SPORTS CLUBS ET COLLECTIVITÉS

What SPORTS CLUBS ET COLLECTIVITÉS does

Sports Clubs et Collectivités (SCC) is a privately held French SARL founded in April 2004 in Firminy, Loire, and family-operated by the Aulagner family. The company distributes multi-brand sports apparel, equipment, trophies, and work clothing to sports associations, clubs, schools, municipalities, event committees, and local businesses across the Auvergne Rhône-Alpes region. Its portfolio spans four product ranges (GAMME Textile, GAMME Matériel de sport, GAMME Récompense et trophée, GAMME Entreprise) sourced from major brands including Nike, Puma, Hummel, Joma, Kempa, UHLSPORT, Erima, Kappa, Spalding, and Yonex, with central operations at ZAC de Monterrad in Le Chambon Feugerolles and satellite offices in Lyon and Clermont-Ferrand.

SCC's differentiated offering centers on in-house textile personalization services (screen printing, heat transfer, embroidery, patches, sublimation) and a white-label online boutique platform—powered by Grinta.eu—that hosts customized storefronts for over 50 partner sports clubs. The technology stack is primarily a WooCommerce e-commerce site without a public API, SDK, or proprietary AI components; customization and storefront configuration are operational rather than algorithmic. Distribution combines direct-to-consumer e-commerce, field sales to B2B accounts, four physical locations, and the partner-club boutique network.

Revenue is generated through three streams: one-time product sales across the four catalogs, fee-based customization services (e.g., €3.20 per item for initials), and the white-label club boutique platform. In February 2026, SCC joined the TEMPS 2 SPORT national network of independent affiliates, a strategic move intended to expand brand access and pricing competitiveness. The company remains privately held with no disclosed funding rounds, M&A activity, or external institutional investment.

Name

SPORTS CLUBS ET COLLECTIVITÉS

Legal name

Sports Clubs et Collectivités

Website

https://sports-clubs.fr

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

1–10 employees

Short description

Sports Clubs et Collectivités is a French regional distributor founded in 2004 that supplies multi-brand sports apparel, equipment, trophies, and work clothing, plus customization services and white-label online boutiques, to sports clubs, schools, municipalities, and businesses across Auvergne Rhône-Alpes.

Ownership category

akta.pro rank

Product category

Sports Apparel and Equipment Distribution

NAICS

Sporting Goods Retailers (45911)

SIC

Wholesale-Apparel, Piece Goods & Notions (5130)

akta.pro primary industry

Team Sports Equipment & Uniforms Retail (CRAMABAE)

akta.pro secondary industries

Sports Collectibles, Fan Gear & Licensed Merchandise Retail (CRAMABAO), Team Sports & On-Field Performance Apparel (CRAAAEAE)

Keywords

• Sports equipment distribution
• Sports apparel customization
• Club merchandise solutions
• Work clothing supply
• Trophies and rewards supply

Headquarters

HQ city

Firminy

HQ country

France

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Product Sales (Textile, Equipment, Trophies, Work Clothing): Sale of sports apparel, equipment, trophies/rewards, and work clothing through e-commerce and direct sales. Products include training wear, match kits, sportswear, and accessories from brands Nike, Puma, Hummel, Joma, and others.
2. Customization Services: Charges for personalization services including screen printing, embroidery, patches, and sublimation on textile products. Initiales (3 max) option adds €3.20 per item.
3. Club Boutique Platform: White-label e-commerce solution for partner clubs, providing them with customized online stores for selling club-branded merchandise.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Sports Clubs et Collectivités is a French regional distributor of sports apparel, sports equipment, trophies/rewards, and work clothing, specializing in serving sports associations, clubs, schools, municipalities, and businesses. The company also provides textile customization services (screen printing, embroidery, transfer, patches, sublimation) and operates a white-label e-commerce boutique platform for partner sports clubs through the Grinta.eu technology.

Product overview

Sports Clubs et Collectivités is a multichannel B2B/B2C sports equipment retailer and customization service provider operating since 2004. The company offers four product ranges: Textile (athletic apparel from Nike, Puma, Hummel, and other brands), Sports Equipment, Rewards/Trophies, and Work Clothing. Core services include customization via screen printing, embroidery, sublimation, and patches; creation of white-label online stores for club partners; and graphic/communication design. Products are distributed through an e-commerce platform, physical locations in Firminy and Chambon-Feugerolles, and a network of partner club boutiques powered by Grinta.

Differentiator

Problem solved

Functional benefit

Products and services

• Textile Products (Sportswear, Training Gear, Match Kits) Athletic apparel line including training wear, match kits, sportswear, and accessories for sports clubs, schools, businesses, and municipalities. Brands include Nike, Puma, Hummel, and Joma, with Dri-FIT moisture-wicking technology in Nike products.
• Sports Equipment and Gear Sports equipment distributed through partner brand catalogues covering football, handball, basketball, athletics, table tennis, and boxing, sourced from Hummel, Kempa, UHLSPORT, Puma, Erima, Kappa, Joma, Spalding, Yonex, Cornilleau, Metal Boxe, Jako, and Errea.
• Rewards and Trophies Medals, trophies, and reward products for sports competitions and events, including KT Tape and Tremblay brand recognition items, serving event committees and sports clubs.
• Work Clothing (Vêtements de travail) Work attire and professional clothing from Projob, Clique, and Textile Pro brands for businesses, artisans, and municipal employees requiring work uniforms.
• Personalization and Customization Services Customization services including screen printing (sérigraphie), heat transfer, embroidery, patches, and sublimation for textile personalization on sports, associative, corporate, and advertising items.
• Custom Club Online Stores (Boutiques Clubs) White-label e-commerce stores created for sports clubs using the Grinta platform, enabling partner clubs to sell personalized merchandise to their members and supporters.
• Graphic Design and Communication Services Graphic charter creation, logo design, and digital communication services for partner clubs, businesses, and municipalities to develop their visual identity.

Quantifiable outcome

• 21+ years of continuous operation since April 2004
• +1 more outcomes

Named customers3 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Four partnerships are on record, tiered core and minor.

• TEMPS 2 SPORTcoreChannel Partner/ Reseller/ Distributor · 1 February 2026Strategic integration into the national network of independent affiliates TEMPS 2 SPORT in February 2026. This collaboration marks a turning point for the company, enabling access to new brands and products at more competitive prices. Philippe and Maxime signed the collaboration agreement.
• Grinta.eucoreTechnology or IntegrationTechnology platform provider enabling Sports Clubs et Collectivités to create and manage white-label online boutique stores for partner sports clubs. Over 50 clubs utilize this platform for personalized merchandise sales.
• Impulsion42minorGTM or Marketing PartnerProvided dynamic digital display equipment for the Corrida Appelouse inauguration event hosted at SCC premises. Supports event marketing and promotional activities.
• Sports Clubs (Partner Clubs via Boutique Program)coreChannel Partner/ Reseller/ DistributorOver 50 partner sports clubs including FVOH Handball, AGS Foot Sainte Sigolène, FC Bord de Loire, and others utilize SCC's boutique platform to sell personalized club merchandise online. Includes clubs across football, basketball, handball, baseball, and other sports.

Scale indicators4 records

Recent moves8 records

Expansion highlights4 records

Broad incumbents

• Intersport France: French cooperative of independent sporting goods retailers carrying the same major brands (Nike, Puma, Adidas) and serving sports clubs. Much larger scale and broader assortment; overlapping club and team-customization services.
• Decathlon: France's largest sporting goods retailer with proprietary brands, broad assortment, and team/club servicing. Competes on price, breadth, and convenience across SCC's same product categories.
• GO Sport: French multi-brand sporting goods retailer carrying Nike, Puma, Adidas and offering club and team sports equipment — directly comparable assortment and customer overlap.
• Sport 2000 France: National sporting goods retail network in France offering multi-brand athletic apparel and equipment with club/team servicing capabilities, directly comparable to SCC's distribution-plus-customization model.

Direct peers

• Alltricks: French online-first multi-sport retailer offering apparel, equipment, and accessories from major brands with B2B team/club servicing. Closely comparable e-commerce-led, multi-brand distribution model.
• TEMPS 2 SPORT: National network of independent sports equipment affiliates in France that SCC formally integrated into in February 2026. Member affiliates operate the same model: multi-brand sports retail plus customization for clubs and municipalities.

Emerging players

• Probikeshop: Online French sporting goods retailer (owned by Klepierre/formerly Decathlon-affiliated) with multi-category sports equipment — comparable e-commerce distribution model, though with narrower category depth.

Others

• Joma Sport: Spanish sports brand with French distribution selling team kits, footwear, and equipment to clubs — same end-customer (sports clubs) and overlapping product categories.
• Hummel France: Official French distribution of Hummel, one of SCC's core brand suppliers. Comparable brand-led team apparel and equipment range; operates as upstream supplier/distributor in SCC's value chain.

Regional players

• Espace Foot: Regional French football specialty retailer offering team kits, equipment, and customization for amateur clubs — same B2B team-sport equipment and personalization playbook.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/sportsclubscollectivites
• LinkedInlinkedin.com/company/sportsclubscollectivites
• Instagraminstagram.com/sportsclubscollectivites

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SPORTS CLUBS ET COLLECTIVITÉS