Pecasu

What Pecasu does

Pecasu Corporation ApS (also operating as ShareGoals, CVR no. 44775697) is a Danish SaaS fintech that operates a cloud-based micro-sponsorship platform connecting amateur sports clubs with fans and corporate sponsors. The platform enables fans to set recurring or per-goal micro-payment amounts to local clubs across football, handball, ice hockey, esports, and several other sports, with contributions triggered automatically when the supported team scores. Pecasu monetizes by retaining a 12.5% royalty on all micro-sponsorship contributions (a legacy tiered 10-15% rate applied to agreements before April 2023), with no additional transaction costs charged to clubs. The product includes a multi-club management dashboard for club administrators and a monthly prize draw system designed to drive fan engagement and retention.

Distribution is dual-track: a self-serve PLG website for direct club and fan onboarding, combined with direct sales outreach to sports organizations via contact forms and demos. Payment processing is supported through integrations with QuickPay, Stripe, NETS, and MobilePay, covering cards, mobile wallets, and Nordic payment rails. The company reports that 200+ teams are active on the platform, the average user pays approximately €2.50 per goal, and visitor-to-paying-member conversion exceeds 40%. Pecasu also offers a corporate sponsorship activation module for brands seeking measurable digital exposure tied to team performance, with Puma and Sportmaster disclosed as co-marketing partners. The company is privately held, headquartered in Klampenborg with a registered presence in Frederikshavn, Denmark, employs 1-10 people, and has raised approximately $454,000 across four funding rounds between 2016 and 2019 with no disclosed institutional investors.

Name

Pecasu

Legal name

Pecasu Corporation ApS

Website

https://pecasu.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Short description

Pecasu is a Danish SaaS fintech operating a cloud-based micro-sponsorship platform that lets fans contribute per-goal or fixed monthly payments to 200+ amateur sports clubs in Denmark, monetizing via a 12.5% royalty on transactions.

Ownership category

akta.pro rank

Product category

Sports Sponsorship Software

NAICS

Sports Teams and Clubs (711211)

akta.pro primary industry

Performance & Incentive-Based Endorsements (Bonuses, Royalties, Affiliate/CPA Deals) (MPAKALAI)

akta.pro secondary industry

Sports Fundraising & Development Services (Foundations, NIL Collectives Support) (MPAKAKAK)

Keywords

• Micro-sponsorship platform
• Sports crowdfunding
• Fan engagement software
• Performance-based sponsorship
• Club fundraising platform

Headquarters

HQ city

Frederikshavn

HQ country

Denmark

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Platform Royalty on Micro-Sponsorship: Pecasu charges a 12.5% royalty on all micro-sponsorship contributions, deducted from the contributed amount before passing remaining funds to the club. This covers platform operations, development, marketing, customer service, and transaction costs. Legacy agreements (before April 1, 2023) have tiered rates of 10% in year 1 and 15% in year 2.
2. Micro-Sponsorship Payments: Fans and sponsors pay either a fixed monthly amount or a performance-based amount per goal scored. The revenue flows through the platform with Pecasu taking its royalty share before remitting to clubs.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels5 records

Core offering

Pecasu operates a cloud-based SaaS micro-sponsorship platform (also branded ShareGoals) that enables sports clubs to receive performance-based contributions from fans and corporate sponsors, with payments triggered automatically each time the team scores a goal. The platform integrates payment gateways (Stripe, QuickPay, NETS, MobilePay), provides a multi-club management dashboard, and runs monthly prize draws to incentivize participation, with Pecasu retaining a 12.5% royalty on each contribution.

Product overview

Pecasu operates as a unified micro-sponsorship platform (also branded as ShareGoals) that connects sports clubs with their fans and corporate sponsors. The core platform enables fans to become micro-sponsors by committing to optional payments triggered by team performance (e.g., per goal scored), while the corporate activation module allows brands to manage and maximize their sponsorship visibility. Additional features include monthly prize draws for micro-sponsors. The platform serves football, handball, ice hockey, e-sport, and other sports, with approximately 200+ teams active on the platform.

Differentiator

Problem solved

Functional benefit

Products and services

• Pecasu Micro-Sponsorship Platform Cloud-based SaaS platform (also branded ShareGoals) that enables sports clubs to receive performance-based contributions from fans and corporate sponsors, with payments triggered automatically each time the team scores a goal, integrating payment gateways (Stripe, QuickPay, NETS, MobilePay) and a monthly prize draw system.
• Corporate Sponsorship Activation Digital solution for brands and companies to activate and manage their sponsorship of sports clubs through the Pecasu platform, including digital branding, visibility on club platforms, and performance-tied fan engagement.

Quantifiable outcome

• Over 40% conversion rate from visitors to paying members
• +2 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature3 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• QuickPaycoreTechnology or IntegrationPayment gateway provider integrated into the Pecasu platform for processing micro-sponsorship transactions. QuickPay handles payment processing for credit card transactions.
• StripecoreTechnology or IntegrationPayment gateway integrated into Pecasu for secure credit card processing. Part of the payment infrastructure alongside QuickPay.
• NETScoreTechnology or IntegrationPayment service provider enabling acceptance of various payment methods. NETS handles redemption agreements for different payment options on the platform.
• MobilePaycoreTechnology or IntegrationMobile payment solution offered as a payment option on the platform, facilitating easy mobile-based payments for micro-sponsors.
• Sports Clubs (Partners)coreStrategic or Co-development PartnerSports clubs (football, handball, esports, etc.) are the primary partners. Clubs use Pecasu to enable micro-sponsorship from fans. The platform enables clubs to generate revenue while providing fans a way to support their teams. Over 200 teams are active on the platform.
• PumaminorGTM or Marketing PartnerPuma is featured as a sponsor on the Pecasu demo page, supporting youth work initiatives. Puma and Pecasu collaborate to enable fans to support youth sports programs.
• SportmasterminorGTM or Marketing PartnerSportmaster is presented as a partner on demo club pages, supporting youth initiatives. Sportmaster is featured as a supporting sponsor in the Pecasu ecosystem.

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Others

• SponsorUnited: Sports sponsorship analytics and marketplace connecting brands with sponsorship opportunities. Comparable as ecosystem infrastructure on the B2B sponsorship side of Pecasu's Corporate Sponsorship Activation add-on, rather than as a direct competitor on fan micro-payments.

Broad incumbents

• Patreon: Creator-funding platform that takes a percentage of recurring small payments from fans to creators. Comparable to Pecasu in micro-payment infrastructure and fan-to-beneficiary funding flow, but applies it to creators rather than sports clubs.
• GoFundMe: Largest consumer crowdfunding platform, monetizing small individual contributions to causes and organizations. Comparable to Pecasu in the small-payment, many-donor, cause-driven funding mechanic, though not sports-specific.
• JustGiving: Charity-focused crowdfunding and donation platform with a percentage-based model on donor contributions. Comparable to Pecasu in transaction-fee revenue on small recurring-style donor payments routed to a beneficiary organization.
• Fanatics: Dominant sports fan commerce and engagement platform monetizing the fan-team relationship at scale. Comparable to Pecasu as a platform built on top of sports-fan loyalty, although Fanatics operates in merchandise rather than micro-sponsorship.

Emerging players

• PledgeSports: Sports-focused crowdfunding platform for athletes, teams, and organizations to raise funds from their fan base. The most directly comparable crowdfunding-for-sports model to Pecasu, although narrower in triggering mechanics and more event-driven than Pecasu's per-goal flow.

Direct peers

• Socios.com (Chiliz): Fan-token platform that monetizes sports-team fandom through recurring digital payments tied to club engagement. Closest comparable business model to Pecasu: converting fan passion into recurring, platform-fee revenue from micro-payments supporting a sports team.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/Pecasu

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds4 records

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pecasu