (Grades 5-8) private lessons - mid price tier |
| Subscription | Monthly | High school (Grades 9-12) and exam prep (YKS, IB) private lessons - premium price tier |
| Freemium | Pay-as-you-go | Free introductory lesson (Tanışma Dersi) |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels8 records
Classest product offering
Product offeringCore offering
Classest is an online private tutoring marketplace that uses AI-powered matching to pair K-12 students with a curated network of 2,000+ vetted Turkish teachers for live one-on-one lessons across all grade levels. The platform delivers services through a proprietary virtual classroom with searchable lesson recordings, homework tracking, and parent-teacher communication, covering academic subjects, exam preparation (LGS, YKS, IB), foreign languages (English, German, French), and educational coaching.
Product overview
Classest is a next-generation online private tutoring marketplace that connects students with vetted teachers through AI-powered matching. The platform operates as a unified ecosystem offering live private lessons across all grade levels (elementary through high school), exam preparation (LGS, YKS, IB), foreign languages (English, German, French), and coaching services. Core offerings include interactive virtual classrooms with integrated homework tracking, messaging, and performance analytics. Key products span grade-specific private lessons (İlkokul, Ortaokul, Lise), exam prep modules (LGS, YKS, IB), language tutoring, educational and student coaching, and skill development programs. All services are delivered through Classest's proprietary platform with AI-based teacher-student matching.
Differentiator
Problem solved
Functional benefit
Products and services
- Elementary School Private Lessons (İlkokul Özel Ders) One-on-one private tutoring for grades 1-4 covering core subjects (Math, Turkish, reading and writing, Science, Social Studies, English) plus scholarship exam (bursluluk) preparation, delivered live online through Classest's virtual classroom with AI-matched teachers.
- Middle School Private Lessons (Ortaokul Özel Ders) One-on-one private tutoring for grades 5-8 across all middle school subjects (Math, Science, Turkish, English, Social Studies) including LGS (high school entrance) exam preparation with new-generation question training, delivered via Classest's AI-matched live virtual classroom.
- High School Private Lessons (Lise Özel Ders) One-on-one private tutoring for grades 9-12 covering all high school subjects (Math, Physics, Chemistry, Biology, Turkish Language and Literature, Geometry, History, Geography) with comprehensive YKS (university entrance exam) preparation, delivered live online through AI-matched teachers.
- LGS Exam Preparation (LGS Özel Ders) Specialized preparation program for the Liselere Geçiş Sınavı (LGS), Turkey's high school transition examination, covering all required subjects with new-generation question training, delivered through one-on-one live tutoring sessions.
- YKS Exam Preparation (YKS Özel Ders) Comprehensive university entrance exam preparation including TYT (Temel Yeterlilik Testi / Basic Proficiency Test) and AYT (Alan Yeterlilik Testi / Field Proficiency Test) sections, covering all YKS subjects with structured one-on-one tutoring.
- IB Exam Preparation (IB Özel Ders) International Baccalaureate (IB) exam preparation program for students seeking international education pathways, delivered through one-on-one tutoring with subject-specialist teachers.
- Foreign Language Private Lessons (English, German, French) One-on-one private tutoring in English, German, and French covering language skills development, exam preparation, and communication proficiency, available for students of all ages through Classest's live virtual classroom.
- Educational Coaching (Eğitim Koçluğu) Expert coaching services to help students with learning strategies, time management, motivation, stress management, and long-term academic planning, complementing academic tutoring offerings.
- Student Coaching (Öğrenci Koçluğu) Personalized student support services focusing on academic performance improvement, study skills, and career guidance, delivered by education coaches through Classest's platform.
- Skill Development Programs (Beceri) Specialized skill development courses including speed reading, robotics coding, music, and other extracurricular activities, expanding Classest's offerings beyond core academic subjects.
Quantifiable outcome
- 98% student success rate
- +3 more outcomes
Companies that use Classest
Customer profileNamed customers4 records
Segments6 records
Ideal customer profiles3 records
Classest technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability2 records
Feature5 records
Classest partnerships and signals
Strategic signalPartnerships
15 partnerships are on record, tiered minor and core.
- TokenFlexminorTokenFlex partnered with Classest, enabling TokenFlex users to benefit from Classest's tutoring services and educational platform privileges. Announced May 2026.
- ING TurkeycoreClassest announced a partnership with ING Turkey in September 2025, enabling ING Turkey employees' children to benefit from Classest's tutoring services as an employee benefit.
- Esas GayrimenkulminorClassest entered into a partnership with Esas Gayrimenkul (Esas Real Estate), providing tutoring services to employees' families.
- HalkbankcoreClassest partnered with Halkbank to offer tutoring services to Halkbank employees' children as part of the bank's employee benefits program. The partnership was publicly announced in November 2024. Classest participated in the Halkbank Jet Luck Final event in April 2026, presenting its educational vision.
- KoçAilemminorKoçAilem, the family support program of the Koç Holding group, partnered with Classest to offer tutoring services to Koç group employees' families. KoçAilem is a wellness and benefits platform for employees of one of Turkey's largest conglomerates.
- Türkiye İş Bankasıcoreİş Bankası, Turkey's largest private bank, partnered with Classest to provide tutoring services as an employee benefit to İş Bankası employees' children.
- TrendyolcoreTrendyol, Turkey's largest e-commerce platform, partnered with Classest to offer tutoring services to Trendyol employees' children as part of employee benefits.
- Hayat (Hayat Kimya)minorHayat Kimya, a major Turkish consumer goods company, partnered with Classest to offer tutoring services to Hayat employees' children.
- Borusan HoldingcoreClassest entered into a partnership with Borusan Holding to provide tutoring services to Borusan employees' children. Borusan is one of Turkey's largest conglomerates with operations across multiple sectors.
- Ziraat BankcoreClassest entered into a partnership with Ziraat Bank to provide tutoring services to Ziraat Bank employees' children as an employee benefit. The partnership was announced in March 2025.
- Kazancı Holding (Aksa Enerji)coreClassest partnered with Aksa Enerji under the Kazancı Holding umbrella to offer tutoring services to Kazancı Holding employees' children as an employee benefit. Kazancı Holding is a major Turkish industrial group.
- QNB FinansbankcoreQNB Finansbank entered into a partnership with Classest, providing tutoring services to QNB Finansbank employees' children as part of employee benefits.
- Garanti BBVAcoreClassest partnered with Garanti BBVA to offer tutoring services as an employee benefit to Garanti BBVA employees' children. Announced in June 2023.
- GESS TürkiyeminorClassest exhibited at GESS Türkiye, a major education technology trade fair and conference in Turkey, where it showcased its platform to educators and institutions.
- VakıfbankcoreVakıfbank partnered with Classest, enabling Vakıfbank employees' children to access Classest's tutoring services through the bank's employee benefit programs.
Scale indicators6 records
Recent moves6 records
Expansion highlights5 records
Classest competitors and assessment
Company assessmentDirect peers
- Preply: Global online tutoring marketplace focused on language and academic tutoring, using AI-driven matching between students and vetted tutors — directly comparable to Classest's instructor marketplace + AI matching model.
- Superprof: Worldwide marketplace for private tutoring (academic, language, test prep) connecting students with local and online tutors — a direct functional analogue to Classest's private lesson marketplace across K-12 and adult learners.
- italki: Online marketplace for one-on-one language lessons with community teachers and professional tutors — directly comparable to Classest's English/German/French private language tutoring offering.
- Varsity Tutors: Online tutoring platform offering 1:1 instruction across K-12 subjects, test prep, and languages with proprietary virtual classroom technology — closely comparable to Classest's integrated platform + multi-subject tutoring model.
- Wyzant: US-based online tutor marketplace with vetted instructors across academic subjects and standardized test prep — comparable business model to Classest, focused on marketplace matching and per-session tutoring.
- Cambly: Online marketplace for English-language tutoring with on-demand conversation lessons — comparable to Classest's language tutoring vertical and live virtual classroom delivery model.
- StudyPool: Online homework-help and tutoring marketplace connecting students with tutors on demand — comparable marketplace model to Classest for academic subject support and on-demand tutoring.
Broad incumbents
- Khan Academy: Large-scale free online education platform spanning K-12 academics and test prep — operates in the same K-12 tutoring/test prep category as Classest but as a free, content-driven platform rather than a paid private tutor marketplace.
- Byju's: Global EdTech giant offering K-12 tutoring, test prep, and live online classes across multiple geographies — broader incumbent serving the same exam-prep and online learning demand as Classest, especially relevant for YKS/LGS-style high-stakes exam preparation.
Regional players
- Derspresso: Turkish online tutoring platform offering live 1:1 lessons across K-12 subjects and exam prep — direct regional competitor in the same Turkish private tutoring market Classest serves.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Classest social profiles
Digital presenceClassest financial estimates
Financial estimateRevenue estimate
Valuation estimate
Classest leadership team
Management profileNumber of profiles
Profiles2 records
Classest funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Classest M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Classest
What does Classest do?
Classest is an online private tutoring marketplace that uses AI-powered matching to pair K-12 students with a curated network of 2,000+ vetted Turkish teachers for live one-on-one lessons across all grade levels. The platform delivers services through a proprietary virtual classroom with searchable lesson recordings, homework tracking, and parent-teacher communication, covering academic subjects, exam preparation (LGS, YKS, IB), foreign languages (English, German, French), and educational coaching.
Is Classest a public or private company?
Classest is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Classest founded?
Classest was founded in 2020. It employs 11 to 50 people.
Where is Classest based?
Classest is headquartered in Istanbul.
How does Classest make money?
One revenue line is on record: online Private Tutoring Sessions.
Who are Classest's main competitors?
Direct peers on record are Preply, Superprof, italki, Varsity Tutors, Wyzant, Cambly and StudyPool. Broad incumbents are Khan Academy and Byju's. Derspresso is listed as a regional player.
Does Classest have an API?
No public API is recorded for Classest.
What industry is Classest in?
Classest's product category is Online Private Tutoring. Its primary akta.pro industry code is EDAJALAA, Academic Tutoring Services (Subject-Specific & General), with a secondary code of EDAFAIAG, Tutoring & Homework Help Marketplaces (On-Demand). Its NAICS code is 611691 and its SIC code is 8200.